Quick Wins for Crafting Compelling Copy | Interview with Copy Coach Lauren Van Mullem

In this video, join us for the second episode of our mini-series with associate coaches from Amplify, Gemma Gilbert's group coaching programme that helps fully booked service providers scale their business with a signature evergreen group programme.
We are excited to introduce Lauren Van Mullem, our resident copy coach with over 13 years of experience. Discover the key to engaging copy that resonates with your audience, drives growth, and attracts clients. Learn how to avoid common pitfalls like using industry jargon and embrace clarity in your messaging. We'll share actionable tips for enhancing your content, showcasing your unique value and creating conversion copy that converts.
Delivered live in Gemma's free Facebook community (link below) Tune in for expert insights and live critique of selected copy submissions.
Time Stamps:
0:01 - Welcome & Introduction to Lauren Van Mullem
1:22 - Lauren's background and specialisation in ethical copywriting
2:48 - The power of niche and its impact on collaboration
4:40 - The art of delivering constructive feedback
5:26 - Common challenges in copywriting and market sophistication
7:16 - Understanding what your clients truly want
8:33 - Avoiding formulaic language and crafting engaging intros
9:17 - Unveiling market sophistication with client interviews
11:33 - Shifting perspectives for credibility and connection
12:31 - Quick wins for improving your copy
13:02 - Clarity in the first few lines: What, Who, and How
14:03 - Eliminating formulaic language for authentic messaging
15:11 - Using micro examples to engage and resonate with your audience
16:25 - Painting vivid pictures to draw readers into your story
19:23 - Live critique of submitted copy
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Tags:
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#constructivefeedback
#quickwins
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#microexamples
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#conversioncopy
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