Adobe Firefly Video AI Is Going To Change Premiere Pro Forever
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- Опубликовано: 11 июл 2024
- Adobe just introduced their new Firefly Generative AI for video, and we need to talk about it, because this is going to change Premiere Pro Forever!
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Ahhhh I CANNOT wait to have that Firefly thing in order to track and remove photographers and wedding planner with their phones standing close or behind couples 🤣
my god you're so right.. i should send you a screenshot of one of my latest weddings. you have no freaking idea
You speak like out of my mind
Yeah, also because photographers still talk like they are the only ones entitled to be in the best position to have the best shot. When I show them clear images of them standing in the middle of the shot (sometimes watching on the screen pictures they have just taken) they deny the evidence. So I will delete them as a Revenge 😂
@@blueframemovies9256 like I said. you have no idea what happened at that exact wedding that i mentioned ahah i had TWO photographers in the shot
Photographers are one of the reasons I stopped shooting weddings 20 years ago. Wedding planners are up there as well…next to DJ’s who want to be the “stars” of the day.
Lived and worked through over three decades of dramatic change in our industry. Bring it on. Bring it all on. I’m not afraid.
The most impact any of these features could have on my workflow is high-performance upscale capability for video. I now find myself dealing with a mix of varying sources, spanning 1080p to 8K resolution, along with formats ranging from image sequence to MP4. On top of that, frame rate conversion is always a concern.
Nice video Matt! Also, bro been putting the work in at the gym! Looking great!
Matt, first and most important is to tell you how much I appreciate your videos. Not only about the content but in the way YOU share resent it. The way you speak glues me to your videos.
Now, to answer your question about Generative AI, i am beyond excited about the technology and the new ways we are telling stories. I’ve been all in on Runway, Pika, Kaiber for a while now and can’t wait for more Adobe technology to take us to the next level.
Thanks for sharing this Matt! I always love hearing your perspective on video trends. I found Project Res Up to be super interesting. After all, consumers place so much emphasis on camera resolution. It doesn't seem like too much of a stretch to imagine a day where you don't need a 4k camera simply because the software is good enough to upscale your HD.
Thanks for the look. Exciting times ahead!
Thx for the update, this whole thing is really the beginning.
Literally cannot wait to try out Firefly, I have a sci fi film waiting for VFX, but there are some shots which just need the background tidying up. Thanks for the plain English heads up, love your vids.
Amazing so excited for these new features, thank you for this video.
lovely meeting you at Adobe Max, this recap was well done. already sent it around to my friends. Instead of me explaining it myself haha. Great job!
Thanks! Great meeting you too!
Great video, Matt! Thanks for your insight!
I'm excited AND scared! definitely scary what the future is gonna look like and what can be done with this, but excited to get my hands on it and create. The possibilities are endless!
Thank you for doing the good work Matt!
Holy Heck yes I am excited. Excellent recap Matt!
love your content Matt!!!! :)
I like the future of resolution upsizing for video. The dub dub project is exciting too.
I use content aware fill in After Effects all the time, but there are certain scenarios where it doesn't handle well. Mocha Pro remove module can help with some of these, but some are too complex. I really hope After Effects gets a "Generative Fill" feature like the example you showed seemed to suggest.
However, the tie example to me looked like they generated a static image, used that static image as a reference frame, and then used standard content aware fill to animate it and do the lighting effects. Currently you could do that by combining photoshop and after effects.
A proper generative fill option would be able to place 3D objects, handle objects parallaxing in front of it, handle perspective changes and proper animation, etc. I think we're probably at least a couple years away from being able to do all that.
Interesting info. Thanx man.
Thanks for educating.
Very cool. Thanks!
That tie is impressive… makes me envision filming some golf carts ripping on the fairway and turning them into lambos.
Clean audio, well spaced out, no stupid jumpcut... Nice
The new features are amazing and will ease up the creator's workflow and save tons of times, but that also got me worried, with how advanced it will become, it might build an image in everyone's minds that "If AI can do this, why would I hire a creator to help me, I could do it myself"
.
Maybe it wont happen and maybe its just me, but for the country I am in, primarily Asia, employers will always try to find some ways to cut cost, and these features might prompt them to consider the payment for the artists just because on how easy it is to do it now. They are already paying low for what we do here, I cant help to think what might happen when this features goes to live.
In almost every Interview that I had, they are all asking me what can I do aside from Video Editing. It seems like employers now a days don't just consider you if you know how to edit video, as they think it is just so easy to do. And that's correct they are all offering a very low salary as well.
AI will create new creative possibilities, the creators will still be needed to create
This is all amazing!
Nice video! When will this be available for video? Thanks!
Wuhu! So excited to try all the new features. But we can of course not totally predict for what others will be using that kind of AI- media, politicians etc.
"Firefly, remove all grain from all my shots with high ISO"
haha thissss
Holy shit! This is going to be HUGE for professional editors. But at the same time I can see the possibility of the same thing happening in video that I saw happen in music the business: more people entering the field because the bar was lowered for experience and specialized skill sets. The result was (and is) more people scrapping for an ever smaller slice of the same "pie".
Thats insane!
I'm just excited for your videos
Love u
This is nuts! The future of video editing is exciting.
for robots.
I'm more aprehensive about the AI implementation across the industry as a whole. The example of having your voice be translated into another language, while on the surface is useful for specific cases, can easily be taken to extremes by people with bad intentions. I will be reading every line of the fine print when all of this is released to the public. I fear that one day an AI Voice model trained on my voice, or a client's voice, will be lost in a data breach and be used in ways I cannot imagine. I think in the not so distant future there will be productions that will sell their services based on the fact that they are "AI Free" similar to the "Organic" label at supermarkets. Enhancing audio to clean up noise using machine learning is one thing, but recreating words, images, and whole scenes that didn't happen is another.
In one sense it democratizes certain aspects of the creation/visual effects processes, and in others it cheapens the craft of it. 10 years from now the whole industry will look completely different and there will be creators who use AI, and those who don't. I, for now, will use it as an accompanying tool to enhance my original vision, but not to replace an audio engineer, visual effects artist, or wardrobe department. These programs will have massive implications in the years to come. Both good and bad.
Totally agree with you! I feel exactly the same way; both excited and apprehensive.
This AI for video will be beautiful for storyboards
Not necessarily scared or nervous but it’s crazy where everything is going. Doesn’t make me very happy that someone can shoot on a low quality camera and then possibly make their footage look like something pretty incredible 😂
why does it not make you happy?¿? Thats amazing!!! giving so many more oportunities
Crazy! Will you look into Topaz Video AI 4?
It looks like 'Fix it in post' is going to actually be just as quick to do as it is to say!
A non-artist using ai will still never compare to an artist using ai. There is still so much involved to the aesthetic sense and composition and color and storytelling that non-artists like myself will never touch. Y’all will just be better, faster.
It will be a lot easier for people to lower their standards of what qualifies as an "artistic product"
Absolutely!!!
Hello, thanks for all the info about Firefly AI. I like your image quality, skin tones, etc, what camera/lens did you use for this video may I ask? Thanks
I wonder if it will have audio capabilities also - like easily removing background static/audio
hello. I recently made a BETA account for firefly. are the features available at the moment for images only? i was hoping if I could try it first for a video format before purchasing the actual thing. thanks!!
This is awesome. Great times indeed.
I am both terrified and excited 🤪
Elephant with trunk (this image violates our policies) lol 😁
The dub dub dub function is pretty darn impressive. That will be amazing for so many content creators!
I am excited about these developments
i love the way the caption says 'content to where phil'
Phil’s the guy in charge of the content
Super Excited about AII, as a content creator/digital marketer I use AI pretty much every day but I am so intrigued by what AI can help me with in my videos. I am a video guy/photographer first but had to turn to digital marketing to make a living. I have done a few short movies and intro videos like meet your doctor before you meet your doctor. Anyway, I have not given up on video and do it every day, Premiere Pro is my friend, and keeps getting better and better.
I want it to look at a current edit I have of a wedding film, then take all the new wedding film footage and create a new highlight video in the style of my past work. Can it do that?
Great share, i think it will help a lot of content creator & video editors. especially with how clients are more demanding these days.
Love IT!
Mind blew already 🤯
Thanx 🙏🏽
Pretty freaking fire!!
Curious to know when is Adobe including Video Skin or face retouching to premier pro ?
Incredible! Now, are they going to fix the bugs? But in all seriousness these features are insanely cool, this video is my first time hearing about it. Most excited about Project Dub Dub Dub.
I'm pretty hype. It's really going to be about how people will implement these tools effectively.
Was there anything about AI assisted frame stabilization?
Mindblowing!!
How fast of a pc will this firefly need?
Amasing !!!!
New to is all ..so firefly is still in the works not yet integrated to premier pro ?
Thrilled!
Everything that is shown on Adobe presentation should be taken with a grain of salt. These are carefully curated examples and it won't work this way in real-world scenarios.
As a former Adobe employee, this, 100 times this. You wouldn’t believe how many Illustrator and Photoshop demos were the absolute best case and sometimes even faked. Until you see it yourself don’t believe it.
Leaving Full Sail I ran into this same thing. They are talking about generative AI but still can't get regular 4k to work well in premier pro. Most of this stuff is to just get investors interested in Adobe stock prices
All this new AI update stuff is great in terms of using it to experiment with a lot variety and creativity. But at the same time you have to realise the restrictions and problems it may also bring to the table. As everyone says "it'll just get even better and better over time", at what point will it get to when some people are more open to using generative AI rather than getting out there and using the skills and techniques they have to actually have fun and film something. Don't get wrong, generative AI will bring a ton of different ideas and possibilities, but also will it restrict us film makers ideas and creativity in terms of wanting to it "authentic" and "real". Will AI get to the point in film where we might not notice whether it's generated or real. That's what somewhat concerns me a tiny bit about it, if it's being used to fix up scenes like unwanted people or objects, then AI is certainly a great tool to utilize for that. But if it gets to the point where some people are stretching it to where an entire scene is generated, then how will people know whether it's real or not. I'm actually very excited for what new ideas and experiments arise from this but also keeping my eye on it as we have to be careful will how far we take it.
I think what we are going to see from all this is the ease of creating really advanced VFX, were going to start seeing home made superhero action movies.
you should be EXTREMELY CONCERNED
SPREAD THE WORD. RIOT.
this will END SOCIETY if we don't legislate NOW!!!
dude hollywood is already making such scenes where everything is generated
can any1 plz reply how adobe is gonna use it with primier pro is it like a plugin subscription or is intergrated within premier pro so no need to pay subscription?coz we are already paying for premier pro subscrption
Wild stuff, I wonder how far along Apple is with A.I. for Final Cut Pro, I'm sure they're seeing Adobe making magic and wanting to pull a bunny out too.
Have you seen any decent AI tools that allow you to increase shallow depth of field in post?
when does is come for us to use?
When will this be in the Premiere beta?
when they are going to release firefly for video? i know there is for images but I really want firefly video.
I'm excited. I make videos for my channel and Sizzle Reels for work, this will offer a ton of opportunities for content. I'm sure at some point AI will offer up varieties of transitions to choose, now that would be cool.
hey do you know when they will release it?
now if only i could get a video editor AI id be sort of happy, it would certainly make it a lot easier
Regarding Project Rub a Dub Dub, are you saying that I could shoot a narrative film in English, then also turn it into a foreign language film?
I'm so excited about the possibilities.
Just like all the new features Adobe has released with each new addition, these will only enhance what we do.
You still need the skillset
I just wanna know when we are getting these features!
I am nervous about AI being used in the wrong way but using it to just create better content seems like a great use
Loved the Dub, Dub, Dub feature...the multiple languages in my voice, that is spot on!
Any updates on the storyboard feature that's supposedly coming to firefly? And when are they gonna get on it with some ai denoising?
Haven’t heard when it’s coming. Didn’t hear anything about ai denoising… yet
Mattt, you trimmed the beard 😭
LOL, working as a director and photographer for agency work. When you will lose 90% of your work, I hope you are happy about the Ai. Because I had serious conversation internally about that. Even the agencies are in danger as their client might just do things completely internally now. I might escape it a little because I am old enough and experience enough, because at the end you will need someone to validate the add etc. But I find it comical for younger creative getting excited for something that will doom 90% of them.
I'm a commercial photographer (25 years) and immediately jumped into AI since it won't be long before a client asks if I know how you use / incorporate into my stills / video. I've been working hard to make AI generated images look like my style of shooting. When I post pics people ask if I'm in Sweden or Japan when they stories I post are made in my office..(I used to shoot lots of travel but not so much travel lately). Yesterday I posted "cinematic" images from 1960s Japan and someone wanted to know the name of the movie since it looked interesting...lol...
@@jimjimgl3 Thats the power of novelty, already AI images have loss a lot of novelty. But the thing is you seem more interested about the stomach par of the job, rather than the artistic side of it. At the end we all have to live, but what's left if you can just stay behind your computer rather than going shooting.
@@jimjimgl3you’re proud of being deceptive? those images were trained on other photographers work, you should disclose that you used AI
@@DevinKorwin And I only use the AI generated imagery on social media and I describe them as AI generated. Do you use anyone else's images as reference for your digital art? Asking for a friend.
This is a great time to be filmmaker. That is what I believe!
Thanks for that video matt! Awesome stuff is coming up for us filmmakers.. 😛Cant wait to get my hands on. Hopefully, final cut will some day also get some features like this becuase I love working with final cut. :)
Hello, is this Available now? adobe fast fill?
I wonder if we'll see anything like this from Apple for FCP? My guess is not for a long time, if ever.
maybe its time for me to switch from FCP?
AI is ideal for me as I do all my work all alone (music, gfx, sfx, design, art and animation) :) I wait for AI to hit AfterEffects: “Please make a rig of this character” :)
Yes!!! I am extremely excited about project dub dub dub. And it would be great to be able to remove things with AI instead of having to do it frame by frame which has been a freaking nightmare, good stuff thanks for the recap
can you color grade video with ai
This is rather exciting, but I still feel burned that Adobe stopped offering ENCORE.
I told them how much I missed it 😭
STOKED
Hey I need that Dub thing for my other channels :)
Just felt like the first firefly announcement, Marketing ideas, but nothing real yet. Its also in their wordings
It’s so crazy what’s going on these days with AI. Do you remember CS3?
how do you access firefly in premiere pro?
Crazy 😃😀
What about better color grading tools ??
The possibilities for content creation have just become much greater 😅. Exciting
This means they already have a better algorithm than roto 3, from the video AI. which also means they can track instantly (real-time scrubbing finally). because that footage shows not only tracking each frame but gen fill at the same time. I already knew they would have the lighting perfect simply from the gen fill on PS. video is a bunch of pictures so that was a given. this track on the gen fill though you guys aren't really seeing where it can go. this new firefly has the ability to be the foundation FOR many new features. I can already see it replacing the lockdown 3 plug in and much more. based on how the TIE remained the same means, theyve mastered the frame-to-frame algorithm before ebsynth, runway ai, kaiber, AND stable diffusion. so adding custom styles to the footage will be VERY easy NOW. cause its all in the same app, adjusting parameters or even live editing the rendered AI frames will be much easier. you can edit in the middle of the clip and itll add the changes to before AND after your cursor. this will only be possible if they compartmentalize the track data to be used separately, so you can parent to it and that parent property has to transfer tracks to every generated frame. we will need ALOT of RAM for these videos since gen fil on PS already goes crazy on the memory pretty quickly.
Does Project Dub dub dub also adjust the video of your mouth movements too to make it look like you're actually speaking the other language, or just change the language you're speaking in?
I believe it just changes the language