Visual Trends 2019
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- Опубликовано: 1 авг 2024
- What are the visual trends in brands, design, photography, and illustration? What are the visual trends we should pay attention to in 2019? How do these trends impact your brand and marketing? How can you utilize these visual trends to connect with your audience?
Brenda Milis is the Principal of Creative Services and Visual Trends for Adobe Stock. As a photo industry veteran and experienced creative director, she leads the Creative Services group driving three key, interrelated activities: servicing the visual needs of top enterprise clients; identifying visual trends; and curating content for global merchandising activities.
brendamilis.com/
3:17 - The Power of Visual Fluency
5:19 - Visual Trend: Natural Instincts
12:44 - Visual Trend: Creative Democracy
23:40 - Visual Trend: Disruptive Expression
31:00 - Visual Trend: Brand Stand
41:00 - Q&A Discussion
As designers and brands know, we live in a fast-paced, intensely visual age, which means that images are one of the most important ways brands connect with consumers. That’s the reason visual fluency - the ability to see visual trends coming and understand what they mean to consumers - is so important. And it’s the purpose behind Adobe Stock’s Visual Trends. Our trend reports help the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact.
In 2019, our visual landscape will reflect far more than fleeting fads, likes, and shares. We’ll be surrounded by images that capture passionate, beautiful, contentious, messy cultural conversations about values, how we express our individuality and experiences, and how we find refuge in tumultuous times.
The Adobe Stock team looked around the world, from fashion runways and art galleries to the business world, pop culture, and social media - all with the goal of uncovering the major visual trends that will shape the year.
Here’s an early peek at the trends we’re forecasting for 2019 (Read more here): theblog.adobe.com/seeing-2019...
#VisualTrends #GraphicDesign #Branding #Photography #Marketing #Advertising
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If you wanna get trendy in 2019 just slap some type on a shirt that says “anxiety” and you’ll get mad sales lol
and depression lol
people are dumb
C h i l l faxx
2016*
Sadly, it's a marketing thing ...
Learned some new buzzwords: organic, creative democracy, disruptive expression
Great episode. But i don't feel like it's "visual" trends, more like "marketing trends"
if its about selling something then it goes hand in hand. but i see your point
Wow, love this episode
"God is a designer" cool hat btw😎
Damn, one of the best episodes of the futur. Even ur show had lots of take aways from brenda. And she is amazing af! More like this please!
Thanks a bunch!
Blown away by this video. Chris, thank you so much for making this type of content. And thank you to Brenda for coming on the show and sharing your knowledge and insights. I love getting into the more technical side of design so the information here was golden. Again, I cannot thank you guys enough for the content you share. Hi to everyone at The Futur, have a great weekend 🤙🏻
I just got a lecture for free! Thank you futur
I really like what she did with those three billboards outside Ebbing, Missouri.
What an underrated comment
so awesome! couldn't finish the live version, so going back to it, but seriously, this was so awesome. something I love to pay attention to so it's great to see an expert relay what I'm looking at in such a organized, fantastic way.
Awesome content! So it seems like a way to determine a brand’s authenticity to a “stand” is to look into that brand’s history to see if they're consistent with that type of messaging and truly what they stood for.
Super super valuable! I love her explanation of visual trends in general and also how we can apply them ourselves.
Been off this channel for awhile. This was a VERY DOPE episode to jump back into The Futur.
I love that your channel and content covers all areas of art and design careers. This advice can be applied to all areas! Thank you 🤗
The Perfect Channel for Design Lovers and Creators! Every second spent here is worthwhile. Thanks a lot!
Thank you.
I'm an Entrepreneurial Consultant and my next client is Graphic Designer. I research the industry to ramp up for my client. This is an incredible video. Great information and insight for designers and ME!! Thank you for this wonderful video. WOW!
This was an amazing and enlightening episode, SO MUCH MORE than the typical "design trends" video!!
Can you please have a check-in with Brenda every year?? Her perspective is absolutely BRILLIANT!
BLESS YOU FUTUR!
She's so dedicated to her message that she colorblocked herself in her own video interview. #hero
Excellent and inspiring content! I have seen many presentations like this by Pantone and at conferences, and I found this one to be most useful with Chris and Brenda's excellent dialogue about how brands can practically implement these culture-accelerating trends. I also realized that I combined the first two trends on an Instagram post I put up an hour before watching this lol!
Fantastic episode! Such an insightful and practical overview of the kinds of visual messaging that's trending today. Best part was the examples of how these trends are applied in "big brand" campaigns...definitely some of the most powerful ad's I've seen in a while!
Wow, this was really insightful! Loved Brenda's presentation, and as always - thanks to Chris & The Futur team for bringing us such valuable content.
This is gold. Gold Jerry, GOLD!
This was a great episode. She is so smart and can explain everything so clearly! Very useful information and she said things that i would never think of, like google using the cozy trend. I learned a lot! Nice one, Chris. Keep on with the good work
Wow this is the best video on trends out there guys, I love how you guys use real data like people's searches to make these conclusions.
This is a genius episode. I almost feel like this should have been a paid online course session. Her information is so rich and well studied. Applying this information at scale is game-changing. Thank you again.
I'm so thankful I found this channel
Love free lectures
Ohh smooth animation at the end with the heart 💜
My Mind Is Bloooowwn. Thank you for this informative video!! 🤯🔥🔥🙌🏾
This video is super informative. You should do this every year!
Awesome great content!! Thank you Brenda for sharing !!
Awesome upload, thank you Brenda for the great presentation
Quick application of the new knowledge there at the end, clever
Take a drink every time you hear "diverse", "diversity", or ＂ｃｒｙｓｔａｌｓ＂.
And veganism *eye roll* Hoorah for social programming!
im gawjus ＴＨＥ ＬＯＮＧ ＭＡＲＣＨ
This is gold. As always.
Pure value content! Perfect for design business and creatives. Thanks for this visual trends and brand stand info.
love this, thank you
This was so transparently a video about marketing trends
That was an incredible presentation! Thanks for sharing
Amazing video! Never thought of images with this kind of perspective.
I liked this before I watched this. Love you guys!
Thank you.
Extremely insightful, it was very interesting to learn new terms to understand consumption of the visual culture.
WOW!
Excellent, guys!
Pumped Up again! Thanks! Stay Creative! ❤
Wow! AMAZING!!
Your resume at the end was unbelievable Chris. Amazing interview! Thank you. The Futur has been the most important source of information that is making me progress and achieves my goals as I never did before. Lots of love for you all.
Thank you Lorena.
Great content, well-told, much appreciated
Loved Hearing from Brenda! Could listen to her talk trends all day. Was interesting when she said they are not like fashion trends though, because the fashion trends are the same! I think the title Natural Instincts was even used in Promostyl and the sentiments are the same. Those ones stick around for years too, its just some fast-fashion high street stores will have you believe you need to buy something new every week.
Awesome. Thanks 🙏
The most informative video I've seen in a while. That Pampers and was stupid even though I agree with their message.
My god your content is gold.
MORE GOLD
Thank you! I have seen the trend but never invested it.
when you acknowledge something as a ''trend'' , you are already anticipating its ending
I love this channel
Awesome presentation! Thank you for this fantastic content!
Ps Love your hat Chris
where can I buy that hat?
Love it 👍
Amazing episode, thank you
when watch both Nike and Pampers CM, the message become much stronger.
Great interviewing, i liked someone else's comment here about letting her talk and asking great questions. I also thought taking the time to summarize things is a great way to wrap it all up!
Thank you Randy.
I love that hat, Chris... because it's true.
Fantastic
Love the cap.
I like how Chris is always smiling
That's fake.. He is dead inside.
I have a lot to be happy about.
great video!
my confidence just steped in an elavator !.!. love da futur lmao
💥💥💥
Great video. It was an early April Fools joke to include the email notification chimes. :)
Haha
Hey love your content! I have a plausible theory about the rise in the demand for more representative imagery that could ruffle feathers - I don't think its caused by a rise in consumer demand, but a fear of consumer retaliation from the intersectional fringe. People are so quick to outrage these days that content creators and brands who put themselves out there are at high alert at all times and are willing to do anything to prevent a firestorm from the left. Whether this is a good societal change or not is up for discussion, but I highly doubt that this trend is motivated by the public at large only investing in companies that grandstand with their brand's platform
Love the hat 👍
Awesome
nice!
I found really interesting.
Dam what a job!
I WANT THAT HAT THO
You consume my time. In the best way.
Yay 😀
yo that hat is DOOOOOOOPE
Frances Mcdormand is on the show...cool
Man.. She really likes the word 'creativity'.
ｃｒｙｓｔａｌｓ
GOD IS A DESIGNER!!!!!
awesome hat.
I love your hat..
Diversity inclusion marketing reminds me of the 90’s Benetton campaigns ✌️
Crystal Ricotta Quite possibly these current_year marketing gurus are not as “authentic” and “fresh” as they claim to be?
The Burger King Kids Club marketing strategy.
Same! There was also one with mothers and daughters, I cant remember if it was Benetton but it reminds me of that too!
@@rguimond 😂too true 👑
This is gold!
Lol I said, “whaaaat!?”..when I saw Chris pop up on my screen for this vid.
Tommy Hilfiger is marketing Poland with those white and red flag colors in the background ;p
I am more pragmatic. It's very easy to overthink things in the visual space, especially since you can easily superimpose subjectivity into it.
Example: Natural Instincts can very much be distilled into Korean and Japanese approach to visual harmony. Ernest Femollosa was making similar discoveries of "organic wholeness" in Japanese Art at the turn of the century. Frank Lloyd credited Japan for inspiring his foray into "Organic Architecture". Japanese design has an entire subdivision dedicated to connecting flowers to ideas and emotions (Hanakotoba) etc. etc.
And more presently, Korea has been pushing more organic and "natural" design trends for the better part of the last decade. It's not an inherently new discovery that requires layers and layers of interpretation and study. The world is simply being increasingly globalized, so are the unique design languages and approaches.
Look at the work of Seoul based CFC studio....They've beein putting out 2019 design trends since 2013 lmao
I love your hat!!! Where can I get one?! Oh, and great video. Thank you for the info!!
Soon. It’ll be available for purchase.
Visual Trends 2020?! :)
I'm a guy love documentary photography. Those pictures look so fake to me and sadly, people love beautiful illusions more than real world.
I too am amused at the fact that they ‘create’ the natural look
Brands today are forced to show themselves in a specific light. We see the creativity behind the people doing it and respecting it, but this doesn't change sometimes the "trend" of expressing incredibly strong your position, because we know what happens when somebody points a finger at you now in SM and get's the political train behind him/her.
Huhuhu. Where I can get that cap. I love it. I'll look for embroidery. Hahaha
Soon.
Great content in a concentrated form! Thank you! ... Quick tip: @Adobe ... would be awesome if you invested in a good camera and microphone/headset for excellent speakers like Brenda Mills. An hour of laptop mic and camera is .... :-(.
haha Sharon. it's how most remote guests are equipped. only a few invest in the equipment needed to match what we got going on in the studio. but it's hard to believe a self-funded, boot-strapped operation like the Futur can have better gear than multi-billion dollar org.
The intro at x0.5 playback has me dead
What app do you use for facetime (not skype as i can see)?
Zoom
So cool you got to interview Frances McDormand
Haha
You betcha.
3:17 - The Power of Visual Fluency
5:19 - Visual Trend: Natural Instincts
12:44 - Visual Trend: Creative Democracy
23:40 - Visual Trend: Disruptive Expression
31:00 - Visual Trend: Brand Stand
41:00 - Q&A Discussion
@Chris Do. Do one for this year or 2021! Covids changed the world
Don't go too lo-fi please. Your production quality matches your content quality. Raw behind the scenes, yes. Lo-fi tutorials, interviews and courses, no. Please keep on keeping on! :)
Are you guys gonna make another vid for 2020 trends?
No plans