The fact that you don't associate Australia with coffee is the exact reason Starbucks failed. They didn't associate Australia with good coffee and thought we would go in for that sugary crap. Didn't realise that we actually have an incredibly rich coffee culture
Starbucks did NOT do their market research, they assumed we would like their coffee, but ours is a thousand times better than anything Starbucks has and costs a lot less.
Starbucks failed because a lot of their stores were in shopping centres and in or near the food court and you had a choice of paying $15 for a Starbucks coffee or go to the cafe next door and get a far superior coffee for $5.
I worked in the heart of coffee shops at Sydney near Central in 2006. My shock of dropping $9.00 for a large coffee on the first morning was enough for me to buy a jar of Nescafe, sugar & milk at a 7/11. I could easily afford but drink 4-5 a day at work x 5 days = you work it out $245 + 5 lunches. I was happy to spend $10 a week & 5 lunches + change. Now I could afford it but a few hundred in coffee is crazy + double that on lunches
i number 1 glaring problem with Starbucks was that they expected Australians to pay way more for a product that was massively inferior to what was already in the market here.
Or sugar flavoured dishwater. However you want to call it. 😂 tried it one time a long time ago. It was a waste of money. Tried it another time just to give it a second chance in case it was the barista. But it was definitely the bad, sour coffee not the barista.
Australians are VERY passionate about their coffee culture, especially Melbourne ....Starbucks doesn't know how to make coffee , Melbourne and Vienna are known for their amazing coffee, many Americans who visit cannot believe how good it is here and when they get home crave for our coffee, sorry guys but is known worldwide the states can do many things but not coffee lol
Melbourne, Australia and Vienna, Austria are the two biggest centres of coffee culture in the world. The failure of Starbucks had little to do with their marketing strategies… it was mostly due to the utter crud that they passed off as coffee. I only went to Starbucks once in Australia…. It was terrible and I never went again. Compared to other American coffee it rates pretty well, but compared to a run-of-the-mill coffee here it has no chance. The quality of cafe coffee is far too high here for Starbucks to compete. Miles…. Good try, but you still have a LONG way to go…🤪
I'd say the difference you were trying to describe is that Australia has a huge cafe culture, America has a huge caffeine culture. One priorities quality and craftsmanship and community, one prioritises quantity and efficiency and novelty
They won't know what you're talking about....lol. They talked (&didn't pause) through the section where it said the Greek and Italian immigrants brought their coffee culture to Australia post world war 2, and then proceeded to muse about their ideas that Italy should have a bigger coffee culture than Australia 😂... Australian coffee culture renowned internationally - coffee lovers know this. They said themselves they're not fans of coffee, so I suspect interest level in the subject matter was low on this occasion.
I love how much you both are picking up on our phrasing. We would absolutely call someone out for being a "f*cking wanker." I'm from Melbourne, which has a HUGE coffee culture. I remember when Starbucks opened a store in my local shopping centre and I tried one of their standard coffees that they were charging an arm and a leg for - it tasted bloody gross. Australians prefer to support smaller local businesses over large chain stores, and our ingredients are far superior. Why spend $15 on sugary, weak coffee when the small cafe next door serves rich, premium coffee for $5?
Australians have a higher income but also have a significantly higher cost of living, so it balances out to a extent. Although it's almost unheard of for people to do multiple jobs just to make ends meet like in the US.
Yeh you here about ppl working long hours but a lot of the time it’s the nature of the work more than anything such as truck driving or in the medical field. Truck drivers in Australia make a pretty high salary
I find it interesting how the US's stereotype of the Australian culture probably was at play here too. Working with international businesses I often found that our US clients had a stereotype of Australians being laid back people, which we are, but this often got incorrectly translated into us not having standards around taste, punctuality or formality. We work incredibly hard so we can live to the best of our means and in general we take quality very seriously when we make purchases. This extends to our taste in coffee. It wouldn't have mattered how slowly SB opened their stores, we never would have voluntarily chosen a subpar product over what we already have.
We have a huge coffee culture in Australia, there's a coffee shop on every corner. Starbucks was just overpriced mediocre coffee at best and that's probably why it failed. I could walk an extra 100m and get better coffee for cheaper.
Gentlemen its the coffee culture in Australia that SB didn't anticipate our coffee taste is far superior I've had coffee from Maccas that tastes better and cheaper, ultimately it comes down to the barista you could use a great coffee bean, and the barista has no idea what they're doing it will taste horrible. in OZ majority of SB staff are just filling in a vacancy they're not baristas. I know quite a few awesome baristas that have turned a shit coffee bean into an absolute delight to drink. this is not about dishing on Americans it's about clarifying how strong the Australian coffee culture is. love your videos keep up the great work.
This topic regarding Starbucks has been discussed to death. The same reasons for disliking their products are mentioned over and over in other "Americans React to Australia". My wife and I bought Starbucks in Sydney when visiting from the Gold Coast. Yeah, we gave it a try. It took just one sip before we poured the entire contents down a road drain. First impression was the coffee tasted very, very burnt and it was too expensive. The coffee was not prepared using the espresso method but rather the antiquated drip system that Americans so enjoy. The sweet sugary drinks are not so popular here but I am sure children will enjoy them but not the adults. Australians love their coffee bold, with or without milk and definitely no sugar. I personally always drink a flat white or a long macchiato topped up. I own a coffee machine at home which grinds the coffee beans, dispenses espresso and steams the milk with a very fine froth. Yum. Much, much better than anything Starbucks can prepare. I am also certain that many Australians have similar machines at home. Almost all Australians are coffee snobs. For the best coffee in the world, come to Australia.
Yeah complete spectrum of income here in Sydney, but we all suffer under ridiculous housing prices. 2nd most expensive city in the world based on average house price to average income ratio. Can't wait to leave this beautiful city and establish a life somewhere else
Starbucks trying to sell coffee to Australians is like Dominos trying to sell Pizza to Italians… You’re selling a shit product to people who already have some of the best of that product in the world available to them on every corner.
I’ve worked in the cafe scene in Victoria for the last 10+ years and coffee is taken very seriously. If you don’t have decent coffee you may as well close. I can attest to how fussy the commonest person is over coffee & having done multiple barista courses, how totally ocd they are over how coffee should be treated & dispensed. But I have also learnt how very much it makes a difference to the quality of coffee. My biggest issue with ever visiting the US?? I’m totally scared of having to go without a decent coffee 😂
When I took my niece and daughter to Tokyo, my niece wanted to try Starbucks.. so we went in... she threw half of it out.. its TERRIBLE COFFEE....(there are no Starbucks in Adelaide)
G,day Fellas Let's face facts Starbucks coffee is SHIT !! Maccas coffee is better than SB , they didn't even have a flat white ? Most of the small ( non chain ) cafes do good coffee, support local businesses All the best. Bluey.
I went to the one in Melbourne (Collins St) not long after it opened. The coffee was bad (like the actual beans weren't good), as well as expensive, then the atmosphere was sterile (felt like trying to relax in a surgery ward), and yeah, the barista was.. impersonal, young, and underskilled. There's no coming back from that. Especially there.
First thing I do when I go somewhere new, is try every nearby cafés to see which one has the best coffee to my tastes. We definitely take our coffee very seriously over here,
I can attest to this. Your average worker knows their coffee and if it isn't on point forget it. I know of Australians who have driven for hours in the US just trying to find a decent coffee.
Australians don't like the weak, overly sweetened syrupy crap that Starbucks offered. I bought one once when I was in Melbourne, and after two sips, second sip to confirm, I threw it in the bin. I think it was $8, and you can get a far superior coffee in Melbourne for $5. All the reasons for Starbucks demise presented in this video, trying to grow too fast, Aussies don't like coffee on the go etc are wrong. Plenty of Aussies get a coffee to go. The reason they failed is because the coffee, if you can call it that, is crap, weak over-priced crap. Simple as that.
If you had realised that Melbourne had the largest Greek population in the world outside of Greece it should have clicked. For the last 20 years Australia has been turning out some of the best barristas in the world and Starbucks should have seen that.
Austrialia is heavily influenced by European and Asian cultures, that's why we have the best coffee, cafes and restaurants in the world, we adopt things we don't Australianise it.
We are coffee snobs with good reason we like great coffee. There is a reason why coffee in Melbourne is considered 2nd in the world to Italy. We pay a premium for stuff but we expect quality not quantity
As of 2021 they have about half of those stores they had during their "comeback" they are failing hard. Australia is amongst the biggest coffee drinkers around. In SA our Farmer union iced coffee is the only place in the world that outsells coke a cola
Sydney is no where near high class its a over priced tourist attraction its where every foreigner comes to experience Australia hence why Starbucks opened there first. NSW and Victoria are both around the same level as GSP but Western Australia tops it with over 100k GSP per capita which to put into perspective only 1 current state in USA beats. Think about how nuts it is that a country with 25 million people has the biggest coffee industry.
Phezz sounded most Aussie when he said 'ya fuckn wanker' hahahaha....that's exactly what would've went through my mind if an American asked me that question here in Melbourne.
They failed because coffee culture has been here for years & it is excellent. Starbucks coffee is terrible & doesnt taste like coffee. When it first opened I tried one and couldnt believe how sub standard it was and remember thinking "Have they actually ever had a coffee before, do they know what coffee tastes like because this isnt coffee!!" Never went back.
Starbucks are targeting tourists who want somewhere familiar to go in Australia? Isn’t the whole idea of travelling is to try new things and other cultures?
I’m an American expat (20 years in Oz) and I live in Melbourne which is the coffee capital of Australia. Starbucks coffee is horrible compared to local coffee. It’s watery and horrible and local cafes make much better coffee. There’s a Starbucks in the city centre and I wouldn’t go there.
In most Australian and new Zealand cities if you want a good coffee walk to the centre take a stone and throw it and it will land outside a good coffee shop.
9:47 i simple terms you dumped a ton of sewerage on our lawn At my cafe, i get bacon, i get eggs, I get different teas, I get all coffees. At starbucks I get walking distance to a supermarket
Bilge water at best , bitter and acrid and I’m sure will polish chrome on your car. I’ve had Turkish coffee that was smoother and less acrid than the rubbish they sell at Starbucks.
Sydney is a mixture it's rich, but it's mostly a middle class city and we don't really have much poverty. The families and people who are struggling financially have government housing that they can look too. Starbucks I say doesn't work here because the coffee isn't just the same compared to local cafes and it's expensive as hell.
Do you know what the current waitlist for Sydney public housing is that those struggling can just 'turn to'? Hahahahahahahaaha... a one to two bedroom unit in Mt Druitt (as an example) is 5-10 years.
To keep it simple, Australian coffee culture very close to that in Italy and we are coffee snobs. Why would we pay double for a sugary concoction that is far inferior to what we are used to having. The only time I would ever consider having Starbucks is if I was overseas, desperate and there was simply no other choice!
*LOVE* Gloria Jean's! They support so many community initiatives, they have lots of great little nooks in their cafes & a calm atmosphere & it just feels like home.
My experience with starbucks coffee in Australia is that it's more expensive and lower quality than virtually every other cafe I've been to. No reason for an Aussie to go there when every other option is superior.
From Perth here, every local neighbourhood has their own nice family-run or small business cafes- that make great coffee. We love supporting small local cafes, being part of a community, knowing our baristas name. Australians also for the most part don't associate coffee with sugar or sweet drinks. And on top of that, starbucks being a mass franchise means they don't care so much about the quality, and have highschoolers working there (who don't drink coffee themselves)... which is often burnt tasting and overpriced. So in essence, yes we are snooby about our coffee. And we like the personability of something that's small and local.
A lot of Australians, including myself, have a one sided sense of loyalty to our usual brands. I love Gloria Jeans coffee and hate that my current house is 100km away from the closest one. I’m honestly considering selling and moving further away from my place of work just to be closer to my nearest Gloria jeans. Other people I know feel the same way about their preferred foreign foods like sushi trains or American style burger joints. And don’t even get me started on clothing brands. No I don’t know why we are this way, we just are…
As someone who doesn’t like coffee I admit I do enjoy Gloria Jean’s chillers. They’re basically icy milkshake/frappes, a blend of ice, dairy and maybe biscuits like Tim tams or Oreos, with whipped cream on top. A drink for the kids or the sad adults who don’t like coffee (me). I think they’re like 6aud for a small so kinda expensive but idk if they’re Starbucks tier, plus you put your own topping on (they have a little bar with sauces and cinnamon and cocoa powder, etc. for you to use after they hand you your drink).
In a nutshell, Australians have a pretty sophisticated coffee culture. Most Aussie’s know their local barista and don’t want an American style coffee in a huge cup.
I live in NZ and we have a similar ingrained coffee culture here and Starbucks also failed. The reason being that when it first launched, people went to try it cause they'd seen Starbucks in the movies but then found that the coffee was absolutely awful. It's got nothing to do with their baristas or anything like that and everything to do with the bean that they use and the copious amounts of sugar. Fine for an American market, but not for Australia and NZ. As of 2022, NZ has 22 stores and Aussie has 34. As others have said here, why would you go and get a crap coffee for $15 when you can go next door for a great coffee for $5?
Nothing to do with wealth... though we're not as rich as you perseeve us to be... it has to do with Starbucks is shit coffee. We have a great coffee culture so subpar coffee is not gonna make it here. Our Macca's makes better coffee.
We get tired of being treated like fools just because we are Australian. Why would someone bring an inferior product to our shores and then insult us by expecting us to pay more for it? I don't know about anyone else, but, the whole charade turned me off Starbucks for life.
As an Aussie when on holidays in America I spent ages to find a good cup of coffee finally found a place with an espresso machine then hours teaching the girl how to use it
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Same problem Starbucks had in New Zealand - for decades we had already had great coffee roasters and cafes, mostly local independents or small chains. McDonalds also struggled with their McCafe initially, people didn't like their coffee - they had to go away, rethink it, retrain their staff and try again - even then, I don't know many who go to a McCafe specifically for their coffee. Starbucks arrogantly thought their oversized, oversweetened novelty drinks would win over, and they didn't. They closed a bunch here, and now most of their NZ stores are in Auckland and a very small number of tourist towns, probably to appeal to those who travelled to NZ on holiday, and want their Starbucks fix.
Starbucks is back, and there's one at my local shopping centre but they've tried to make it a bit more Aussie - I don't like South American coffee beans as we are used to Italian brews here - I also just don't like big chain stores unless I'm in a. hurry for a take-away. McCafe coffee is better than Starbucks and that's saying something. Australians meet for coffee with friends and workmates even if they don't drink it- it's just part of the vernacular - "let's grab a coffee"
We like real coffee the more traditional type without all the sweet sugary fake flavour additives.the sweet drinks they have with all the cream & sugary stuff are so "cheap "looking,almost like something you would get for a child in McDonald's .i can guess that Starbucks won't be popular in most European countries .
Not sure about other parts of Australia, but Starbucks in Brisbane are doing pretty well. I see new stores opening quite often. Always busy when I go there, particularly at Westfield shopping centres. Standalone Starbucks stores with drive-thrus are now quite common in large fuel station developments....
I have never had Starbucks in Australia. I have only had it when I was overseas (in Asia actually!) and then I only order Chai Latte. I live in Sydney and I have no idea if there is a Starbucks here - I never see them anywhere.
Yeah nah not a fan. My daughter dragged me to one & I ordered a straight up, no fuss white coffee & it was terrible! 🤦🏼♀️ Some people like their fruity drinks but nope, not for me either 🤷🏼♀️ I thought Americans would appreciate good coffee more considering they had Italians & Greeks settling there too. Where did that influence go?
I love the dressing gown, it actually looks sophisticated. Our accent is difficult to get right. Depends highly on where in Australia a person is from, there will be slight differences on how we pronounce certain words. Sometimes there's even a difference between suburbs. Eg: if you listen to someone from north Sydney compared to someone from western sydney😁 Keep up with the practice, it's the only way to get it, or you guys can always visit Oz for a real treat😊👍
Starbucks is thought of as fast food , like hungry jacks or kfc . We had a massive cafe culture before they arrived. At a really affordable price, no frills or constant changes or ‘special drinks ‘ . And going for a coffee is social event , not just an ‘in an out’. As you said , sophisticated. Oh , and we are not all making heaps of money, life’s not cheap here
The Starbucks in the Sydney CBD have managed to stay open I always make a note to look inside because I know they failed everywhere else , they've also recently opened a new one at Darling Square but I never see it packed out
I don't think the Darling Square one is new as such, I think they just had to shut down while they did all that re-developement there because I remember there's been one there that I'd seen in 2012 & was there until at least 2017.
Tourism alone accounts for more then 3% of the national income. Over $60 billion a year and most of that is in 3 cities so it could be justifiable but it didn't work and half those stores in the video have closed since
I don't drink tea or coffee. Never set foot in Starbucks. Other people tell me here in New Zealand, Starbucks is horrible. We have 2 in Wellington I'm told. My wife went a couple of times years ago, but not been back
Australia has one of the biggest coffee culture in the world .. I wouldn't even call American coffee coffee it's like coffee flavoured water is what it is
You can get a coffee bean frappiccino in Gloria Jeans but I think they call it high voltage. You might not think of coffee and Oz but our baristas often win Best in the World!
Coffee and Australia chaps, are a thing.. we are one of the biggest consumers of coffee on earth.. and having travelled the world I can attest to the quality of Oz coffee compared to anywhere else .. Italy and Greece were great, US not so good, acidic weak and with artificial creamer crap.. sorry but it was awful. Grabbing a coffee with a friend to chat is part of Aussie culture as much as drinking beer at a bbq
The fact that you don't associate Australia with coffee is the exact reason Starbucks failed. They didn't associate Australia with good coffee and thought we would go in for that sugary crap. Didn't realise that we actually have an incredibly rich coffee culture
Starbucks in Aus is more associated with a frappe or some other coffee inspired milkshake/s dessert drink
Yep they made the same mistake in NZ.
@@s6r231 I'm not surprised, our kiwi brothers and sisters aren't that different even though we give each other crap
Starbucks did NOT do their market research, they assumed we would like their coffee, but ours is a thousand times better than anything Starbucks has and costs a lot less.
Starbucks failed because a lot of their stores were in shopping centres and in or near the food court and you had a choice of paying $15 for a Starbucks coffee or go to the cafe next door and get a far superior coffee for $5.
I worked in the heart of coffee shops at Sydney near Central in 2006. My shock of dropping $9.00 for a large coffee on the first morning was enough for me to buy a jar of Nescafe, sugar & milk at a 7/11. I could easily afford but drink 4-5 a day at work x 5 days = you work it out $245 + 5 lunches. I was happy to spend $10 a week & 5 lunches + change. Now I could afford it but a few hundred in coffee is crazy + double that on lunches
Not only that the coffee was way too strong and so was the iced chocolate was way too rich couldn't drink them
i number 1 glaring problem with Starbucks was that they expected Australians to pay way more for a product that was massively inferior to what was already in the market here.
Miles, it’s espresso, not expresso. You’ve never had real coffee, that’s why you don’t like it.
Starbucks sell desserts, not coffee.
Or sugar flavoured dishwater. However you want to call it. 😂 tried it one time a long time ago. It was a waste of money. Tried it another time just to give it a second chance in case it was the barista. But it was definitely the bad, sour coffee not the barista.
Australia also created McCafe at McDonald's which is now worldwide..... we even want our coffee from fast food places made with proper beans lol
Australians are VERY passionate about their coffee culture, especially Melbourne ....Starbucks doesn't know how to make coffee , Melbourne and Vienna are known for their amazing coffee, many Americans who visit cannot believe how good it is here and when they get home crave for our coffee, sorry guys but is known worldwide the states can do many things but not coffee lol
Melbourne, Australia and Vienna, Austria are the two biggest centres of coffee culture in the world. The failure of Starbucks had little to do with their marketing strategies… it was mostly due to the utter crud that they passed off as coffee. I only went to Starbucks once in Australia…. It was terrible and I never went again. Compared to other American coffee it rates pretty well, but compared to a run-of-the-mill coffee here it has no chance. The quality of cafe coffee is far too high here for Starbucks to compete.
Miles…. Good try, but you still have a LONG way to go…🤪
I'd say the difference you were trying to describe is that Australia has a huge cafe culture, America has a huge caffeine culture. One priorities quality and craftsmanship and community, one prioritises quantity and efficiency and novelty
Yeh you can go into an American diner and just get multiple refills of shitty coffee out of a pot with a few dollars
you guys don't like coffee because you never had a good coffee
So true
What really surprise me is the USA and Australia are multicultural country and you have Italians and Greeks, yet we have the better coffee by far.
They won't know what you're talking about....lol. They talked (&didn't pause) through the section where it said the Greek and Italian immigrants brought their coffee culture to Australia post world war 2, and then proceeded to muse about their ideas that Italy should have a bigger coffee culture than Australia 😂... Australian coffee culture renowned internationally - coffee lovers know this. They said themselves they're not fans of coffee, so I suspect interest level in the subject matter was low on this occasion.
I love how much you both are picking up on our phrasing. We would absolutely call someone out for being a "f*cking wanker."
I'm from Melbourne, which has a HUGE coffee culture.
I remember when Starbucks opened a store in my local shopping centre and I tried one of their standard coffees that they were charging an arm and a leg for - it tasted bloody gross.
Australians prefer to support smaller local businesses over large chain stores, and our ingredients are far superior.
Why spend $15 on sugary, weak coffee when the small cafe next door serves rich, premium coffee for $5?
Australians have a higher income but also have a significantly higher cost of living, so it balances out to a extent. Although it's almost unheard of for people to do multiple jobs just to make ends meet like in the US.
It kinda balances it out with most western nations but in reality the US falls behind for sure
Yeh you here about ppl working long hours but a lot of the time it’s the nature of the work more than anything such as truck driving or in the medical field. Truck drivers in Australia make a pretty high salary
I find it interesting how the US's stereotype of the Australian culture probably was at play here too. Working with international businesses I often found that our US clients had a stereotype of Australians being laid back people, which we are, but this often got incorrectly translated into us not having standards around taste, punctuality or formality. We work incredibly hard so we can live to the best of our means and in general we take quality very seriously when we make purchases. This extends to our taste in coffee. It wouldn't have mattered how slowly SB opened their stores, we never would have voluntarily chosen a subpar product over what we already have.
We have a huge coffee culture in Australia, there's a coffee shop on every corner. Starbucks was just overpriced mediocre coffee at best and that's probably why it failed. I could walk an extra 100m and get better coffee for cheaper.
Gentlemen its the coffee culture in Australia that SB didn't anticipate our coffee taste is far superior I've had coffee from Maccas that tastes better and cheaper, ultimately it comes down to the barista you could use a great coffee bean, and the barista has no idea what they're doing it will taste horrible. in OZ majority of SB staff are just filling in a vacancy they're not baristas. I know quite a few awesome baristas that have turned a shit coffee bean into an absolute delight to drink. this is not about dishing on Americans it's about clarifying how strong the Australian coffee culture is. love your videos keep up the great work.
You can go to 7/11 also! SB I don't think will ever succeed here.
well i mean mccaffe is an Australian creation so not shot there coffee is better than starbucks
Yes, our servo coffee is superior to Starbucks
OH PHEZZ! No no no! If you think we go to a local Cafe for a vanilla Frappuccino, you’re way, way off track!
This topic regarding Starbucks has been discussed to death. The same reasons for disliking their products are mentioned over and over in other "Americans React to Australia". My wife and I bought Starbucks in Sydney when visiting from the Gold Coast. Yeah, we gave it a try. It took just one sip before we poured the entire contents down a road drain. First impression was the coffee tasted very, very burnt and it was too expensive. The coffee was not prepared using the espresso method but rather the antiquated drip system that Americans so enjoy. The sweet sugary drinks are not so popular here but I am sure children will enjoy them but not the adults. Australians love their coffee bold, with or without milk and definitely no sugar. I personally always drink a flat white or a long macchiato topped up. I own a coffee machine at home which grinds the coffee beans, dispenses espresso and steams the milk with a very fine froth. Yum. Much, much better than anything Starbucks can prepare. I am also certain that many Australians have similar machines at home. Almost all Australians are coffee snobs. For the best coffee in the world, come to Australia.
Everyone I know hated Starbucks. Australia has a strong coffee culture. Starbucks couldn’t compete. It’s sugary crap.
Starbucks is more associated with frappes, milkshakes and other dessert based drinks in Aus
Coming from a Sydney sider. We have a broad range of lifestyles and incomes. We have some very rich people and the rest of us are just surviving
And we’re all not white
Yeah complete spectrum of income here in Sydney, but we all suffer under ridiculous housing prices. 2nd most expensive city in the world based on average house price to average income ratio. Can't wait to leave this beautiful city and establish a life somewhere else
Mate Sydney has some of the highest costs of living in Australia, so no, it's not full of 'rich people'...
So true, that comment was ridiculous!
Starbucks trying to sell coffee to Australians is like Dominos trying to sell Pizza to Italians…
You’re selling a shit product to people who already have some of the best of that product in the world available to them on every corner.
I think the problem with Starbucks was that it's just not good coffee. We have far superior coffee out here than anything i tried when i was in the US
I don’t even drink coffee, but I can even tell that the Starbucks coffee was rubbish 😂 coffee culture is Australia is taken very seriously
I am an Australian who’s never had Starbucks and have only seen one actual Starbucks store my whole entire life.
Australia is known to have one of the best coffee cultures in the world.. every US visitor who comes here is amazed by how much better our coffee is
That was the best effort so far. You didn't over play it.
I’ve worked in the cafe scene in Victoria for the last 10+ years and coffee is taken very seriously. If you don’t have decent coffee you may as well close. I can attest to how fussy the commonest person is over coffee & having done multiple barista courses, how totally ocd they are over how coffee should be treated & dispensed. But I have also learnt how very much it makes a difference to the quality of coffee.
My biggest issue with ever visiting the US?? I’m totally scared of having to go without a decent coffee 😂
Always served bloody cold - you are given a 10 minute coffee break at work & you drink it like water.
I live in Western Australia, Starbucks forgot we even exist, like everything else does 🤣
Ah...a fellow compatriot. I have lived in other states but WA is now home permanently.
I stopped reading after Western Aus...
There was at least one here, and I think possibly more, they failed miserably.
When I took my niece and daughter to Tokyo, my niece wanted to try Starbucks.. so we went in... she threw half of it out.. its TERRIBLE COFFEE....(there are no Starbucks in Adelaide)
The average cafe anywhere in Australia makes better coffee than Starbucks.
Australians take coffee seriously, Starbucks doesn't.
Also, there were many tourist-oriented businesses in Australia that went under when covid hit our shores and the borders were closed.
G,day Fellas
Let's face facts Starbucks coffee is SHIT !! Maccas coffee is better than SB , they didn't even have a flat white ? Most of the small ( non chain ) cafes do good coffee, support local businesses
All the best. Bluey.
My local milk bar makes better coffee the Starbucks ever did.
I do like a maccas coffee, when I'm on the road. 🥰
I went to the one in Melbourne (Collins St) not long after it opened. The coffee was bad (like the actual beans weren't good), as well as expensive, then the atmosphere was sterile (felt like trying to relax in a surgery ward), and yeah, the barista was.. impersonal, young, and underskilled. There's no coming back from that. Especially there.
First thing I do when I go somewhere new, is try every nearby cafés to see which one has the best coffee to my tastes. We definitely take our coffee very seriously over here,
I can attest to this. Your average worker knows their coffee and if it isn't on point forget it. I know of Australians who have driven for hours in the US just trying to find a decent coffee.
Australians don't like the weak, overly sweetened syrupy crap that Starbucks offered. I bought one once when I was in Melbourne, and after two sips, second sip to confirm, I threw it in the bin. I think it was $8, and you can get a far superior coffee in Melbourne for $5. All the reasons for Starbucks demise presented in this video, trying to grow too fast, Aussies don't like coffee on the go etc are wrong. Plenty of Aussies get a coffee to go. The reason they failed is because the coffee, if you can call it that, is crap, weak over-priced crap. Simple as that.
If you had realised that Melbourne had the largest Greek population in the world outside of Greece it should have clicked. For the last 20 years Australia has been turning out some of the best barristas in the world and Starbucks should have seen that.
Austrialia is heavily influenced by European and Asian cultures, that's why we have the best coffee, cafes and restaurants in the world, we adopt things we don't Australianise it.
We don’t want coffee to taste like liquid ice-cream. We want coffee that tastes like delicious coffee.
We are coffee snobs with good reason we like great coffee. There is a reason why coffee in Melbourne is considered 2nd in the world to Italy. We pay a premium for stuff but we expect quality not quantity
As of 2021 they have about half of those stores they had during their "comeback" they are failing hard. Australia is amongst the biggest coffee drinkers around. In SA our Farmer union iced coffee is the only place in the world that outsells coke a cola
Must try one of those. I'm from WA.
Irn-Bru has outsold Coke in Scotland for decades….
Our coffee is different here… we prefer Italian expresso style coffee. Even Maccas does a good coffee.
Min wage is about $AUD20 p/h.
Sydney is no where near high class its a over priced tourist attraction its where every foreigner comes to experience Australia hence why Starbucks opened there first.
NSW and Victoria are both around the same level as GSP but Western Australia tops it with over 100k GSP per capita which to put into perspective only 1 current state in USA beats.
Think about how nuts it is that a country with 25 million people has the biggest coffee industry.
Starbucks coffee is a typical cheap and nasty franchise, iv had better coffee from a vending machine. Australia has great coffee shops every where.
You can get hot chocolate in local cafes…with marshmallows.
Phezz sounded most Aussie when he said 'ya fuckn wanker' hahahaha....that's exactly what would've went through my mind if an American asked me that question here in Melbourne.
Our pay is better but the prices for everything is much more expensive and the prices go up yearly as for our wages not so much.
They failed because coffee culture has been here for years & it is excellent. Starbucks coffee is terrible & doesnt taste like coffee. When it first opened I tried one and couldnt believe how sub standard it was and remember thinking "Have they actually ever had a coffee before, do they know what coffee tastes like because this isnt coffee!!" Never went back.
Starbucks are targeting tourists who want somewhere familiar to go in Australia? Isn’t the whole idea of travelling is to try new things and other cultures?
Bingo! But then Maccas is everywhere and somehow succeeded?
I’m an American expat (20 years in Oz) and I live in Melbourne which is the coffee capital of Australia. Starbucks coffee is horrible compared to local coffee. It’s watery and horrible and local cafes make much better coffee. There’s a Starbucks in the city centre and I wouldn’t go there.
Cafe's are pretty big here, I live in quite a small town (~4500 people) and there are 7 cafe's that come to mind. along 'main' street alone.
Never ,never have any type of sugar with coffee , you will get used to it '
In most Australian and new Zealand cities if you want a good coffee walk to the centre take a stone and throw it and it will land outside a good coffee shop.
Aussie accent was chilled and relaxed. Cool
9:47 i simple terms you dumped a ton of sewerage on our lawn
At my cafe, i get bacon, i get eggs, I get different teas, I get all coffees. At starbucks I get walking distance to a supermarket
Bilge water at best , bitter and acrid and I’m sure will polish chrome on your car. I’ve had Turkish coffee that was smoother and less acrid than the rubbish they sell at Starbucks.
Sydney is a mixture it's rich, but it's mostly a middle class city and we don't really have much poverty. The families and people who are struggling financially have government housing that they can look too. Starbucks I say doesn't work here because the coffee isn't just the same compared to local cafes and it's expensive as hell.
Do you know what the current waitlist for Sydney public housing is that those struggling can just 'turn to'? Hahahahahahahaaha... a one to two bedroom unit in Mt Druitt (as an example) is 5-10 years.
To keep it simple, Australian coffee culture very close to that in Italy and we are coffee snobs. Why would we pay double for a sugary concoction that is far inferior to what we are used to having. The only time I would ever consider having Starbucks is if I was overseas, desperate and there was simply no other choice!
*LOVE* Gloria Jean's! They support so many community initiatives, they have lots of great little nooks in their cafes & a calm atmosphere & it just feels like home.
My experience with starbucks coffee in Australia is that it's more expensive and lower quality than virtually every other cafe I've been to. No reason for an Aussie to go there when every other option is superior.
From Perth here, every local neighbourhood has their own nice family-run or small business cafes- that make great coffee. We love supporting small local cafes, being part of a community, knowing our baristas name. Australians also for the most part don't associate coffee with sugar or sweet drinks. And on top of that, starbucks being a mass franchise means they don't care so much about the quality, and have highschoolers working there (who don't drink coffee themselves)... which is often burnt tasting and overpriced. So in essence, yes we are snooby about our coffee. And we like the personability of something that's small and local.
Nope ask any ozzy about coffee and they will give you the address of their local shop.
I live in a Sydney suburb full of cafes. Success of a cafe is based on how coffee is made and full customer service.
Bad baristas fail very quickly.
"are you drunk?"
"No (in a how dare you voice) Are you high?"
"yea (in a of course voice XD)"
LOL miss chatting with you two
A lot of Australians, including myself, have a one sided sense of loyalty to our usual brands. I love Gloria Jeans coffee and hate that my current house is 100km away from the closest one. I’m honestly considering selling and moving further away from my place of work just to be closer to my nearest Gloria jeans.
Other people I know feel the same way about their preferred foreign foods like sushi trains or American style burger joints. And don’t even get me started on clothing brands.
No I don’t know why we are this way, we just are…
As someone who doesn’t like coffee I admit I do enjoy Gloria Jean’s chillers. They’re basically icy milkshake/frappes, a blend of ice, dairy and maybe biscuits like Tim tams or Oreos, with whipped cream on top. A drink for the kids or the sad adults who don’t like coffee (me). I think they’re like 6aud for a small so kinda expensive but idk if they’re Starbucks tier, plus you put your own topping on (they have a little bar with sauces and cinnamon and cocoa powder, etc. for you to use after they hand you your drink).
American coffee tastes bitter and like crap, in Australia we take pride in our coffee.
Also Starbucks is just pure sugar
Haha keep goin with the accent Miles, you're getting close.
Adore you guys x
In a nutshell, Australians have a pretty sophisticated coffee culture. Most Aussie’s know their local barista and don’t want an American style coffee in a huge cup.
I live in NZ and we have a similar ingrained coffee culture here and Starbucks also failed. The reason being that when it first launched, people went to try it cause they'd seen Starbucks in the movies but then found that the coffee was absolutely awful. It's got nothing to do with their baristas or anything like that and everything to do with the bean that they use and the copious amounts of sugar. Fine for an American market, but not for Australia and NZ. As of 2022, NZ has 22 stores and Aussie has 34. As others have said here, why would you go and get a crap coffee for $15 when you can go next door for a great coffee for $5?
Nothing to do with wealth... though we're not as rich as you perseeve us to be... it has to do with Starbucks is shit coffee. We have a great coffee culture so subpar coffee is not gonna make it here.
Our Macca's makes better coffee.
I had Starbucks once in the Los Angeles airport in 2004. It was so expensive and so bad I left pretty much the entire cup sitting on top of a bin.
We get tired of being treated like fools just because we are Australian. Why would someone bring an inferior product to our shores and then insult us by expecting us to pay more for it? I don't know about anyone else, but, the whole charade turned me off Starbucks for life.
As an Aussie when on holidays in America I spent ages to find a good cup of coffee finally found a place with an espresso machine then hours teaching the girl how to use it
Hi guys, since you have asked for Australian things, I have put below 2 short skits of Colin Carpenter who was a character from an Australian comedy tv show in the 1980’s (which is still funny today) and a really good beer add for Carlton Draught. I hope you enjoy these. Linda
Colin Carpenter - In Court - ruclips.net/video/ylnHNt7EX7o/видео.html
Colin Carpenter - Chairs - ruclips.net/video/LJtNHs4BfYg/видео.html
Carlton Draught Big Add - ruclips.net/video/_wM2c3WtDjQ/видео.html
Same problem Starbucks had in New Zealand - for decades we had already had great coffee roasters and cafes, mostly local independents or small chains. McDonalds also struggled with their McCafe initially, people didn't like their coffee - they had to go away, rethink it, retrain their staff and try again - even then, I don't know many who go to a McCafe specifically for their coffee. Starbucks arrogantly thought their oversized, oversweetened novelty drinks would win over, and they didn't. They closed a bunch here, and now most of their NZ stores are in Auckland and a very small number of tourist towns, probably to appeal to those who travelled to NZ on holiday, and want their Starbucks fix.
Starbucks is back, and there's one at my local shopping centre but they've tried to make it a bit more Aussie - I don't like South American coffee beans as we are used to Italian brews here - I also just don't like big chain stores unless I'm in a. hurry for a take-away. McCafe coffee is better than Starbucks and that's saying something. Australians meet for coffee with friends and workmates even if they don't drink it- it's just part of the vernacular - "let's grab a coffee"
We like real coffee the more traditional type without all the sweet sugary fake flavour additives.the sweet drinks they have with all the cream & sugary stuff are so "cheap "looking,almost like something you would get for a child in McDonald's .i can guess that Starbucks won't be popular in most European countries .
Not sure about other parts of Australia, but Starbucks in Brisbane are doing pretty well. I see new stores opening quite often. Always busy when I go there, particularly at Westfield shopping centres. Standalone Starbucks stores with drive-thrus are now quite common in large fuel station developments....
We may not all be rich, but we ARE coffee snobs. Starbucks coffee was just not good enough
I have never had Starbucks in Australia. I have only had it when I was overseas (in Asia actually!) and then I only order Chai Latte. I live in Sydney and I have no idea if there is a Starbucks here - I never see them anywhere.
Lived near the 1st Starbucks when it's opened, went in anticipation, said "Meh" and never gone back.
Yeah nah not a fan. My daughter dragged me to one & I ordered a straight up, no fuss white coffee & it was terrible! 🤦🏼♀️ Some people like their fruity drinks but nope, not for me either 🤷🏼♀️
I thought Americans would appreciate good coffee more considering they had Italians & Greeks settling there too. Where did that influence go?
I moved back to Australia in 2017 and only found out last week there is a Starbucks in the town I live lol still haven’t been though 🤣
I can confidently say we are not all rich😂
I love the dressing gown, it actually looks sophisticated.
Our accent is difficult to get right. Depends highly on where in Australia a person is from, there will be slight differences on how we pronounce certain words. Sometimes there's even a difference between suburbs. Eg: if you listen to someone from north Sydney compared to someone from western sydney😁
Keep up with the practice, it's the only way to get it, or you guys can always visit Oz for a real treat😊👍
Thanks for the compliment!
Re intro: Miles is getting much better... surpassing Meryl Streep, but not as good as Tom Hiddleston
It's quite simple Starbucks coffee tastes like batshit
Starbucks is thought of as fast food , like hungry jacks or kfc . We had a massive cafe culture before they arrived. At a really affordable price, no frills or constant changes or ‘special drinks ‘ . And going for a coffee is social event , not just an ‘in an out’. As you said , sophisticated. Oh , and we are not all making heaps of money, life’s not cheap here
The Starbucks in the Sydney CBD have managed to stay open I always make a note to look inside because I know they failed everywhere else , they've also recently opened a new one at Darling Square but I never see it packed out
I don't think the Darling Square one is new as such, I think they just had to shut down while they did all that re-developement there because I remember there's been one there that I'd seen in 2012 & was there until at least 2017.
There was still one in Chatswood a couple of years ago but I don’t know if it’s still there.
Tourism alone accounts for more then 3% of the national income. Over $60 billion a year and most of that is in 3 cities so it could be justifiable but it didn't work and half those stores in the video have closed since
OUR coffee is 100 times better than Starbucks...that's why. We have very discerning taste buds...
I don't drink tea or coffee. Never set foot in Starbucks.
Other people tell me here in New Zealand, Starbucks is horrible. We have 2 in Wellington I'm told.
My wife went a couple of times years ago, but not been back
Australia has one of the biggest coffee culture in the world .. I wouldn't even call American coffee coffee it's like coffee flavoured water is what it is
You can get a coffee bean frappiccino in Gloria Jeans but I think they call it high voltage. You might not think of coffee and Oz but our baristas often win Best in the World!
US has won it twice as often as we have but we are only a tenth of their population. Dansk! wins it a lot !
Coffee and Australia chaps, are a thing.. we are one of the biggest consumers of coffee on earth.. and having travelled the world I can attest to the quality of Oz coffee compared to anywhere else .. Italy and Greece were great, US not so good, acidic weak and with artificial creamer crap.. sorry but it was awful. Grabbing a coffee with a friend to chat is part of Aussie culture as much as drinking beer at a bbq
It also has to do with going to your favored coffee shop and getting personal service from a friend who remembers your name
We also like to support our local stores.
My local barista is a coffee machine at the local servo, I call him Milky Mc Coffee Machine!