Brit Reacts To WHY STARBUCKS FAILED IN AUSTRALIA!
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- Опубликовано: 29 ноя 2023
- Brit Reacts To WHY STARBUCKS FAILED IN AUSTRALIA!
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Hi everyone, I’m Kabir and welcome to another episode of Kabir Considers! In this video I’m going React To WHY STARBUCKS FAILED IN AUSTRALIA!
• Why Starbucks Failed I...
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I've been to Starbucks, once. Never went back. Coffee was too weak, too sweet and overpriced. I would rate 95% of local coffee shops 9 to 10 out of ten. The other 5% ae still far better than Starbucks ever was.
Aussie here, Starbucks sucks. The coffee beans used are of lower quality, the barrister ain't train well in the art of making coffee. The menu is not based on aussie tastes.It's over priced. Even though their serve is 3x the size of the average cup of aussie coffee cups it still doesn't give the coffee hit you'll get from 1 aussie coffee. Seriously you can get better quality coffee at a Aussie petrol station then what they serve at Starbucks.
Despite what that "expert' said, consumers here would never have developed an appetite for Starbucks, no matter how ling they were given. Rapid expansion had nothing to do with it.
Yep, crap doesn't go down very well here, no matter how it's packaged
It shit coffee, we support our local or regular cafes. full stop
There is nothing quite like walking into your favorite local cafe and having the barista start making your coffee before you’ve ordered and it’s ready while you’re still catching up with the cashier (even in a pretty busy place)
I love the fact I can do that here in Adelaide, South Australia. I don't even need to give my order. They see me coming and everything swings into action. Friendly, civilised and always a good cup of strong quality coffee. And being Australia I don't need to tip, knowing that the staff are paid a decent liveable wage.
Starbucks failed because their "coffee" is crap - and there was always a cafe a few doors down that served good coffee. It was the sort of place you went to once out of curiosity and never went back.
Gloria Jean Shops are okay if there is no other option. If you compare Gloria Jean to Starbucks I'd go Gloria Jean or go home to get an espresso coffee from my espresso machine.
as an aussie i prefer to give my money to small local coffee shops. big chains like starbucks and mcdonalds dont need my money. people who own small business are lovely and they actually appreciate their customers.
Australian coffee culture has evolved so much that a hole in the corner coffee shop in the burbs or a country town offers a far superior coffee experience to a Starbucks offering. I tried it once and never went back. I don’t add sugar to any beverage so it was a huge NO from me. My late mum and I loved to go to Gloria Jean and sit down for a natter over a coffee and scone. I definitely have my own Espresso machine and milk frother and can enjoy a great coffee at the homes of my family and most of my friends.
Starbucks just rather arrogantly refused to adapt to Aussie tastes. I mean, even McDonalds managed to do this - periodically they reintroduce the Aussie Angus or the McOz which have beetroot like any corner store burger here. And if we want super sweet stuff we'll order a chocolate milkshake, not a coffee. They needed to just have quality coffee which wasn't packed with sugar available in a warm sit-down environment where friends could chat. Not too hard..... except for Starbucks.
I don't think that's a fair comparison because Australia never really had a burger culture the same way a coffee culture was been in Australia since the 1930s.
Australians like Italian style coffee. Strong!!
In 2007 I went to a Starbucks in Melbourne's Docklands once with an American friend ... it tasted like overly sweet dishwater. Never again, it's crap. Not even average, way below average.
when I walk past a Starbucks now, they are only in tourist areas like Melbourne CBD, they usually have plenty of people in them but they are usually American or Asian tourists or Asian students studying in Melbourne.
I lived in New York for a while in the 80s and found it very difficult to find a cafe that sold half decent coffee.
I don't mind Gloria Jeans, the coffee is much better but I'll only go to GJs if I'm waiting at an airport. Otherwise I have my fav cafes that have quality coffee where I know the owners and staff and they know me.
Many Thanks to our early migrants of Greeks and Italians
Australians have a more refined palate for coffee than that sweetened or syrupy dishwater that Starbucks serves. That mob in Seattle just thought Australia would be a pushover. Sorry… regardless of any business acumen Starbucks thought they had, once tried, we let our feet do the walking to a better coffee house, end of story.
Starbucks came back to Australia with a new strategy. They are now mainly focused in populated cities catering to tourists and international students. Also Gloria Jeans cafes died a horrible death in Australia. You can pretty much find them in NSW and even there, they continue to shut down stores. All because of their affiliation Hillsong church in Sydney.
Yep, I was a GJs girl for more than a decade. I was a bit turned off. But I'd go there before I'd go to Starbucks.
Starbucks don’t sell coffee, they sell desserts! We want espresso and cappuccino made from top quality beans, and we already had the best quality coffee thanks to the Italian and Greek immigrants who taught us the proper way to roast and blend coffees.
Tried once never again. Australia cafes are very competitive with their beans quality. If it’s not up to the standard they are out. We are so so spoilt with our coffee high standard that when we went abroad we rather drink tea than buy their coffee 😂
Kabir, it didn't work out in Aus, because we prefer drinking coffee, not dishwater - it's equivalent to eating garden snails, when you can have a lamb roast with pavlova.
In other words, it's crap
Aussie coffee drinker's are way more used to stronger less sweet coffee which is exactly the opposite of Starbucks
I would never visit a Starbucks or Gloria Jeans. We are coffee snobs in Oz. We love the ambience of our coffee shops. They serve excellent coffee. They are meeting places of enjoyment. Every coffee shop is different, has its own vibe and are often furnished and decorated in interesting, arty ways. There are thousands of them everywhere , especially in Melbourne CBD. My favourite is the cafe at downstairs Dymocks Bookshop, the largest bookshop in Australia. For me it is a repose from book hunting and the bustle of the city.
Gloria Jeans has now all but disappeared also. Their decline was more due to the fact that they were huge supporters, including financially, of the anti-marriage equality referendum.My local Gloria Jeans went from virtually full most of the time to nearly empty most of the time.
I did not know that
I'm not sure of the details, but GJ's were headed by several of the directors of Hillsong church.
As a Melbournian barista from way back, I never buy coffee anywhere unless I'm traveling. Hand on heart I can say I would never do Starbucks, even a lot of places others think do great coffee are very average. At home I use a Grimac machine that I've used for 20 years
Starbucks coffee is nasty Aussie coffee has to be good
Personally I think Starbucks was thoroughly humiliated by their rejection by Aussies. How dare Aussies not fall over themselves to get to the American icon. But Starbucks will by hook or by crook force themselves into our country. Aussies don't like Starbucks? Fine we'll take you tourism money instead.
It had nothing to do with rolling out too rapidly but everything to do with their
Sh💩t coffee.They still have quite a few stores but are targeting the tourists who come here on holidays, which seems to work for them.
As at September 2023 Starbucks has 69 stores in Australia so they're REALLY doing well! They can blame their failure on the economy, business approach etc etc but the BIGGEST problem is whatever that crap is that they sell is it's NOT coffee! And yes I've tried it - well about half a cup actually because it was undrinkable.
Yes, and those stores are, as someone else has pointed out, in areas frequented by tourists and foreign students. When they first arrived they opened one in my local shopping mall - the emptiest place I'd ever seen.
They changed their target audience, not the australians, but the tourists who are ok with what starbucks offer
I live in regional Australia, we dont usually get the franchises here in Far North Queensland. I am by no means a coffee snob but I do enjoy the culture around having my dose of caffine in the moring with a friend, usually to go because for me it's about whom you're sharing your time with. There are to many to count here {coffee shop s- cafes - trucks - } but there are even stores that allow you to select from a plethora of beans from around the world. I did go to a Starbucks, but it as what they described as sugar loaded, the m ain reason was to collect the mugs. So I believe it was the novelty around saying you've been to their store. The more I type the more I realize that Aussies default position is coffee snob, we're spoilt for choice and quality. Love you channel Kabir and chuffed you like reacting to Aussie stuff.
I get my coffee from Coffee Works, in Shields Street, Cairns ;-) I just bought 1kgs of Irish Cream Coffee for my plunger ;-D
Aussies LOVE their coffee & Starbucks will never win over the domestic market. We care too much to compromise!
Australian here, although I don’t drink coffee I know in Melbourne it’s a very strong coffee culture. McCafé started in Melbourne to compete. Starbucks is for children/teenagers (syrup, cream drinks) and tourists. And it’s expensive for the low quality it is.
All my friends and family say Starbucks is swill.
We have a strong coffee culture in every state. I’m in SA, and we have loads of great coffee cafes.
Starbucks is horrible. Too weak and no taste compared to our coffee. Plus when you get a coffee to have in the cafe, it comes in a cup ie not a paper cup -ugh.
Starbucks tried to open 46 coffee shops at once. They thought they were the best but Australia continually wins best coffee in the world. Theirs is crap and over priced. They started to learn and change to what we expect but it was too little too late. They aren’t gone and they are learning. They are slowly building up their stores again. Basically if it isn’t healthy most of us do not want it. I am Diabetic so no sugar is important to me. Caffeine can stop my heart but our Barista’s can make me a large, decaffeinated, half strength Latte that tastes like full on coffee. I can trust them not to kill me.
Yep! Diabetic here. Even if all I want is a half strength flat white, I can get it perfectly done anywhere else (well no, not 7/11 🤢 ). Better yet, we make it in our machine at home.
Tried Starbucks in US and Aus
Second rate product , way too sweet
and weak
In Australia, big loans are used by many entities to transfer profits to a tax-friendly environment.
A medium size cappuccino from starbucks would normally cost $6-7 in Australia, while the same coffee at an average cafe in Australia would be $4-6 and actually taste like coffee
And will be made by a properly trained barista, not a partially trained high school student
I have been to the USA on a number of occasions and each time I have tried a Starbucks coffee. Every time I found it to be undrinkable. Almost any time I go to a local mall in Perth I can find three or four coffee shops that serve the most smooth flat white coffees. There is simply no comparison.
Put simply, Australia has the best coffee in the world. This was a comment made to me by a barista in Venice.
Only ever had one Starbucks coffee (many years ago now) that I could only describe as tepid pond water. ZARRAFFAS coffee is my one and only choice of coffee these days.
I like Zarraffas. If I had to pick a chain, I'd go there.
But. How hard is it to ask for an iced coffee or iced latte with no syrup. Just ice, coffee, water and milk. All of the chains I've had to bring back my drink and ask them to try again. Not being rude. But diabetic. Type w but insulin dependent. Im not saying i always make the right food choices, but I prefer not to drink my sugar.
I have only had Starbucks in the US and it was vile. Burnt, watery and too hot. I gave up on it and had their organic OJ instead.
Aussie here.. and Starbucks was not for me, it was too sweet, and it actually caused me to gag. Starbucks is not coffee, lol.
There just aren't many left although it's still in Australia. A few shops in very busy shopping malls. In the 1950's and 60's millions of Italian migrated here and many opened coffee shops. By the time Starbucks arrived there was already a large established culture.
I (Australian) was a tea totaler (not a teetotaler LOL) until they sacked all the tea ladies at my place of work. They were replaced with an appalling instant beverage machine. The tea was undrinkable and the coffee just passable, but that eventually turned me into, firstly, and instant coffee drinker, and eventually an espresso coffee drinker. I still like a good cup of tea occasionally, but both tea or coffee has to be black with no sweetener. Starbucks coffee in Australia is awful.
As an Aussie, hand on heart I can confirm that Starbucks does not provide a good coffee. If anything its product is poor tasting liquid confectionary. And here in Australia unashamedly, we are coffee snobs and are used to a good coffee - as coffee is meant to be consumed.
Also, the video you are watching offers misleading info. At 5:50 the video you are commenting on says 'there are 35 million Australian consumers'. Impossible as there are only 26 million Australians and most children under 10 generally do not waltz into a cafe and order a coffee.
The coffee culture in Oz you could describe as more old school european than american. Very discerning tough marketplace. There is absolutely no need for a large chain.
Some markets around the globe do not respect quantity over quality, or want sugary sweet or whipped cream...just a seriously good espresso is the marketplace.
I do not need an over sized American style drink with 140% sugar.
Personally I will never go to a Starbucks.
Our coffee is better so why bother with Starbucks
Easy - Starbucks tastes like overly sweet dirty dish water!
Australian coffee tastes rich, smooth, creamy, with a slight sweetness (if u choose to add it)
The choice is a no brainer!
Best coffee in the world is in Melbourne, I’ve travelled a lot - Gloria Jeans also doesn’t do well here, to me it’s a very slight step up from Starbucks but it’s pretty similar- overpriced too.
Locals don’t go to either in Melbourne.
INSTANT coffee is BLASPHEMY here
Coffee is undrinkable. I wouldn't even call it coffee. I is dishwashing liquid. Even cheap dishwashing liquid. It is soooooo bad. I have been to Starbucks ONCE. And ONCE only.
I tried Starbucks coffee probably four times before realising that the poor quality wasn't a one off. Don't like Gloria Jeans either.
When I went to Starbucks (years ago before they all closed down) I went for their cinnamon buns, not their coffee...
Her in Oz, especially Melbourne, we have really good coffee. Starbucks do not. That very simply is why it did not work.
We had a lot of italian immigrants, they brought good coffee and espresso machines, we embraced it. So we hve an established range of really good coffee houses, and local coffee roasters. Doesn’t matter how long they took we will never embrace it.
(From Melbourne) I have an aeropress, and I'm about to get a moka pot. I have instant Moccona coffee when I'm feeling lazy, but otherwise it'll be Campos ground coffee via aeropress.
I also used to work at Country Road in Chadstone and Doncaster shopping centres a couple of years ago. The 19-24 year old girls there loved Starbucks. But the rest of us would go to the small kiosk for a coffee, instead.
Starbucks is now found mostly in tourist areas, and attracts Americans looking for something familiar. I never visit Gloria Jeans because the men who introduced it to Australia are directors of Hillsong Church.
Something else that Starbucks doesn't do that Aussie cafes do is good food. If a cafe is bigger than a hole-in-the-wall, it usually offers breakfast and lunch options such as bacon and eggs, omelettes, avocado toast.
Because it tastes awful
We have Dome in Perth but also a squillion cafes.
There is a starbucks in a major shopping centre (Westfield) near me and its mostly always packed, heaps of other coffee shops inside or nearby but this one seems packed constantly, I think its just location based, if you put a starbucks in a weird spot, no one will go there, but if its right near by a place like woolworths (groceries) and the main entrances it can do well.
I’m an Aussie. I mostly agree with the Aussie comments expressed - too sweet, even the cakes etc, not to my taste. I agree MacDonalds do a much better job of it than Starbucks did. Overcharged on what we thought was less quality. Just not the nice coffee taste most domestic cafes provide. Also, we like savoury and less refined sweet cakes than what Starbucks offered at a better price! 🇦🇺
i'm an Australian and i personally think the coffee is very bitter in England almost like it has no taste in strength. But Canada have never disappointed. Here if you don't like one type of coffee and when we find one we like we usually stick to it and won't try anything else.
I have my own coffee machine, I drink Gloria Jean coffee and have “tried” American coffee but just left it sitting on the table or poured it down the drain……Australian coffee is the best 👍🇦🇺
No we don’t have chains just for coffee, Gloria Jeans is the only one I know, or if we do they aren’t great. Australians are discerning when it comes to coffee & we have variety available. What went wrong with Starbucks is that the coffee is horrible, I mean horrible. If you taste good barista coffee, made properly you will never drink that American pisswater again. They can go on & on about the economy, how their template was off but basically the coffee, price and presentation is really off. I agree with speaker re socially getting together for coffee here in Australia. Fast take away with sugar is not what we want.
Gloria jeans acts like an Aussie coffee business. Even Starbucks reserve in Palm springs didn't measure up to Aussie standards however I also went to Icon Siam Starbucks in Bangkok and Thai coffee shops cater to Aussie tastes
I am Australian, I have tried both Starbucks and Gloria Jeans, I did not like either. I like a rich coffee with lots of flavour, and to be honest I struggle to find coffee I like in many parts of Australia. So, I have my own espresso machine at home, and have practiced and refined my skills over the years, everyone that visits my house say they really enjoy my coffee. I even have a portable espresso machine that I take when my wife and I go camping. I guess you could say that I am serious about the quality of my coffee.
Yes we still have Gloria Jean.. im on the mid north coast of nsw..regional..best in Australia..look it up..Port Macquarie
I live in Brisbane, where Starbucks had a store in a prime location opposite Central Station. I walked past it every day, and it was always pretty much deserted. I had a coffee from there and it was cloyingly sweet. I don't think Starbucks even had a chance - there's several cafes on every block, and trained baristas at every one, making coffee based on the preferred espresso format.
30 years ago McDonald's saw an opportunity in this, and introduced McCafe, a separate section with a trained barista serving espresso style coffee that is really quite good, along with plenty of seating and the fare that's expected in a cafe. It was very successful, and the model has been copied in other countries.
I find Starbucks coffee very bitter and yes, the coffee culture here is more refined.. Particularly in Melbourne. I'm very fussy with my coffee.
Sorry to admit but I'm a true coffee snob. I love my coffee, long black is my preference with espresso after meals. Been to USA a couple of times and cannot get a decent coffee there, they want to add flavours. Coffee is coffee, I don't want a flavour. As for instant, I'll have tea instead. I do have a coffee machine, I grind the beans myself, outside of Australia the best coffee is in Italy. 🇦🇺
Some tell me that Starbucks is still going in Australia. I'd say that with 15,000 shops in America and only 15 in Australia, that's a failure.
Aussie here. I’m not a coffee drinker at all BUT I go to my small local Cafe where I can see the Barista choosing the beans and do whatever they do lol. Everyone knows the owner/barista’s first name. Locals always have a chat to him and his staff, a bit of fun then I sit inside or outside enjoying my cuppa tea and the homemade cakes and sandwiches from the shop. Lovely friendly atmosphere.
starbucks was too sweet and not as good quality as we want. Gloria Jeans is now starting to close stores,
How can it be too sweet if you don't put sugar in it?
they use cream a lot in and on top and for some reason the milk seemed sweet too- it was hard to get just a plain coffee there, I guess if you have it black it is a different story @@vtbn53
No, Starbucks is crap. You need to have some good coffee. Also we are not going to 'develop a taste' for that stuff.
We have Starbucks here on the Gold Coast. Mostly tourists go to it.
it was purely a case of an inferior product at a more expensive price to what is already around. we don't want or need it and we can spend less to get something better that is already here.
I Live in West Aus....I went to Bali, needed a coffee!...Went to Starbucks 🤢 Was so Happy to at least find a Nescafe tube 👍
Starbucks falls a long way short of what we regard as good coffee. I have had Starbucks, which I regret doing, for I can get a better coffee at the local servo than at Starbucks. Maybe if they followed something like McCafé they might do ok.
Live in suburban Sydney and avoid Starbucks. Now retired, I meet a group of friends at a local coffee shop 5 mornings a week, and other friends a bitk further away the other days. I did try Starbucks at a nearby centre. The first time, I thought that perhaps the barista might have got things wrong, but a second visit a few days later showed that it was not the fault of the barista. That shop closed after a short time as we locals just avoided it. The coffee is not a style that Australian are accustomed to, and are not willing to make the effort. We'll stick with our traditional shops ad leave Starbucks to those visiting from the US.
They still exist in a very small way for people who like like bland coffee with sugary syrups
I haven’t tried Starbucks and I’m happy about that!
In spite of the assertions of the video, Starbucks failed in Australia for 2 key reasons. First, Australians prefer quality instead of quantity. Second, Australians prefer going to a coffee shop for both the coffee, and the social environment. Australians are not interested in a coffee shop version of a subway sandwich bar.
Why?, Because Aussies like real coffee 😂
Australian here. About the only thing I would order were the frappes. And I worked there for a few years...until 2008, when there was the 'business profitability optimisation'
I tried Starbucks once. It was so bad I had to throw it away. I don't know how they managed to make it taste watery, bitter and burnt all at the same time. They also used cheaper robusta beans rather than the more sophisticated arabica beans that are standard here in Australia.
I went to Starbucks once. It was pretty awful coffee really. I guess you could call us coffee snobs!!
Yea I’ve tried Starbucks. It just tastes like milk with sugar in it. I hated it. I’ll only order ice teas and food from there.
starbucks was not my vibe had it once and that was plemty for me to decide not to go back and it was expensive and weak but maccas on the other hand has top tier coffee
As an Australian, Gloria Jeans is 100 times better than Starbucks. Also there are so many local coffee places that offer a good product that there is no reason whatsoever to go to a corporate conglomerate like Starbucks which offers an inferior one.
Businesses always take out loans when expanding. In the long run, it´s safer for the company. You never want to use your own money in a business.
This is quite a few years old and we’ve had the bug since then so I think Starbucks is still struggling in Australia. Every time I go to the UK I struggle to get a good cup of coffee.
Yep we had one in my town..didn't last long
Not good. The average fuel station has better coffee for less than half the price. I went to Starbucks once, honestly I gave them $7 for a coffee years ago I want my money back
Starbucks here is Sydney have just introduced a vegan breakfast wrap which I really like...they say, do you want a drink with that...I go.....naaaaaaaaaaaa just the wrap thanks
The Australians do not like weak brown water with lots of sugar and added chemicals. We drink proper, good coffee, not sugary drinks called coffee.
A lot of people like Flat White and not much sugar. Then you can sit down with friends and have a chat. In country towns it is great to be able to sit down and watch the people ambling up the street.
Woah Giles, you need to work on that rising inflection.
I tried Starbucks a few times out of curiosity - didn't like it. It probably didn't help that I drink black coffee.
Australia: where coffee multinationals go to die. ^_^
Every restaurant in Australia has had a real espresso, coffee machine since forever. Even the local milk bar, when I arrived in NY in 83, I noticed the coffee socks, the bread socks, the beer socks. However, just as Australia is innovative and our people come from and travel the world, America learns too, and the coffee is getting better, the bread too, not sure about the beer. Maybe it's like Starbucks, sugar ,corporate and not a freshly made sandwich which you'll find in any Aussie coffee shop. Alo g with pastries etc.
Just about every home in Australia has a coffee machine. Lots of pod machines, I've not found one I like, but heaps with espresso machines. Who, born after 1970 drinks instant anymore? Though, I have some old friends who have machines just like ours. 😊
Gloria Jeans is supported by Hillsong. The people that own Gloria Jeans, go to Hillsong.Been to Gloria Jeans once, would not go back. Never saw a starbucks. We don't have the same tastes as USA or other nations. We also watch our sugar consumption. Although there are people in Australia like the sugary drinks and sweet things.....a lot of Australians don't. Italian Coffee, there is just no comparison. Its about quality. As with the only catering to tourists while ignoring the Australian market, I don't know any people group on this earth, that likes to be ignored in there own nation. So its like them saying, up yours to us. Maybe one day we will see Australian coffee, the ones that grow it here, supported, because they know what good quality coffee is, and they know the local market....in other words they know us and listen, when having coffee its about connection, family and friends.
Can’t see Starbucks making a comeback in OZ……they’d have to change their branding/logo all of which have seriously bad connotations for us; as for Starbucks in Italy……must be a joke.
I went once and found the coffee too weak, too sweet, too expensive, not enough real coffee, and too American. I did try it again when I was in Japan, and it was a little better, but nowhere near enough to want me to go to Starbucks again.
I can only echo what other Australians have said...too weak, too sweet, waaay too much cream, and cost too much.
There are some Starbucks around, yes have tried, no wont go back. Too sweet, and done different to what I like, it would not be a choice for me. Gloria Jeans again not first choice but its ok. LOl, dont worry, we drink instant too at home, many of us do, but ppl I have met from overseas semm to like the instants better too lol
I tried starshit when it first opened in Sydney, it was just sugary shit coffee. Even Maccas served better coffee!! We are spoilt for choice. Every suburb has at least 3 decent coffee houses.
What's already been said: the Starbucks coffee is bad and you can get a better coffee almost anywhere you like. You can even get a decent coffee in most little country towns.
At last count there are 8 very good coffee shops within 5 minutes from my place.
Gloria Jean may have better coffee but I've never tried it. Why bother to go out of my way?
And I'd agree with the comment below: "you can get better quality coffee at a Aussie petrol station then what they serve at Starbucks"
I have tried Starbucks in Australia and in China. The Starbuck in Australia is awful. In China, it is undrinkable.
The worst cup of coffee in Australia is better than the best cup of coffee in the USA. Starbucks (in my opinion) is like a sweet, warm, coffee-flavoured milkshake. I avoid them like the plague - as do most discerning likers of coffee.
When I was living in China, I used to go to Starbucks, partly because the Chinese had not embraced coffee culture at that time, but I only bought their hot chocolate. Why? Because I'd rather drink dish washing water than what Starbucks tries to pass off as coffee.
My son and I each have our own coffee machine at home. We don't touch each others' coffee machine.
Starbucks coffee was awful!
Starbucks coffee is terrible but it is hard to get a good coffee in Australia at some shops ,a good coffee is worth paying for a bad coffee is a ripoff a total ripoff