Malcolm Smith Motorsports Alexander Smith Video

MALCOLM SMITH MOTORSPORTS
Iconic Dealership Takes On Iconic Brand… Again
Perhaps the most iconic dealership in the country - founded by the “Motorcyclist Of The Century” - Malcolm Smith Motorsports is the newest Ducati dealer in the country. Even more fitting, the announcement came out just as the digitally remastered version of the seminal motorcycle movie On Any Sunday are scheduled to show on big screens once again for the 50th Anniversary. That movie put Malcolm Smith and his little shop in Riverside, California, on the map, but the addition of a new line is not for nostalgic purposes. Ducati is doing this for business reasons… and so is Alexander Smith, who has stepped up into the GM role at the historic dealership.
“We were a Ducati dealer in the late 1990s in what my father calls the dark ages,” says Alexander. “But bringing Ducati back to the store is something that I have been trying to do for years. I’ve had a personal relationship with some of the team at Ducati for a long time and we've gone back and forth for a long time.” Alexander actually raced Pike’s Peak on a Ducati a decade ago (chasing teammate and overall winner Greg Tracy through all 156 turns up the mountain course to finish third in 2011).

[@Desert10075]

I met Malcolm years ago at an iron man poker run near vantage Washington. He was so cool. I rode an 83 cr 500 husky 4 speed. He rode a KTM. He flew up a Boulder strewn hill where a bunch of people were crashing. He looked at me as I fought the hill like he was on a paved road. Then he waited a moment at the top. I made it and he disappeared into the desert so fast as I watched it was really odd how fast he goes. 😊. Later I took a photo with him and got an autograph. So cool. Mr motorcycle right there where I was.

[@badapple65]

Beautiful showroom wow.