The Secret Genius of the Cheesecake Factory
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- Опубликовано: 24 май 2024
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This video is not affiliated with, sponsored by, or commissioned by the Cheesecake Factory. It was made by a fan and entirely out of love for the Ultimate Red Velvet Cheesecake.
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Email: polymatter@standard.tv
How I Make These Videos: skl.sh/2OW1YQR
Music by Graham Haerther (www.Haerther.net)
Audio editing by Eric Schneider
Motion graphics by Vincent de Langen
Thumbnail by Simon Buckmaster
Writing & Direction by Evan
This includes a paid sponsorship which had no part in the writing, editing, or production of the rest of the video.
Music by Epidemic Sound: epidemicsound.com
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Research and data collected with help from Statista / @statistaofficial
Select footage from the AP Archive
After a video about Russian pensions, the Cheesecake Factory felt like the next logical topic. All jokes aside, I hope you enjoy this light-hearted one before we return to more serious topics next time. -Evan
All meals based on a 200,000 calorie diet
You should do more light-hearted topic, I very much enjoyed this one!
PolyMatter, can you please make a video on the Sultan of Brunei, his oil wealth and how his economic policies impact Brunei's economy and the Bruneian citizenry. Thank you very much.
Okay eva
@@David.77 I agree. switch it up every time. Don't let people paint you into a genre :)
Went from Chinese geopolitics and sanctions on Russia to cheesecake factories fast enough
@@MohamedTarikRochdi That's a Nebula exclusive show now? He used to upload those videos on RUclips and I wondered what happened to them.
Dude I literally just subscribed for that stuff and then he changed up the content
And somehow STILL tied the whole thing up with a nice Chinese geopolitics bow right at the very end. Sensational.
the channel is literally called Polymatter :))
Must have run out of ideas
This may not be sponsored by the Cheesecake Factory but it should be because I've never wanted to go there more than after watching this.
You will get heated up cheap JunkFood.
Not worth it.
Go to a real restaurant.
@@CordeliaWagnerrich madam food coniseur, a decent meal is a good enough meal. Be happy that we have enough food to pick and choose from.
I just went there 3 days ago by off chance. It's been years that last time I went (5+) and yah I totally love the experience. High quality food (and LARGE selection) and very high quality cheesecake.
been in the US twice and seen the cheesecake factory but never thought to go as i litterally thought it was a chain catering to cheese cake lovers, without having other options..
@@Nhicki I'd describe it as OK. Actually the cheesecake itself by my recollection was nothing special, but the food had something for everyone. (I happened to see a foodie show countless years ago mentioning they essentially send scouts out for new menu ideas.) Freakish amounts of calories can describe almost any restaurant though.
Genuinely impressed how you managed to make a video that isn't an advertisement sound more like an advertisement than 99% of advertisements.
It's not an ad, it's a public love letter. He must really like The Cheesecake Factory.
Lmao
_It's almost like the video itself is a masquerade, mirroring the commentary on the Cheescake Factory itself._
I don't think I've seen a video in the educational genre more unhinged than this. I love it.
@@DampeS8N even more unhinged than him
It was a revelation. I watched just to mock but left impressed.
Hoog has got a hilarious video that’s coming up (it’s on Nebula right now)
@@shakiMikilmao
All meals based on a 200,000 calorie diet.
As someone who works in the restaurant industry the idea that a menu has over 21 pages 700 ingredients and all things are hand crafted is one of the most amazing things I have ever heard
And they are printing money!
if it works it works but that sounds like a nightmare. they must employ a lot of chefs
Volume. That's the only way unless it's all frozen and you're using everyone's favorite Chef Mike. If you got the manpower and a reasonable expectation your customers will buy it all over the next few days. Why not do it all from scratch?
I'm assuming that most of the menu is made from the same general ingredients; it's just LOTS of different permutations.
@@mammajamma4397 Frankly, if that is what they do, It's genius. I mean, hell, with 700 distinct menu options, I challenge you to NOT have the ingredients repeat over and over, that's inevitable. It's not a bug, It's a feature.
I was a chef for 3 years at the Waikiki location which hapened to be THE BUSIEST location racking over half a million in revenu per week. Everything about prep is true, we come in at 6AM and prep everything from the wings you consume, the tortillas, the sauces and dips, etc. Having that 5 hour window sometimes wasnt enough for the amount of prep we actually needed. This is all thoroughly accurate from a BOH standpoint. Also for those worried about food waste, Waikiki has a green bin system that all leftover food is given to farms around the hawaii chain to feed local farm animals.
damn. half a million a week. they're printing money
Hawaii needs to teach the rest of the country how to be environmentally responsible.
hello its me a local farm animal
@@mammajamma4397 They dont have many choices same with Las Vegas when it comes to water use as Polymatter has discussed ifirc
$26M a year for a restaurant is insane
I am a sous chef at a Cheesecake Factory, and I have never been happier watching a Polymatter video
thank you for your service 🇺🇸
@@henrg They're a sous chef, not a marine 😂
@@lonestarr1490 therefore more deserving in my opinion lol
@@lonestarr1490 So you admit they are better 😉😋
Thank you for your service indeed!! 🇺🇲
Everything in the cheesecake factory being fresh except for the cheesecakes is hilarious
Yeah, but cheesecake freeze as well. One of the restaurant managers told me that they citizenship and all the restaurants around the world and then all they have to do is thaw them out at the restaurant
It _IS_ fresh. Most of your _fresh_ veggies, fruit, seafood and meat are not grown in your grocery store or local restaurant...it's fast transported. Besides, cakes, pies, bread, cookies are shelf stable at room temperature.
@@nunya___ fine, I should've said freshly prepared
@@technetium9653 Not to be contentious ... but they are. All the drizzles and other toppings are added "on site" and cakes and pies, like other dishes, are better when they rest a bit. Except cake donuts. Those are best .5 seconds after making. :)
They citizenship?
I was confused by the “sponsored only by brilliant” but after understanding the appreciation you have for this restaurant, I see why that was necessary. Great video as usual ❤
At first I thought he was throwing salt over losing a sponsor... but it eventually clicked lmao.
I thought he was insinuating that Brilliant is so great that it’s the only company he would ever consider advertising. I thought nothing of it. And then, half way through the video, I (like most viewers), asked myself “hm I wonder if this is a long-form paid ad from Cheesecake Factory… and then it immediately clicked.
@@JJJRRRJJJ I don't get it. What click,?
@@Watch-0w1 Click click bang bang papi
@@JJJRRRJJJ seriously don't get it.
U saying he being at gunpoint to advertisers cheesecake factory
Ive worked at Cheesecake Factory as a line cook. It was a very hard but good paying job. The standard your held to is very high. Tedious time consuming recipes. All made in house and scrutinized by your souse chef. Everything I cooked there was judged so harshly. Difficult and very demanding job, one of the hardest but best jobs I’ve ever had. paid well. Miss it but don’t miss the workload
Wow, actually impressive. I admire companies that invest in their employees!
What'd you move to after that?
I don't even have a cheesecake factory in my country and PolyMatter still makes it interesting
I'm desperate to visit one now.
same, TIL as a non-American that the cheesecake factory does not, in fact, only sell varieties of cheesecake
Your arteries are grateful there's no Cheesecake Factory in your country lol
The cheese cakes, although very good, are not even the best things in the menu!
@@akali83True 😊
As a brit only hearing about the cheesecake factory through TV, when i finally went to one last year it was a surprise how good the food was, it was probably one of the best meals i had while i was visiting. I really wished that the cheesecake factory had locations in the UK.
Give it 5 years, they'll probably set up one in London.
I've only ever had a good time at a Cheesecake Factory. I think you could have easily highlighted the main reason for their quirky authenticity - the founder and owner is still alive. Restaurants tend to go downhill after they are acquired by private equity firms. I would suggest anyone who can goes to a Cheesecake Factory before that happens.
Ooh good point.
Hopefully he finds a family member or an "apprentice" to carry on his legacy.
Based on a 200,000 calorie diet lol😂
Exactly. No one can survive for long on such a poor diet, especially Americans. At least 10 times is required
@@LplusRatioLol technically correct if you understand 200.000 calories as 200 kcal so you need x10 to have te recommended daily 2000 kcal
@@degox99 When it comes to nutrition, a calorie is a kcal.
This video mixes up units and gets things wrong. At 05:00 the "2950" represents 2,950 kilocalories or 2,950,000 calories. The number at the bottom should 2,000,000 calories. The 2,000 daily limit people talk about is 2,000 kcal or 2,000,000 calories. So those factory nachos with spicy chicken would account for 1.5 days worth of food in a single meal, yikes.
@@jasonhaven7170 1 Calorie is 1 kcal... 1 calorie is 0.001 kcal... I paid 50 grand for this knowledge
This video is a masterclass in how the video essay format can be used to make any idea seem reasonable. I just sat through at 13 minute love letter to a chain restaurant I've never visited.
This love letter to the Cheesecake Factory has converted me to a true cheesecake apologist, but I am left with more questions than answers. How and why are they so profitable? How can they hire so many real chefs and constantly buy the hundreds of fresh ingredients and be more profitable than the chains microwaving frozen chicken tenders? Have they figured something out in the supply chain? Now I'm craving numbers AND Buffalo Blasts!
Maybe their prices, I mean a cheesecake slice is literally $10 or more
@@ElJosher In fairness, it's a pretty gargantuan slice. Prices are generally pretty competitive for an upper-mid-range family restaurant.
@@Default78334 true
Why they are so profitable, their locations are extremely popular, lines out the door and hour+ long waits are not uncommon
How they are so profitable, in a word, volume, larger kitchen staffs to prepare and cook all the items, selling for prices that are higher than casual, but lower than fine dining
I’m French and I moved to the US last year. My American husband was always shocked that I was so fascinated with Cheesecake Factory. Coming from France, it feels like Disneyland. Seriously, I had to FaceTime my mom to show her the restaurant and the menu cuz she wouldn’t believe me on how big it all was 😂. We go there every month or two cuz it’s a treat but I love it. Service and food is always good! And like you said, what we order there is what we eat for pretty much the rest of the week 😅. Great video as always (watched it with my husband and he understands me better now, thanks ❤😊.
The cheesecake factory in Indianapolis is legendary for courting diners from hours away each weekend. I imagine others have similar effects. Their proximity to malls is synergistic: diners make a day out of their trip to the big city by shopping and then going to Cheesecake. And in return, Cheesecake gets patronage during off-hours and the guaranteed crowds it needs to sustain its large menu and table count. It's kind of genius.
I just went to the Cheesecake Factory on Long Island last weekend. Cocktails were strong as hell but perfectly crafted, avocado eggrolls were decadent and cripsy, split two entrees with the wife; madeira chicken and chicken piccata, took 2 cheesecake slices to go, lemon raspberry and banana cream. Service was excellent, server was very polite, tables clean, and food came promptly. They're definitely doing things right. 💯
Damn, I just might travel 14 000 kilometres to have some lunch there
I honestly didn't realize they made everything fresh/to order. That's shocking
Used to go with my friends in high school under the “Fancy dinner out” category. Went a few years ago in the “ironic indulgence” category and was pleasantly surprised
I worked at the Cheesecake Factory for almost 20 years and I can tell the food there is really fresh!! And it’s one of the best restaurant I have worked! They make very from scratch, and they’re a really busy restaurant so almost everything in the menu it’s prepared the same day, I still working with the Cheesecake Factory standards, even though I don’t work for them anymore
Someone has joined the CityNerd school of referring to the Cheesecake Factory as a "fine dining establishment," and I'm here for it. Ruth's Chris could never.
Fine dining and a JunkFood franchise doesn't match.
@@CordeliaWagner Issa joke
im scrolling here hoping for a CityNerd comment lol
yeah that was HILARIOUS.
For everyone wondering how they are so profitable, their locations are extremely popular, lines out the door and hour+ long waits are not uncommon
One reason I don't go there. Not waiting that long on very midocure food and the crowds. But credit to them seems work for them.
This video is on par with “Hexagons are the Bestagons” as the best professional video essay shitposts.
I did not expect PolyMatter of all places to sell me on the Cheesecake Factory but here we are.
And u fell for it. Congrat
This video is genuinely a love-letter to The Cheesecake Factory. Best customer review of all time, LOL.
I wonder if Human from thousands of years from now will see a broken down cheesecake factory and think it’s a place of worship for a God
Issue is modern buildings aren't made to even think about lasting that long even those that look like they are made with traditional architecture.
They are meant to be renovated every 5-10 years with pieces getting ripped out and replaced as this is far more cost-effective considering the materials we use.
@@darken2417 Most Cheesecake Factories look like they would only last a few months without maintenance.
It is.
As someone who makes multiple cheesecakes a week for work I can confirm it has become somewhat of a religious experience for me
Cheesecake god mmmmmm
"All meals based on a 200,000 calorie diet." 😂
As someone who works there. it's also the most fun job iv had. there's soo many coworkers it almost feels like going back to school again but with all ages, and because of how damn busy it gets there's no time for any BS. everyone is there to help each other.
I actually cant think of another PolyMatter video with such optimism and positivity. It's nice. Tell us what else you like :)
I always liked Cheesecake Factory, but never expected such high praise from PolyMatter. Their variety and execution is unmatched. Yet ironically, when it comes to the cheesecake I'll have banana cheesecake every time. Its simplicity is perfection.
1:08 'All meals based on a 200,000 calorie diet' - This could mean 200,000 kcal or 200 kcal. Wich is either far too much or far too little calories per day; since 2000 kcal is often reccommended daily.
“Sponsored by The Cheese Factory”. All jokes aside, I actually did learn a lot. I thought it was just a more expensive Olive Garden / Chili’s / AppleBees fusion restaurant. Didn’t realize how serious they are about making fresh food. No wonder it’s so popular. I live in a major city and we tend to have negative views on chains of restaurants I mentioned because we have better options throughout the city. Other than downtown tourist areas, you won’t most of those restaurants inside the city.
you must have missed his joke at the start when he said "sponsored ONLY by brilliant"
@@TJfromEarth oh, i watched this on nebula a few days prior. LOL. I just checked it wasn't on nebula. well, that must have been a funny joke for the YT audience.
The genius is that they make good cheesecake
Trash from factory.
Trash from factory.
kinda... yeah!
Their obnoxiously long menu is literally a blessing for me because i am the most pickiest eater ever😭my dad works there on the side and we get discounts,so we go every single time we’re near one and too lazy to cook and it’s the best thing ever when he brings home food from work. Recalentado just hits different
Focusing on quality, good value and great selection = more profitability. What an absolutely alien concept! I am absolutely shocked!
You explained what has changed with Olive Garden over time. The one in my town is very old, it used to be the hotest place in town with an hour plus wait for prime dinner hours every night. They remodeled it a few years ago to be like other Olive Gardens, gone are the comfey cusioned chairs on wheels, and unique archeticture. The food doesn't have the wow taste it used to have, it kinda just tastes reheated. The idea that Olive Garden is just the corporate shell of its former self makes sense.
Why do I feel like he lost a bet and had to make this video, but he was more than happy to do it?
I recently discovered the authenticity of this restaurant. You should have showed the kitchen of Cheesecake Factory. It looks like the kitchen of 10 authentic French restaurants. The food/restaurant don't get enough credit.
Looking at the chart at 1:20 is really interesting especially for non Americans, I've neve heard of a longhorn steakhouse, or carrabbas or a bonefish grill
Same I have only heard of Applebee's, Olive Garden, Red Lobster, TGI Friday's, Hooters and Cheesecake factory before this video.
This is the best ad I've ever seen. Now one of my dreams is to go to the cheesecake factory
I wish we had this franchise here in Brazil (hell, we barely even have cheesecakes). I remember I was amazed when visited one for the first time in Las Vegas.
0:42 No need for the shade with the “200,000” calorie slander. 😂😂😂😂
This was so beautiful. A love essay to a restaurant 😢😢😂
Oh hey Phly
PhlyDaily watch Polymatter??? This is the crossover nobody asked for but we all wanted.
Sponsored.
Lmao ❤
@@johniii8147by brilliant 😂
It's weird cause I'm from an upper middle class background and I've always felt like Cheesecake Factory has a good reputation. Not tacky
This video is SO well-written; I can’t believe I’m just now discovering this channel. Hilarious and informative!
"all meals based on a 200,000 calorie diet"
*Bald eagle screech*
I actively avoid the souless corporations to eat at and instead enjoy finding mom and pop shops. This tho might actually get me to try it out. Best unpaid ad I think I have ever watched
as an aussie who’s first time hearing about cheesecake factory is this video, i 100% agree
7:12 "All Meals are based on a 200,000 calorie diet" ~~wut...
The "throw all cuisines together" is a very common theme in many indian multi-cuisine restaurants too. Mostly they're starting out with North Indian, mainly Punjabi dishes, South Indian dishes, Indian Chinese/Kolkata Chinese, sandwiches, juices, chats (small plate spiced combinations of crispy and fried items) and nowadays pizzas, burgers and a few mexican (nachos and tacos mainly) and middle eastern dishes (shawarma, hummus variations) will peak through.
This video was so enjoyable... I would love for you to do one for Trader Joe's, Costco and In-N-Out next 😊😂
He already did In-N-Out.
He did all three already i think
yes, more food and retail!
@@grahamturner2640 over your head
"All meals based on a 200,000 calorie diet" O.O
This really reminds me when I went to the countryside in my country and went to the local restaurants. Their menus tend to have a lot of variety, there's really no real theme except what the owners want to make and can make. So pizza to sushi boats to bone marrow soups to all day breakfasts. The area isn't really dense so specialized shops don't do well, so the few restaurants around try to offer as much as they can.
This felt like one long add read more than an educational video. I’m still left with so many questions. What kind of cost/benefit analysis is telling them to not open more locations? How is it that only they are able to not cut the menu without affecting their bottom line? And so on
200,000 calorie diet 👀
In the Philippines, the only exposure I have to The Cheesecake Factory is their frozen cheesecakes, movies making jokes about it, and Glee and the Big Bang Theory (series) characters frequently eating in it. I love their cheesecake. I think it's some of the best I've had. I love this video and I wish I could eat in one
“Avocado Egg Rolls are apparently a better route to riches than literal diamonds” SCREAMMMINGGG
PolyMatter, can you please make a video on the Sultan of Brunei, his oil wealth and how his economic policies impact Brunei's economy and the Bruneian citizenry. Thank you very much.
That was amazing. Great to see you putting your skills toward passions like this
Why is this the funniest thing I’ve ever watched? Like it is very informative but also hilarious.
You are hands down my favourtie youtuber and have been for years, I save for your videos for when I want a treat haha. This video was a delight, would love more stuff in this vein!
Yes it is all scratch except the cheesecakes. As a line chef and prep cook there for 2 years now I have only learned how to make half the menu as well as all of the sauces and most other prep that comes in at 6 am. We don't make EVERY sauce every day. Thays actually impossible but we do make anywhere from 25-90 sauces each day depending on the time of year. It's so expensive because of all the work that goes into trying to produce high quality scratch made food at an exceptionally fast rate. It may be a lot of calories and big portions but as long as you don't eat there everyday, 1 day of 3000 calories won't kill you. I'm very proud to be a chef at the cheesecake factory 😄
Cheesecake Factory : we have over 300 items on menu.
Typical Indian Restaurant : Pathetic (laughs in minimum 500 items menu).
Polymatter - always informative - has hit a new high in ENTERTAINING! Loved this one.
3:17 The menu alone is one of it's greatest assets I think. The choices and quality are why it's such a home run for family celebrations and office parties and so on (everyone can get something they love).
When I first met my long-distance girlfriend in Chicago, I went into the Cheesecake Factory expecting it to be an ultra-kitschy version of Applebees, just your average run of the mill diner. Instead, we were exceptionally surprised by the food and it has become our favourite restaurant to visit when we're in a big American city.
“Three Olive Gardens in a trench coat” has earned you a like, my friend. Well done! 😂😂😂
4:29: "a hearty dinner and lunch the next day - all from an appetizer"
Cracked me up 😂😂😂
When you absolutely need to get that script to the editor by 4/21.
Honestly thought they only sold cheesecake now. I will definitely go out of my way to try it out now.
Just visited Dubai last month, and the Cheesecake unit at Dubai Mall was absolutely full and crowded!
This feels a lot like PolyMatter's own mid-life crisis. Moving away from the PRC, geopolitics and whatnot.
He's had too much Cheesecake Factory.
Great presentation, and a really well fitting one. The Factory is my number one go to restaurant whenever I am in the US.
You’ve successfully convinced me that america should be using Cheesecake Factory as its embassy, not McDonald’s, since it seems like an over-the-top American thing that is actually successful. The idea of an actually fine dining place being seen as tacky and cheap and actually enjoying not giving a shit is the most painfully American thing I could think of
"All meals based on a 200,000 calorie diet." Sounds very cheesecake factory.
Their cheesecake is just so good. All the crazy flavors. I really wish it were easier to get I’d buy it all the time
It makes more sense that they have a large menu. A chicken breast is a chicken breast, a potato is a potato. The raw ingredients can be repurposed as needed. I learned a lot here and gain a lot of respect.
Just ate there last week and it’s awesome. It’s tasty and a decent place. People hate cuz they hate themselves.
"All meals based on a 200,000 calorie diet."
I see what you did there...
The Cheesecake Factory comes off as such a parody of an American restaurant that until I saw one in real life a few years ago I assumed it was just a made up thing for media, basically the restaurant equivalent of a 555 number.
Gordon would be so disappointed with such a long menu 😂
The fact that they have such a large menu, use fresh ingredients, hire real chefs and cooks, preparing everything from scratch, maintain competitive pricing against microwaved frozen food chains, and be profitable is a huge mystery.
i just had my birthday here! thanks for making this and revealing their secrets :)
Happy Birthday!
@@notgad3130 thank you :)
i’m totally the type 2 customer but not in the negative way you said. instead i’m amazed and impressed by their audacity
There are Cheesecake Factories in Aotearoa, but they just sell cheesecakes and aren't the full on restaurant.
I had to check several times during the video that this wasn’t an April fools video I missed.
At times it feels like the video is approaching shitpost territory, but it’s clearly an ode to one of this man’s favorite restaurants. Well done
Somehow you added a visit to the cheesecake factory to my to do list for my trip to hong kong of all places
This video is informative... and hilarious! Well done!
I never thought this channel would make a love letter to a corporate chain. But here it is, and I love it.
I love how it says All Meals are based on a 200,000 calorie diet.
this is pretty impressive and actually more interesting than any internal training video.
"All meals based on a 200,000 calorie diet" if you eat that much, you'll be too full to even think about food for the next decade lol
I have been a loyal customer to the chain for over 14 years now in UAE and Canada (probably went there over 50 times in my life so far). Tried all their branches in the UAE (8-9 branches) and the only one in Toronto, CA multiple times. The consistency in their service is amazing across all different menu items and the different branches I had the chance to visit. Well-deserved spot in foodies’ legendary yet affordable spots.
I’ve been to that Cheesecake Factory. Love their cheesecake!
7:30 My kryptonite; that key lime pie is to die for.
Love love love this place!!! Eggroll sampler plater with blood orange margarita......yum yum. Not to mention everything else.
"All meals based on a 200,000 calorie diet"