Epic Logo Design Battle WEEK 4: The FINAL!
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- Опубликовано: 15 сен 2024
- Happy Friday! Welcome to the final week of our Summer series! :D
This week, I've paid two designers to create the best possible logo for The Grove, a new urban gardening initiative sweeping across the US, encouraging folks to get planting with their community, wherever they might be! Let’s see how they get on!
🖊️ Level up your Logotype skills with my latest course!
Follow the link for some free lessons: www.designacad...
Find the designers here:
Todd: www.toddwdesig...
Jaida: www.jaidaowens...
Watch WEEK 1 here: • Logo Design Battle WEE...
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🔗 Other Links!
Will Paterson: linktr.ee/will...
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If you would like me to design your logo and company branding, please check out my website for more information! www.willpaters...
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FULL BRIEF: The Grove
The Grove is an innovative social enterprise dedicated to transforming cityscapes through urban agriculture and green initiatives. Our name speaks to a sense of community alongside nature, reflecting the company's mission to foster a sense of shared responsibility for sustainable living in urban environments. Our mission isn't just about growing food; it’s about growing communities through cultivation.
By converting underutilized urban spaces into thriving green areas, The Grove empowers residents to engage in sustainable practices, learn about urban farming, and reconnect with nature in their own neighborhoods. From rooftop gardens to community plots and educational workshops, we are at the forefront of the green urban revolution, combining modern technology with traditional farming techniques to create sustainable, resilient cities.
We are in need of a logo that reflects our dual focus on community and sustainability. We want the logo to feel modern to reflect our forward-thinking ways and it should not feel "corporate." We're also open to something eclectic and fun but still modern so that we can catch the attention of a wide audience. We plan to use our logo on a variety of materials such as garden/building signage, smaller signs that identify plants, t-shirts, and on our social media channels (mainly Instagram) and website.
Brand keywords:
Cultivate
Community
Environment
Sustainability
Agriculture
Urban/metropolitan
Neighborhood
Connection
Audience:
Age: 18-60
All genders
City planners
Parks and Recreation Departments
Local government officials
City dwellers who care about making a difference in their community or learning a new hobby.
Thanks for watching! :D
It's been a fun series! Let me know if you would like to see another :)
Yes
@@willpatersondesign as long as your wallet can go we'd always love it.
I hope to get better as the participants someday.
I would love to participate in another edition/iteration, even tho my portfolio isn't much logo creation - would it be a problem?
Yes please!!!
I’d love that. Pleeease we need that
Thank you so much for this opportunity, I learned so much! This was really fun.
Hi there. Loved it
Jaida, I really loved the approach and methodology you applied in your project workflow. And given that the crucial part - the client review and feedback for improvements stage - was missing, I think with more time you would have nailed the legibility of your logo type.
Both you and Todd have done an amazing job! Well done! 👍🏼
Amazing work 👏🏽👏🏽💯
and it was good work!
@@jaidaowens3962 quit designing u suck lol
Todd's work blows my mind 🤯🤯 presention was🔥
preeshyate ya homie!!
@@toddwikle-r5r your work and your personality was just amazing. Kinda fel like my work is lacking now
I think the guy could make his own channel. Lol he’s a good talker and has good personality. I loved this series so much! I don’t wanna see it go!!
The guy needs his own podcast 😂
I just commented that before looking at the comments. He deff could!
This has been one of my personal favorite series to watch on YT now. Please come back for a “season 2”
Will will be dumb if he won't continue this series, he is already big enough to attract competitors towards him and he makes much more money from each video's views, sponsor and ads revenue than he pays the competitors, the quality of the videos doesn't need to be as good as his usual videos.. it is only a zoom call. when added to the fact the briefs all checked positive for AI content so basically all he did was be present in the situation and look like he was interested in the competitor's work and we all know that it was not that hard/time-consuming and it gives him roughly 25% more viewers on average for each video than ones he actually need to work for in order to create. so as I said- he'll be dumb if he won't continue this as a permanent series.
I appreciate both designers. Two minds are better than one. Therefore, both designers had great ideas that were very inspiring!
I just watched the videos week by week and wow, this is really fun actually!
maybe he should make this a monthly thing
This was a really helpful series, Will & team. I'm a self-taught designer who has never worked for an agency so to see the process from start to finish is really valuable. I never feel like my work is good enough to really market myself but I've watched these and thought "Oh, I could do something like that." Which is a nice feeling when you constantly suffer from imposter syndrome due to a lack of a formal design education and/or professional experience. I hope you'll continue the series. Cheers from Cleveland.
Todd's work was incredible. Jaida's work was amazing - I loved the posters for different cities.
They were great! Both of their poster designs were very eyecatching :)
Todd’s work is groovy and fresh! ❤
Ever since the first episode I have loved these videos and I am sad to see them come to an end, but you can 100% the amount of effort put into these videos. Thank you for making them and giving me somthing to look forward to each week!
Might be nice to see a video on people that are literally just starting in design with a “walkthrough” on how you would guide them and how your teaching style works for them?
I love this so much, Will and team; thank you! Incredibly helpful to see and hear other creatives sell themselves. Absolutely amazing! And the designers are amazing! You both are so talented!
Thank you so much!
@@LauPineda Thank you! I really appreciate it 😊
We need a season 2 of this series!
Her processes are amazing😍
we need more of these episodes... especially the project prompts are so helpful to develop new work for practice!
what im learning the most about from this is pricing. the struggle is real....
So great working with these guys! 🎉
It was great working with you!!
Yeah it was great working with you too!
Thank you all for the kind comments! Thanks to Jaida for doing this series with me, and thank you to everyone at the Will Paterson channel for having us on! We had a blast!
Great series! Seeing the presentations gives me a better idea of what I need to do to raise the baseline of my presentations
Love it 💕 wanna watch more of these please. Your videos really gave me a different perspective on graphic design.
Loved this series, so many talented designers! I think a battle between the winners would be interesting
ooohhhhh a battle between all 4 winners??!! I'm down!
@@samanthaburdon8775 I support this idea too! Would be very cool
I'm ready to invest in Todd's vision!
I have loved this series! I am about to go to university to pursue my personal graphic design career and it is really insightful to be able to understand professional designers thought processes in such an entertaining format! I would love to be considered to take part in any of your videos in the future but if not I will continue to attempt the briefs regardless for practise!
Thank you for making this series!
You should make this a full series, not just these 4 episodes
After taking a look at both participants portfolio, I feel like both has very different and distinct style. Jaida has a more experimental and abstract style while Todd has a more illustrative/icon style.
Todd just happen to fit better with the brief however I dont want to discount Todd's creativity and execution in term of his design and presentation because it was really well done!
For Jaida's case, I feel like she's trapped in her own experimental style. Nothing wrong with that, but I feel like Will's team hire her for thattt exact style especially the awesome posters I saw in her website. Maybe they are looking for that loud, abstract style to match with Todd's simpler style.
But both did a great job, and after watching this whole season, I really feel like I need to increase my own logo design price 😂
Todd felt like he was the CEO of the entire company, his presentation was incredibly well planned and spoken
I was the ceo yesterday. But they demoted me this morning due to an unfortunate issue involving a clogged toilet.
@@toddwikle-r5r This is incredibly sad, Todd.
More! I think this one was the best one, but they were all great
A third aspect of todds icon is the white droplets being people gathered in a circle - community
Man i mess with this design
I mess with you homie!!
This is a fun series tbh, we'd like more 💯
1. Todd's logo was much better than that of Jaida. I was actually shocked to see so much inconsistency in Jaida's logotype - inconsistency of shapes used and sizes. Like you've said, idea was nice but execution fell short.
2. Maybe it was unintentional but Todd's logotype also provided some elements of plants - like creeping pea plants or roots and branches.
3. Todd could've also experimented by putting the Red Round Logo in place of 'O' in GROVE. Not sure how it will look though.
Lack of sleep can do a lot of things haha. But yeah, I recognize that my logo needs more work done so I'll definitely be revisiting and giving myself more time to refine things. 😅
Bro, making a custom typeface in less than a week is daunting. I applauded her for taking that route! She didnt just make a custom typeface, she also had to make everything else that went into that presentation. I couldn't fathom making all of that on top of a custom typeface in one week.
@@toddwikle-r5r it's funny because I almost didn't, I only decided to do that during the last few days when I felt like the type alone wasn't working 😅. This was definitely a hard challenge but challenging in a good way lol. I can't believe all of those clean mockups you did
@@toddwikle-r5r Nice work Todd. You remind me of James :)
@@jaidaowens3962 honestly you did well but it wasn't a fair fight, he had a lot more years of industry experience whilst i believe you've only recently finished studying? Well done stilllll👏🏾👏🏾
Tod's icon was very effective (and I loved how he applied it in red) but the logo had some easy to spot issues, like Will said. I understand this is a show and a challenge but I think if they put more time into the actual logo design and make just 5 mockups instead of 10, the results would be neat.
(Also, Tod clearly has a real talent to speak on camera! 👏👏)
Great series, Will. I’d like to see you got through some of the best community submissions from this series. Another way to showcase people’s work who have done for free effectively. Would be great to see more talented people get a platform
amazing word from todd
As again very useful, creative, educational and entertaining competition ❤❤❤ Please bring more
The custom type of Jaidas design was fun but felt quite unbalanced with too many varying elements, nothing was repeated to create consistency. I do love the colour palette Jaida made though!
Todd’s was a more successful logotype imo but I thought the colour palette didn’t quite sit right. I’m not a fan of the icon either it feels too symmetrical compared to the type and felt disconnected
Thanks for that! I love hearing other designers creative feedback!
@@emilyrcollard Yeah, I agree with your feedback and thank you when you mentioned the colors! I'll definitely be revisiting this design and refining the logo more
To me Todd was the clear winner, sorry Jaida nothing against ya.
both designers had legibility issues to some degree which Will points out but Todd's decision to have multiple variants of the logo with icon and without it saved the design overall. Having the icon was definitely a MVP move. But the main reason why I give the win to Todd is how he takes into account the corporate side of the project as well since at the end of the day its a business, it needs all the social media, app, website design and other elements to fall together nicely, Jaida did reflected the corporate side but not enough in my opinion, Todds just felt more cohesive.
Now I will give Jaida one thing, her design had potential the colour schemes and thought to expand out to different cities was nice and unique but in my opinion it needed more refining that required a bit more time. (I know both had only 1 week to do all this work, Really good job guys!)
And the final point as to why I give Todd the win, and that is connected to the last point I discussed and that is time. he simply accomplished things he set out to do in my opinion better in the time slot that was provided, Now I know this is very subjective we all have things going on all the time and we ain't spending every second on a design but I just feel like Todd's finished Presentation was more flushed out and polished. I definitely felt that he had good experience doing this type of work and its not his first time doing branding. I don't want Jaida to feel discouraged I'm simply pointing these things out to help her grow as a designer, She has immense potential as a designer!
one thing Jaida missed is making it seem friendly it almost feelings like some sort of real estate company, would be great for that tho
No worries, will definitely be revisiting in the future! Thank you for your feedback
I'm a logo designer, I think logo 2 is way better than logo 1..I just wish the seeds are transparent (background color).
This is very good opportunity to learning logo design from professional, Thank you so much
To me, Todd's logo looks like the flag of Bangladesh but tomato seeds in middle especially here 26:20
That's a stretch, A slice of a tomato is the first that comes to mind.
love this !
I know and understand WHY you have to appear diplomatic... but choosing who won wasn't as difficult as you made it seem. I think always making it sound like everything is ALL GOOD, detracts from being objective.
Agree.
I believe that the reason I offer more than contracted for is because I want to see the work used in different ways.
Todd was overall better, but Jada colors were vastly superior.
I agree, I loved her colors a lot!
@@skelun Thank you both!
Bro i am w8 for next part in this video. Please upload it.
I extremely love this episod....Keep it up Peterson!
I would really like to be a part of another series🔥🔥. Loved this series and learned a lot through it....
This series is so amazing!!🤩
I wanna participate too
I love it
Designer: I charged you 50K
Will: That can definitely be increased
🤩🤩
good job
Sorry to the girl but i like tods design.......what the......i really love this content so much...its addictive
It's no problem, I know I have a lot to improve on 🙂
@@jaidaowens3962 no maam, i think you choose an excellent design on a wrong project in a wrong time......we are not perfect and do create mistakes, its natural. My comment above is not about your talent and about who you are being a graphic designer, it is about at this battle only. Im just talking about who wins on this battle but it doesnt mean that youre not good or excellent designer. Coz i know you can create excellent designs so dont down grade yourself......maybe you can ask mr.will for another rematch😉.....
@@rdendelacruz4332 I appreciate it, thank you. I mostly meant improvements on the design itself, but what you said was really encouraging regardless so thank you again. 😁
Hey Todd, start and become an instructor. I would buy your courses.
I’ve only been doing this for about 4 years, I still have a lot to learn myself, but thanks for the kind words 🤙🏼
How about an epic battle from your subscribers, which aren't paid of course, but winner/s may get $$$ from it. That would be cool? Anyone with me?
Regarding Jaida's design, the "The" not being centered drove me nuts the whole time. That's all I could see and think about.
I was advised to diversify my portfolio among several assets such as stocks and bonds since this can protect my portfolio for retirement of about $150k. I want to know: Do I keep contributing to my portfolio in these unstable markets, or do I look into
alternative sectors?
the strategies are quite rigorous for the regular-Joe. As a matter of fact, they are mostly successfully carried out by pros who have had a great deal of skillset/knowledge to pull such trades off.
What you want to do is buy ocean front property in Idaho
Todd's is overkill 33:32
hahahaha best comment!
Dude, what was that 10:44 😂
@@thedxrrkside Lol I hit my hand and hoped no one would notice 😅😂 I was so nervous
@@jaidaowens3962 😂
I’ve just designed my own logo for my business but I don’t know if it’s any good and need someone to advise me but I have nobody 😢
Jaidi never explicitly explained the thinking behind her logo although it was on her sketchbook the building rectangle and oval foliage...
@@expectationlost Yeah, I was so nervous that I have the tendency to ramble and forget key points 😂. But good on you for noticing that, I didn't think anyone would pay closer attention to my sketches like that, so thank you!
Does Todds 'tomato' jump out too much compared to his wordmark.... in his mockups. I thought at first it was people in group talking, which I thought was cool.
You know what I think is cool? You. 🫶🏼
The guy who won pizza logo contest and loser of 3rd episode were best friends. In this episode todd's design is good but not every impressive.
Now me and you are best friends
@@toddwikle-r5r Haha man, would love to befriend you. Although above comment has a type it was supposed to be best design not best friends 😄
I agree 🤪 (thanks!)
First Design is not Professional i would say look childish
Brown Betty Davis Karen Harris Jessica
Second cmnt!!!
Both are thrash, the guys before 1,2,3 weeks were the best designers and they should be charging this much these guys drew like newbies
Thanks bro! I try my hardest to be as thrash as I can.
@@toddwikle-r5r bro stahppp ahhahahah
will stop shaking feet
Mmmm
First cmnt!!!
Can i rumble
Both presentations were way too long and self-indulgent... they even cut a chunk out of Todds.
Doing your best = self indulgent? L take
@@toddwikle-r5r you weren't asked to come up with product ideas or apps etc.
@@expectationlostsomething that designers do is create conceptual pieces that help bring the logo to life. Kinda like how no one asked you to comment on this video, but you wanted to bring to life the fact that you’re ignorant and you did that very well.
Wait did she said she is doing graphic design for 67 years?
Lol it's been 6 to 7 years, since high school. It would be crazy if it was that long though hahaha
Have been trying to get in touch woth you regarding the brand identity of a brand on your IG.
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