ADOR vs. NewJeans: Calvin Klein's Brand Deal Tactic & Naming Contest _ p3

The NewJeans and ADOR saga continues. The group has sparked both excitement and confusion by asking fans for a new name amid their legal battle, but at what cost? We analyze the risks of rebranding and how it could affect their established identity. We'll also look at how the ongoing dispute is influencing their brand deals, including with giants like Calvin Klein and Stonehenge. How are these brands responding to the uncertainty? We'll explore Minji's controversial social media post and its implications on their professional image. Join me as we debate whether NewJeans is on the right track or if they're risking their legacy.
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