Rory Sutherland - It's Behavioural Science, But I Like It | Nudgestock 2020 Keynote
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- Опубликовано: 11 июн 2020
- 'It's behavioural science, but I like it' - Rory Sutherland's keynote talk from Nudgestock 2020.
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Nudgestock is the can't-miss festival where creativity and behavioral science intersect. It's a day to think differently.
The annual festival, curated by Ogilvy Consulting, features a wonderfully eclectic mix of talks and case studies from some of the leading thinkers and practitioners in the worlds of behavioral science, marketing and creativity.
Curated by Ogilvy Consulting.
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• Rory Sutherland @ Nudg...
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Introducing Ogilvy Consulting’s Behavioural Science Practice
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#NudgeStock2020 #NudgeStock #RorySutherland
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Loved knowing the real value of a swimming pool!! Haha
The way he takes names of peoples, whose context he is using. really appreciate that side of his. Not a lot of people take names.
Rory rocks ! Behavioural Economics will split the world into haves & have nots
The model of working from an office always struck me as completely irrational yet completely embedded. The social, economic and environmental cost of moving people at the same time over long distances to sit next to each other in expensive real estate to spend their depleted time and energy to email each other was baffling. I agree this is likely to be a moment of irreversible change, but fascinating that it has taken mass adoption and compulsion to bring about that change, despite the benefits stating us in the face. Are we collectively stupid, blind or just inert?
Nudge stock what a great title for a nudge behaviourists conference.
Mind opening
12:01 I'd love to know more about the difference between business as a problem solving entity and academia as a problem solving entity. The bit that was cut out after 12:12
Rory's point might have been inspired by the brilliant Prof Scott Galloway nymag.com/intelligencer/2020/05/scott-galloway-future-of-college.html
Parts of the brain "opaque to introspection" - in other words, do some social listening and take inventory of the hidden irrational desires of your audience. Then give them "what they want" even if they aren't consciously aware of it.
Hasn't that been a thing since psychotherapists were taking part in motivational research for marketing firms since the 1930s?
Such an easier task here in the internet age as the archived conversations on social media function as a giant pool of focus groups ripe for the picking.
4:20 Mexico City is full of Fish Restaurants, it´s not even near a river.
*P&L
All sounds rather jolly doesn't it? Except the behavioural psychologists are the very people who have locked down society and strangled the small/medium business sector to the point of collapse in many cases.
All as a response to a middle-ranking viral outbreak of questionable origin.
Is it £400 billion the economy has been blessed with; everyone's savings/pension diluted by so far?