Anzen Health - 855-How-To-Quit-(Opioids) (case study)

855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment - when they have a pill in their hand.
The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social.
Serviceplan Group, in collaboration with a coalition of NGOs, healthcare consultancy Anzen Health, activists, media partners, and professional photographers, has launched an innovative initiative called 855-HOW-TO-QUIT. This creative campaign aims to combat the opioid epidemic by providing a toll-free helpline that uses the imprint codes found on common opioid pills as phone extensions. This unique system allows individuals struggling with opioid addiction to connect directly with those who have successfully managed to quit, offering personalized advice and support.
The initiative provides multiple ways for the public to get involved. Individuals can engage in advocacy efforts, support relevant legislation, and influence decisions that promote recovery. Additionally, people can participate through volunteering, donating, or sharing their recovery stories, which not only inspire others but also contribute to a society that celebrates and supports recovery. 855-HOW-TO-QUIT offers a beacon of hope in the battle against opioid addiction, providing a vital path to recovery for those in need.
AWARDS
Cannes Lions 2024
Shortlisted in the Dan Wieden Titanium category
Gold and Bronze in Design
Silver in Outdoor
Bronze in Direct
Bronze in Media
D&AD 2024
2 Gold in Graphic Design (Integrated and Websites & Apps)
Silver in Media (Interaction)
Bronze in Art Direction (Direct)
Bronze in Media (Direct)
CREDITS
Advertiser, Brand: Anzen Health, Chicago.
CEO: Michel May.
Developer: Oliver Thellmann.
Advertising Agency: Serviceplan Germany, Munich.
Global Chief Creative Officer: Alex Schill / SERVICEPLAN GROUP.
Art Directors: Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser.
Copywriters: Shruthi Subramanian, Javier Granados.
Executive Creative Directors: Lorenz Langgartner, Franz Röppischer.
Creative Director: Dennis Fritz.
Junior Motion Designer: Margarita Nikolajeva.
Junior Art Director: Michał Kuśmierz.
Senior PR Manager: Mariia Astraukh.
Media Agency: MediaPlus Germany, Munich.
Global Creative Lead: Maximilian Florian Schöngen.
Media Agency: MediaPlus North America, New York.
CEO: Tamara Alesi.
Talon:
US Chief Client Officer: Enza Chiodi.
We Are Those People:
Founder: Erika Ball.
Raw Materials:
CEO: John Roescher.
COO: Jennifer Allen.
CCO: Pablo Marques.
Creative Director: Wojciech Zalot.
Lead Creative Technologist: Richard Mattka.
Senior Program Manager: Joanna Kinscherff.
Post Production Company: JAMM, Venice.
Music/Sound Company: DaHouse Audio, Overath.
Music Supervisor: Wonder Betin.
Executive Producer: Cassiano Derenji.
Executive Producer: Carol Masseti.
Music Director: Lucas Mayer.
Music Producer: Silvinho Erne.
Music Producer: Rodrigo Lemos.
Production Company: JOJX, Venice.
Director: Oliver Würffell.
Executive Producer: Jackson Morton.
Executive Producer: Joe Care.
Executive Producer: Pedro Aragão De Oliveira.
Production Manager: Mary Katherine Wise.
Office Coordinator: Karsyn Joy Reynoso.
Photographers: Jeffrey Stockbridge, Tom Kubik.
kimera:
Type Designer: Michael Clasen.
Public Relations Agency: Tulom, São Paulo.
PR: Karan Novas.
Public Relations Agency: Peppercomm.
SVP: Melissa Vigue.
Public Relations Agency: Persuasion Communications.
Founder: Jane Austin.
Freelancers / Other:
3D Artist: Roman Tikhonov.
Post-production: János Kiss.
Copy Editor: Quentin Lichtblau.
Copywriter: Taro Taniwaki.
Gaffer: Michael Cruz.
1st AD: Christopher Berger.
1st AC: Josh Borgoni.
Production Designer: Michael Westerman.
Key Grip: Evan Davies.
Sound: Jim Castroo.
Casting Director: Gabrielle Schary.
Casting Associate: Wade Hendrickson.
Line Producer: Leanne Amos.
Production Supervisor: Elisabeth Compton.
Asst. Production Supervisor: Daphne Gomez.
Asst. Production Supervisor SF: Maddy Graves.
Location Scout: David Weber.
Location Manager: Christian Powell.
Production Assistant: Seanna Lanagan.
Production Assistant: Andrew Dirk.