Erica, I would be so, so incredibly grateful if you could make a video about how to identify your target market! That one thing alone has been the only thing holding me back from getting into candlemaking and eventually starting a business, as I have absolutely no idea how to go about doing that. I just graduated college a few months ago, and right before I graduated I made wax melts for the first time following your instructions and sold them at a holiday market on campus (no business license necessary) and they sold really well! I really enjoyed making them too. I have just been so scared to invest all of the time and money into starting a business without knowing how to differentiate myself from every other candlemaker out there. If I had the tools to do that it would give me hope that I could make it as a business! Thank you for reading my ramblings :)
Target market is just a fancy way of talking about the person you imagine buying your products. When you have a specific type of person in mind, it affects the choices you make when building your product. For example, is your target market little ol church ladies? Or earthy crunchy granola types who live in a van down by the river? Each of these people would be attracted to different scents, different packaging, etc. They may be more eco conscious or just really want pretty floral packaging, etc. Picturing this potential customer in your head as you’re sorting out your product line and branding is really all that’s meant by target market. It helps you bring a personality to your brand. It also informs a lot how and where you advertise. Moms groups on Facebook? Eco lifestyle blogs? Etc.
I have had an online business for 15 years, making the same things and every now and then adding a new category. But I shut my online store down over a year ago because I wanna rebrand. It’s not easy to do but I feel like it’s going to be worth it for me, I want to be able to do 2 to 3 things perfectly instead of 100 things where I’m all over the place I enjoyed this video you put me on the right track of which way I want to go watching the pouring process how the wicks were set all of the stuff that goes into it I’m sure didn’t just happen every night. Good luck with your new rebrand or I should say I hope you’re new brand excels for you.
It’s interesting to see this. I’m beginning my candle business and I’ve created 30 different scents to survey people and see what people like the most. It took a lot to make 30 different scents but I believe it’ll be worth it in the long run.
The statement of making or not making certain items of the makers liking… that was my struggle! I don’t like a certain scent, but customers ask for it and it sells out! I had to focus on some of what customers like versus all about me.
You are so right about candle businesses that have fallen off since 2020. One of them is particularly irritating because I want the business name…but alas, I changed my business name
i have a question..what if our target market doesn’t necessarily live around us but we plan to sell online and at in person markets? I’m struggling on whether to compromise aesthetics that may off put the average customer where i live. for example, if my target customer is a well traveled hippie but i live around more traditional people. i dont think they will want exotic or foreign inspired scents
Never think of yourself. Ive made scents that made me want to throw up, doesnt matter, he/she likes it. Secondly, who knows what people like, if you try to guess, 99.9% of the time you are wrong. Thirdly, no matter the scent, the hardest part is the customer cant smell them. Wotking on a scratch and sniff screen. Ok, thats a lie. Lastly, the candle business is expected to grow through 2025.
@ yes, most independent candle makers leave 3/4 open. It is not visually appealing especially next to candles in retail that fill almost to the top. I really noticed this over the last 2 years when I started looking at candles in stores versus candles sold online.
⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: www.ericamariemorris.com/checklist
Erica, I would be so, so incredibly grateful if you could make a video about how to identify your target market! That one thing alone has been the only thing holding me back from getting into candlemaking and eventually starting a business, as I have absolutely no idea how to go about doing that. I just graduated college a few months ago, and right before I graduated I made wax melts for the first time following your instructions and sold them at a holiday market on campus (no business license necessary) and they sold really well! I really enjoyed making them too. I have just been so scared to invest all of the time and money into starting a business without knowing how to differentiate myself from every other candlemaker out there. If I had the tools to do that it would give me hope that I could make it as a business! Thank you for reading my ramblings :)
Target market is just a fancy way of talking about the person you imagine buying your products. When you have a specific type of person in mind, it affects the choices you make when building your product. For example, is your target market little ol church ladies? Or earthy crunchy granola types who live in a van down by the river? Each of these people would be attracted to different scents, different packaging, etc. They may be more eco conscious or just really want pretty floral packaging, etc. Picturing this potential customer in your head as you’re sorting out your product line and branding is really all that’s meant by target market. It helps you bring a personality to your brand. It also informs a lot how and where you advertise. Moms groups on Facebook? Eco lifestyle blogs? Etc.
Erica you are an amazing human thank you for your useful information ❤ Happy new year to you and your family
I have had an online business for 15 years, making the same things and every now and then adding a new category. But I shut my online store down over a year ago because I wanna rebrand. It’s not easy to do but I feel like it’s going to be worth it for me, I want to be able to do 2 to 3 things perfectly instead of 100 things where I’m all over the place I enjoyed this video you put me on the right track of which way I want to go watching the pouring process how the wicks were set all of the stuff that goes into it I’m sure didn’t just happen every night. Good luck with your new rebrand or I should say I hope you’re new brand excels for you.
@@jillelainejones thank you!! So glad the video helped you ☺️
It’s interesting to see this. I’m beginning my candle business and I’ve created 30 different scents to survey people and see what people like the most. It took a lot to make 30 different scents but I believe it’ll be worth it in the long run.
Yesssss please for the finding your niche & people video 😊
Love your videos and podcast ❤
Thank you!! ☺️
I love the information, i need more sells..😢 more Tips.. I love do candles I enjoyed but sometimes i feel overwhelmed..😅
We missed you Dear Erika and congratulations to your new goal God continue Blessings you 🙏
yes customer service goes along wayyyy
Thank you so much for this video !!💕
Thank you for watching! ☺️
“Handcrafted” may be a better ❤
The statement of making or not making certain items of the makers liking… that was my struggle! I don’t like a certain scent, but customers ask for it and it sells out! I had to focus on some of what customers like versus all about me.
You are so right about candle businesses that have fallen off since 2020. One of them is particularly irritating because I want the business name…but alas, I changed my business name
Where I get jars like your
Ok can I know where you get those markers to know when to stop filling with wax?
Etsy.com/shop/carpelink :)
Hi,need your guidance in bees wax candles.
i have a question..what if our target market doesn’t necessarily live around us but we plan to sell online and at in person markets? I’m struggling on whether to compromise aesthetics that may off put the average customer where i live. for example, if my target customer is a well traveled hippie but i live around more traditional people. i dont think they will want exotic or foreign inspired scents
Yes I haven't done the business side yet and need help
IDK how to make labels or anythingi know how to make the candles though
What fragrance supplier do you think gives the absolute best rich wonderful vanilla?
Erica your videos are always on time, seriously!! Mind shifting is so hard but necessary.
Hi, Erika how to get targeted marketers? How to target the right people.
Please someone tell me where to find the wick holders and folders
@@5stacksjohnny Etsy.com/shop/carpelink
:)
I have noticed majority of candle businesses target audience is homebody’s
@@stormadh721 it’s probably because candles are typically burned at home lol, it’s a good audience for candles!
Never think of yourself. Ive made scents that made me want to throw up, doesnt matter, he/she likes it. Secondly, who knows what people like, if you try to guess, 99.9% of the time you are wrong. Thirdly, no matter the scent, the hardest part is the customer cant smell them. Wotking on a scratch and sniff screen. Ok, thats a lie.
Lastly, the candle business is expected to grow through 2025.
Where can I find those wax levelers? I use nodren for all the other things, but their wax levelers look different.
I was wondering the same. Also where are your vessels from?
@@emileecannone2191 from this Etsy shop! Etsy.com/shop/carpelink
@@MemoryBoxCandleCoI’m on there now but the one I see has a screw in it going through the middle. It doesn’t look like yours.
I just hate candles that are not full. I refuse to buy candles 3/4 full.
@@SophiaRoseApothecary are you referring to the way we fill our candles?
@ yes, most independent candle makers leave 3/4 open. It is not visually appealing especially next to candles in retail that fill almost to the top. I really noticed this over the last 2 years when I started looking at candles in stores versus candles sold online.
@ the reason we fill ours to the level we do is to leave room for the wick length and the internal lid. I don’t want to smash everything down.