A helmet has always been a good idea
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- Опубликовано: 4 окт 2024
- The Vikings are here - wear a helmet!
Helmets have protected our ancestors throughout centuries.
Wear a helmet next time you mount your bike!
The campaign is produced for the Danish Road Safety Council by NewLand Film and &Co 2021
www.sikkertraf...
The production value, the historical immersion, the length of the ad, the unexpected bouts of comedy, it's all too good.
Except for the fact that they wouldn't have called England England because England didn't exist at the time. But still a pretty impressive advert for bike helmets.
I'm going to be honest.
I didn't know this was an add till it was over and I started reading the comments.
Haha.
@@JFP1988 Sure England existed at the time. It wasn't the modern country, of course, but it had been the land of the Angles (the Germanic tribe of that name, as in "Anglo-Saxon" ), hence "England", for centuries before the Viking invasions. See en.wikipedia.org/wiki/Angles
I fully agree.
historians would've rated this higher if he didn't have tattoos. They're pretty cool tho ngl
"Don't worry I'm the main character."
"Are you sure?"
-
"Fine..."
"I'm the main character, they have to see my face!"
"But..."
"I have plot armor, ok?"
Underrated comment
Wife: no, wear a helmet
Don't worry I'm Main character
English: BOOM headshot
With a show like Vikings I’m not sure that would matter
It is even funnier that the name "Hjalmar" in Norse means helmeted warrior! It is like being reminded by a man named Helmetwarrior to wear a helmet.
A character in the Witcher too
@Ammar Yasir you mean as thick as one lol
huh, maybe that's why we call it 'Helma', which is pronounced almost like 'Hjalmar'
In German we have the name Helmut. But this name means something like "guardian" it does not literally mean "helmet warrior".
Kabuto for weebs
The best part is when the guy in the distance yelling just says... "I can't really hear you" I lost it
Oh! I didn't get the point of that till now. Thanks.
Its an amazing testament to the way danes fuck with eachother
@@AQ-nr2el dane here and i love this comment haha
That fucking timid "ya" when he talks to his wife killed me lol.
It sounded like his voice cracked haha
I totally understand, have you seen nordic women? The vikings sent the men to fight to give the opponents a sporting chance
@@joaovc2002 Pretty sure they sent women too
Its actually spelled "ja" but to be fair Danish has some of the weirdest spellings
@@madseskildsen3915 but that's not ine of them
I feel like this conversation actually happened at some point.
It probably did on more than one or two occasions.
@@GVBiggs524 i mean it still is a thing for military,helmet feels like shit if you wear them for a long time
@@ogaimon3380 True that, Hamidi, I do agree, but that misery is nothing to getting smacked on the head with shrapnel, a war hammer, mace, or sword...
This conversation is as old as the existence of helmets probably.
@@El-Burrito as old as the guy who wore a saber tooth lion's head and pelt.
He just had to make sure the beast was dead tho.
that women just saved an entire raiding party from losing their leader, what a good lady.
I know, just imagine if he did not wear a helmet when hitting his head at the end of the video.
That's what a good wife does.
@@xRemRooodx i bet he would have died
You meant "What a scary lady!" haha
Arrow to the knee...😏
Fun fact. The guy urging him to use a helmet has the name 'Hjalmar' - which means 'helmet-wearing warrior' 😂
This comment deserves more likes.
um no?
@@Odinistruth yes? I doubt your Danish is very proficient if you think commonly used modern slang is the only form of Danish.
Public service announcement by Hjalmar Helmetbro: Wear a helmet.
I was actually invested, and thinking, "I gotta watch the rest of this series."
Ditto!
@@grantparker5670 Gracias parece divertida
i genuinely came to the comments section to see what the show was called....now i feel dumb lol
"Damn, this is better than vikings", I joked to myself, then he hit his head and now it IS better than vikings.
Another vote for Norsemen. Bloody funny.
I'd watch an entire series about historical people dealing with problems like they're modern people. It's basically the entire concept behind "Monty Python and the Holy Grail"
Have you seen Norsemen?
@@Eric-ld4mz exactly what I came here to say. Literally one of the best shows of the decade. I need subtitles for it though lol.
@@Eric-ld4mz I was just going to recommend that one also. It's hilarious!
In Germany we have Sketch History, which is excactly that, and it's hilarious
I hate when I try to invade england and forgot my helmet at home
That feeling when your opinion sounds a lot sillier when yelled out to a large group of people
Food for thought there... Sounds like a life rule. If you feel dumb yelling it at the top of your lungs it was a silly opinion.
@@Aabergm Absolutely! Ehm, I mean: "ABSOLUTELY!"
Not feeling silly now so I'm fine. Or am I not?
@@DreadX10 Hey, Vsauce! Michael here
@@fisch37 Hey Michael, not Vsauce.
similar corollary rule. If the world would be a really shitty place if everyone had the same philosphy you do, it's a bad one
And let's hear it for the sound designer, too: the horse snorting as Svend mounts, the door opening before the Mrs. appears, the tonk of the helmet hitting the crossbeam.
yes!
You've really b.en paying attention.
The sound when he puts his helmet on 😂
I would've liked for his mistress to be a giantess who towered over the army and forced him into wearing his helmet as a nod to norse mythology.
that helmet is dope as hell, who wouldn't wanna wear that
That type of helmet with mail attached to it looks dope af
Edit: I just found out that type of helmet is called a Vendel helmet
Svend
Guys with itchy scalps?
@@Lo-tf6qt not really. Vendel is the name of a hustorical period in scandinavia between the bronze age and the viking age. Vendel period helmets are very similar but it's a typical viking age helmet. I agree both vendel and viking helmets look savage with mail. Especially when the mail covers the whole face. The less you look like a human the more frightening you are. Same with corinthian, samurai or crusader helmets.
@@cheersbro7347 Ah I see, cheers man
THIS is the GREATEST piece of advertising EVER!
i'd say lucidcharts is better but yeah this is a close second
Personal favorite is the suicide bombing Volkswagen ad, they never published.
That shit was fucking hilarious.
Vad
Er mit spogsmål
Pit viper instagram beats it by a little
Svend: *being a badass warlord*
wife: Svend!
Svend: ya..?
wife: Wear your helmet
Svend: ya...
@@matiasmattera6650 That's how it'd be too xD
Happy wife, happy life
you Simps love it don't you? LOL
@@HTSW clearly you've never had a gf or wife.
“I bet the english wear helmets to”
Had me dying 😂😂😂
This is what ads should be no annoying ass music and overly happy people smiling
Yeah sorry but U.S commercials has that "join our cult" vibe 😂
Happy smiling family, running through sprinklers in the yard with the sun out and neighbors bringing picnic supplies.
"Side effects include moderate to severe rash, abdominal ulcers, hemorrhoids, severe anxiety, suicidal thoughts, death, and in some rare cases, hiccups."
@@SukatoKjolen if it can give you hiccups then they shouldnt be able sell them that's too dangerous.
Their director told them to do it happier and with their mouths open.
yeah, it's fucking annoying and it's in ad after ad after ad, it's insulting to the viewer to suggest to them that everyone is that happy, that much of the time
Even the fearsome warlord fears his wife
not fear, respect
@@h0rk3d I feel when it comes to marriage those two arent that different from eachother lmao
Behind every successful man is a surprised mother-in-law. Behind every successful man stands a woman; and behind her, his wife.
yep, soft western boys fear the womans. You are softer and more tender every day, it's sickening to see it
@@toostrong1814 Most warrior cultures have reason to fear women. Mainly because they could and many still can kick your ass just like a man.
first 5 second : "hmm what movie is this?"
end of the video : it's a fucking helmet advertisement
Tis the greatest ad!
I know! I was so excited thinking I had a new show to watch in place of Norsemen
I thought it's danish social ad
Yeah, we all just watched it.
It's an ad from the Council for Road Safety, about always wearing a helmet when you go biking.
This was brilliant. I didn't actually suspect this to be a public safety message until I read the description. Bravo, Denmark. You continue to be the envy of the world, despite your bland cuisine and permanent grey-toned skies.
Who envies the Danish?
@@DarkAngelEU Did you not see this PSA? It is glorious.
And the best restaurant in the world
@@pvlgs Well we may have the best restaurant, but generally speaking our food options suck compared to other countries. 1 expensive joint doesn't do us much good :L
@@DarkAngelEU People who aren't Danes.
The old Dane's laugh when he puts it on is the icing on the cake.
I laughed when they yelled back "We can't really hear you!" lmao
I love how he stops laughing as quickly as he started
Kind of a bad choice in having him be old imo. Puts the idea that he's lived this long while not wearing helmets. Not to mention the association with wisdom and old age a lot of cultures hold. Then to top it all off they have two people who've never seen a battle insist on him wearing a helmet lol
@@solaris0000 The thing about comedy, Realistic analysis is a completely unnecessary component, and in fact, often detracts.
@@thecocktailian2091 I'd agree if I knew I was watching a joke going into it but that isn't what happened. You actively have to think to understand what is going on. Plus the joke still hits better anyways if my critiques are taken into account and fixed. Also you did exactly what you hounded me for. the lol meant it was all in good fun but you had to come in and push your glasses up the bridge of your nose and say "actually" :p
They finally did it, only took them 60 years but they actually made a great Road safety ad campaign
Look up "The Tufty Club", UK campaign many years ago, all I'll say is "poor WIlly Weasel"....lol.
New Zealand did a drunk driving ad that's pretty iconic amongst kiwis
"embrace life"
@Timothy Mckee Ah, a Man of Taste I see... ;o)
@@Luke-tt3dt w plates pretty funny
This is acted so well with 2 characters that people are immediately invested in.....they could have made a mini-comedy-series of this and I'd gladly watch it.
There's a Norwegian comedy like this already, it's called Norsemen.
@@romxxii yeah, it's great, I already watched all seasons :D
@@romxxii Thanks for that. I'd never heard of it. Just watched the first episode. Very funny.
@@romxxii I thought this was from Norsemen until the end, very funny safety ad.
For real.
1:44 every person in a relationship knows that "yea" tone. That one little moment got me good.
same
And his high pitched surprised voice when he says "yes" to his arriving wife. Like a kid trying to hide he has done something wrong. This video is full of gold from one end to the other.
last shot should have been him coming home with a big ol dent in the helmet and his wife giving him a look.
"don't say it."
genius comment
yes, 100%
Him hitting his head on the way out was funnier imo
Yeah, but without the helmet on, his skull would be the one dented.
"I told you"
They could make many episodes about safety rules examples with Svend and his viking warband.
This would be successful.
Then they meet the Irish who fought naked with no armour at all and get massacred, and have to move to Iceland while the viking era ends behind them.
I would watch that for the entertainment value alone.
"Always extinguish fires"
"Make sure you're buying quality merchandise"
"Always tell someone if you're going on a trip"
@@geroutathat Just to point out that safety is an illusion some cultures really dig into for no reason other than saving resources.
@@DarkAngelEU you try working on roof that's 45' without a harness or rope and then come back to me and say that safety is an illusion. safety is very much in your own hands.
One of the best ads for wearing helmets I've ever seen!
Odd seeing you around
Or a condom.
"You can go looting and pillaging all you want but you have to waer a helmet."
lol you just show up here
@@yoink-qo8yb what?
Yes, right after "I love helmets" skateboard video.
The fact that this was made by Danish people, their literal descendants, makes this even better
It takes one to know one it seems.
Maybe you are a descendant too, while they plundered and pillaged there were some casual raping going on as well...
I love that they have way better production and historical accuracy than history channel.
lol history channel don't have accurate representations of vikings sure, but this video isn't accurate at all either
@@caramel7556 teach me sir wise
@@h0rk3d It feels more like comedy when watching this video. But i get your viewpoints regarding the make up and the scenery
Well it may be better than the history channel but this isn’t very historically accurate either because of the clothing. But it’s a funny video and historical accuracy isn’t very important for this kind of media.
Well the scenery and costumes are way off as well...
That sheepish "yes?" by the big bad viking to his wife is priceless.
he loves his wife lol
Feminist joke
@@aurelvlaicu2717 That's just how married couples are,m8.
@@aurelvlaicu2717 really isnt tho
If the missus says to wear a helmet, you listen
The acting here by every single actor is outstanding!
The Oscar would still go to the helmet for best performance. That wasn't a stunt-helmet when he hit the gate!
The extras on the other mountain were pretty stand up too
@@Namchild Agreed! Some serious stand up skills there!
Exactly what i thought, im really curious what happens next.
Maybe they should continue it and make a series 😂
I thought it was from that one series Norsemen
As a Dane I cant recall ever having seen the character "Svend" in any other role on film/tv. I hope some director somewhere will give him a chance as an actor in a larger production. He clearly can handle a camera close-up convincingly. Same with the horn blower.
Dude could be a convincing main character in any historical film from that period
This is the peak of advertising, no annoying music, no annoying catch phrase, no stupid songs, and no overly happy people.
Instead we get genious level irony and a good message. If all advertising was like this i would buy a lot more things.
If "To the ships" isn't a catchy phrase, then idk what counts! :-D
amazing clip, indeed!
Exactly, and it was a good length of time to absorb the message, see an argument from different sides, and allowing us to visualize consequences without openly telling us. (The wife and children)
Rather than the super flashy, seizure inducing ten second ads we have now. Although I do like the hard bass sometime.
Also, relatively accurate depiction of how people actually talk.
I could definitely see my friends and me holding a similar conversation.
It's an add for the government traffic safety council
@@alexandrbatora9674 Yes, but is it annoying? No. Its glorious!
Jesus Christ how is every single person in this perfectly cast and brilliant actors?? Even the old man who laughs for like 1/2 a second is amazing and memorable.
Netflix wasn't involved.
Good casting director, clearly. :D
They just picked random Danes. They're Vikings after all.
@@Ryan_Winter yep that explains it. all the warriors would have been women living out a power fantasy instead of any comedy or drama, or, well, any plot at all.
@@Johnconno if you say so, chief
His little "ja" to his wife is just perfect. All the piss and wind vanishes in a heartbeat. The person who directed this was clearly a married man.
Basically my dad
@gabber 0 At least they get women, unlike your people.
No ones happy if mom's not happy.
@gabber 0 it's not a negative, more that your Mrs always seems to know best
Perfect ja
I hate how this is more entertaining, historically accurate and has better production value than any movie made by Hollywood about the Norse.
That old guy fuckin laughin just had me dying out there all over the place.
It was that sort of laugh that says, "everyone else will join in any second now", but nobody did which made it super funny.
omfg no kidding, I had to come to the comments to see if anyone else talkin about it
So gd funny
@Hamza Mansoor Easily the best part hahaha
He must've overheard his wife lol
"It will mess up my braids" Is the most Viking thing ever.
still nothing next to Spartans, who would comb their hair MID battle. They would even polish the inner side of a shield pre battle just to see themselves better while doing so.
@@Kid_Naps that'd myth
you mean the most hollywood viking ever. They'd wear it in a heartbeat if they could afford it.
@@weirdreportt issa joke. Vikings where known for caring about hygiene and their hair
They didn't have braids, undercuts, fur shoulder coats, weawed leather armor or beads in beards. That dude is somekind of steppe horse warrior slav mix.
Apart from the cycling safety aspect this should be aimed towards Hollywood. People charging into battle wearing no helmets cus you have to see the big stars hair....If you can wear 1 thing to battle, take a helmet.
or a shield is good too
id take spear but ok
I was talking about defensive kit. But yea a shield is also pretty good.
Why would they wear helmets, everybody in Hollywood knows that helmets or armor, in general, can't protect you from sword cuts and thrust, after all, expensive and definitely too heave to wear steel plate armor was created for middle age calisthenics and CrossFit to post in middle age social media.
@@libertyprime1614 quality shitpost this
"You can go raiding and pillaging all you want as long as you wear your helmet."
lol.
Finally, a scene where the main character actually wears a helmet like his troops.
The main character is an expensive actor with an expensive face. The troops are cheap extras. Of course they can cover their faces with a helmet. Todd Cutler (of Todd's Workshop) explains a lot of reasons that movies are fake in the same ways in at least one of his videos.
-PS: I was lost in Philmont and somehow wound up at the Aztec Mine (old, mined out gold mine) before my crew. I'd hate to think of what would have happened if I went in early, as I hit my head [hard] on the ceiling within seconds of going in (and putting on my brain bucket). I suspect that 14 year old me wouldn't bother with the helmet.
The Mandalorian :3
@@Ohhwell Ik, but most movies don't have the character wearing those.
@@arohk4415 That isn't medieval. Good one tho
The Mandalorian's helmet IS his face.
The man laughing after Svend puts his helmet on killed me! 😂
_Hostile glance._
@@KathrynsWorldWildfireTracking _stops laughing out aloud and giggles while bowing head_
I think it almost killed him too.
I rofl’ed
So then you are dead now?
i could watch this... this needs to be a serie or movie...
@@lassechristensen6680 The first thing I had in mind, watching this video xDD
1:52 That Old Guy laughing, kills me all the time
@@lassechristensen6680 it was cancelled during COVID, maybe they'll bring it back? I could just be naively hopeful tho
why did no one recommend Vikings lol
Vikings tries too hard to be a "serious" drama imho. Norsemen however is a hilarious dark comedy.
@@sitter2207 Vikings is the first thing that I thought of, though I haven't even watched it (yet?)
Once his wife entered the conversation I knew his fate had been sealed. Helmet it is. 🤣🤣
This not just parodies people riding bikes/motorcycles not wanting to wear helmets, but also fantasy characters and hollywood always having protagonists without a helmet because it doesn't "look cool" and makes it harder to see who it is.
Love it.
No reason to wear helmets on bikes if the infrastructure makes it so you don't have to mix with dangerous high-speed traffic. Helmets suck, safe cycling infrastructure rules, greets from the Netherlands.
@@frisianmouve you can get brain damage from just falling off your bike, you don't need to be hit by a car. No human is infallible so its always a good idea to wear a helmet while cycling.
@@wellshit9489 It's always good to wear a helmet while driving a car, after all car crashes cause head injury. Dude, we don't have to mix anywhere with cars where the speed limit is over 30km/h, helmets are just an easy way to blame safety on the cyclists instead of their infrastructure planning. Nobody except tourists and speed cyclists wear helmets here because it's so safe.
@@wellshit9489 But how often does it happen that somebody just randomly falls off their bike and also falls on their head? I don´t think it happens very often.
@@frisianmouve the difference is that a helmet literally won't do shit in a car crash unless you don't have air bags nor wear a seatbelt for some reason.
Laughed when he yelled back "We can't really hear you" lol
Honestly that whole thing could have led into a whole "kamelåså" bit and I would not have been disappointed.
This was straight out of "Norsemen". That show is gold.
He should have answered"That's coz you have helmets over your ears, buddy!"
LOL same
Yup, that answer reminded me the kamelåså issue, maybe understanding each other wasnt really important when fighting
"..I'm a careful rider"
He says just moments before he hit his head while riding
cant see shit cuz of the helmet man!
Almost as if there was a subliminal (not really subliminal) message
@Taramafor Haikido BUT IT RUINS ITS BRAIDS!!
@JZ's Best Friend good one!
Sure you are. But do you control the rain?
I'm incredibly saddened that this isn't an entire feature length film
Him: "We are the most feared warriors in the world! None can stand against us!"
His Wife: "Wear your helmet, jackass."
Him: ..."Yes, dear."
Hey, its happy wife, happy life.
Thats danish women for you - to mess with them ( I am a danish man) 😅
Very in character for northmen though. You don't refute the counsel of your wife.
Women have been dealing with jackasses since time immemorial...
Norse women keeping their husbands in check is even depocted in old norse art and poems
As an Englishman, I now refuse to wear a helmet. Just to make you Danes look silly.
Jokes on you, you can't unconquer England this way
The eternal a*glo strikes again
@@adude8424 Did you... Did you censor the word anglo?
@@adude8424 why did you censor anglo
@@adude8424 Dude, say after me: ANGLO!
"This got to be the best advertisment i've ever seen"
"So it would seem"
TATATATAAA TATATATAAAA TATATATAAAA TATATAAAAAA
xD true
Aye aye captain
id still put the " i love helmets" guy
The fact that they laugh & confess their problems rather than trying to be absolute hardasses that dont make any mistakes or laugh just adds so much dimension & relatability.
WE NEED AN ENTIRE SERIES ABOUT SVENDS AND HIS HELMETED ADVENTURES.
edit : wow 11k likes, wtf happened here lol
Check out Norsemen
Perhaps he wishes to cultivate a "Svend the Helmetless" nickname to inspire carelessness among the Berzerker crowd?
Svends and His Helmeted adventures part 1: Phantom seas.
I'd like to see a whole series about a bunch of safety adventures, like he's cutting some englishmans throat out and everyone asks him to wash his hands afterward.
@@sirkane5727 that actually is a brilliant idea even though dark lol
When a ad for helmets potrays Vikings better than a show literally called "Vikings" you know something went wrong..
Well, it's made by actual Vikings
@@AVKnecht there are no vikings, scandinavians yes, but viking is a word like pirate... so as long no scandinavians are raiding england in longships killing priests and other good stuff, there are no vikings. yeah im fun at parties.
@@QuolashMCDuck How dare you call us pirates!!
Just kidding, and while you are technically correct, the meaning of a word can change from its original intent, so it isn't wrong to call them Vikings if that is the common description of the old norse people understood by the majority.
@@AVKnecht danes
@@danielkarlsson3624 Viking was actually a verb, at first. To go a viking, that is, to go a raiding. They were called Norsemen, and similar. But yeah, it got changed into a noun.
This almost feel done by Monty Python. God just imagine.
Exactly what I was thinking. This is a great public service announcement lol.
The Danes of all people have become better at British humor then the British
Did you hit your head?
Its just a flesh wound...
It is actually very similar to "Norsemen" on Netflix.. If you enjoyed this you should check it out.
If you want more Monty Python-esque vikings I recommend "norsemen" on Netflix.
Englishman here. Can confirm, we do wear helmets
This is adorable. And very well produced
Veitch is still live and kickin, aye!
It's cute, adorkable
which movie
I love Scandinavian humor.
adorable, cute? what are you 12?
This is the most memorable yet random thing I’ve come across. Not to mention the fact that this has the best production values I’ve ever seen in a commercial for something so mundane.
danish state sponsored ads, they had the cash to do it, and they did
Since I lost and found this video again, I've made it a habit to start my day by watching it at least once a week. Yes, I'm not kidding. I get a good laugh (while maybe discovering a new tiny detail), my mood gets so much better. And I think a bit more about safety. I guess I might grow tired of it, but I haven't reached that point yet.
If you liked this you'd love the series Norsemen.
…when his best friend outs him to the entire village “SVEN SAYS IT MAKES HIS SCALP ITCH”
like that friend that yells out loud that you have a crush on someone when that person is around and you're like "bro stfu"
And then the other guy is "I can't really hear you." Gold.
Or the manly "..it messes wit muh braids", reverberated across the whole valley along with the stifled wince.
"If a Scandinavian woman says:"Wear a helmet!" you wear a helmet! Period!"
Yup
To his men: *Growling yells and warcries.*
To his wife: ye?
F
he's a wise man
@@ppizarror There is no reason to yell at your family.
His wife: Are you challenging me?
@Taramafor Haikido if you are not familiarwithsomeonethen you are propably not family eh.
"Vikings talk loud and yell a lot". Just another reason why I hate tv shows like vikings. The fictional viking character has become something that is considered factual. Do hell's angels shout a lot? What about the bandidos or canonballs? Btw, Vikings didn't have braids nor did they have beaded hair or undercuts or stupid weaved leather armor. Dude looks like some kind of steppe horsewarrior whose mother was a slav.
Honestly, I thought this was just poking fun at the trope of not having the main actors wear helmets in Medieval series
Not just medieval but also a lot of war movies set in the current or last century which personally annoys me more as headgear in general is part of any modern uniform although it's understandable that from a story-telling viewpoint characters are easier to tell apart when they don't all wear the same helmets.
Same lol
@@TheSuspectOnFoot The problem with the "story-telling" of characters needing to show their face is that not only is there some helmet types that do not obstruct the face too much to show emotion but you can still show off a character's emotions if the actor's body language alone can suffice. Most of the time it's just the Actor's ego to show off their face more than they need to.
LOL same. About half way through I was thinking it would be a funny motorcylce helmet promotion campaign ad.
"you should atleaat wear helmet" some short guy
The way this ad is more historically accurate than Vikings is so funny to me.
to be fair, it was made by a danish company. it is their history after all.
It's what happens when Americans try to portray the history of other country's. It ends up looking like shit
@@ShrympyRS cope
@@truereaper4572 Seethe. Maybe if you had a culture more interesting than hamburger sauce Americans could portray it. But alas.
@@ShrympyRS Europeans always crying about America this America that because their entire continent has been falling apart and irrelevant for 50 years.
True story. In winter 2022, I went snowboarding. I am not a professional snowboarder but not a beginner either. I was contemplating whether to wear a helmet. Decided to wear it. Had the biggest fall i ever had. The snowboard had somehow caught a hole, sending me flipping down the slope. I fell and hit my head pretty hard. I was glad i had a helmet and never doubted helmet from that day hence. Neck hurt for a week but head is fine.
Most importantly, you are here to tell the story.
I had a class mate who luckily wore a helmet when we (my class and I) one afternoon rode our bmx bikes after school on the local bmx track. He had the most awful crash I have ever been a witness to. We had to call the ambulance and everything. The doctor told his parents that the helmet saved his life as it was literily broken in half. He doesn't remember his crash but he made a full recovery. The thing with helmets is that you don't need them until you REALLY need one. Which is the reason why it's so important to always wear one!
I didnt wore a helmet in 6th grade, when riding downhill from school. It was silly i thought.
My smart front wheel tire lock loosened and ejected my wheel from the front fork.
I took some serious damage on skin and pride. Doctors told i was pretty lucky.
No matter how silly i look. Helmet is a go to. Wont risk my life again.🙌
This is maybe the smartest advertising film I have ever seen. Its funny and it's historical, and it's making fun of all depictions of popular media vikings
Except that big-ass horse, sadly. I mean, it's a fine, beautiful horse - but early Medieval horses in Scandinavia were on the small-ish side.
@@FrikInCasualMode true, but at least he's on a horse and I can chalk that one to set designer's or director error
@@FrikInCasualMode Denmark, tho. Importing more impressive beasts from the south (where heavy cavalry was starting to become important by this timeframe) would hardly be far-fetched, especially as this lad seems a bit of a hors fancier (hyuck hyuck).
This has the production value of a major Hollywood movie with the brilliant humor of a RUclips sketch comedy channel, coupled with historical accuracy that neither could match.
Whoever made this deserves a raise. And a bonus.
It’s an Ad for helmets which was made by (directly translated) “Council for Safe Traffic”, here in Denmark, which is a private organisation run by public authorities. Not many people in Denmark wear helmets. There are no laws against it, so thats why the Ad.
@@pini1076 I kind of meant more the actual person who was in charge of this. Hence receiving a raise and a bonus.
Except that the vast majority of major Hollywood movie are complete, and utter trash, I´d much rather watch something that is not one.
Of course it's historically accurate, it's not made by Americans
@@garrisondinsmore5808 Come on, give them a break. They think a 200 year old house is an international treasure.
They have no concept of the outside world.
I love how he doesn't argue with his wife at all
NEVER Argue with a Woman of Norse Origin, that is a Battle You CAN'T Win. My Grandmother was Living Proof. LOL
You can't stand the sight of a strong nord woman?
You didn't mess with viking women. They could own property and divorce their husbands if they pleased. Men lived in terror of getting divorced because it was a huge humiliation for them that their wives didn't think them worthy any more.
@@anyjen 100% historical accurate. Also the earth is flat.
@@BrotherBadger123 Your keyboard ok?
You have created a public service announcement that people actually want to re-watch. That's extraodinary :-)
i love this because historically injuries to the eyes or face were extremely common during combat. if you did any of the actual fighting, you absolutely wore a helmet if you could afford one
So if anyone who did any actual fighting "absolutely wore a helmet", and if they wore helmets because they protect your eyes and face, how come injuries to the eyes and face were "extremely common"?
@@somefuckstolemynick Well obviously, some people didn't wear the helmets cause it messed with their braids and made their scalp itch.
@@somefuckstolemynick The ones who didnt survive to complain about the injuries.
@@somefuckstolemynick Gee it's almost like in ancient times Helmets cost money to make and most people who fought on the battlefield had to make do with what they could get which meant less safe helmets that did not protect the face or none at all. Even than Helmets were like any other armor piece, meant to keep you alive not completely unharmed.
@@somefuckstolemynick It's called Survivorship Bias. The ones who didn't wear a helmet didn't just injure their eye, they got an axe embedded in their skull so they never got the chance to complain about any eye injuries.
This was better than 90% of the movies released in the last 20 years
Now, if they actually made bicycle helmets that look like real viking helmets...
immediately invests
you could always go with a stahlhelm, its more modern and its been done before by bikers but youll probably get some flak for it 😉
@@highlander6582 i mean atleast youre wearing a helmet designed to protect from shrapnel instead of nothing
HMM...
..and change our bikes into longboats..
This must be the standard for acting, period. I've watched this commercial numerous times, and every time it just blows me away. All these nuances, every gesture, every intonation and facial expression is spot on. And the conversation is precisely the type of conversations that kids would have with their parents regarding wearing a helmet. Masterpiece.
And in a few hundred years, what Svend though was a "silly helmet" will become an icon of badassery. Wear your damn helmet, Svend.
I love how wearing the helmet immediately pays off
Actually he should get another one since it's already been involved in a crash.
When the British army issued steel helmets to their troops in WW1 head injuries drastically increased...
Because the troops were now surviving what would have previously been a fatal injury without a helmet.
Injuries didn't increase, "Casualties" increased. Injured but alive was marked as a casualty back then. Injured and dead was just dead.
I'm not meaning to be pedantic as you have an excuse, modern person, for getting the terms a bit wrong.
The fact the High Command made the same error and started to push for removal of helmets at first, not so much :P
@@Pantology_Enthusiast I love that you called them "modern person" as a noun, like you're a time traveler from the past.
And in WW2 they said F U to that and didn't use helmets inside tanks... a metal box filled with a bunch of sharp objects clunking along at 24km/h across the battlefield.
@@ZETH_27 well, metal and head-banging do go together.
@@OrdinaryLatvian lol
Well done, Denmark! You did a fantastic job with this advert. I honestly thought it was a clip from a big budget, historical comedy movie. The quality of the writing, set, direction, acting and basically everything was top notch. Encouraging people to wear a helmet when necessary is also a very good and important message to convey. Bravo!
danish state sponsored ads, they had the cash to do it, and they did
Thanks for your comment, I very much agree. And this ad make me rpoud of my country. About the time of your comment, another commentor was impressed by the 11.000 "likes" already. Now it's at 190.000+ likes. But for me this ad worked. 2 years before, my firend had a bicycle accident and, not wearing helmet, hurt his head and completely lost any short term memory ever since. That didn't make me wear bicycle helmet. But then a year ago - *this ad* did.
For everyone else reading this, keep in mind, these ads were made for the cinema, hence the larger production funds and length of it.
IIRC, this literal helmet (the actual helmet design) is portrayed in Verdal, Norway. It was found and presumed to be part of the battle of Stiklestad in 1030, where Olav Den Hellige (Olav the holy) died, in an attempt to bring Christianity to Norway.
Maybe he wasn't wearing his helmet.
so he was a traitor too Odin
Thankfully he failed.
@@yakojjy Imagine worshipping marvel super heroes.
@@triplehmafia6556 Imagine worshipping deity, not from your continent.
A strong safety message that is also incredibly entertaining to watch.
Never change Danemark, never change.
The safety message is "wear a helmet when you go to war". If you think traffic is war, don't you think we should fix the traffic instead of wearing bulletproof vests to school?
@@AnttiBrax Why would a Dane wear a bulletproof vest to school?
@@AnttiBrax It's a matter of what's in progress and what is ready now, fixing traffic takes years, making a helmet takes a couple hours, until the traffic is fixed you wear a helmet, is it really hard to understand temporary measures?
@@AnttiBrax So erm... We don't have guns in schools here in Denmark. We do, however, act like crazy people the moment we ride a bike
@@IceDust1 ahhahahahahahahha
"I bet the English are all wearing helmets, too."
I mean he's not wrong. In fact, they're probably wearing something very much like what he's wearing.
If there was big hairy vikings coming over trying to smash skulls, yeah everyone would wear a helmet.
But I'm going to the corner shop to get some f*****g groceries, so...
@@AnttiBrax Darwin awards exist for a reason.
The Irish didnt though, didnt wear any armour at all and killed every single viking when the vikings actually stood long enough to do battle, after the Irish slaughterd the vikings, while even fighting naked, the English later defeated them, mainly because the Irish had secured the Irish sea, and the English could push forward without worrying about their back. The Irish were too classy to attack the English in the back.
@@geroutathat that's... not exactly true? The Irish did wear armor just not as much or the kind you would think of. They tended to wear w/e they could get a hold of just like everyone else, especially during that time period. More over, the Irish weren't targeted the same as the English coast and if anything, integrated with the Vikings more and earlier than the main-land counterparts. What most people of as England vs Vikings was more like.. sporadic raids against churches (because they had the money) with the occasional large battle. When it came to large battles it was more often a draw but enough Danes settled onto the Island that they stopped raiding it.. because they lived there now and started fighting against their own, which inevitably led to the stopping of it. The Danes/Vikings were just as much colonizers and traders as they were raiders and warriors.
@@adam346 the Irish never integrated with the Vikings there is no evidence of that, and all the Irish supporters of the Vikings left and went to Iceland. That's why Dublin has two names, dubh linn the Irish name for the Viking village and baile atha cliath the Irish name for the Irish village up stream. 4 Viking kings turned up to fight one Irish king and lost. The Irish were metal Smith's, they were making exquisite gold, and Roman chariots were based upon Irish designs and innovations, Moreover the Roman shield was based on an Irish design for chariot shielding however the Irish only used it on the chariot. So to imply they had to forage like some backward Hicks and could only use what they found is just ludicrous. If they used armour like the Vikings then we would have large hordes of it, they would have just made it. We would have gold helmets with Irish knotwork, and all sorts. They were also well introduced to full armour as the Kearns had been paid to fight in France. Also it was common for full armour wearing Scottish to be employed as bodyguards. Of course the Vikings had a civilisation, inkean they had a huge slave trade you can't have that without one, but to say the people who turned up to steal and pillage and takes slaves were "warriors" is a bit of a stretch. They wore as much armour as they could and mainly fought farmers, and when tested by the local warriors mostly failed.
I love how the stubborn prideful Viking jarl IMMEDIATELY caves when his wife comes over and is like "Svend wear the god damn helmet" and he just goes "fiiiiiiiiiiinnnnneeee"
Svend actually look sick with that helmet, he's like a true Dragon Borne.
His scalp do be itching tho. As a biker with long hair, every ride, all i'm looking forward to is taking off the damn bucket on my head
@@MM-vs2et I find it helps to wear something like a buff under the helmet. Also helps keep the helmet from ruining my hair.
???
@@MM-vs2et As a guy with thick curly hair. I do agree bro.
@@fallen6060 I have curly hair and I don't think helmets will cause my hair to be out of place. They always are. ;)
The head bump in the end was the cherry on top.
So true😊
"are you okay!?"
I love how his wife comes out and tells him to wear a helmet and he just sheepishly puts it on
Of course he obeys, there's no stronger will on this planet than that of a viking leader's woman.
He wouldn't have been chieftain if he was an idiot...;-)
One of the best commercials I've ever seen. This is how safety briefings should be at my company. I wouldn't fall off the ladder so often.
A bit of trivia: the helmet worn by the "responsible guy" is actually real, it's called "st. Wenceslas helmet" and it's a part of a treasury in st. Vitus cathedral in Prague, Czechia. It's in fact an import of Viking origin, at least the nose part.
The other helmet is real as well, it is the Gjermundbu helmet - among one of only a very few viking made helmets still in existence and to my knowledge its the only intact viking helmet ever to be found in Scandinavia.
Legends! The both of you
Isn’t it a gjermendbu?
Edit: Nvm, just read the replies
@@shade90 it is so strange that only one helmet was found. You'd think more people would have used helmets back then.
@@gulliverthegullible6667 Well it did make their head itch
now I want an actual tv series showing how their campaign in England went
If you haven't yet, try watching Norsemen, it's really similar and hilarious. It was made in Norway and they filmed everything twice, once in Norwegian and then in English. There's sadly only 3 season to enjoy.
Probably how they should look 2 times before crossing the river in their boats
They probably took over England - because the English don't like to wear helmets. :D
You know its a good advertisement when you take 2 minutes and 20 seconds of your time to watch it.
The old timer laughing as soon as he put the helmet on had me in pieces 🤣
I love how the woman comes and he just tenderly says 'Yes.' after being prompted to wear that helmet.
What, you wanna eat liver for 6 months?? Get your husband face on, put on the yes hat and lets get to work so we can go pillage and have fun
Never mind the message behind it , this is just an incredible video and is seriously hilarious without trying too hard to be. 10/10
The message behind it is what makes it brilliant though, it's both a helmet ad and also a subtle commentary at movie/video game characters' tendency to not wear helmets because they look more heroic (which is as daft as going into battle shirtless because one doesn't look nice in armour).
@@evangelostse2477 The message is a strawman though.
The message behind it is happy wife, happy life. 🤣🤣
@@evangelostse2477 I think it's more meant as a commentary on the stereotypical excuses people use for not wearing helmets while bike commuting :-) But can ofcourse be both.
@@AnttiBrax iTs a StRaWmAn i keep seeing wannabe debaters throw strawman around without pausing to consider the fact that strawman is actually very useful and powerful in speech. comparing apples to apples is boring and often limits the scope of the argument and restricts it to a place with no emotion and no creativity.
It's unfair cuz that helmet is fucking badass. Those type of helmets were always a fucking terrifying sight for the enemy especially with extra chainmail.
I love the quick composure he puts on as his wife comes out, with the little innocuous "Yeah?" when she says his name as if she couldn't hear the argument. This is a masterpiece.
I'm going to buy a new riding helmet and yell "TO THE SHIPS!!" everytime I cycle because of this ad.
@Nicko This is worse and better at the same time.
Maker sure that is is a nordic design!
get THAT exact helmet and watch people follow you on your bike to the ends of the earth
But you gotta yell: “Mod skibene”
Til skibene!
But we need these Norse helmet designs too.
I would totally watch a show with the adventures of Svend and Hjalmar in England
Took me a full fucking year to figure out that this was an ad, it's so well made.
Just this scene is more historically accurate than that farse called the Vikings.
good show tho
Farce
@@f.b.i5714 The two first seasons, maybe. After that it's just pure shite.
@@Elrohof Yeah I heard many people complain about a certain character's death making the story stale, and I agree for a while it was but I still found it enjoyable after a long period of boredom and getting myself to watch it again
@@f.b.i5714 Believe you me, I have no problem with shows killing off characters with little or no consideration to that character's importance. I used to love Game of Thrones for that exact same reason.
Vikings just never did anything really interesting. I watched 3 or 4 seasons of it a few years ago and nothing made a memorable impression.
The most memorable thing about the show is that it just looks like biker gangs minus firearms.
"you can go pillage and raid but wear a fucking helmet."
- a vikinger's wife
"yes ma'am."
The fearsome vikinger.
@Kazumaf Bro. Why.
At home you know always who is the general and who is the soldier, thats today so and why it shouldnt be different in the past? xD
@Kazumaf who the fuck even brought it up
@Kazumaf I just feel sorry that you thought this would be funny but fun fact...
It made you look stupid
@Kazumaf how about we do so anyways
You've gone global with this ad, again, Svend and his family and friends need their own show - This bloke in england would watch it.
"Norsemen" has the same kind of humor
@@MagnusEdvarsson one more series wouldnt hurt
I would def welcome a show about Svend
@@MagnusEdvarsson was gonna suggest this, gutted it's over
@@MagnusEdvarsson the “I can’t hear you joke” is legit used multiple times in norsemen lmao show is so good
By far the best PSA for helmet awareness I've ever seen!
Idk why that dude is laughing, the helm looks rad.
He's laughing at his fragile Ego XD
there is always THAT guy
helmut dont fit and wife got him whipped
Why is he laughing? He's like "Hey! Look! Svend just got schooled by his woman! A-wa-ha-ha-ha...oops."
I know right? It's badass