The absolute snobbery of Jaguar executives made me buy a BMW. I walked in for a test drive and the sales guy asked me to give salary proof and give my bank balance details for a test drive, told them to f off, walked into a BMW showroom and walked out with a new X5. Jaguar in USA lives in some dream world or la la land.
To me, that sounds like a problem with the car dealership. I've run across many BMW dealerships and owners with the most snobbish attitudes and go to every length to knock Mercedes and Jaguar and whoever else. And I'm surprised that I'm not seeing much of the same with Audi since it's become very much a BMW substitute. I've known dealerships and their sales people to have many different personalities.
@@kevinhabener1279 while you may be right. There is only one Jaguar showroom and three BMW showroom's in my city. I can switch to another one if my experience is not good. This is not the case with Jaguar though, they should have been more careful.
Jaguar has been led by idiots. Going 100% is going to be a death knell. They also lost their identity with the last generation of German styled cars. They should have gone with Bertone’s B99 concept. The interior of the F-Pace looked like it is a chevy. When they had engine issues with timing chain tensioners they allowed it to go for years in two different episodes. 🤷🏻♀️
I owned an late 70's XJ6 which continually had reliability problems. After spending weeks at the dealership a mechanic told me that 80 percent of Jaguars had similar problems due to work practises at the factory. Word got back to the factory and they sent the union rep from Britain to Australia to find out why they let 20 percent get through in working order!
They should have stuck to building sports and GT cars rather than trying to take on BMW. JLR haven't helped by building cars that are better served by Land Rover. Also, the build quality is shite (mind you the same can be said for Land Rover).
My Jaguar XJ is fabulous in silver, parchment leather clear windows and wood rim steering wheel. I have had many Jags since I took my test in my father's Mark 2 in 1960. I made a couple of trips into Mercs and Audis but nothing compares to a Jag. One of my other cars is a Caviar 5 litre XK which is stupendous too. No better cars !!
They sure are great looking cars, as are almost all British makes(Aston, Land Rover, Triumph, Mini, etc) but they just don't "move" people like some other brands.
Unfortunately having built a good range of vehicles up to 2018 they then rested on their laurels and failed to continue investing and updating the range, too slow at face lifting the interiors and exteriors, not enough power train development lack of hybrids and phev’s and a complete absence of new models cancelling the launch of the all electric new XJ model. New models are the life blood of any brand. It’s yet to be seen if the new strategy of moving Jaguar in the Porsche Bentley Aston Martin segment will work. It’s interesting though Porsche Bentley Jaguar or BMW Audi Mercedes Jaguar ? To me it sits better in the first group. Mores the pity as I won’t be able to afford to replace my rather lovely F Pace with whatever comes next.
Good piece, but the music is a little distracting. Perhaps less music and lower volume would be a little less fatiguing? Your audio commentary is good enough to stand on its own 👍
I would think their horrible customer service, build quality, constant maintenance, and sky high prices. I was working at a Ford dealership back in the day. Our owner of the Ford store had to have a Jaguar. He felt he deserved one, and at the time, Ford owned Jaguar. Every month he had a porter drop off his Jaguar for some form of warranty work, maintenance, or recalls. I don't know how many regular customers would put up with a vehicle going back and forth to a dealership every month or every other month.
@jamescameron314 I was a Ford mechanic. I am now in government fleet as a mechanic. I drive a brand new paid off Cadillac. I can afford a Jaguar. I choose not to. I like vehicles that don't break down. My Cadillac has only been back to the dealership for software updates, one bulletin, and the heated steering wheel that was backorder. If Jaguar continues as they have been, as the article says. It will be the next company to close up shop. And with good reason to...
@@karrpilot7092 you can afford a G Wagon or a Benteyga now. Think big, Cadillacs are the dream car of inner city ghetto kids dreaming about becoming rappers. Maybe even a Brabus/Maybach.
@scoops0406 Jaguar was junk before Ford got ahold of them. And even after Ford sold them. Ford didn't do Jaguar any favors, but they inherited a mess and they got rid of a mess.
typical nonsense spouted by ill informed opinion. I've covered hundreds of thousands of miles in XJ's over the last 30 years and never had an issue with reliability or quality. Cant say the same about Mercs or BMW's
That was a good story about Jaguar, I was wondering what they were doing lately. Is there any way, some kind of enthusiast 'suggestion box', loyalty survey, or ------- , for you and other car fanatics to get your ideas, suggestions, etc. "up the flagpole" so that Tata/ Jaguar can fix themselves before it's too late? Remember they had created a great jet generator hybrid drivetrain, why don't they start using that and the diesel hybrids before going full EV?
I've covered hundreds of thousands of miles in XJ's over the last 30 years and never had an issue with reliability or quality. Cant say the same about Mercs or BMW's
@@E7DMG I find that extremely difficult to believe. If your statement was true then jags would be like Toyota in reliability. So I call foul. Sorry sir. Perhaps you were extremely lucky. But the brands reputation wasn’t earned by a few unsatisfied customers. They earned the bad reputation from their vehicles breaking down and keeping them on the road a costly proposition.
that's what happens when Jaguar started making crappy rovers from the 90s instead of proper JAGS, and it started all the way back with the new XJ. All it did was putting a bullet to their own head, they have been bleeding out ever since. It made Jaguar 'approachable' as much as a BMW 3 series or a Mercedes C-calss, with the 'british' image that was Rover, not jaguar. They killed what they used to be, in order to survive. That in itself was perhaps defendable, but instead taking the success as a moment to breathe and get back to what they used to be, they sat back like they made it, and now are reaping the 'benefits'.
Here we go again, bashing and criticising home grown products. Tell me what is so fantastic and dynamic about B.M.W. or Mercedes-Benz. They are not all that good. Speak to people in the trade and ask what do you think of the German cars including Audi😮. Answer would be, not alot.
The absolute snobbery of Jaguar executives made me buy a BMW. I walked in for a test drive and the sales guy asked me to give salary proof and give my bank balance details for a test drive, told them to f off, walked into a BMW showroom and walked out with a new X5. Jaguar in USA lives in some dream world or la la land.
To me, that sounds like a problem with the car dealership. I've run across many BMW dealerships and owners with the most snobbish attitudes and go to every length to knock Mercedes and Jaguar and whoever else. And I'm surprised that I'm not seeing much of the same with Audi since it's become very much a BMW substitute. I've known dealerships and their sales people to have many different personalities.
@@kevinhabener1279 while you may be right. There is only one Jaguar showroom and three BMW showroom's in my city. I can switch to another one if my experience is not good. This is not the case with Jaguar though, they should have been more careful.
They are also going fully electric too soon. The sales just aren't there yet to justify it.
Jaguar has been led by idiots. Going 100% is going to be a death knell. They also lost their identity with the last generation of German styled cars. They should have gone with Bertone’s B99 concept. The interior of the F-Pace looked like it is a chevy. When they had engine issues with timing chain tensioners they allowed it to go for years in two different episodes. 🤷🏻♀️
I owned an late 70's XJ6 which continually had reliability problems. After spending weeks at the dealership a mechanic told me that 80 percent of Jaguars had similar problems due to work practises at the factory. Word got back to the factory and they sent the union rep from Britain to Australia to find out why they let 20 percent get through in working order!
They should have stuck to building sports and GT cars rather than trying to take on BMW. JLR haven't helped by building cars that are better served by Land Rover. Also, the build quality is shite (mind you the same can be said for Land Rover).
Amazing opinion and it's impossible to disagree!
Thee ingenium engine is the creme de la creme of shite shared by Jag and Land Rover.
Jag has not made a good car in decades.
Jaguar sold in 2022-23 (2 years) only 162 cars, here in Sweden !!!!!!! thats sick
My Jaguar XJ is fabulous in silver, parchment leather clear windows and wood rim steering wheel. I have had many Jags since I took my test in my father's Mark 2 in 1960. I made a couple of trips into Mercs and Audis but nothing compares to a Jag. One of my other cars is a Caviar 5 litre XK which is stupendous too. No better cars !!
Jaguars will rise again!
They sure are great looking cars, as are almost all British makes(Aston, Land Rover, Triumph, Mini, etc) but they just don't "move" people like some other brands.
Unfortunately having built a good range of vehicles up to 2018 they then rested on their laurels and failed to continue investing and updating the range, too slow at face lifting the interiors and exteriors, not enough power train development lack of hybrids and phev’s and a complete absence of new models cancelling the launch of the all electric new XJ model. New models are the life blood of any brand. It’s yet to be seen if the new strategy of moving Jaguar in the Porsche Bentley Aston Martin segment will work. It’s interesting though Porsche Bentley Jaguar or BMW Audi Mercedes Jaguar ? To me it sits better in the first group. Mores the pity as I won’t be able to afford to replace my rather lovely F Pace with whatever comes next.
Because Jaguar has no (clear) positioning in the market, simple as that.
Good piece, but the music is a little distracting. Perhaps less music and lower volume would be a little less fatiguing? Your audio commentary is good enough to stand on its own 👍
They are in trouble because people who pay loads of money for luxury cars don't want their cars to live in the repair shop.
I would think their horrible customer service, build quality, constant maintenance, and sky high prices.
I was working at a Ford dealership back in the day. Our owner of the Ford store had to have a Jaguar. He felt he deserved one, and at the time, Ford owned Jaguar.
Every month he had a porter drop off his Jaguar for some form of warranty work, maintenance, or recalls.
I don't know how many regular customers would put up with a vehicle going back and forth to a dealership every month or every other month.
You are just jealous because you can't afford a Jag, you Ford mechanic !
@jamescameron314 I was a Ford mechanic. I am now in government fleet as a mechanic. I drive a brand new paid off Cadillac. I can afford a Jaguar. I choose not to. I like vehicles that don't break down.
My Cadillac has only been back to the dealership for software updates, one bulletin, and the heated steering wheel that was backorder.
If Jaguar continues as they have been, as the article says. It will be the next company to close up shop. And with good reason to...
@@karrpilot7092 you can afford a G Wagon or a Benteyga now. Think big, Cadillacs are the dream car of inner city ghetto kids dreaming about becoming rappers. Maybe even a Brabus/Maybach.
It was all the rubbish Ford parts in it.
@scoops0406 Jaguar was junk before Ford got ahold of them. And even after Ford sold them.
Ford didn't do Jaguar any favors, but they inherited a mess and they got rid of a mess.
Typical British car broken down all the time.
typical nonsense spouted by ill informed opinion. I've covered hundreds of thousands of miles in XJ's over the last 30 years and never had an issue with reliability or quality. Cant say the same about Mercs or BMW's
WOW@@E7DMGthey made one that works.
Typical numbskull comment, from someone not old enough to drive.
Sad same as a lot of British car/motorcycle company's falling buy the way side ?.
That was a good story about Jaguar, I was wondering what they were doing lately. Is there any way, some kind of enthusiast 'suggestion box', loyalty survey, or ------- , for you and other car fanatics to get your ideas, suggestions, etc. "up the flagpole" so that Tata/ Jaguar can fix themselves before it's too late? Remember they had created a great jet generator hybrid drivetrain, why don't they start using that and the diesel hybrids before going full EV?
you gotta make a video on the 3sgte
I love jags. Jaaaaaag. But they are terrible cars at reliability. I wish it was otherwise
I've covered hundreds of thousands of miles in XJ's over the last 30 years and never had an issue with reliability or quality. Cant say the same about Mercs or BMW's
@@E7DMG I find that extremely difficult to believe. If your statement was true then jags would be like Toyota in reliability. So I call foul. Sorry sir. Perhaps you were extremely lucky. But the brands reputation wasn’t earned by a few unsatisfied customers. They earned the bad reputation from their vehicles breaking down and keeping them on the road a costly proposition.
F types are very reliable, much more so than porsche or mercedes.
@@scoops0406 Except if you bought the one I have! Facing a £14k bill from JLR to fix the electrics!!!
Very easy to fix, they need to send out a luxury suv, something like a Urus/Dbx. Sad but truth
Well, F-Pace isn't helping much :(
interesting story, with several inaccuracies and omissions.
that's what happens when Jaguar started making crappy rovers from the 90s instead of proper JAGS, and it started all the way back with the new XJ. All it did was putting a bullet to their own head, they have been bleeding out ever since. It made Jaguar 'approachable' as much as a BMW 3 series or a Mercedes C-calss, with the 'british' image that was Rover, not jaguar. They killed what they used to be, in order to survive. That in itself was perhaps defendable, but instead taking the success as a moment to breathe and get back to what they used to be, they sat back like they made it, and now are reaping the 'benefits'.
TATA ORDER JAGUAR TO FOCUS ELECTRIC MOTORSPORT
EVEN COULDN'T MAKE JAGUAR CX75 PRODUCTION
Here we go again, bashing and criticising home grown products. Tell me what is so fantastic and dynamic about B.M.W. or Mercedes-Benz. They are not all that good. Speak to people in the trade and ask what do you think of the German cars including Audi😮. Answer would be, not alot.