Top salespeople do not sell their product

A great lesson for B2B salespeople - don't sell your product - sell the outcome for your buyer.
For more on this subject watch @Mohanbir Sawhney here: • Sell the Outcome, Not ... and @Andrew Tate here: • Andrew Tate SELL THE N...
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I'm sure you've heard the old adage "Sell the outcome, not your product".
Do you agree? Well, in this B2B sales video I share a story about when I learnt that lesson big time.
I was selling a computer and application software yet the customer CEO committed to the oreder before he ever know that.
I promise you it will be a valuable lesson for you to learn too, if you haven't already.
Either way I hope you enjoy the story.
If you want to read more stories like this read the new sales novel 'The Wentworth Prospect
buy it at: mybook.to/TheWe...

[@faithward479]

That was a great story with an impactful message! Thanks for the book! I’m checking it out NOW

[@smibert]

I am delighted you liked the story, and the message, Faith. Good luck with the book. It's a great read if you like a good novel and you are interested in sales. If you get to read it please send me a message and let me know what you think.

[@SalesLeader]

How did you find the book @faithward479?