I own this watch, and believe me I had reservations, but seeing/wearing it in person was enough to make my opinions do a 180 and I bought it the first chance I could. Say what you want, but trust me videos and images don't do this piece justice.
@@jkjlgoui Yes, and as a big strap swapper myself, I thought it'd be a bigger issue than it's actually been. The leather strap it comes with is great and any aftermarket nato-style strap is an easy change.
thanks for taking Tag here seriously, so many watch nerds hate Tag. I have 3 tags, 2 quarts and 1 auto, I love them all and have been very pleased with how well they have held up
Bruce, Great video, as usual. I, frankly, don't get the polarizing remarks regarding this piece. It is FANTASTIC in person. These folks talking nonsense about Longines and other midtier brands being so superior to this piece need to just quit. It's nonsensical. I think getting one on bracelet for review would've been more profound for your viewers, as I think straps really diminish the "premium" look and feel of certain timepieces. Plus, I'm just a bracelet guy. But, I digress. I've been on the fence about supplementing this to my Rolex heavy collection for about 8 months now, as I need a nice daily driver. You can already get great deals on this piece gray market. AND, Joma still actually has the Isograph in stock. I think you may have just sold me. Btw, whenever you're in Dallas we need to organize some kind of watch meet up! I'd love to maybe even host!
Yours is the 5th review I've watched, for the current release of the Autavia Isograph. But it's the only one that has mentioned the issues with the first serial numbers sold. Bravo and thank you, especially for mentioning how to identify them.
I'm watching this because I just picked up an original isograph. And your correct about the screw down crown. It's not necessary but it would give piece of mind.
I put a bronze model on my wrist at a AD and thought this could be a very nice addition to my collection. It fit perfect on my 7.5" wrist. It was a awesome chocolate dial color, beautiful!. I do wish it was a 40mm case size, but it still could be the one for me. I also tried on the Tudor bronze, during the same visit to the AD, and thought this is way to chunky for my taste, so the Tag Heuer would be the one. Thanks for the review Mr. Williams.
I have one of the original Isographs. It's one of my favorite watches and the most accurate watch in my collection which includes Tudors, Breitlings, and recent Omega coaxials. It is accurate to a few seconds per MONTH. I hope they can sort out their production issues with the Isographs because I would love to get some more.
@@rohitkejriwal1 They are incredibly rare and extremely hard to find. They hardly ever come on the market, but I know there is currently one on ebay. www.ebay.com/itm/164821655806?hash=item266022e0fe:g:YuIAAOSwcW9gfT4e
One of my grail watches list ... really like the dial design, legible and balance. Btw, Bruce.. I would like to know the legibility of the date since you have experienced it. I'm the date guy .. so it's kinna important to me. If it's too small, better don't put date in the display.
The older Breitling Colt 41, before Kern made it boring, was a hybrid pilot, diver, field looking watch . It was an amalgamation of different styles, COSC certified, screw down crown and built like a tank. And could be had for $2k grey mrkt.
It's a cool looking watch. It looks kind of vintage. No, it's not a dive watch but it leans more on the aviation side even if it's not a aviation watch. I like the big crown on it. Brown strap makes it look cool.
I was looking for a decent GMT that wouldn’t break the bank and it was between this and the Longines Spirit Zulu Time. I eventually went for the Zulu because of the movement but they were very close and I do own and like Tag.
Printed Dial, Selita 200-1, on a proprietary quick-release strap (though it looks like you could put on a non-quick release). I like the applied markers that go up the chapter ring. Hmmm.... I would expect to pay no more than.... $2300-$2400 at an AD with mandatory discount. I think this competes with.... well... not much. It's OK. I don't think I or anyone I know will go beating down the doors of the local jewelry shop to get one. I think the next cheapest COSC out there is maybe... Tissot so that's a positive. My overall opinion is: MEH. The only TAG or Heuer I can get excited about is maybe.... Monaco caliber 11 or one of the El-Primero Cal 36 models. Both of which are overpriced IMHO. Thanks for the video though Bruce. Nicely presented.
Sinn 104, specifically the St Sa A B E, immediately comes to mind, followed by the Breitling Aviator 8... I could go on lol... Of everything I think that, with the special hair spring that this is the best of all the options like this
Man Bruce this shows very well . Attractive case shape and finishing . The bezel is superbly done , the full indexing is great touch . As I use all my watches in the water if this had a screw down crown I’d likely be all over it ..... tag did an excellent job with this .
Really like this watch ..don’t know why tag get such bad press at times..they’re always ranked below their nearest competition.breitling .omega and Rolex etc. But I do like this watch and there carrerra dress watches are nice ..I would definitely have this in my collection.
Dial looks like 1930s IWC. I like the thick numbers, also looks like a tight layout but it’s not. Makes the dial look small but it’s not. I don’t think you can change the spring bar that comes on this? If true that would be a no go for me.
I like the old Autavia designs. I think this kind of design also Breitling used for the Navitimer with that numbers is maybe kind of like vintage but I like the original design of the dial more than the new interpretation.
Decent watch Bruce - thank you for sharing. Not sure if it's for me - a bit of an odd ball. Certainly looks nicely made and I think the brand is making good comeback in terms of respect within the watch buying community.
I have never felt a strong urge to own a TAG until I saw this. I have to say I think it is better looking than both the SMP and the Sub. Looks to have some of the DNA of the SeaQ. Damn - just when I thought I could go quiet in buying watches...
It should be illegal to have 21mm lugs, also why does it look like a micro brand watch? The Autavia Heritage Chrono can be had for the same money and looks amazing! Edit : After reading the comments, it looks like I'm not alone with my thoughts.
I think this piece is either a love it or hate it. As a tag Heuer fan, owning a Heuer 01 and the Autavia Jack Heuer edition, I am not a fan of this one personally. However, it definitely doesn't deserve the hate that it's getting from the ignorant sheep in the comments. I would agree tho, if they dropped the price down to Oris level, like £2200 it would be a great buy.
Nice video. What does it weigh in grams? I think people will be turned off over the initial problems in the launch you mentioned. If I remember right, they knocked off around $500 in this re-release. They should have taken more off. As other people are mentioning, you can get a high quality Longines for $2k. Having said all of that, I really like the look of this watch. The strap size is not standard but I do like that quick release option also.
I'm a Tag Heuer fan, i had 2 and i own an Aquaracer Gmt Pepsi now, to be honest, i like Tag because is Avant garde, so i dont like this one, as try to look kind of vintage. Moreover, no screw down crown and printed numbers for an higher price than an Aquaracer? No way! The new Longines line simply kill this Tag, meantime the Hydroconquest does not kill Aquaracer line!
Don't know much about TAG, so can't really trust them to buy it. I really love the look of it. Bit iffy to buy it seeing as they are a little deceiving in their information. Why do they call the movement a Calibre 5 when it uses a sellita SW200-1? I am yet to buy an a swiss watch, I don't know what I am buying??
I want to see Dornbluth as it is definitely a very traditional watch for a low price. He has some sporty pieces but also a very different philosophy in watchmaking compared to all the brands you have covered as it is very traditional.
The primary purpose of a watch is tell us the time. The Autavia has numbers at every point, not mere sticks, has super luminova and is COSC certified. The Autavia does what a watch is supposed to do. I’m not sure why anyone would want an Isograph that’s been recalled due to it being dysfunctional. I’d rather have an Autavia that has a movement that works.
Hi. Great job. I look forward to your insights and videos. Possible to review the TAG HEUER Aquaracer WAY211A.FT6151? 41mm. I have a smaller wrist. Thanks. All the best.
Great video Bruce, I'm currently trying to decide between this watch and the Breitling Aviator8 which also botched the original release calling it the Navitimer 8. have you seen the Aviator 8 in person and if so how do you think they compare?
It is but at a lower price point and a different feel. No chronometers come to mind at around this price point with this type of detail work and styling
They cut the isographs off... I do t get why such a company like Tag didn’t get there technology right with all the watch knowledge they bring already. Sexy watch but Tag why ? Still cool they came up with it
No worries Lawrence. I think most watch guys seem to forget nobody pays full retail on a Tag Heuer. I certainly wouldn't. There are very few brands that I would
Lawrence Rogers curious as to why ? Most people dontpay full retail on any watch besides Rolex and the holy trinity I suppose. It kind of has everything we want in modern watches from a heritage brand ...
Looking at this video and comparing it to the Seiko SBDC053 currently on my wrist, I gotta say the TAG just looks like an uglier version of it with a lot less functionallity.
I like the design, especially the symmetrical layout and the three dimensional-looking roman numerals. But 42.7mm diameter and 50.4mm lug-to-lug is just a bit too big for me... 40mm would have been just perfect
When I knew nothing about watches the name Tag Heuer was impressive, but when I got more into watches I knew that Tag was not a brand which I consider when buying a luxury watch
@@mrb317...ad judgement, you would surprise. Live and let live, and state judgements when you really know the other person, otherwise you look like a fool
While I think this watch is beautiful, it’s another example of how TAG consistently puts marketing first. It’s a dive-style watch that isn’t suitable for diving, in a product line created for automobiles and aviation. 🤔 They could have called this watch anything else and I’d be happy. But then they might not have been able to charge quite so much. So calling it an Autavia shows TAG doesn’t give a shit about heritage or function, which means they’re targeting a buyer who also doesn’t care about heritage or function. The whole brand strategy is to take advantage of people who have more money than knowledge, and to cynically exploit their ignorance and egos. That’s why I dislike the brand, even when they put out products as beautiful as this.
I know video/photos doesn’t always do justice to watches but it just doesn’t look good. Definitely doesn’t look worth the price either, just a boring looking watch.
![Summer Walker - Heart Of A Woman [Official Lyric Video]](http://i.ytimg.com/vi/SFddctbZzw8/mqdefault.jpg)
I own this watch, and believe me I had reservations, but seeing/wearing it in person was enough to make my opinions do a 180 and I bought it the first chance I could. Say what you want, but trust me videos and images don't do this piece justice.
Agree 100%
Heard that you can’t remove the spring bars from this watch. Is it true?
@@jkjlgoui Yes, and as a big strap swapper myself, I thought it'd be a bigger issue than it's actually been. The leather strap it comes with is great and any aftermarket nato-style strap is an easy change.
thanks for taking Tag here seriously, so many watch nerds hate Tag. I have 3 tags, 2 quarts and 1 auto, I love them all and have been very pleased with how well they have held up
Any Tag video will get unwarranted hate by 'watch fans' its pretty sad
Bruce,
Great video, as usual. I, frankly, don't get the polarizing remarks regarding this piece. It is FANTASTIC in person. These folks talking nonsense about Longines and other midtier brands being so superior to this piece need to just quit. It's nonsensical. I think getting one on bracelet for review would've been more profound for your viewers, as I think straps really diminish the "premium" look and feel of certain timepieces. Plus, I'm just a bracelet guy. But, I digress. I've been on the fence about supplementing this to my Rolex heavy collection for about 8 months now, as I need a nice daily driver. You can already get great deals on this piece gray market. AND, Joma still actually has the Isograph in stock. I think you may have just sold me. Btw, whenever you're in Dallas we need to organize some kind of watch meet up! I'd love to maybe even host!
Yours is the 5th review I've watched, for the current release of the Autavia Isograph. But it's the only one that has mentioned the issues with the first serial numbers sold. Bravo and thank you, especially for mentioning how to identify them.
I'm watching this because I just picked up an original isograph. And your correct about the screw down crown. It's not necessary but it would give piece of mind.
I remember thinking how sexy this watch is when they introduced it. Thanks for the video review!
I put a bronze model on my wrist at a AD and thought this could be a very nice addition to my collection. It fit perfect on my 7.5" wrist. It was a awesome chocolate dial color, beautiful!. I do wish it was a 40mm case size, but it still could be the one for me. I also tried on the Tudor bronze, during the same visit to the AD, and thought this is way to chunky for my taste, so the Tag Heuer would be the one. Thanks for the review Mr. Williams.
Fantastic time piece.. Looking forward to ser the full review and comparisions,Bruce! Thanks for the vídeo!
I have one of the original Isographs. It's one of my favorite watches and the most accurate watch in my collection which includes Tudors, Breitlings, and recent Omega coaxials. It is accurate to a few seconds per MONTH. I hope they can sort out their production issues with the Isographs because I would love to get some more.
- Have you faced any issues with it?
@@rohitkejriwal1 No issues
- I actually have been trying to get my hands on the original Isographs. Thank you for your reply. @@JasonJohnson-bc4jy
@@rohitkejriwal1 They are incredibly rare and extremely hard to find. They hardly ever come on the market, but I know there is currently one on ebay.
www.ebay.com/itm/164821655806?hash=item266022e0fe:g:YuIAAOSwcW9gfT4e
One of my grail watches list ... really like the dial design, legible and balance. Btw, Bruce.. I would like to know the legibility of the date since you have experienced it. I'm the date guy .. so it's kinna important to me. If it's too small, better don't put date in the display.
The older Breitling Colt 41, before Kern made it boring, was a hybrid pilot, diver, field looking watch . It was an amalgamation of different styles, COSC certified, screw down crown and built like a tank. And could be had for $2k grey mrkt.
It's a cool looking watch. It looks kind of vintage. No, it's not a dive watch but it leans more on the aviation side even if it's not a aviation watch. I like the big crown on it. Brown strap makes it look cool.
Looking forward to getting this in the bronze configuration
It’s a great watch. I have this with this leather strap and the bracelet too. It is insanely easy to bounce back between the two.
Very nice watch, the one in the middle, with light brown leather strap.
I was looking for a decent GMT that wouldn’t break the bank and it was between this and the Longines Spirit Zulu Time. I eventually went for the Zulu because of the movement but they were very close and I do own and like Tag.
Beautiful watch. Just wish it had better WR
Printed Dial, Selita 200-1, on a proprietary quick-release strap (though it looks like you could put on a non-quick release). I like the applied markers that go up the chapter ring. Hmmm.... I would expect to pay no more than.... $2300-$2400 at an AD with mandatory discount. I think this competes with.... well... not much. It's OK. I don't think I or anyone I know will go beating down the doors of the local jewelry shop to get one. I think the next cheapest COSC out there is maybe... Tissot so that's a positive. My overall opinion is: MEH. The only TAG or Heuer I can get excited about is maybe.... Monaco caliber 11 or one of the El-Primero Cal 36 models. Both of which are overpriced IMHO. Thanks for the video though Bruce. Nicely presented.
Great video, as always. I appreciate your content very much.
A screw down crown is an absolute must for me. This watch should’ve had one.
I love the blue gradient dial in this watch. For the price it looks to be a strong contender!
Hey Bruce, great video. Would be great to see the new Longines Spirit 42 in blue.
I would be more interested if it was 200 or 300 M WR. But, I look forward to the full review.
Sinn 104, specifically the St Sa A B E, immediately comes to mind, followed by the Breitling Aviator 8... I could go on lol... Of everything I think that, with the special hair spring that this is the best of all the options like this
Same desinger with Aviator 8
Man Bruce this shows very well . Attractive case shape and finishing . The bezel is superbly done , the full indexing is great touch . As I use all my watches in the water if this had a screw down crown I’d likely be all over it ..... tag did an excellent job with this .
I agree Bruce I love this watch, but why didn’t they put a screw down crown on it 👍🏻
Really like this watch ..don’t know why tag get such bad press at times..they’re always ranked below their nearest competition.breitling .omega and Rolex etc. But I do like this watch and there carrerra dress watches are nice ..I would definitely have this in my collection.
Sheep think. If you talk to owners they make a great watch for the price they sell for
Bruce Williams sheep think ..like it mate couldn’t have said it better.cheers Bruce.
I like this much more than the Carrera. The Carrera looks great but it's too thick! The dimensions on this and the aquaracer are much better.
Great watch and really unique in the bronze case and brown dial
Dial looks like 1930s IWC. I like the thick numbers, also looks like a tight layout but it’s not. Makes the dial look small but it’s not. I don’t think you can change the spring bar that comes on this? If true that would be a no go for me.
I own one, and yes, you can change the bar. Done so myself a few times.
I can't get that avenger 43 review you did out of my mind. If I saw this tag in a shop, I wouldn't look twice.
I like the old Autavia designs. I think this kind of design also Breitling used for the Navitimer with that numbers is maybe kind of like vintage but I like the original design of the dial more than the new interpretation.
Decent watch Bruce - thank you for sharing. Not sure if it's for me - a bit of an odd ball. Certainly looks nicely made and I think the brand is making good comeback in terms of respect within the watch buying community.
Wish I had the extra $$ but Creepy Joe....you know...I love the black one....
It’s quite a nice looking piece but at 42 .7 I think it looks a little big for my tastes, but will of course suit a lot of people ..
I think it wears small for it's size.
My favorite Tag Heuer Autavia is the Heritage Heuer one, which is discontinued unfortunately.
I have never felt a strong urge to own a TAG until I saw this. I have to say I think it is better looking than both the SMP and the Sub. Looks to have some of the DNA of the SeaQ. Damn - just when I thought I could go quiet in buying watches...
great review bruce your the watch review king
Needs screw down crown, lumed bezel, and quick adjust clasp. Perfect then.
It should be illegal to have 21mm lugs, also why does it look like a micro brand watch?
The Autavia Heritage Chrono can be had for the same money and looks amazing!
Edit : After reading the comments, it looks like I'm not alone with my thoughts.
lol I have no idea. I hate most microbrands, this looks nothing like one to me
I agree. Spinnaker and gekota come to mind
I think this piece is either a love it or hate it. As a tag Heuer fan, owning a Heuer 01 and the Autavia Jack Heuer edition, I am not a fan of this one personally. However, it definitely doesn't deserve the hate that it's getting from the ignorant sheep in the comments. I would agree tho, if they dropped the price down to Oris level, like £2200 it would be a great buy.
Reminds me of the Sinn 104 Limited blue....
Love the 104 :)
Bruce Williams especially the one Random Rob has 😍
@@MrJdp1968 or had lol I think he axed it
Bruce Williams no way! that was a stunner lol
Nice video. What does it weigh in grams? I think people will be turned off over the initial problems in the launch you mentioned. If I remember right, they knocked off around $500 in this re-release. They should have taken more off. As other people are mentioning, you can get a high quality Longines for $2k. Having said all of that, I really like the look of this watch. The strap size is not standard but I do like that quick release option also.
Nice piece!
I'm a Tag Heuer fan, i had 2 and i own an Aquaracer Gmt Pepsi now, to be honest, i like Tag because is Avant garde, so i dont like this one, as try to look kind of vintage. Moreover, no screw down crown and printed numbers for an higher price than an Aquaracer? No way! The new Longines line simply kill this Tag, meantime the Hydroconquest does not kill Aquaracer line!
Are you referring to the Longines Spirit?
Don't know much about TAG, so can't really trust them to buy it. I really love the look of it. Bit iffy to buy it seeing as they are a little deceiving in their information. Why do they call the movement a Calibre 5 when it uses a sellita SW200-1?
I am yet to buy an a swiss watch, I don't know what I am buying??
Great post mate!
A little bit looks like Oris, if you ask me
I want to see Dornbluth as it is definitely a very traditional watch for a low price. He has some sporty pieces but also a very different philosophy in watchmaking compared to all the brands you have covered as it is very traditional.
I would love to if they would consent to lend a watch for review
@@BruceWilliams I think the guy may or may not be happy to do it. He is available on Facebook.
look like 62mas SBDC053
Reminds me os Spinnaker.
Maybe it's the sand paper dial texture
I would rock it but it deff needs a screw in crown, & make it 200m WR. But Its doesn’t need the divers seal
The primary purpose of a watch is tell us the time. The Autavia has numbers at every point, not mere sticks, has super luminova and is COSC certified. The Autavia does what a watch is supposed to do. I’m not sure why anyone would want an Isograph that’s been recalled due to it being dysfunctional. I’d rather have an Autavia that has a movement that works.
Hi. Great job. I look forward to your insights and videos. Possible to review the TAG HEUER
Aquaracer WAY211A.FT6151? 41mm. I have a smaller wrist. Thanks. All the best.
Great video Bruce, I'm currently trying to decide between this watch and the Breitling Aviator8 which also botched the original release calling it the Navitimer 8. have you seen the Aviator 8 in person and if so how do you think they compare?
Heard it isn’t possible to remove the spring bars. Is that true?
My next watch
Longines Spirit competitor. Quick release strap limits you to TAG Heuer straps.
I actually like this one. I usually find TAGs kind of bland. But the dimensions are all over the place: 42.7mm case width? 21mm lug width? Quirky.
gorgeous watch, the packaging is horrendous. but love the watch.
My Autavia came in a solid wooden box, very impressive. Dont' know where his package came from, black market?
@@rickrounds5150 I think it's whole sale.
I think the Sinn 104 in particular with arabic numerals falls in the same class as this?
Tag Heuer 👍👍👍💪 what do you think about Aquaracer Quartz???
Thank you for the nice video, Bruce. I'm with John Dokken: just doesn't do it for me.
Love Tag but this one just doesn't do it for me personally
Isn’t the Sinn 104 a diver-tool-aviator hybrid watch?
I was thinking the same thing.....
It is but at a lower price point and a different feel. No chronometers come to mind at around this price point with this type of detail work and styling
What is the power reserve of this watch ?
Hi Bruce. Is it possible to review the Breguet Type XXI 3817? Very good reviews! Thank you
If I can find a store willing to lend one in I would love to!
Something very asymmetric about the 10/11/12 looking very squashed up there.
100 percent agree , it looks unbalanced
Full Arabics may not be for you
@@BruceWilliams usually i do Bruce love my big crown pro pilot :)
I’m not a tag hater but this watch really does them no favours in my opinion.
Why all these oversized cases ?
They cut the isographs off... I do t get why such a company like Tag didn’t get there technology right with all the watch knowledge they bring already. Sexy watch but Tag why ? Still cool they came up with it
Definitely doesn’t look 3000 dollars worth. I nearly bought an Autavia back in the day but I wouldn’t even consider buying that one.
No worries Lawrence. I think most watch guys seem to forget nobody pays full retail on a Tag Heuer. I certainly wouldn't. There are very few brands that I would
@@Neil.C57510 Well done!
Lawrence Rogers curious as to why ? Most people dontpay full retail on any watch besides Rolex and the holy trinity I suppose. It kind of has everything we want in modern watches from a heritage brand ...
@@Neil.C57510 where?
Really nice looking dial, but already s non-starter with s push-pull crown. I don't get why , st that price, why it doesn't have one .
I think the reasoning is it is not a dive watch, so doesn't need one. Though I would prefer it
Looking at this video and comparing it to the Seiko SBDC053 currently on my wrist, I gotta say the TAG just looks like an uglier version of it with a lot less functionallity.
I dont think any isographs were actually sold
It sold. Heuer would buy it back but you can keep it if you have one.
But would you save a photo of this watch as your desktop wallpaper? 🧐
I like the design, especially the symmetrical layout and the three dimensional-looking roman numerals. But 42.7mm diameter and 50.4mm lug-to-lug is just a bit too big for me... 40mm would have been just perfect
50.4 lug to lug 🧐
I don't share the hate for Tag, but this particular watch doesn't look appealing to me.
When I knew nothing about watches the name Tag Heuer was impressive, but when I got more into watches I knew that Tag was not a brand which I consider when buying a luxury watch
You still no nothing.
@@mrb317...ad judgement, you would surprise. Live and let live, and state judgements when you really know the other person, otherwise you look like a fool
While I think this watch is beautiful, it’s another example of how TAG consistently puts marketing first. It’s a dive-style watch that isn’t suitable for diving, in a product line created for automobiles and aviation. 🤔
They could have called this watch anything else and I’d be happy. But then they might not have been able to charge quite so much. So calling it an Autavia shows TAG doesn’t give a shit about heritage or function, which means they’re targeting a buyer who also doesn’t care about heritage or function. The whole brand strategy is to take advantage of people who have more money than knowledge, and to cynically exploit their ignorance and egos.
That’s why I dislike the brand, even when they put out products as beautiful as this.
Basel World 2019. RIP
Nice watch, but needs a bracelet imo.
Bracelet version is available and looks good
The hands are very uninspired. That what ruins the watch for me.
3k for a Tag is a lot. Too much. It's nice looking, no doubt. 3k for a Tag though.
There are Tag much higher priced than $3k. Many of the Carrera Chronographs Calibre 5's are $5k plus.
Bonito pero extremadamente caro para lo que ofrece
Not for me...
Looks like an expensive Seiko..
I do not think this is a succesful model for Tag Heuer
I know video/photos doesn’t always do justice to watches but it just doesn’t look good. Definitely doesn’t look worth the price either, just a boring looking watch.
You should check one out, see how awesome it is
Bruce Williams fair enough, I appreciate that.