I suspect the demand for PL leads will drop off significantly this year with the way the marketplace is trending. I have to imagine a lot of these insurance call center set-ups back by PE are taking it on the chin with today's cost of capital. Hopefully this ends up creating opportunities for agencies willing to truly specialize in PL.
I can see your point of view. I think the opposite will happen. The major companies will slow down but your independent agents are going to be forced to go after the premium business. That means they have to either slow down or double down on what they’re doing now.
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Thanks Mark!
Def! Let me know if it’s useful… 😀
I suspect the demand for PL leads will drop off significantly this year with the way the marketplace is trending. I have to imagine a lot of these insurance call center set-ups back by PE are taking it on the chin with today's cost of capital. Hopefully this ends up creating opportunities for agencies willing to truly specialize in PL.
I can see your point of view. I think the opposite will happen. The major companies will slow down but your independent agents are going to be forced to go after the premium business. That means they have to either slow down or double down on what they’re doing now.