Dirt is good

Human waste jeopardizes the Qinghai/Tibet plateau due to climbers discarding gear and trash. OMO partnered with Greenriver to lead a volunteer campaign addressing this issue. Documenting the effort, we aim to inspire more participation in preserving these snow-capped peaks. Rooted in OMO's renowned "Dirt is good" initiative, the campaign signifies that by getting dirty, we cleanse the mountains and uphold nature's beauty, aligning with our brand's ethos and social responsibility.