it's the fact that ive has never sticked with one concept and is often switching into one visual into another, but their core message is practically done the same and executed in a elegant and posh type of way
Yes, and how them not sticking to a ‘concept’ is kinda their concept is even better. They did tell us from that debut promotional video that they will show us what they have and they keep on doing that. It’s what makes them so exciting to stan IMO, the constant surprises.
@@itsmemoonalienbeing self-confident but not arrogant just knowing how to love the different sides of your selves. You can do a lot as an individual. That is their message. I HAVE
I would argue that they stick to the same concept (elegance) but approach it in different ways with all of their releases - everything is visually and sonically distinctly IVE, but no releases have been similar enough for the concept to become repetitive
It’s crazy how this idea of going to the extremes of showing how supposedly “posh” they are to suddenly being more of a down to earth concept sounds bad on paper, especially regarding IVE. However, I think Starship was smart enough to realize how the outside perspective of IVE could correlate to it and WHEN to do such concept. I hope the rest of the EP is as good as this release and really catapult IVE even more.
I am not a fan of ballads generally, but "Either Way" is an absolute masterpiece. Their vulnerability is so powerful. Thanks for discussing it! Also, a bit of trivia: The translation of "Gaeul" is "Autumn," so the selection of the dead leaves surrounding her solo scene was made with intention.
This may sound weird but I always say that IVE is the ABBA of kpop. Hear me out for a moment: both make tightly made pop songs that tackle different things while still being recognisable as part of the group. I don't know if I'm making too much sense though😅
@@jentlesites The other western song that I thought of is Tainted Love by Soft Cell because it's literally the perspective of the other person in Love Dive
out of all the groups i follow, i think IVE is the most interesting and almost unknown when it comes to guessing what to expect from them. Every single member is so insanely talented, they have the ability to conquer literally every single concept imaginable and i dont see them slowing down any time soon
Another aspect of Either Way that you didn't cover much, but which I think is really important, is the role of friendship in the lyrics! The lyrics refer to the other members (sung by one member) oftentimes in a loving, friendship way. For example, in the pre-chorus where Yujin sings this: They say it's bеcause she's an "I" and you're an "E" Wеll, let's just do a "V" together then This play on words with Introvert (the I) and Extrovert (the E) shows separation and infers different social energy levels, but by becoming idols together (and as such doing things like V-lives and other idol typical activities) they have become IVE - not only idols, but also friends. People pretend that Ive don't have chemistry or friendship with each other, but I firmly believe that with such a line, they're trying to show that they are friends, even though each member is different from each other. There is also another line where Leeseo sings about a member, calling her a sister/friend, and how important she is to her despite the hate she gets. The imagery in the MV also goes on to show that they are all living a shared experience, but I do think the MV tried to emphasise the loneliness and their individual identities.
this! I also think the MV is a messge for the hate they've gotten as "coworkers" and that people don't realize that idols living together are not as close as they wanted them from the get-go
YES THIS OMG! I thought I was the only one who thought this! I think it’s because yeah they got hate for being " co-workers " and many people defended them saying " they are introverts " so I think it was just to say that even though 5/6 or 4/6 are introverts, they still are friends, as IVE!
I like how their response to hate wasn't witty saying that their better then their haters. They acknowledge that they are hated and their sad about it, they don't want people to base their personality on small edited clips, but they know that most likely will always stay, but either way, their good.
Either Way is by far their most vulnerable song so far, in my opinion. And the music video is stunning, in a down to earth way. Perfect way to address the haters.
Fr. Ive has never disappointed us. Their music is just so good. I've been following them since the beginning and yes I had questioned their sustainability at some point but they just keep coming back with more quality music like a slap in the face and IM LOVING IT! I hope they never stop this and continue talking about these topics on their mvs. Because life is not always filled with glitz and glam, it is mostly needles and thorns. And mvs like this help many teenagers to relate and love them even more.
I was hoping this would come out before the 6th when Off The Record drops and here it is. Thank you. You said how IVE dropping this after I AM was the perfect choice because of the complete juxtaposition and I have to agree. It’s very clear that Starship has somewhat of a plan with IVE, they don’t work comeback to comeback and they were not formed in a rush as a group, there are many hints that suggest that in their content, but also additional information that came out over the years that suggests a plan does exist, like for example, how we found out that I AM was selected year & a half ago & reworked for IVE. Liz also said once that they had multiple titles to choose from for I’ve IVE, so they do seem to have a stack of songs ready & a concept. However, I do think IVE’s hate train also started to influence their direction. My theory is that IVE’s concept is the journey from narcissism ( the illusion that being self centered is real self love ) to actual real self love. I also believe the cupid concept is going to be a recurring one, maybe they are fallen cupids or something. I also think IVE became a self fulfilled prophecy in the sense that, as you said yourself, the narcissistic image they created became the way people started seeing them, therefore the attacks. I find that very fascinating, it reminds me of Gaga’s commentary on fame and the downfall of the superstar and how she became exactly that during the mid 2010s or what I believe inspired some of her work which was Britney who used to sing about being overprotected & controlled just to become exactly that. I don’t know if these next 2 releases will tie into Either Way but DIVEs believe Off The Record might have something to do with Love Dive. Maybe their concept is too early to make sense of but it’s fun to discuss. All that we know is that the 3 titles are completely different sound wise, which we kinda expect from them, and that Off The Record might sample Memory from the musical Cats. I just want to add, when dives complain about the poor marketing IVE gets, it has nothing to do with the artistic & musical direction of the group. Our complaints are more so about the promotional aspect. I know it seems obnoxious to hear a fandom complain about promo for a group as big as IVE but the bare minimum such as a comeback schedule, releasing concept pictures in a timely manner before the comeback, utilizing their socials better such as tiktok, allocating bigger budgets for their wardrobe & photoshoots. etc, doesn’t happen and this is detrimental to a group’s success. To give you an example, we only got a few concept pics for I’ve IVE a few days before the album came out, and they were dumped all at once. Groups usually start this kind of promo a month or a month and a half before the comeback happens. Our complaints are about things like that because it’s very risky behavior, yes IVE is big, but IVE is also the most disliked 4th gen girl group right now in the west, promo is needed in order to create hype and expand their fanbase which all their peers are doing. Starship is a bit too relaxed and confident when it comes to IVE, all their other groups such as Cravity & Monsta X get proper promotional content & budget allocation for their comebacks but their biggest group doesn’t... it makes no sense. I hope this makes you understand better why you saw us complain and how it had nothing to do with the creative direction of IVE.
for real the promotion one I couldn't agree more. They released concept photos after releasing mv and releasing teasers very lately and you talking about monsta x they have good scheduling compared to ive and montsa x is pretty big and have been industry for years Ive is more popular that doesn't make monsta x less relevant I am a monebebe and dive so that sentence doesn't sit right with me. And cravity I dont stan them but as far as I know the boys is pretty good with technology and they record and release their tiktok and stuff and also sometimes practice videos. IVE do have trashy album designs and stuff compared to MONTA X and CRAVITY so definitely needs a creative head there.
@@johnsthetic Monsta X is my ULT group alongside IVE, my comment was not meant to shade them or Cravity ( who I like aswell ), I was just pointing out the fact that they receive proper promotional content for their comebacks while IVE doesn’t which makes no sense because IVE is their biggest group, making you think they’d have the budget for it. Some of these things don’t even require a budget just proper organization. But the more you get into IVE, the more you realize how rushed everything is. Starship is more focused on fancons, festivals & concerts, working their comebacks around that. It should be the other way around.
@@2FullMoons same MONSTA X and ive are my ults too😂 I got into ive since last year[love dive era] and was always so in love with the songs started stanning when I am was released . The thing is I know a youtuber who`s dive said it kind of made sense IVE is so popular and looks like sse did not expect them to be this huge so they kind of don't know what to do with some aspects. But now that IVE is a big thing they should figure it out coz thinking always DIVES will do the stuff wont work they know that DIVES will do anything[which we will our girls deserves all the love] but company has employs for a reason. They have the budget for sure and I will sse become more capable of handling ive `s success
I agree and disagree with your promotional stance, because I actually don't hate the way they do it. The hatred of IVE really has nothing to do with how they are promoted, nor does promotional content like teaser photo's have anything to do with it. Starship are essentially letting IVE's popularity speak for itself, I agree promotionally they aren't marketed as well as a LSF or Aespa, yet they are still selling millions of albums and topping charts. The LACK of promotion actually draws in just as much hype as it does if they were too promote. In basketball we have a term called "letting someone's play speak for itself", you wouldn't want an MVP candidate walking around boasting how they are the MVP, same logic for IVE, they don't need to walk around promoting a ton before the comeback because they don't need to. I actually think it adds to the simplicity of their concept, I do think Starship should space out some teaser stuff better but I don't really see the issue with their promotional strategy like DIVE's do.
If luxurious concept means that the members are spoiled and only care about the money then I guess dreamcatcher really live in a haunted hotel and terrorize innocent people like in Chase me MV hahah. Some kpop stans' stupidity is on another level smh
I think Taejiu is right. There's are only four groups right now who are leading the trend, and three of them are "rookies" (though after this year I think that title should go away - it's almost 2 years for all of them and they've been top dogs for a while now). Because of the success, some of the negative aspects has chased after all four of them. In IVE's case, I think fans defending IVE from the haters (which, can we all agree that people need to let Wonyoung breathe for five minutes), has turned into toxic white knighting. I believe, that just like with Blinks, the defense started off with good intentions, but grew into something insane. I don't want DIVE to be known as _THAT_ fandom that everyone else wants to avoid. It's not just DIVE. I'm a long term Neverland from the early days and I've personally seen (G)I-DLE's fandom grow after TOMBOY. So I can say with certainty that this elitist behavior coming from the Baby Nevies is a new thing. Since (G)I-DLE are self-produced, suddenly other groups aren't as talented according to these people. Now, (G)I-DLE is my main group, and while pointing out their accomplishments and abilities is fine, I really don't like how their talent has been weaponized to attack other groups. All I'm saying is that it's okay to have several groups winning awards, influencing the industry, and gaining popularity. In fact, that's preferable. K-Pop likes to follow trends, and if one thing takes off then other companies want a piece of the action. So with four big groups doing their own thing, that's four trends - aka more variety. Reflect on the popularity of TOMBOY, LOVE DIVE, ANTIFRAGILE, ad DITTO... All of those songs influenced the industry in one way or another and we've had a lot of new songs and concepts because of that. So I don't want one big dog, with everyone else trying to be that big dog. I'm greedy. I want variety. Right now, we're getting it.
honestly i get what you're saying, and i try not to be like that but sometimes it's really difficult with how other fandoms treat IVE, especially _those two_ (you know which.) it sucks to see because you know they're just baselessly using the girls as a punching bag, and claiming their groups are superior.
This is such a good video! Along with everything that was stated, I think starship went this route with the music video to humanize the members which is much needed in my opinion. Because the group is so SO famous and successful now (especially Wonyoung and Yujin) and up until this point they have been presented with this very high glam image, I feel like they’ve become such a big punching bag because people feel like they’re “punching up” in a way. Like you said, in all of their other comebacks the concept has been very high glam, regal, very “we’re on a whole other level” that while it’s great to look at (it’s the concept that made them famous) it’s become too easy for people to lose sight of the fact that these members are still human beings. VERY young human beings at that lol. I was an Izone fan for their entire promotion as a group and it made me so emotional seeing especially Wonyoung and Yujin in this video because it made me realize even though they’ve both been in the industry for going on 6 years now and they’ve been through so much, most of their struggles we’ll probably never know, but they’re still so young! Only 19 and 20.
i'm mainly an aespa and lsf fan so i don't keep up with ive too closely, but i really do admire this direction they're taking with their music. i've loved pretty much every release of theirs, i am being the only title track i don't listen to regularly, and i'm very excited for what this new comeback will bring. i'm glad they've decided to highlight these specific struggles they face because as you've said, we're so used to the industry dehumanizing these idols. it brings something fresh to the current kpop landscape, especially wrt girl groups specifically. this level of vulnerability is something we don't see too often from them, whereas it may be more acceptable in music by boy groups. thanks for another good vid! sidenote, i'm really sorry you had to deal with such excessive hatred from MYs. as someone who's been watching your channel for a while, it's very clear to me that you never make videos as a way to disparage idols/groups and it's not fair that you were treated that way for so long.
I’m wondering what you think of ITZYS RINGO and this ongoing phenomenon in K-pop where sometimes a groups Japanese songs are significantly better than there Korean comeback counterparts, like why are some groups Japanese comebacks seem like they have more effort put into them?
@@RasendoriXProduction Yeah I understand that but then why is the company hiring people with completely different levels of quality you would think there would be some kind of standardisation in hiring also wouldn’t you want more effort to be put into your Korean comeback instead of the foreign ones
@@Kaylineethere probably was more effort put into the Korean comeback. More effort doesn't always mean that it will be better. As they said above it's probably different teams working on it. I'm guessing they don't want a song like Ringo to come out in Korea because that's not the kind of sound that is trendy in Kpop currently. Which is a shame because as you said their 3 japanese CB were so amazing and everyone is sleeping on them because it's japanese.
Bigger market in japan, yeah don't get me wrong a kpop group can do well thriving of Korea and international appeal. But the Japanese domestic music market is huge, Japan is the 2nd biggest music market in the world, 1 album retails for about 80-90 usd and there is multiple version like generally 6-9 versions of one album. So 1 album sold in Japan Vs in Korea equates to generally more money, that's the main reason why Japanese releases are sometimes better then Korean ones.
@@johnsthetic Like anything can happen ❤ skys the limit MV description: “How far have you dared to imagine?” It's a dreamy and imaginative music video that boldly expresses curiosity about love through playful fantasies.
Dropping in to say that I really aprreciate your videos and that I really feel like I have found my community here on this channel of like-minded people who engage with K-pop the same way I do. I love the insightful and critical takes on the industry, its artists, and the music you provide, which I am oftentimes sorely missing on more "gossip / rumor" based channels and official channels of artists. I am sorry to hear you have had a hard time with the online hate you received from you aespa video, just wanted to let you know that there is also a huge (but maybe less vocal) of people who really appreciate you!
I know the feeling. There have been days (and even weeks/months) where I haven’t been able to listen to Stray Kids’ music because it makes me think about how awful their fandom has been. I’m sorry that you’ve had to go through worse experiences at the hands of some of these fandoms. Toxic KPop stans seriously need to do some self reflection before they lose their humanity.
The way they always constantly keep up being so good is very admirable. I loved either way so much. I am waiting for the entire album to come . Either posh concept or sad emotional sentimental Ive always gives the best . Everytime Ive released a song it's always on my top of repeated songs like every freaking time and either way is no exception. I have to admit I have some special softness (my favourite child??) Towards them one thing is their determination is admirable like if you know them if you watched them you know how good they are. Regardless of being one of the most popular gg of their time they are so humble and for me they are so real how they interact with one another everything and it gets to my nerves when I see People saying they are just coworkers I've consists of mainly I personalities and they were kind of shy at first not anymore 😂. Ive is the only group which I know since debut like wasn't a stan but I started listening to them earlier than any other group that I stanned. And they never disappointed me 💕 . Jusy wanted to add that coz I love them dearly ❤️ Give them a chance dont be prejudiced we have good music 🤷🏻♀️💕
I loved the cinematography it was really beautiful and although the song hasn't hooked me right yet, inevitably watching the mv over I know it'll be stuck in my head I love videos like this
Even with Either Way, the mv still has somewhat of a luxurious feel to me, i just dont know why maybe its because of the props? The beautiful city scene? The amazing big party scene? Rei with the huge teddy bears? And the angles? Their outfits too?
Loved the analysis! I’m not that invested into this group. So, this was a great deep dive into the group to me! And no, that pun wasn’t intentional lol
It makes sense that they are going a different rute now. The first 3 colors of ive were shown and finished with the white album now a pink, blue and yellow album must follow and finished off with a black cover I think. 😊
I wish i had a fraction of the story delving brain you have, bro 😂 i want so badly to see the stories as clearly as you do in theae MVs. This breakdown felt spot on and definitely can at least empathize slightly more with what young people go through when getting sucked into such a crazy industry. Great work and thank you! 👏🤌
small correction, dives do not complain about how ive is being marketed by starship but rather how they "promote" the group especially when they are active
Very thoughtful comments Taejiu👍. At one point you mentioned Netizens, and that you disagreed with them about something. You're on to something I want to expand on. Just today I watched a YT short that started with "Netizens say bla, bla, bla something negative, bla, bla." Really? Who said it, and actually how many of them? That seems to be the preferred way to bash someone with unsubstantiated, fabricated gossip. "Netizens say...?" What a joke.
I don't even listen to the rest of their title tracks; they're fine, don't get me wrong and i even like the members, but I don't know, I just don't listen to them except for "I AM". And I have never been a fan of IVE but I have to say this song is amazing, it's a whole masterpiece and yes, it goes deeper into the identity of the group. Now it's not only "I'm fancy and rich" but "all of these hate hurt me but I'll keep walking forward no matter what" and I think that's even more powerful. All the members are so young and they have been going through a lot they do not deserve at all. Starship and, overall, the members are so brave for being this vulnerable and it is completely worth it. They're doing great, I'm happy for them.
Not only IVE made the best album of the year (among ggs for sure, and I hope they'll got MMA best album for that at least, cause MAMA's surely will go to some of bgs), they released FULL-LENGTH 11 SONG ALBUM. Each song is unique but with recognizable IVE trademark. No skip-songs, all songs are really good, with Cherish, Hypnosis, Shine with me personally for me being best songs from the album. So, not only they released this album. They actually SING GOOD. Have you watched their lives? WIth their posh and luxurious image, I expected LEAST OF ALL FROM THEM to be THIS good at singing live and even bothering singing live at all. Not only they sing, they're actually KPOP. They don't try to lean to Western genres, they don't try hard to market themselves in the West. Recently I came to conclusion, that IVE is probably my second-most-loved group in terms of MUSIC. That was really unexpected for me, because I usually like something marginal and unique, not just straight-to-the-face bops. But here we are in the situation where such bops are unique and marginal to some extent.
im loving ive more and more with every release!! 😭 i always liked their music but used to find them a little boring as a group. i was so wrong, boring is the LAST thing ive will ever be.
As someone who likes and appreciates multi groups. Its a far fetched statement to say IVE will be unstoppable.... if this and that happens. The important thing in this industry is to stay humble and keep churning out great music and perfomances. Its a constant struggle to make this happen. I couldnt even imagine of the pressure and helpless anticipation. End of the day...could be just a matter of taste. Some fans only care about quality of music/performances. Some are die hard fans... where they will support the group/singer....no matter what. Its when these fans....heart turns dark and toxic. And want to sabotage or bring other groups down. Via bad mouthing ...social media etc. And the worst ....are the ones who think they are doing somekind of good deed for their fandom/group. Its petty level. Respect comes within 1st.
Newbie questions: How do people keep up with all the new groups?!? And with all the groups doing pop or hiphop-influenced pop, how do people pick their favorites? Especially when all the idols in the groups are well trained and stunning? How do you choose?
Honestly for me at least it’s just vibes bro. 😭 a lot of the time people gravitate towards the members personalities as well and it’s a bit different for everyone!
Hi!! This may not be the time or place, but I do remember you were going to make a video on aespa and their new mini album spicy. It’s been idk how many months and you haven’t made the video. I’m not going to demand that you make one, I would just really love to see that video from you. You talk a lot about I’ve and other groups but never really aespa. It would make great content, and I love your commentary. I hope your down for the suggestion. That I’m 100% sure you promised unless I’m having a Mandela affect moment. Have a wonderful day 🤗❤
I mean if they had the choice some would probably like to stay home no? Plenty of bands over here follow that principle, of course I understand the practicality behind moving into a dorm but it’s not like they have a choice really, so it feels pretty forced.
Which is not necessary. People liked the alluring concept by Ive. Why change it when you can make variations about it. This relatable BS seems so boring and contrived.
@@OYJluvbruh ive's concept literally is to keep changing concepts and experiment with different genres while still keepingg their elegancy..none of their comeback have the same concept and its meant to be that way just so u know !!
You said that idols are being FORCED to leave their family, life , youth , to be an idols !!! , that true to some extend but let’s not forgot those young teenagers /idols , they CHOSE the way they live their lives. And eventho the hate online they live lavish life .
@Taejiu since when was it against the rules to comment on 1 thing about a video?? sure i "took more" 😭 but i made a comment about the 1 part i found funny??????
I think people underestimate just how big they are in South Korea, because I would've agreed with you about 4 months ago. If we talking about tours then BP Twice and LSF are probably larger but if we talking charting and overall presence on the charts, it's either NJ and IVE and I AM has the stats to win SOTY by the end of the year if it keeps charting. The discussion is closer than you make it out to be, I'm not an IVE stan saying this either.
the popularity you and others speak of is typically leaning more towards international success. domestically, i’ve is probably the most popular girl group right now along with new jeans.
plenty of groups get as much hate as them. you probably are just exposed to only ive antis. just because you don't see it doesn't mean it doesn't happen. i sometimes think my favs are the most hated of 4th gen but then i take a step back and realize that i think that because i'm super active in my fandom and not in others @@johnchina4065
@@buninizine yes but they were constantly being ridiculed from every corner of the community and just isn’t apparent now. Ofc they get hate but they are definitely made out to be the villain of their generation.
I’m not here to hate on you but… You said bc fans “attacked” you, you “couldn’t listened to aespa” but you literally underestimated aespa to the point that even with Tokyo dome being sold out 2 times you said that didn’t “proof” aespa’s power and longevity But after spicy and my world u saw you were wrong and you accepted it I know you are clearly a fan of IVE, new jeans and most of hype groups but don’t come here and said “aespa fans attacked me and I couldn’t listen to their music” bc you attacked aespa first
No one attacked Aespa, stating an opinion isn't attacking a group, no one "ungraded" (isn't even a proper term) anything. I have my opinions and you have yours, "I'm not here to hate on you but..." is not a great way to start off a statement, because it sounds like you are justifying me receiving hatred from hundreds of people. Maybe that's not your intention, but it sure feels that way. Selling out the Tokyo Dome is a great achievement, plenty of 4th gen groups have their own great achievements as well. Longevity isn't something you can determine based off of sale numbers of anything. It's only an answer you can come to at the end of one's career really. Aespa have a bright future and it was never my intention to attack the group, and I don't think I did, just a bunch of triggered fans on the internet projecting their anger onto someone.
@@Taejiu you keep saying “it’s my opinion” but when people share their option you act like they attacked you Anyways you can keep crying over it, the future will say everything Mind u your whole channel is a “hype groups campaign” and even when you talk sht about other groups they end up being more and more successful, I thought that wrong aespa video was enough for you to shut up about them but it seen like you love them that much that will keep talking sht but now saying “bc of the fans” 😭🤣
Having an option on something isn’t attacking as long as the person is not being rude, sending someone hate for having an opinion whoever is maybe you should learn the difference 🤷
@@Taejiu Understood. Thank you! So they have strong ratings. Cool!!! It was an honest question because nowadays I quite lost among many popular groups, they seems all have a huuge popularity and how they compare to each other was a question.. ))
@@Taejiu very debatable seeing how ditto is still ahead by a good margin on the digital point metrics and if you look at last year and this year hype boy is actually more successful than even love dive has been. New jeans in my opinion is slightly ahead of ive in korea if not tied and ahead by a good margin internationally.
@@Taejiu Exactly that is true but flip that to hype boy being released months after love dive and you get the same argument for that its all about timing when it comes to these awards. Love the vids btw
i can’t help but feel like the imagery in either way is a little bit inspired by the popularity of new jeans. like, the bare faces, the school setting, the color grading in the individual move in scenes?? i’m not accusing ive of copying newjeans but i think it’s just the natural effect of newjeans’ monumental success on the industry
Nah, NewJeans haven't really tackled a concept or look like this before. They focus on much more upbeat sounds with the occasional Ditto or Cool with you thrown in, and those are more self contained stories that don't have much to do with reflection on being idols.
Do you think the destructive negative campaigning by Kakao Entertainment (who owns IVE's company) against IVE’s main competitors (including the witch hunt against Garam from Le Sserafim using a proven false allegation) played a part in IVE’s success?
What does IVE have to do with any of that?... also, there was literally an entire hate train against IVE too last winter, of which they still suffer repercussions from...
see? the misinformation and hate train made you believe they have something to do with garam issue? you should say this to the certain company stans instead of IVE.
I want is such a good song even though it's add song and even better than tt of some groups plus people like you are so used to tiktok music that can't get to realise how important and relevant either way is. I would love to see more songs like either way where we can see the reality of idols 😗 not just songs made up for making tiktok 🤡
@@0marenkayou may not like or even understand 'Either Way'. I bet you might later in life... this track doesnt suit young listeners or people who havent had much struggle/pressure in life. Maybe naturally go lucky happy. You wont feel this track. Other tracks/pace will suit better.
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
it's the fact that ive has never sticked with one concept and is often switching into one visual into another, but their core message is practically done the same and executed in a elegant and posh type of way
Yes, and how them not sticking to a ‘concept’ is kinda their concept is even better. They did tell us from that debut promotional video that they will show us what they have and they keep on doing that. It’s what makes them so exciting to stan IMO, the constant surprises.
what exactly is their message?
@@itsmemoonalienbeing self-confident but not arrogant just knowing how to love the different sides of your selves. You can do a lot as an individual. That is their message. I HAVE
You litedally just mentioned their concept while saying the dont stick to a concept. Posh and elegant is literally their whole concept from start.
I would argue that they stick to the same concept (elegance) but approach it in different ways with all of their releases - everything is visually and sonically distinctly IVE, but no releases have been similar enough for the concept to become repetitive
It’s crazy how this idea of going to the extremes of showing how supposedly “posh” they are to suddenly being more of a down to earth concept sounds bad on paper, especially regarding IVE. However, I think Starship was smart enough to realize how the outside perspective of IVE could correlate to it and WHEN to do such concept. I hope the rest of the EP is as good as this release and really catapult IVE even more.
I am not a fan of ballads generally, but "Either Way" is an absolute masterpiece. Their vulnerability is so powerful. Thanks for discussing it!
Also, a bit of trivia: The translation of "Gaeul" is "Autumn," so the selection of the dead leaves surrounding her solo scene was made with intention.
This may sound weird but I always say that IVE is the ABBA of kpop. Hear me out for a moment: both make tightly made pop songs that tackle different things while still being recognisable as part of the group. I don't know if I'm making too much sense though😅
I also have the same thought😂
No you’re so right!! I could totally see them covering Lay all your love on me and absolutely bodying it 🌚
@@jentlesites I'm glad you see the vision, because Lay all your love on me is exactly the song I was thinking about!!
@@jentlesites The other western song that I thought of is Tainted Love by Soft Cell because it's literally the perspective of the other person in Love Dive
Omgggg, when they release AFTER LIKE i always thought thatttt it would be great for them to sample Abbas songs
out of all the groups i follow, i think IVE is the most interesting and almost unknown when it comes to guessing what to expect from them. Every single member is so insanely talented, they have the ability to conquer literally every single concept imaginable and i dont see them slowing down any time soon
Another aspect of Either Way that you didn't cover much, but which I think is really important, is the role of friendship in the lyrics! The lyrics refer to the other members (sung by one member) oftentimes in a loving, friendship way. For example, in the pre-chorus where Yujin sings this:
They say it's bеcause she's an "I" and you're an "E"
Wеll, let's just do a "V" together then
This play on words with Introvert (the I) and Extrovert (the E) shows separation and infers different social energy levels, but by becoming idols together (and as such doing things like V-lives and other idol typical activities) they have become IVE - not only idols, but also friends. People pretend that Ive don't have chemistry or friendship with each other, but I firmly believe that with such a line, they're trying to show that they are friends, even though each member is different from each other.
There is also another line where Leeseo sings about a member, calling her a sister/friend, and how important she is to her despite the hate she gets.
The imagery in the MV also goes on to show that they are all living a shared experience, but I do think the MV tried to emphasise the loneliness and their individual identities.
this! I also think the MV is a messge for the hate they've gotten as "coworkers" and that people don't realize that idols living together are not as close as they wanted them from the get-go
YES THIS OMG! I thought I was the only one who thought this! I think it’s because yeah they got hate for being " co-workers " and many people defended them saying " they are introverts " so I think it was just to say that even though 5/6 or 4/6 are introverts, they still are friends, as IVE!
I like how their response to hate wasn't witty saying that their better then their haters. They acknowledge that they are hated and their sad about it, they don't want people to base their personality on small edited clips, but they know that most likely will always stay, but either way, their good.
I love this song so much. The visuals and the lyrics broke me, man.
Either Way is by far their most vulnerable song so far, in my opinion. And the music video is stunning, in a down to earth way. Perfect way to address the haters.
Fr. Ive has never disappointed us. Their music is just so good. I've been following them since the beginning and yes I had questioned their sustainability at some point but they just keep coming back with more quality music like a slap in the face and IM LOVING IT!
I hope they never stop this and continue talking about these topics on their mvs. Because life is not always filled with glitz and glam, it is mostly needles and thorns. And mvs like this help many teenagers to relate and love them even more.
I was hoping this would come out before the 6th when Off The Record drops and here it is. Thank you. You said how IVE dropping this after I AM was the perfect choice because of the complete juxtaposition and I have to agree. It’s very clear that Starship has somewhat of a plan with IVE, they don’t work comeback to comeback and they were not formed in a rush as a group, there are many hints that suggest that in their content, but also additional information that came out over the years that suggests a plan does exist, like for example, how we found out that I AM was selected year & a half ago & reworked for IVE. Liz also said once that they had multiple titles to choose from for I’ve IVE, so they do seem to have a stack of songs ready & a concept. However, I do think IVE’s hate train also started to influence their direction. My theory is that IVE’s concept is the journey from narcissism ( the illusion that being self centered is real self love ) to actual real self love. I also believe the cupid concept is going to be a recurring one, maybe they are fallen cupids or something.
I also think IVE became a self fulfilled prophecy in the sense that, as you said yourself, the narcissistic image they created became the way people started seeing them, therefore the attacks. I find that very fascinating, it reminds me of Gaga’s commentary on fame and the downfall of the superstar and how she became exactly that during the mid 2010s or what I believe inspired some of her work which was Britney who used to sing about being overprotected & controlled just to become exactly that.
I don’t know if these next 2 releases will tie into Either Way but DIVEs believe Off The Record might have something to do with Love Dive. Maybe their concept is too early to make sense of but it’s fun to discuss. All that we know is that the 3 titles are completely different sound wise, which we kinda expect from them, and that Off The Record might sample Memory from the musical Cats.
I just want to add, when dives complain about the poor marketing IVE gets, it has nothing to do with the artistic & musical direction of the group. Our complaints are more so about the promotional aspect. I know it seems obnoxious to hear a fandom complain about promo for a group as big as IVE but the bare minimum such as a comeback schedule, releasing concept pictures in a timely manner before the comeback, utilizing their socials better such as tiktok, allocating bigger budgets for their wardrobe & photoshoots. etc, doesn’t happen and this is detrimental to a group’s success. To give you an example, we only got a few concept pics for I’ve IVE a few days before the album came out, and they were dumped all at once. Groups usually start this kind of promo a month or a month and a half before the comeback happens. Our complaints are about things like that because it’s very risky behavior, yes IVE is big, but IVE is also the most disliked 4th gen girl group right now in the west, promo is needed in order to create hype and expand their fanbase which all their peers are doing. Starship is a bit too relaxed and confident when it comes to IVE, all their other groups such as Cravity & Monsta X get proper promotional content & budget allocation for their comebacks but their biggest group doesn’t... it makes no sense. I hope this makes you understand better why you saw us complain and how it had nothing to do with the creative direction of IVE.
This!
for real the promotion one I couldn't agree more. They released concept photos after releasing mv and releasing teasers very lately and you talking about monsta x they have good scheduling compared to ive and montsa x is pretty big and have been industry for years Ive is more popular that doesn't make monsta x less relevant I am a monebebe and dive so that sentence doesn't sit right with me. And cravity I dont stan them but as far as I know the boys is pretty good with technology and they record and release their tiktok and stuff and also sometimes practice videos. IVE do have trashy album designs and stuff compared to MONTA X and CRAVITY so definitely needs a creative head there.
@@johnsthetic Monsta X is my ULT group alongside IVE, my comment was not meant to shade them or Cravity ( who I like aswell ), I was just pointing out the fact that they receive proper promotional content for their comebacks while IVE doesn’t which makes no sense because IVE is their biggest group, making you think they’d have the budget for it. Some of these things don’t even require a budget just proper organization. But the more you get into IVE, the more you realize how rushed everything is. Starship is more focused on fancons, festivals & concerts, working their comebacks around that. It should be the other way around.
@@2FullMoons same MONSTA X and ive are my ults too😂 I got into ive since last year[love dive era] and was always so in love with the songs started stanning when I am was released . The thing is I know a youtuber who`s dive said it kind of made sense IVE is so popular and looks like sse did not expect them to be this huge so they kind of don't know what to do with some aspects. But now that IVE is a big thing they should figure it out coz thinking always DIVES will do the stuff wont work they know that DIVES will do anything[which we will our girls deserves all the love] but company has employs for a reason. They have the budget for sure and I will sse become more capable of handling ive `s success
I agree and disagree with your promotional stance, because I actually don't hate the way they do it. The hatred of IVE really has nothing to do with how they are promoted, nor does promotional content like teaser photo's have anything to do with it. Starship are essentially letting IVE's popularity speak for itself, I agree promotionally they aren't marketed as well as a LSF or Aespa, yet they are still selling millions of albums and topping charts. The LACK of promotion actually draws in just as much hype as it does if they were too promote. In basketball we have a term called "letting someone's play speak for itself", you wouldn't want an MVP candidate walking around boasting how they are the MVP, same logic for IVE, they don't need to walk around promoting a ton before the comeback because they don't need to. I actually think it adds to the simplicity of their concept, I do think Starship should space out some teaser stuff better but I don't really see the issue with their promotional strategy like DIVE's do.
If luxurious concept means that the members are spoiled and only care about the money then I guess dreamcatcher really live in a haunted hotel and terrorize innocent people like in Chase me MV hahah. Some kpop stans' stupidity is on another level smh
Same 😂😂
say it louder 😂
I think Taejiu is right. There's are only four groups right now who are leading the trend, and three of them are "rookies" (though after this year I think that title should go away - it's almost 2 years for all of them and they've been top dogs for a while now). Because of the success, some of the negative aspects has chased after all four of them. In IVE's case, I think fans defending IVE from the haters (which, can we all agree that people need to let Wonyoung breathe for five minutes), has turned into toxic white knighting. I believe, that just like with Blinks, the defense started off with good intentions, but grew into something insane. I don't want DIVE to be known as _THAT_ fandom that everyone else wants to avoid.
It's not just DIVE. I'm a long term Neverland from the early days and I've personally seen (G)I-DLE's fandom grow after TOMBOY. So I can say with certainty that this elitist behavior coming from the Baby Nevies is a new thing. Since (G)I-DLE are self-produced, suddenly other groups aren't as talented according to these people. Now, (G)I-DLE is my main group, and while pointing out their accomplishments and abilities is fine, I really don't like how their talent has been weaponized to attack other groups.
All I'm saying is that it's okay to have several groups winning awards, influencing the industry, and gaining popularity. In fact, that's preferable. K-Pop likes to follow trends, and if one thing takes off then other companies want a piece of the action. So with four big groups doing their own thing, that's four trends - aka more variety. Reflect on the popularity of TOMBOY, LOVE DIVE, ANTIFRAGILE, ad DITTO... All of those songs influenced the industry in one way or another and we've had a lot of new songs and concepts because of that. So I don't want one big dog, with everyone else trying to be that big dog. I'm greedy. I want variety. Right now, we're getting it.
honestly i get what you're saying, and i try not to be like that but sometimes it's really difficult with how other fandoms treat IVE, especially _those two_ (you know which.) it sucks to see because you know they're just baselessly using the girls as a punching bag, and claiming their groups are superior.
i love IVE soooo sooo much, the reason i love kpop now. i hope to see them get bigger and bigger
same, I always fall out but get sucked back in with all these new groups debuting
Not only IVE but all the other girl groups as well
Love IVE classic elegant clean songs vocals and visuals. Their lyrics are always inspiring and positive. One of timeless ideal type of Idol groups.
I really appreciate your videos especially the ones on ive
This is such a good video! Along with everything that was stated, I think starship went this route with the music video to humanize the members which is much needed in my opinion. Because the group is so SO famous and successful now (especially Wonyoung and Yujin) and up until this point they have been presented with this very high glam image, I feel like they’ve become such a big punching bag because people feel like they’re “punching up” in a way. Like you said, in all of their other comebacks the concept has been very high glam, regal, very “we’re on a whole other level” that while it’s great to look at (it’s the concept that made them famous) it’s become too easy for people to lose sight of the fact that these members are still human beings. VERY young human beings at that lol. I was an Izone fan for their entire promotion as a group and it made me so emotional seeing especially Wonyoung and Yujin in this video because it made me realize even though they’ve both been in the industry for going on 6 years now and they’ve been through so much, most of their struggles we’ll probably never know, but they’re still so young! Only 19 and 20.
When I first discovered Wonyoung, I couldn’t believe people were talking about a 17/18 year old like that 😳 likes soo young.
i'm mainly an aespa and lsf fan so i don't keep up with ive too closely, but i really do admire this direction they're taking with their music. i've loved pretty much every release of theirs, i am being the only title track i don't listen to regularly, and i'm very excited for what this new comeback will bring. i'm glad they've decided to highlight these specific struggles they face because as you've said, we're so used to the industry dehumanizing these idols. it brings something fresh to the current kpop landscape, especially wrt girl groups specifically. this level of vulnerability is something we don't see too often from them, whereas it may be more acceptable in music by boy groups. thanks for another good vid!
sidenote, i'm really sorry you had to deal with such excessive hatred from MYs. as someone who's been watching your channel for a while, it's very clear to me that you never make videos as a way to disparage idols/groups and it's not fair that you were treated that way for so long.
In conclusion: Stan Ive
I’m wondering what you think of ITZYS RINGO and this ongoing phenomenon in K-pop where sometimes a groups Japanese songs are significantly better than there Korean comeback counterparts, like why are some groups Japanese comebacks seem like they have more effort put into them?
@@RasendoriXProduction Yeah I understand that but then why is the company hiring people with completely different levels of quality you would think there would be some kind of standardisation in hiring also wouldn’t you want more effort to be put into your Korean comeback instead of the foreign ones
@@Kaylineethere probably was more effort put into the Korean comeback. More effort doesn't always mean that it will be better.
As they said above it's probably different teams working on it. I'm guessing they don't want a song like Ringo to come out in Korea because that's not the kind of sound that is trendy in Kpop currently. Which is a shame because as you said their 3 japanese CB were so amazing and everyone is sleeping on them because it's japanese.
Bigger market in japan, yeah don't get me wrong a kpop group can do well thriving of Korea and international appeal. But the Japanese domestic music market is huge, Japan is the 2nd biggest music market in the world, 1 album retails for about 80-90 usd and there is multiple version like generally 6-9 versions of one album. So 1 album sold in Japan Vs in Korea equates to generally more money, that's the main reason why Japanese releases are sometimes better then Korean ones.
I think it’s partly because Voltage and Blah Blah Blah are the first singles from the Ringo album. They need a more cohesive sound.
IVE is an impressive group and Either Way is definitely my all time favorite release from them, its so beautiful and heartbreaking
As a Korean who is not really into Kpop, but IVE 's music beat and melody is very catchy.
Off the record will be released less than 24 hrs 🙌
Yes the teaser was cool 😎
@@johnsthetic
Like anything can happen ❤ skys the limit
MV description:
“How far have you dared to imagine?” It's a dreamy and imaginative music video that boldly expresses curiosity about love through playful fantasies.
@@Kimberly2.0. yes rei with bow 🏹 and all its looks promising 🌬️
Stan Ive for good quality music😭>>>>i really loved this song tbh. Everything was perfect in that mv. The lyrics... Omg... 😭
Dropping in to say that I really aprreciate your videos and that I really feel like I have found my community here on this channel of like-minded people who engage with K-pop the same way I do. I love the insightful and critical takes on the industry, its artists, and the music you provide, which I am oftentimes sorely missing on more "gossip / rumor" based channels and official channels of artists. I am sorry to hear you have had a hard time with the online hate you received from you aespa video, just wanted to let you know that there is also a huge (but maybe less vocal) of people who really appreciate you!
I actually love posh concepts more than girl crush
I know the feeling. There have been days (and even weeks/months) where I haven’t been able to listen to Stray Kids’ music because it makes me think about how awful their fandom has been. I’m sorry that you’ve had to go through worse experiences at the hands of some of these fandoms. Toxic KPop stans seriously need to do some self reflection before they lose their humanity.
The way they always constantly keep up being so good is very admirable.
I loved either way so much. I am waiting for the entire album to come . Either posh concept or sad emotional sentimental Ive always gives the best
.
Everytime Ive released a song it's always on my top of repeated songs like every freaking time and either way is no exception. I have to admit I have some special softness (my favourite child??) Towards them one thing is their determination is admirable like if you know them if you watched them you know how good they are. Regardless of being one of the most popular gg of their time they are so humble and for me they are so real how they interact with one another everything and it gets to my nerves when I see People saying they are just coworkers I've consists of mainly I personalities and they were kind of shy at first not anymore 😂. Ive is the only group which I know since debut like wasn't a stan but I started listening to them earlier than any other group that I stanned. And they never disappointed me 💕
.
Jusy wanted to add that coz I love them dearly ❤️
Give them a chance dont be prejudiced we have good music 🤷🏻♀️💕
Great video Taejiu
I think the trailer of “IVE SUMMER” was a teaser to this turning point. I wanted them to go a little more emotional so this is exactly what i wanted
OMG, so glad to see this video do so well for you wow! Deserved, it’s really good.
I really need IVE with their narcissistic concept so much. I think their concept hasn't really over yet
I loved the cinematography it was really beautiful and although the song hasn't hooked me right yet, inevitably watching the mv over I know it'll be stuck in my head I love videos like this
Even with Either Way, the mv still has somewhat of a luxurious feel to me, i just dont know why maybe its because of the props? The beautiful city scene? The amazing big party scene? Rei with the huge teddy bears? And the angles? Their outfits too?
Loved the analysis! I’m not that invested into this group. So, this was a great deep dive into the group to me! And no, that pun wasn’t intentional lol
IVE to me represent design. A perfect design from Starship ent.
It makes sense that they are going a different rute now. The first 3 colors of ive were shown and finished with the white album now a pink, blue and yellow album must follow and finished off with a black cover I think. 😊
I wonder what happens after they finish the CMYK Quartet, Will they move on to pantone colors? (legit Millions of albums LOL)
I wish i had a fraction of the story delving brain you have, bro 😂 i want so badly to see the stories as clearly as you do in theae MVs. This breakdown felt spot on and definitely can at least empathize slightly more with what young people go through when getting sucked into such a crazy industry. Great work and thank you! 👏🤌
small correction, dives do not complain about how ive is being marketed by starship but rather how they "promote" the group especially when they are active
I feel like their company promotional is lacking
Very thoughtful comments Taejiu👍. At one point you mentioned Netizens, and that you disagreed with them about something. You're on to something I want to expand on. Just today I watched a YT short that started with "Netizens say bla, bla, bla something negative, bla, bla." Really? Who said it, and actually how many of them? That seems to be the preferred way to bash someone with unsubstantiated, fabricated gossip. "Netizens say...?" What a joke.
have you seem the ive summer film trailer I'm surprised you never brought it up in this video
I don't even listen to the rest of their title tracks; they're fine, don't get me wrong and i even like the members, but I don't know, I just don't listen to them except for "I AM". And I have never been a fan of IVE but I have to say this song is amazing, it's a whole masterpiece and yes, it goes deeper into the identity of the group. Now it's not only "I'm fancy and rich" but "all of these hate hurt me but I'll keep walking forward no matter what" and I think that's even more powerful.
All the members are so young and they have been going through a lot they do not deserve at all. Starship and, overall, the members are so brave for being this vulnerable and it is completely worth it. They're doing great, I'm happy for them.
It simply crushes me hearing all the negativity thrown their way and to any idol group. IVE
they remind me of cupids/ aphrodite.
I hope they’ll still be elegant like in all other songs
Not only IVE made the best album of the year (among ggs for sure, and I hope they'll got MMA best album for that at least, cause MAMA's surely will go to some of bgs), they released FULL-LENGTH 11 SONG ALBUM. Each song is unique but with recognizable IVE trademark. No skip-songs, all songs are really good, with Cherish, Hypnosis, Shine with me personally for me being best songs from the album.
So, not only they released this album. They actually SING GOOD. Have you watched their lives? WIth their posh and luxurious image, I expected LEAST OF ALL FROM THEM to be THIS good at singing live and even bothering singing live at all.
Not only they sing, they're actually KPOP. They don't try to lean to Western genres, they don't try hard to market themselves in the West.
Recently I came to conclusion, that IVE is probably my second-most-loved group in terms of MUSIC. That was really unexpected for me, because I usually like something marginal and unique, not just straight-to-the-face bops. But here we are in the situation where such bops are unique and marginal to some extent.
i need u to talk abt what u thought abt off the record!!! cuz i loved it
IVE WOLRD DOMINATION !! 💗
Either way is fucking beautiful
Apparently, most of this MV was recorded on film, as opposed to digital, so that might be why it looks/feels similar to VHS.
im loving ive more and more with every release!! 😭 i always liked their music but used to find them a little boring as a group. i was so wrong, boring is the LAST thing ive will ever be.
i dont know if you noticed but this is your 100th video currently up on your channel!!!
I think the biggest groups in ranking are :
newjeans
ive
Le sserafim
Ive>>>>
October 13 is BADDIE so drop of EP
Then we have off the record 💅
It will be their coming of age album, completing 2 years.
As someone who likes and appreciates multi groups. Its a far fetched statement to say IVE will be unstoppable.... if this and that happens. The important thing in this industry is to stay humble and keep churning out great music and perfomances. Its a constant struggle to make this happen. I couldnt even imagine of the pressure and helpless anticipation. End of the day...could be just a matter of taste. Some fans only care about quality of music/performances. Some are die hard fans... where they will support the group/singer....no matter what. Its when these fans....heart turns dark and toxic. And want to sabotage or bring other groups down. Via bad mouthing ...social media etc. And the worst ....are the ones who think they are doing somekind of good deed for their fandom/group. Its petty level. Respect comes within 1st.
Love it
Newbie questions: How do people keep up with all the new groups?!? And with all the groups doing pop or hiphop-influenced pop, how do people pick their favorites? Especially when all the idols in the groups are well trained and stunning? How do you choose?
Honestly for me at least it’s just vibes bro. 😭 a lot of the time people gravitate towards the members personalities as well and it’s a bit different for everyone!
Hi!! This may not be the time or place, but I do remember you were going to make a video on aespa and their new mini album spicy. It’s been idk how many months and you haven’t made the video. I’m not going to demand that you make one, I would just really love to see that video from you. You talk a lot about I’ve and other groups but never really aespa. It would make great content, and I love your commentary. I hope your down for the suggestion. That I’m 100% sure you promised unless I’m having a Mandela affect moment. Have a wonderful day 🤗❤
you should talk about vcha.
i'm interested on your thoughts about them 👀❓
I did not like there debut very much, sounds very disney in a bad way. Not very interested in them unfortunately.
@@Taejiuit Sound Like the chorus of a Barbie Song I am Not kidding, Here I am from barbie the orincess and the popstar
I feel like their music is great for tweens. Just bc it's not mature doesn't mean there's not an audience for it
Nice video!
I agree with u
The discord link in your about section says it’s expired. Can we have an updated link please?
Yooo when will you react again to xg? Haha im just hoping to hear your thoughts once again to them
Fav k-tuber
what do you think about line-up of R U Next
Hey cutie 🥰 miss me
Good video. Except "forced" into moving together comment. These idols auditioned and hopefully knew what they were getting into.
I mean if they had the choice some would probably like to stay home no? Plenty of bands over here follow that principle, of course I understand the practicality behind moving into a dorm but it’s not like they have a choice really, so it feels pretty forced.
They can still get forced to move in 🤷
In kpop and overall life, everything is so replaceable like new jeans and I've have replaced blackpink
They just ride the nj "being relatable" concept waves
Which is not necessary. People liked the alluring concept by Ive. Why change it when you can make variations about it. This relatable BS seems so boring and contrived.
@@OYJluvbruh ive's concept literally is to keep changing concepts and experiment with different genres while still keepingg their elegancy..none of their comeback have the same concept and its meant to be that way just so u know !!
So nj created this concept you mean??
To be on top ... Ive should focus on talent too ... like joining " the killing voice " or " the first take " program
You said that idols are being FORCED to leave their family, life , youth , to be an idols !!! , that true to some extend but let’s not forgot those young teenagers /idols , they CHOSE the way they live their lives. And eventho the hate online they live lavish life .
a dasaeng?? you mean daesang 😭😭😭😭
Hey, don't come for him. He has said multiple times that he is not good at pronouncing words. Give him a break.
Out of everything that was said in this video, you really chose to focus on the one word he pronounced wrong😭
Don't mean to be that guy but I hope you took more from the video then me mispronouncing one word.
@@TaejiuOof
@Taejiu since when was it against the rules to comment on 1 thing about a video?? sure i "took more" 😭 but i made a comment about the 1 part i found funny??????
wth is a dasaeng its daesang, also its rly not hard to pronounce it doe, it seems u pronounced it badly intentionally
And what would I gain from that?
lol
I'm sorry but no way is Ive the biggest girl group right now. Blackpink, Twice, NewJeans, and Le Sserafim are still much more popular.
I think people underestimate just how big they are in South Korea, because I would've agreed with you about 4 months ago. If we talking about tours then BP Twice and LSF are probably larger but if we talking charting and overall presence on the charts, it's either NJ and IVE and I AM has the stats to win SOTY by the end of the year if it keeps charting. The discussion is closer than you make it out to be, I'm not an IVE stan saying this either.
the popularity you and others speak of is typically leaning more towards international success. domestically, i’ve is probably the most popular girl group right now along with new jeans.
Wonyoung missed middle school and meals... 😢
i wouldn't call them the biggest punching bags of kpop. every group gets hate like that unless if they're nugu and nobody cares about them.
True but it’s vastly ignorant to say that they did not receive a prodigious amount of critics over seemingly insignificant issues
Yes everyone gets hate but ive are the most hated in fourth gen name me one group from 4th gen that gets more or as much hate as them
plenty of groups get as much hate as them. you probably are just exposed to only ive antis. just because you don't see it doesn't mean it doesn't happen. i sometimes think my favs are the most hated of 4th gen but then i take a step back and realize that i think that because i'm super active in my fandom and not in others @@johnchina4065
i didn't say they don't get hate@@leeeeeeeee6
@@buninizine yes but they were constantly being ridiculed from every corner of the community and just isn’t apparent now. Ofc they get hate but they are definitely made out to be the villain of their generation.
I’m not here to hate on you but…
You said bc fans “attacked” you, you “couldn’t listened to aespa” but you literally underestimated aespa to the point that even with Tokyo dome being sold out 2 times you said that didn’t “proof” aespa’s power and longevity
But after spicy and my world u saw you were wrong and you accepted it
I know you are clearly a fan of IVE, new jeans and most of hype groups but don’t come here and said “aespa fans attacked me and I couldn’t listen to their music” bc you attacked aespa first
No one attacked Aespa, stating an opinion isn't attacking a group, no one "ungraded" (isn't even a proper term) anything. I have my opinions and you have yours, "I'm not here to hate on you but..." is not a great way to start off a statement, because it sounds like you are justifying me receiving hatred from hundreds of people. Maybe that's not your intention, but it sure feels that way.
Selling out the Tokyo Dome is a great achievement, plenty of 4th gen groups have their own great achievements as well. Longevity isn't something you can determine based off of sale numbers of anything. It's only an answer you can come to at the end of one's career really. Aespa have a bright future and it was never my intention to attack the group, and I don't think I did, just a bunch of triggered fans on the internet projecting their anger onto someone.
@@Taejiu you keep saying “it’s my opinion” but when people share their option you act like they attacked you
Anyways you can keep crying over it, the future will say everything
Mind u your whole channel is a “hype groups campaign” and even when you talk sht about other groups they end up being more and more successful, I thought that wrong aespa video was enough for you to shut up about them but it seen like you love them that much that will keep talking sht but now saying “bc of the fans” 😭🤣
Having an option on something isn’t attacking as long as the person is not being rude, sending someone hate for having an opinion whoever is maybe you should learn the difference 🤷
"The biggest girl group out there" part feels debatable. On which criteria is based on? Fanbase or awards, etc?
In Korea IVE are basically the top dogs next to Gidle. Based on chart data I AM should probably win song of the year.
@@Taejiu Understood. Thank you! So they have strong ratings. Cool!!! It was an honest question because nowadays I quite lost among many popular groups, they seems all have a huuge popularity and how they compare to each other was a question.. ))
@@Taejiu very debatable seeing how ditto is still ahead by a good margin on the digital point metrics and if you look at last year and this year hype boy is actually more successful than even love dive has been. New jeans in my opinion is slightly ahead of ive in korea if not tied and ahead by a good margin internationally.
@@jaredhenderson8020 ditto also came out like 5 months ahead of I AM, so it’s clearly going to have better metrics.
@@Taejiu Exactly that is true but flip that to hype boy being released months after love dive and you get the same argument for that its all about timing when it comes to these awards. Love the vids btw
I dont like this era at all.
Newjeans are bigger than ive and lesserafim btw
and all 3 bigger than stayc so how's that
Maybe but they all behind nj
I disagree.
@@Welchs-Fruit-Snacks lol just ignore the overconfident narcissistic bunnies 🙄
Nah New Jeans, Lesserafim and IVE are equally big in Korea
i can’t help but feel like the imagery in either way is a little bit inspired by the popularity of new jeans. like, the bare faces, the school setting, the color grading in the individual move in scenes?? i’m not accusing ive of copying newjeans but i think it’s just the natural effect of newjeans’ monumental success on the industry
Nah, NewJeans haven't really tackled a concept or look like this before. They focus on much more upbeat sounds with the occasional Ditto or Cool with you thrown in, and those are more self contained stories that don't have much to do with reflection on being idols.
@@Taejiutrue but OMG video tackles the concept of being an idol. The song itself doesn’t though.
Anyway the song haven't reach 30M yet
@@blablabla-dq5ch It’s only been 10 days? Is that bad?
Another bunny accussing another group of copying newjeans for inventing everything alert!!! HAJAHAHA please.
Do you think the destructive negative campaigning by Kakao Entertainment (who owns IVE's company) against IVE’s main competitors (including the witch hunt against Garam from Le Sserafim using a proven false allegation) played a part in IVE’s success?
What does IVE have to do with any of that?... also, there was literally an entire hate train against IVE too last winter, of which they still suffer repercussions from...
The core villain in garam being out was her own ex fandom ; fearnots it has nothing to do with ive 🤡
see? the misinformation and hate train made you believe they have something to do with garam issue? you should say this to the certain company stans instead of IVE.
Either Way is the weakest IVE song imo. Disregarding the Pepsi commercial song (which is the exact opposite of rich and luxurious concept).
It's not weak. The song came from the heart. It's probably a language barrier because u can't undedstand and feel the lyrics very well.
I want is such a good song even though it's add song and even better than tt of some groups plus people like you are so used to tiktok music that can't get to realise how important and relevant either way is. I would love to see more songs like either way where we can see the reality of idols 😗 not just songs made up for making tiktok 🤡
All smoke and mirrors. Taste is individual. I'm not appropriating or insulting anyone. I don't like the song.
@@0marenka not liking and claiming a song is the weakest song is different as far I remember. 😗
@@0marenkayou may not like or even understand 'Either Way'. I bet you might later in life... this track doesnt suit young listeners or people who havent had much struggle/pressure in life. Maybe naturally go lucky happy. You wont feel this track. Other tracks/pace will suit better.