How to start an international fashion brand in India -Part 01 | Brand vs Boutique | Gaurav Mandal

Learn the tricks and traits of starting an international fashion brand from a single room in this masterclass with India's King Maker Marketer Anirudh Birla and Prof. Gaurav Mandal.
Fashion brands are different from clothing companies . Fashion brands generate a sense of pride & aspiration in their consumers where as clothing companies just sell product. Fashion brands can up-charge on their commodities but clothing companies cannot . The idea of of fashion brand is to have an ever expanding business but it is an impossible dream for a clothing company. #fashionbrand #brand #fashion
Online Fashion courses & books on www.gauravmandal.com
Contact: [e-mail]
PLAYLISTS
F A S H I O N D E S I G N P R O C E S S :
• Fashion Design Process
F A S H I O N I L L U S T R A T I O N :
• Fashion Illustration
F A S H I O N B R A N D S :
• How to make fashion br...
R E S U M E / C V :
• Resume/CV
D E S I G N T H I N K I N G:
• Design Thinking
D E S I G N E R S T O R I E S :
• Designer Stories
Come find me at : www.gauravmandal.com/
Email me at : [e-mail]