Jay Z's Ace of Spades vs. $15 Champagne: Don't Believe the Hype

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  • Опубликовано: 29 авг 2024
  • Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food-nothing is safe. This week's episode takes on Jay Z's champagne brand, Ace of Spades, which retails for almost $300 and comes in a luxe gold bottle. Can people tell the difference rap's flossiest bubbly brand and the cheap champagne we bought from the corner store? Find out on this week's episode of Don't Believe the Hype.
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    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

Комментарии • 632

  • @Rando_Commando
    @Rando_Commando 7 лет назад +303

    Speedy the type of nigga to use the same cups for everybody in the office

  • @supersavage616
    @supersavage616 7 лет назад +1691

    Next one should be,
    Natasha's head game vs Emily's head game. Dont believe the hype.

  • @julliansmith9121
    @julliansmith9121 3 года назад +155

    In the end, he sold half of AofS to the biggest lux brand in the universe lol. Marketing is king

    • @stevenharrison2358
      @stevenharrison2358 3 года назад +1

      Facts!

    • @mr1980ful
      @mr1980ful 3 года назад +1

      Who cares

    • @timothyroman1129
      @timothyroman1129 3 года назад +11

      In the end, the marketing was targeting his own people. Influencing them to buy an ridiculously expensive champagne. Now half of that money will go to the “man” lol

    • @RationalRealmYT
      @RationalRealmYT 3 года назад +11

      @@timothyroman1129 Well they were buying a racists brand before, so this is progress!!!
      Another example for black people to build their own brands!!!

    • @777wisdom7
      @777wisdom7 3 года назад +4

      Moet got scammed....

  • @Jets613
    @Jets613 7 лет назад +201

    Reupload? Speedy haircut still wack AF

  • @SylveonPlath411
    @SylveonPlath411 4 года назад +78

    I used to intern for the company that makes Ace of Spades -- they were operating as Sovereign Brands in 2007/2008. It's a 12 dollar bottle of wine in an 18 dollar bottle. The most expensive part of of the whole package is the box it comes in. They used a champagne house with papers that bought it's grapes from other vineyards and always used non-vintage grape blends. Very low quality product with excellent marketing. I spent 85% of my time calling nightclubs and promoters trying to get them to distribute this for free before Jay-Z picked them up. Look up their failed products before dropping $300 plus on this garbage.

    • @animebrospodcast4577
      @animebrospodcast4577 Год назад +7

      They have a farm and grow their own natural resources now . Jay z improved the company for the better

    • @rdg1hbk
      @rdg1hbk Год назад +2

      Drinks champs pushing the product 🥂

    • @GODOFLIQUOR
      @GODOFLIQUOR Год назад +4

      How would an intern know how much it costs them 🤣 Always a hater

    • @julez140cam
      @julez140cam Год назад +3

      @@GODOFLIQUOR why would that be hard to believe? They may not get paid but they are employed by the company lol

    • @ojerico6097
      @ojerico6097 10 месяцев назад

      ​​@@julez140cama intern wouldn't know this stuff that's like asking a employee at Walmart how much the meat cost from their supplier

  • @TJLEE1093
    @TJLEE1093 7 лет назад +128

    I was distracted by that haircut the entire time

  • @supersavage616
    @supersavage616 7 лет назад +378

    why does speedy look like he got a toupee on lol

    • @carlo4821
      @carlo4821 7 лет назад +7

      Super Savage nigga using sharpee to shape his hairline😂💀

    • @billyomnom
      @billyomnom 7 лет назад +12

      Super Savage Daddy Yankee lookin ass

    • @badjoj015
      @badjoj015 7 лет назад +5

      aka steve harvey's mustache

    • @jonsnow7514
      @jonsnow7514 7 лет назад +10

      That's the standard cut for Puerto Ricans Lmao

    • @2kChannel13
      @2kChannel13 7 лет назад +3

      +Steve Harvey 💀

  • @hamschh
    @hamschh 7 лет назад +203

    Someone got turned down by Jay-Z to do an interview, huh?

    • @cruzbwoi1989
      @cruzbwoi1989 7 лет назад +4

      TheRoyalHam complex petty like that.....they all kids over there

    • @j.b114
      @j.b114 7 лет назад +1

      TheRoyalHam but its fr, ace of spade aint nothing special... i like dom perignon or cliquot better, a but cheaper also.

    • @alejandrogaona8292
      @alejandrogaona8292 7 лет назад

      Jacob Bonilla cliquot, probably the best looks clean and taste good whenever.

    • @henriquelobo5207
      @henriquelobo5207 7 лет назад +1

      TheRoyalHam this was a straight hater video. out of all the champains out there why ace of spade. why not crystal or don p there are way more expensive champaine then ace of spades.

    • @Jay-jb2vr
      @Jay-jb2vr 7 лет назад +2

      they could've use Rosé

  • @BanduluJamaica
    @BanduluJamaica 7 лет назад +35

    Jay is a hustler from Brooklyn, everything he do is finese

    • @supercarking5782
      @supercarking5782 2 года назад

      True

    • @martinmichael2535
      @martinmichael2535 2 года назад

      It's "everything he does" not "everything he do." This is English at its most basic, dumb 5-year-olds should know this.

    • @GG-su5xk
      @GG-su5xk 2 года назад

      @@martinmichael2535 no one cares

  • @Dplaysitcool
    @Dplaysitcool 3 года назад +17

    Everyone knows you always pay for the brand name. The difference in quality is always small. That goes for most things.

  • @pac0th3king
    @pac0th3king 3 года назад +13

    Anybody that works in liquor knows the stuff in the $30-100 range is better than anything this pricey. It’s honestly sad.

  • @nikcoleman5891
    @nikcoleman5891 3 года назад +9

    ace is piss in a fancy bottle (it's also made from the cheapest type of grapes in the region), i have to admit that the marketing behind it is on point

  • @kevindouglas2093
    @kevindouglas2093 5 лет назад +25

    Ur paying 290 for the bottle the other 10 bucks is the stuff in it lol 😂

  • @rebornkidJS1
    @rebornkidJS1 5 лет назад +20

    After a few drinks you won’t be able to tell if it’s piss or champagne 🥂 trust me lmaooo

  • @rdaboss785
    @rdaboss785 7 лет назад +162

    Bunch of nerds at complex how are they giving us hip hop news

    • @OmegasMusic
      @OmegasMusic 7 лет назад +11

      Ray Ryan Where the black people ctfuuu

    • @mdkvisions
      @mdkvisions 7 лет назад +21

      Ray Ryan I was thinking the same shit, culture vulture white nerds showing a multicultural image on camera and behind white privileged hipsters running the show and getting the real paper.

    • @kingnaka5334
      @kingnaka5334 7 лет назад

      MANGO ZOO thats wild fr fr hopefully worldstar aint the samr

    • @Jay-jb2vr
      @Jay-jb2vr 7 лет назад

      King Naka its starting to be the same

    • @superfreaklisi
      @superfreaklisi 7 лет назад

      Ray Ryan because the nerds are being hustled by the old timers

  • @donnellmoore1378
    @donnellmoore1378 4 года назад +10

    I purchased a bottle of this Ace of Spade and it tasted just Like Moet White star!! I was highly upset that I paid over $300 for it!!

  • @The_Plane_District
    @The_Plane_District 7 лет назад +17

    I think i got a good idea: Cheap jeans (20-60 bucks) vs Raw Denim (100-200+)

    • @sidewayzsrt706
      @sidewayzsrt706 6 лет назад +1

      theramman528 Levi's are amazing and they usually cost like 60$

  • @diegod1177
    @diegod1177 6 лет назад +81

    *Drinks Ace of Spades out of plastic glasses* 💀

  • @Lawrd.Rivguz
    @Lawrd.Rivguz 7 лет назад +16

    1:42 as soon as I saw her I new she was the one for me. Then I saw her drink and it all made sense.

  • @ericwilson4901
    @ericwilson4901 3 года назад +13

    Complex hating on the mogul Jay-Z! To bad he already rich and y'all helping him market his champagne.😂😂

  • @melissacastor7216
    @melissacastor7216 7 лет назад +22

    soulja boy lyrics vs tupac lyric: dont believe the hype

  • @cupcakequeen0617
    @cupcakequeen0617 3 года назад +13

    Comes to show that money doesn’t buy the taste of delicious champagne. Something doesn’t have to be super expensive for it to be tasty.

    • @darianbirckett1933
      @darianbirckett1933 8 месяцев назад

      However in some cases price does resemble quality

  • @nigelchiwanga2501
    @nigelchiwanga2501 7 лет назад +34

    Kendrick Lamar lyrics>J cole lyrics don't believe the hype. or you can do biggie and Uzi 😂

    • @AQCE245
      @AQCE245 7 лет назад +9

      Nigel .C Llyod banks lyrics >Every rapper alive

  • @ohbbyilikeitrawr
    @ohbbyilikeitrawr 7 лет назад +55

    It's not champagne unless it's made in France in champagne. That's sparkling or bubbly

    • @StukAmetal
      @StukAmetal 5 лет назад +9

      It is backed and produced by a french champagne producer

    • @DONTCALLMETHAT
      @DONTCALLMETHAT 4 года назад

      @@StukAmetal 😂😂😂😂😂

    • @jeremyepstein7977
      @jeremyepstein7977 3 года назад +1

      @@StukAmetal Doesn't matter

    • @cari9060
      @cari9060 3 года назад +1

      @@DONTCALLMETHAT it really is. And sold half of its stakes

  • @MrJay-ud9gk
    @MrJay-ud9gk 7 лет назад +7

    Skippy is a good host. He should do this kinda shit more often. You go Scooter!

  • @Andrew-ct8fc
    @Andrew-ct8fc 7 лет назад +4

    Do your research on ace of spades. It was originally a 15 dollar bottle of champagne that jay brought and repackaged and sold for 200. It's still only a 15 dollar champagne.

  • @kal-el3530
    @kal-el3530 3 года назад +4

    Those who can do, those who cannot do not.. it's like Rolex vs Tudor. Status is what some people thrive on..

  • @ItsVeax
    @ItsVeax 7 лет назад +19

    Speedy haircut still wack even wit the re upload

  • @winstonmcnair8730
    @winstonmcnair8730 7 лет назад +7

    This could be in the player haters ball 😂

  • @jayhari1713
    @jayhari1713 7 лет назад +4

    definitely liked the different style of video...props, keep them coming

  • @joybroz6438
    @joybroz6438 7 лет назад +28

    Can y'all do fake beats vs real beats headphones

    • @johnnysmith1778
      @johnnysmith1778 7 лет назад +5

      Joy Broz beats have the same specs cheap headphone do, just expensive because the brand( they actually spend most of they money on promotion and advertisement and that include sending and paying known people to wear them

    • @jamisthebest123
      @jamisthebest123 7 лет назад +2

      Joy Broz We all know itll be an even split basically

    • @johnnysmith1778
      @johnnysmith1778 7 лет назад +4

      Henrique Lobo lol i love when niggas sound like a damn idiots,do your research on the specs,they wack,thats why one side always breaks, no need to lie, and truth can sometimes come off as hating 😎get out the consumer mindset

    • @johnnysmith1778
      @johnnysmith1778 7 лет назад +1

      Henrique Lobo a and on top off that, dre banked, sold it,then it bought it back (shares) its idiots like you thats why apple paid all that money cuz its called consumers will buy anything and we can expand out of headphones with the pill box esc, lol #getlife consumer ass nigga you what in line for jordans that soposly never coming back out lol..

    • @whyissheonherphonealltheti8701
      @whyissheonherphonealltheti8701 7 лет назад

      Joy Broz beats shit anyways lmao.

  • @cyliemyrus
    @cyliemyrus 7 лет назад +14

    Speedy with his Ronald Trump hair.

  • @user-om4nw8ee6l
    @user-om4nw8ee6l 3 года назад +3

    Producer had a bottle of Amsterdam at his desk lmao

  • @purplespite
    @purplespite 7 лет назад +34

    Moonrocks VS. Reggie Weed

    • @QUEENTARA86
      @QUEENTARA86 7 лет назад +5

      PurpleSprite lmao😂😂 every should know the difference between some nasty ass reggie and moonrocks and of they dont tht is because they broke asses stay smoking to much reggie so it has gotten to them. ctfu.

  • @keithjackson2932
    @keithjackson2932 3 года назад +5

    That’s crazy.. I just received my first bottle

  • @Turbotundra
    @Turbotundra 7 лет назад +2

    This is actually your best series now.

  • @Sean-me4fv
    @Sean-me4fv 6 лет назад +6

    Hard to taste it when it's served lukewarm from a plastic flute

  • @SankofaNYC
    @SankofaNYC 7 лет назад +5

    Telling the difference in Champagne is some sommelier shit... It can be kinda difficult

    • @SeanEmman
      @SeanEmman 5 лет назад

      That's the point. 99% of people don't know know the difference, why pay more.

  • @servHis221
    @servHis221 7 лет назад +1

    *BREAKING NEWS* *JAY Z Buys Online Media Company COMPLEX*...for fifteen dollars and immediately sells it for a little over three hundred...
    When asked about the quick buy and sale the rapper responded,
    *"hahaha, chea it's the Roc! Nothing too Complex, uh! Let's have a toast to dat! Bleek go get a bottle of Ace..."*

  • @UniSkibum
    @UniSkibum 3 года назад +1

    One is actually a Champagne (protected designation) the other is sparking wine from New Mexico

  • @TUD0
    @TUD0 3 года назад +3

    I remember 50 called Ross’s drink “bum juice”

  • @incangeneral7996
    @incangeneral7996 7 лет назад +25

    Lol ace of spades is overhyped though. Also agree Jayz dont wanna do an interview with complex lol.

  • @HiMyNameIsJesus
    @HiMyNameIsJesus 7 лет назад +6

    Hennessy vs Dusse !

  • @sancholowera
    @sancholowera 7 лет назад +6

    Do My Tia Ana's Tamales. Don't Believe The Hype.

  • @frankpearson8792
    @frankpearson8792 3 года назад +2

    Hey Jay-Z has great Marketing Strategy and it will sell Well in the market , now $300 a bottle , well you get the Point. Marketing Strategy

  • @godimready2go
    @godimready2go 7 лет назад +7

    Falcons choked so hard

  • @PhotoLabMP
    @PhotoLabMP 4 года назад +1

    I like that champagne pop sound

  • @tlunceford77
    @tlunceford77 4 года назад +6

    Why I had see this 😥. I really want be bougie for my 30th 😂😂

    • @v.michelle2707
      @v.michelle2707 4 года назад +1

      Me too for my 50th... let's save our coins suga🍾

    • @DomBrownONLINE
      @DomBrownONLINE 4 года назад

      Same lol my birthday coming and I was gonna buy it now I’m second guessing

    • @jgipson2
      @jgipson2 4 года назад

      Same lol

    • @marcusbanks6855
      @marcusbanks6855 3 года назад

      Did any of you ever buy it?

  • @BeNechelle
    @BeNechelle 2 года назад

    I'm ctfu at the Amsterdam on the producers desk. 🤣

  • @alphahoss1947
    @alphahoss1947 3 года назад +2

    Try the same experiment with GasHouse or cookies weed vs no name weed and see the results 🤣

  • @Javagonmax
    @Javagonmax 2 года назад +1

    I would go with Veuve clicquot any day of the week. Then dom perignon for a special occasion !

  • @sebastianjakobsen4836
    @sebastianjakobsen4836 6 лет назад +5

    Firstly, Ace of Spades is made with cheap grapes and is therefore not considered a "good" tasting champagne. Also, the $15 "champagne" is sparkling wine. It is not champagne unless it is from the northeast of France.

    • @animebrospodcast4577
      @animebrospodcast4577 Год назад

      Did the taste improve ? Because they just won a champagne tasting competition

  • @DownToTheGroundd
    @DownToTheGroundd Год назад

    PUH-LEASE!!! AofS is heavy on the legendary!!!

  • @anthonyp2506
    @anthonyp2506 3 года назад +2

    open the bottles incorrectly you should never here a pop.. should be a slight hiss or no sound at all

  • @LordDavid04
    @LordDavid04 4 года назад

    Just take a small sip of both and then look at the glass bubbles.
    If you can't distinguish taste, surely you can tell which one is more bubbly.

  • @teddybear6078
    @teddybear6078 5 лет назад +2

    i wish jay z can make some ace of spades beer the can will look just like the bottle

  • @Jeff-zo3jf
    @Jeff-zo3jf 7 лет назад +1

    2:25 is that Eddie Huang????? OMG he works for complex??

  • @Isaac2.
    @Isaac2. 7 лет назад

    The guy at 1:19-1:29 reminds me of Dwight from the office 😂

    • @DONTCALLMETHAT
      @DONTCALLMETHAT 4 года назад

      That's actually who i thought it was 😂

  • @3gp52
    @3gp52 4 года назад +1

    Should have people who actually drink champagne not people who can’t even open it

  • @dal347y
    @dal347y 3 года назад +1

    don't believe the hype after letting people that don't even drink champagne judge it. complex hating on Hov

  • @laygossom2655
    @laygossom2655 Год назад +1

    "Men lie , women lie , numbers dont ha ha ha ha " - Jay Z voice

  • @giovannitrafficantetampafl5888
    @giovannitrafficantetampafl5888 5 лет назад +2

    Jay Z champagne is actually garbage, people are just paying for a brand, and like getting ripped off. Cristal is a exquisite champagne. Ace of spades, doesn't even Deserve to be mentioned in the same breath as Cristal.

  • @VikTheGreat360
    @VikTheGreat360 7 лет назад +1

    you know y'all gotta do Puff Puff's Ciroc next

    • @billpulido
      @billpulido 3 года назад

      Puff don't own Ciroc. He only gets a percentage of what's sold in the US only.

  • @Ragellflagell
    @Ragellflagell 7 лет назад +1

    Should have been a $100 vs the $300. Still a $200 difference, but at that price it would have still been a "good" cheaper bottle.

  • @jasonmoore3980
    @jasonmoore3980 7 лет назад

    thats cool. i'll rewatch it.

  • @mdaniels3rd
    @mdaniels3rd 4 года назад +1

    Some ppl don't know good champagne

  • @caseygrombacher8678
    @caseygrombacher8678 7 лет назад

    super crazy bottled water vs water out the tap. people always choose tap water.

  • @JeffM375
    @JeffM375 7 лет назад +5

    stop re-uploading damn

  • @thomaszaffalon1609
    @thomaszaffalon1609 7 лет назад +1

    In n out fries (or shake shack) vs. mcdonalds fries

  • @swood248
    @swood248 7 лет назад +1

    boy u buggin that ace is official. .and u can d tell the difference if you drink champagne. ....i had the Ace at a party and its good to me....

  • @pinkcastleindsky3412
    @pinkcastleindsky3412 6 лет назад +1

    How would they know the taste of expensive? If they only taste ordinary in they're whole life.. Sometimes we become ignorant to the other things and contented in simple things

  • @ddlmao3504
    @ddlmao3504 4 года назад +1

    How could you know the difference if you never tried it?

  • @randomvids6010
    @randomvids6010 7 лет назад +2

    complex i want u to do a sneaker shopping plz

  • @manuelpolanco6109
    @manuelpolanco6109 7 лет назад +1

    Jay-Z ain't buying Complex anymore lmao

  • @purrinkittyz4737
    @purrinkittyz4737 7 лет назад +1

    The hype is the way it makes you feel afterwords... 15 dollar bottle will make you feel like shit.. A nice expensive bottle makes you feel good... at least it does for me

  • @LuhPlu2o
    @LuhPlu2o 7 лет назад

    Don't let Speedys hairline distract you from the Falcons blowing a 28 to 3 lead

  • @tenelliagoodner6964
    @tenelliagoodner6964 7 лет назад +1

    what about Cologne cheap vs expensive cologne or perfumes

  • @moneyj81
    @moneyj81 7 лет назад +1

    Also remember that 10 minutes later you just piss that shit down the drain.....

  • @jph.6487
    @jph.6487 4 года назад +6

    Two things from a European perspective:
    1) It is sad to see how little everyone knows about champagne. 2) An even split is a tie, not that ace of spades looses. And even more: a tie by people who only drink to get drunk and barely understand the craft is not conclusive 😂 no hate though, love your content, always entertaining 👍🏽

  • @randomvids6010
    @randomvids6010 7 лет назад +1

    l love complex do another sneaker shopping

  • @blueyepaul
    @blueyepaul 3 года назад +1

    Drinking out of plastic not crystal glasses that's a no no!

  • @saidisaturtle3446
    @saidisaturtle3446 7 лет назад +1

    Fiji vs regular water

  • @Raygun34
    @Raygun34 7 лет назад +1

    hilarious the ladies knew asap which was which

  • @newtongraphics_
    @newtongraphics_ 7 лет назад +4

    speedy has bangs as a hairline

  • @mathewpena3405
    @mathewpena3405 7 лет назад

    Y'all should do expensive chocolate for Valentine's Day or expensive flowers

  • @immasoxfanbaby
    @immasoxfanbaby 3 года назад

    Liquor game is hot. Facts

  • @kamenriderla4314
    @kamenriderla4314 2 года назад

    Krug is the king of Champagne.

  • @NosaTV1
    @NosaTV1 7 лет назад +18

    We see the the sneak dissing and negetive ad for Ace...first you won't name the $15 champaigne but you name drop the Ace and there are many other brands more expensive than the Ace but you won't dare touch other brands but always want to try bring a brother's business down with some sneaky shit. Good one Complex.

    • @onthemoney8356
      @onthemoney8356 7 лет назад +4

      NosaTV what the f are you talking about? can't win for losing. the point is ALL expensive champagne is bought for status. NOT because it's worth the price they charge. The champagne is EXTREMELY marked up. Costs them $10 a bottle to make. They charge you $300.

    • @NosaTV1
      @NosaTV1 7 лет назад +2

      fucking idiot...go learn to read!...what other brand of Champaigne was named in this video?

  • @jeremyrojas6551
    @jeremyrojas6551 5 лет назад

    Don't believe the hype on off white air Force ones vs normal af ones

  • @nevillejoseph2266
    @nevillejoseph2266 7 лет назад

    Real supreme money gun vs fake supreme money gun 💰💰💰

  • @sebzdabeast
    @sebzdabeast 7 лет назад

    Difference between Skol Vodka and Grey Goose or Effen or Belvedere or Ciroc

  • @tsjokkla
    @tsjokkla 7 лет назад

    You should react to some French rap (Niska, Pnl, Djadja & Dinaz, Kaaris,...)

  • @kbaker56
    @kbaker56 7 лет назад

    Maybe do one with ice cream or one with hot dogs.

  • @BILL-uh3tr
    @BILL-uh3tr 3 года назад

    The one with the glasses and blonde hair by the computer reminds me of Dwight Schrute

  • @MindBoggle02
    @MindBoggle02 7 лет назад +1

    Why do they put "don't believe the hype" when the hype was correct all along and you should believe it

  • @olearyeugene
    @olearyeugene 7 лет назад +1

    all these rappers drinks are some regular shit you can buy at the liquor store. it only cost more Bc their name is on it

  • @leemont909
    @leemont909 5 лет назад

    $300 for cheap grapes and not even a vintage.....yeahhh

  • @smothers8023
    @smothers8023 7 лет назад

    You should do the fragment 1's vs the royal 1's

  • @jason41482
    @jason41482 7 лет назад +4

    he needs to fire his barber

  • @tlalocpelaez9748
    @tlalocpelaez9748 7 лет назад

    YO GUYS DO A DONT BELIEVE THE HYPE, REMASTERED JS VS EARLY 2000 RELAEASES I THINK THATD BE SICK