Category Review Model

In the FMCG industry, a Category Review is possibly the most arduous and intense presentation an Account Manager will have to do for their accounts. Basically, Its a health report of the Category and the Accounts performance in the category.
This model quickly identifies what's happening in the Category, allowing Account Managers to indicate which items support growth and the limitations that are limiting growth.
The model is still in development phase with the next stage being the inclusion of Promotional Analysis.