How to Start a Greeting Card Business in 2024 (beginner’s step-by-step guide from scratch!)
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- Опубликовано: 2 июн 2024
- When I finally let go of fear and put my greeting cards out there, I made $500 in revenue in my first month! That was 2018, when I had just learned calligraphy for 3 months and then wanted to start a greeting card business just in time for the holidays.
At the beginning, I had so many questions, like “What size should I sell my cards at?” and “How do I even invoice my customers?” but with time, I figured it out and since then, I’ve sold greeting cards every Christmas.
If you’re interested in selling your art and starting a greeting card business, stick until the end of this video because I’ll be answering the most common questions I asked myself when I first got started selling my cards. I also explain when the best time for starting to sell your cards is!
Give this video a thumbs up if it was useful and let me know in the comments!
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CHAPTERS:
0:00 Intro
0:10 Printed or handmade?
0:37 Card size
1:17 Find a print shop
2:13 Take photos
3:05 Price your cards
4:27 Where to sell your cards
6:59 Pro tip: When to sell your cards
FREE CREATIVE RESOURCES
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📚 READ my most popular 6,000+ word blog post guide on How to Start a Calligraphy Business from Scratch: bit.ly/3422xlv
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🎉Hope you found this video helpful! DOWNLOAD free business plan template for creatives, artists and calligraphers: 👉 bit.ly/2VbBi2M
I actually found it a bit uplifting. good stuff, Dina. I've always sort of been an amateur cartoonist, and I have a (currently)sagging blue collar career, so I know the exhilaration it (being self-employed and enjoying a degree of success) can give you. a few years ago, my niece asked me to draw 'Garfield' for a homemade card on her brother's birthday. that started something, tho. I had done cards from scratch for fun before, but never realized that I can come up w/ my own ideas. it was all about drawing. now, after staying away from Peanuts (which I love)and Garfield, I'm drawing original cartoon cards from my own head. that very day, I created a card for him also, using Groucho Marx, as they share a birthday. I realized I can write jokes, and it's a revelation. I always say "ideas don't flow like water" .that's ironic, because I became a little pre-occupied w/ designing my own Christmas card, when, one day in the shower, it came to me! I threw caution to the wind(as far as giving away my intellectual property),and had STAPLES copy about 50 of 'em, and sent them to friends, relatives, and customers. anyway, Grandma Moses is my idol, more for her accomplishments than her work (I don't exactly love everything she did). getting a much later start than I, she started painting "in earnest" (wikipedia) at age 78. she is most certainly a role model. anyway, my first career is still going ,but going down fast. I live w/ only family, in a house we own. so my living situation is ideal (not having to sweat rent), for pursuing cartooning (mostly cards), tho I don't live here free. I've no illusions about being the next Grandma Moses, don't take me the wrong way. but if I could make (at greeting cards/ cartooning) equal to what I made last year in my current business (an embarrassing total), I would consider that a milestone. so one foot is in blue collar work, while the other is in greeting cards. Winter is slow in my work, so I look forward to sitting here at the drawing board over the Winter. I am intimidated by the business side of it, tho. that's why I intend to seek out more great videos like yours, Dina Lu. thank you so much. I love your cards!
Thank you so much for sharing such helpful information.
I like how you just jumped into the topic and don't ramble on like some other creators 😆 A very professionally done tutorial with great information and tips. Thanks for sharing!
Thank you so much! Glad you liked it 🙌
Totally agree!
Completely agree!
"Don't let perfectionism stop you" - that is a true takeaway! I launched my greeting card business this summer and find that my biggest hindrance is myself - second-guessing, overthinking, etc. I constantly have to tell myself that "it doesn't have to look my favorite professional company at this point". Do what you can with what you have and you'll grow from there.
Thanks again for making this video!
YES, very well said Tori!! Congrats on your business 💪 And I'm glad you found this video helpful!
Hey Tori, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Same with me… I have been Making Digital illustrated wedding cards All my friends are telling me to Start a business.But I am still overthinking about it!
Really ok Im doing it. Thank you
Agree! At some point you have to just do it. And in doing it, you'll figure out more than when just thinking about it.
Great tip with the white poster board as a back drop for pictures!!! Stealing your tip! 😊
Glad it was helpful!
Yay yay yay just do it .. don’t let professional or big company scary you .. do it and make your dream coming true … JUST DO IT
Yes! Doing something is better than doing nothing 🙌
Hey Mum Journey, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Deciding to get uncomfortable and working towards your dream is scary. A job income will always be there as a back up. Extremely proud of you and look forward to witnessing you achieve all your dreams! ❤
Thank you so much!!
I love your energy. May your business and endeavors prosper!
Thank you so much! You as well 🙌
Thank you! This was super helpful and inspiring! ❤
I'm glad it was helpful to you Julia! ❤️
Thank you!!!! I absolutely LOVE this information 😍
Glad this was helpful Annaya! Thank you 🙌
Annaya, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
You won me with “ Don’t let perfectionism stop you” phrase. I’m an old woman and this is one of my biggest hindrance when is related to my artwork. Wonderful video! Thanks! You got a new subscriber!😊
Aww I'm so glad you resonated with that! Thank you for subscribing!
LOVED THIS VIDEO! THANK YOU!
You are so welcome! YAY!!
Thanks! Appreciate the tips. Your cards turned out beautifully!
Thank you PH! Glad it was helpful ♥
Hey PH, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Super informative, love the detailed suggestions :)
Thank you Carrie! Glad it was helpful 🙌
Thanks so much for the tips!
You are so welcome!
I love this😍 thank you so much❤!
Glad you like it! Thank you 🙌
Thank you for this video. Very, very helpful!
Glad it was helpful!
Excellent information. Thank you for sharing.
Thank you for the support Arizona! 🙌
This is awesome advice Dina! Thank you :)
Glad you found it useful!!!
This was very informative and straight to the point. Thank you!
I'm so glad you enjoyed this video and found it useful, Brandi!!
Thank you for these tips. God bless you! 🙂🙏🏻❤
You too, Kerwin! Thank you so much for the support 🙌
This is a great video! I love that you went straight to the point!👍
Thanks, A! Glad you enjoyed the video 🙌
Thank you soo much, I needed this video today. ❤
You're welcome!!!
This is so helpful thank you!
Glad it was useful to you Brydee!
Love your energy ❤ 🥰 Thank you so much for sharing the tips ☺️
Thank you!!
This is great advice! Thank you so much for sharing your experience launching your creative business. It's super helpful!
Thank you for your support as well! Glad I could be helpful 🙌
Such a great video! Thanks for sharing the great tips.
Thank you Michelle! I'm glad it was helpful to you 🙌
Hey Michelle, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Fantastic!!!
Thanks for sharing!!!
Subscribed.
Aww, thank you so much!!! 💕
Thank you Dina. It was very informative and to the point.
Glad it was helpful!
I love this video so much. Subscribed!
Thank you so much for the support Crystal! 🙌
Thank you for all your information
My pleasure!
Thank you thank you so much!! This helped me with some questions I had! I need to learn the digitalis’s the art work!
Glad it was helpful!!
Thank you for sharing your expertise in such an understandable way and for making so many resources easily available. I am excited to get started!
Glad it was helpful!
Great information!
Glad it was helpful!
So helpful thanks🎉
Glad it was helpful!
Great presentation. Thank You.
You are welcome!
Thank you and God bless your business!!
Thank you!!
Thanks for this. 😊
You're welcome!
Thank you so much for sharing! I feel really inspired, already thinking about my greeting card project! 👏🏽
That's awesome Izka! Wishing you all the best with your project! Thank you so much for the support as well 🙌
Hey Izka, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Thank you so much for this video! I’m considering starting my own little business and you’ve inspired me 🥰🙏🏽
Yay so glad to hear this Brittney!
Thank you so much for this video because im trying to start and a greeting card shop and this helped me a lot❤
Yayy! So Happy to hear this
This was great! I am definitely starting my creative biz this year and this was very inspiring and helpful!
Glad it was helpful!😊
Great video thank you!
Glad it helped!!!
I bet you are super blessed, being a blessing to so many!!! Thank you!! 🙏🏽💛
Aww that's so sweet! Thank you ❤️ I'm happy I get to be helpful!
Hey Manna's Nature, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Thank you so much for your video! I am thinking of starting a business selling my homemade cards and this is great!
Good luck! Cheering you on ♥️🙌
Nice. Tips. I've sold various handmade things over the years but still picked up good reminders and some new tips. I concur - sales are much brighter at the holidays!
Thanks!! 🥳
Thankyou, this was so insightful
Glad to be of help Zubaidah!
Zubaidah, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Thank you so much!
You're welcome!
so helpful! Also motivating me to try and sell cards properly
Yay! Glad it was helpful to you Rosie 🥳
Thks Dina
Gives me a real boost to get going
Glad it was helpful Zipho 🙌
Hey Zipho, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
@@DinaLu Thks Dina hadn’t seen it. Have already bought my paper-hoping to try out my designs this weekend. Thank you for the inspiration x
great video! A goldmine of information.
Thank you so much Gabriel! Glad it was helpful.
Hey Gabriel! I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
I hope to start off a small greeting card business soon and I didn't know where to begin with. I found this really helpful. You explained exactly what I was looking for. Thank you so much ❤
Thank you Dhilenka! I'm so glad it was helpful to you ❤️
Dina, thank you for this video. You just popped up randomly in my recommended and what a gift….it’s 4am here in London, England and I couldn’t sleep and was gifted this information from you. ! Just subscribed, liked and feeling inspired😊
Awww Kathy! I’m so happy to read this. Thank you for subscribing! I hope my videos can help you out even when you’re tired in bed lol
One of the best inspiring videos I have watched till now❤️ I'm planning to start card business but there is lots of questions in my mind. You definitely have answered many of them 🤩 thanks for sharing your wisdom!!
So glad it was helpful to you! ❤️
Thank you!
You're welcome Grace Lynn!
Great information. All the best
Thanks Surya!
Impressive,very nice
Thank you!
Love!!
Thank you for sharing these tips! I’ve always wanted to make cards and even remember designing some in the 4th grade using regular copy paper and markers 😅 I totally want to add this to my arsenal of potential side hustles. Anything to feed my creativity and make a living off of it is a good idea 😊
Glad it was helpful! That's awesome you already have some experience 😊 now keep doing it!
Absolutely a great presentation. I wanted to start a card business for many years and just didn't. But watching your presentation put Me back in gear. Love your direct approach and your NO RAMBLING style. Pretty to the point and super encouraging! thank you!
I'm so glad you enjoyed the video!!!
Loving😍 your hair!
Thank you!! ❤️
Awe you are a awesome lady. You actually encouraged me to try at least. I felt kind of funny cause Im a seasoned lady and trying to start a business at my age. Ugh. But then again why not I love to create and I hope others with enjoy my creations too.. Thank you and many hugs to you
Aww thank you! Keep going and do what you love Chantal ♥️✨
Thank you ! I'm retiring soon and want to use my card talents to sell....I've been making cards since Sept. 2014 ....I attend a Stampin up class once a month...it's tons of fun and so much information!! I'll keep coming back and refreshing my memory on things you had to say...Thanks again!!
Wow I'm glad you're having fun with your classes Dianne! I hope my videos are helpful to you. Good luck!! 🙌
Thank you
You're welcome
I felt like you were talking directly to me! Especially about the fearful and perfectionism part! I really do appreciate you and the information in this video! VERY informative and well put together. Thank you so much. This was the push I needed.
Hey Kimberly, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
This video was SO informative !! NEW SUBSCRIBER from me! Going to check out your other vids! 🎉🎉🎉
Yay! Thank you!
Thank you for this information. I make handmade cards and have had several people ask to buy them as a set, but I haven’t known where to start. This video had ALL of the information I needed! Thank you again for your kindness.
Christine, I'm SO glad to hear that! Awesome people want to buy your cards as sets :) Best of luck!
Hey Christine, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
You explain so clearly and perfectly👏🏼 i want to sell greeting cards on etsy but I feel like I will first sell to my family and see how that goes 😁thank you soo much this video was super helpful i just subscribed 🤩
Thank you so much for your support, Sheily! I'm happy my video was useful to you 😊
I started making greeting cards a few years ago and sold them in a cafe for a while. I think I have finally perfected them, but they some time to make as I use my photos from my photography.
That's great, Richard! I'm glad for your progress 🙌 Are you gonna start selling them again?
Thank you! New subbie
Thanks for the support! 🙌
Hey Nisha, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
thank you!! nice to have someone who gets to the point straight away.. what would you recommend for getting cards prunted without having a store nearby, i live in the middle of nowhere..
Aw I'm so glad you enjoyed the video! There are a ton of places where you can print cards online (Canva for example) and then they ship it to your house
inspired to start a greeting card small business too :)
So happy to hear that Kristen!
This was very informative 😊I do have a question: I can't draw and I know I want my greeting cards to have some sort of art on theme. Do you have any suggestions on resources that can help me with this? Thanks
Wow so informative!! And your energy is beautiful. I work full time but am always asked 'why don't you sell these cards?' You have really got me motivated 👍
Glad I could be of help, Elizabeth! 🙌
🧠Thank You🌿Will Share😊
You're welcome!
Very good information. I am a wildlife photographer and have been looking for opportunities to expand my brand while make some money on the side. Very interested in greeting cards or small prints! Great video, Dina.
Glad it was helpful!
Thank you for motivating me! I've been drawing greeting cards for my family and friends since I can remember. I've always thought that starting a business was too scary and difficult, but now I might actually give it a try.
I guess the important thing is to use perfectionism in the right areas. I've been trying to get rid of it because it's been keeping me back from so many things. But I don't think perfectionism is bad in a creative process because it does give good quality results. We just shouldn't let it stop us from trying new things.
Yes! Something is better than nothing 🙌 I'm glad to hear you'll be giving calligraphy business a try. Let me know if you need any help!
Hope you are doing well
..did you start your handmade card business...how it's going now.. could please give me little information..
@@shamsasworldinlondon9158 oh sorry I can't give you any more info yet because I haven't started. It's still gonna take a while for me to figure things out. And I've also been really busy with a temporary job the last month and other creative projects. And I'm still working on my perfectionism, because it makes me procrastinate way too much.
@@anver6594 aww.. hope you will be successful one day...thank you for your reply... good luck
Thank you Dina, this was very helpful ❤❤
Glad it was helpful! Thanks for the support Swarangi ❤️
Hey Swarangi, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
thanks
You're welcome!
i’m thinking about quitting my FT corporate job and starting a greeting card business. gotta test it out first and see how it goes!
Ohh! I'm wishing you all the best 🙌
did you ever make the move?
Thank you
I have made cards from my photography in lockdown
They are selling in local shops which is great however I want to sell on line too
Thanks for the tips
I tried ETSY but got stuck I will keep trying thank u
That's awesome work Jamie! Hope it all works out with selling online 🙌 Glad the tips were helpful to you.
Hey Jamie! I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
I am wondering about using pieces of paper that has print on it napkins my photos that I have edited craft items. do I run into any copyright issues
Great video! How do you mail customers your cards? I am afraid of them bending in the mail. Do you buy stiff envelopes? Thanks much!
I wrap them up in some tissue paper!
Dina! What kind of card stock do you use for your cards? So appreciate all the helpful business tips!
Mine is matte, 130lb printed at print shop. (130lb was pretty thick, I would probably go lighter next time) glad you like the tips!
Hey Jamie, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Hi Dina, I just found your video, thanks for sharing! Question - do you also create your envelopes - this is the piece I'm confused about how to keep cost low but also add to the sale and not just add a boring white envelope for them?
I don't make my own envelopes! I buy them in bulk for cheap and yes they are the boring kind 🤣 either white or kraft paper
Thank you for the answer! Where do you buy the envelopes?
How did you send or give the print to the printers? If I take a picture there will be the backgroung color from the paper so do I have to photoshop it away or do they fo it?
I give the print shop an illustrator file. So before that, I digitize the entire illustration / calligraphy
Subbed 🎉! I just didn't understand how you said you were using Google docs. Was it to create invoices, i think?
Thanks for subscribing! It's for collecting orders. And then I would send an invoice to their email manually using stripe or wave. Kind of a lot more steps😅
Amazing video but you didn’t mention shipping at all! Do you do all of your own shopping or have someone do it for you? Thanks!
Hey Paige, I wish I could squeeze more information into the video! With shipping, I am in Canada so I usually use Canada Post/Chit Chats. I do it all myself. Where are you based?
Excellent insights - I love it. Would you please share a few tips to keep the prices minimum - please find cheaper cards in Dollarrama/Walmart. Envelopes from Amazon make it more costly (~2CAD+). Would you please recommend any sites for buying a plane or colorful sheets and accessories at a lower cost (for making hand-made cards)? Thank you.
Hi Nadeem, for handmade cards, you can buy a pack of cardstock and make cards yourself. You can also check out craft stores to see what kind of accessories are on sale. For envelopes, you can try different craft stores. I found that usually craft store envelopes are cheaper than amazon. Good luck!
Hey Nadeem, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Hello, I really liked your video, much better explained than many out there, I have a question, what kind of paper or cardstock do you use for your cards? thank you so much in advance
I just used matte cardstock that the print shop provided! Nothing special haha
Thanks for the great tips! Which print shop did you decide on?
It sounds like you have had very good success with your greeting card business. The type of greeting cards I make to sell at the local markets are very different to yours. Rather than Christmas or birthday cards, they are photographs of nature scenes / wildlife. They sell okay at the markets to tourists but I have no idea how well they would sell online. I think one of the main reasons why people buy my cards locally is because they want something that reminds them of a place they've visited (in my case Kangaroo Island in Australia.) By the way, I must say that you have some amazing wildlife / nature in Canada. I visited Canada a number of years ago (including Vancouver.)
Hi Anzaeria! Is it similar to postcards? It is a good move to offer them at local markets where tourists can easily access them. If you would offer them online, you can always list them individually or even in bulk.
That's true! BC is filled with great nature too 😊
@@DinaLu Hey Dina. You are right in that they are similar to postcards. Technically, they are greeting cards in that they are folded over and come supplied with envelopes. Though they serve pretty much the same function as postcards in that they feature images of the places and the local wildlife that visitors have been to / observed. People likely buy them as souvenirs or send them to relatives / friends. Yea if I did make them available online, I would only have a small selection to begin with (my best sellers.)
Thank u😭
Glad it was helpful!
Hey Focus Mode, I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
Do I download it as PDF for printing?
Are hand made cards possible to reprint with hand drawn designs? Would that be considered digital vs handmade? Thank you! Helpful and inspiring video!
You can totally do that! Whether or not it's considered "handmade" is a bit of a grey area.
What about Etsy as a platform?
Thank you for your straight up honest advice 😊
For selling physical products, I personally wouldn't use Etsy because you find the lowest priced items on Etsy for physical/handmade goods (in a lot of niches), so it's hard to compete because you'd be competing on price. Even though it might take more time, I would build my own way of reaching an audience/customer base and also do cold outreach to get clients. I'd recommend my new video on how to freelance for some more tips! ruclips.net/video/meLZZXWxZlU/видео.htmlsi=tcc2Ao9B_8QUDLLG
Hi there! I am new in business and I have no clue what to do first. Is really imported to register your business before you sell something? I ve done some crafts (homemade) and I just want sell them, but where will be the best place? Shall I use a stamp ''handmade with love''? In store I don t think will be possible to sell the... I don t have a VAT, registration, nothing. Any idea will be helpful. Thanks.
Hey there! If you're thinking of setting up your business for the long run, I recommend my blog on "How to Start a Calligraphy Business from Scratch". It covers everything from how to start a business to what platforms you may sell on. Hope that will be helpful!
Link: dinacalligraphy.com/blog/how-to-start-a-calligraphy-business
I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
I'm trying to make my own greeting cards but I noticed that if a drop of water falls on the card, the ink washes away and there's a horrible stain after that. Does anybody know if this is normal or if it's something to do with the paper or the printer? I can't find any information about it :/
Hi Dina, I want to ask a question. Can i use Canva Pro elements in my design and sell it on Etsy ? If the buyer has free account, he can't edit or download the design , Right ? So should i use free elements only on my design ?!
I personally wouldn't buy an Etsy listing that required canva pro, and I think a lot of people are like that too. So to be safe, I would say you only use canva free elements
Starting a new business is daunting. I’ve been entertaining the idea of being a girl boss for years!!! Your advices makes the idea of owning a small business not too scary 😬😱😥
☺️💡
Thanks NL CT! You can totally do it!! You can start small first like a side business to get a feel for things. 🙌
I made a PART 2 to this video in case you haven't seen it! ruclips.net/video/uyWYEU5FK-4/видео.html
@@DinaLu Thank you. I will check it out. Btw, I viewed your Virtual Asst. Video. I am not in the market to hire, I am thinking of exploring the VA as a career.
@@kokomo23love oh that's awesome! Send me a DM on Instagram @dinacalligraphy if you want a few pointers on how to get started since I'm on the other side of the process.
Hi Dina - this is a fantastic video. Can you please consider doing a video in canva on what format to upload cards, invitations, etc for etsy? I see some as jpegs, some as pngs and some as pdfs.
I'm not sure what you mean... For templates or digital products?
@@DinaLu Hi and thank you for replying - For invitations that are editable AND printable, how do you save the file once you’ve created it in CanvaPro? Does Canva just format for you when you choose the template link? Or do you have to save in a specific format BEFORE grabbing the template link?
@@jiggyplum7851 if we're talking about selling canva templates, you just give the customer the canva template link, and once they finish editing the template, they can save it as whatever format they want. If you're selling something that's already done, then a vectorized kind of file would be best (illustrator file, pdf, etc)
@@DinaLu thank you ! I needed that one detail about the customer saving it as what THEY want ! Been so confused and you have really helped !! Thanks again and please keep going !
Hi I was wondering how etsy work , do you get orders on it and then you ship it yourself and if so how does the shipping process go
You can definitely sell on etsy, and it's very easy to get started. You can ship the orders yourself, or use a print on demand service to do it for you. There are a lot of RUclips videos about how to set up an Etsy and how to do the shipping, I would suggest you search up some of those first 😊