Content Hubs: Where SEO and Content Marketing Meet

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  • Опубликовано: 3 ноя 2024

Комментарии • 142

  • @EsMz0r
    @EsMz0r 4 года назад +8

    Ahrefs RUclips Channel is the best in SEO industry IMO. Really professional and interesting videos.

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Thank you! Glad you're enjoyed our videos :)
      -Sam

    • @rashedislam1172
      @rashedislam1172 4 года назад +2

      I think so

  • @unmiss-com
    @unmiss-com 4 года назад +9

    Webmasters pay a lot of attention to link building, outreach, and earning external links.
    However, some websites already had their high authority and relevant pages in the top-10 might.
    Interlink them with new pages or pages that have organic traffic.
    I usually open the Google Search Console, find pages that rank from top-4 to top-30.
    Then I use combinations: the main keyword + domain. com in order to find pages that Google is considering relevant to these pages.
    The final step is to link from relevant pages to the promotional ones.
    I also use Ahrefs to interlink authoritative pages with external links to promotonal.

    • @Samsam20235
      @Samsam20235 4 года назад

      SEO Tools TV what is the purpose? You want to link externally to newer pages and not the top 3 right?

    • @lunawang6800
      @lunawang6800 3 года назад

      Hi UNmiss, may I ask why you link relevant pages to promotional ones not the other way around? Just curious

  • @jennaboister6529
    @jennaboister6529 4 года назад +11

    Great video Sam, I used to create content hubs for clients (I'm in a slightly different field now), but there's heaps of insights in here which I hadnt even thought about before but will definitely be using in the future!

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Jenna, thank you for watching. I am glad we managed to provide additional hints and cover a topic from a different angle😊
      - Max

    • @gridautosport.
      @gridautosport. Год назад

      ​@@AhrefsCom where Sam?

  • @jasonjacob3997
    @jasonjacob3997 2 месяца назад

    Hi! Thank you for this information. I just had one question. Does the cluster and pillar strategy apply to a blog on a certain product and then case study blogs linking to that product?

  • @JoseSorianoPhotography
    @JoseSorianoPhotography Год назад

    I'm not an expert by any means but I would like to know when to use hubs vs a very comprehensive guide all in one post. Thank you. Great content.

  • @Fictionphile
    @Fictionphile 4 года назад +3

    Great insight and tips. We're working on developing our hubs now, and this came as perfect timing to keep us on the straight and narrow. Thanks!

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Glad it came at the right time! Best of luck.
      -Sam

    • @kunikjindal9188
      @kunikjindal9188 4 года назад

      Hi
      Have you tried content hub strategy, if yes can share the results.

  • @yesuailee
    @yesuailee 8 месяцев назад

    Excellent technology, but at times it can be overwhelming. For instance, while reading Content A, links to Content B suddenly appear, leading me to explore additional links such as Content C, D, E, and so on. Upon completing this "links" tour, I realized I had completely forgotten my initial reading intention, and Content A had disappeared amidst the multitude of links. Consequently, I am curious to know if there is a method to minimize these distractions while maintaining the inherent relationships among all the contents.

  • @DustinDeTorres
    @DustinDeTorres 4 года назад

    We've been doing this for years for both ourselves and for our clients. Thanks for the video!

    • @AhrefsCom
      @AhrefsCom  4 года назад

      You're welcome. Hope we manage to cover the topic with a slightly new angle ;)
      - Max

    • @DustinDeTorres
      @DustinDeTorres 4 года назад

      Actually yes! So much new info here. Especially in the links below the video.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Dustin, it is a great pleasure to hear that =)
      Good luck with your marketing efforts! ;)
      - Max

  • @Mispelisfav
    @Mispelisfav 4 года назад +3

    I think ahrefs has a mind reading tool. Just when I get stucked with something or have an idea they upload a video answering my questions a few days (or hours) after.

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Hope it helps you get started! Best of luck!
      -Sam

  • @jc4evur661
    @jc4evur661 2 года назад

    What if my Cluster Content pages can fit under multiple Pillar hubs?
    Should I link them to multiple Hubs if I can?
    Or might this dilute their value?
    This is an excellent video...Thanks!

  • @Kenny-Ross
    @Kenny-Ross 2 года назад

    Excellent breakdown! I needed visuals to fully understand this and you did that. Thank you!

    • @AhrefsCom
      @AhrefsCom  2 года назад

      Glad it was helpful!
      -Helen

  • @kandaman304
    @kandaman304 4 года назад

    Yet another awesome piece.
    Your videos provide a TON of value to the average viewer.
    Job well done, my friend! Keep cranking out these types of videos.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Thank you! Glad you enjoyed it.

  • @satendrasingh2143
    @satendrasingh2143 4 года назад

    Ahref always provide great tips in an easy way that's why I`m a fan of your content

  • @madhusudang5551
    @madhusudang5551 3 года назад +1

    Great video!
    I am bit confused with the approach, could you please clarify my query:
    For example: If I want to rank for "keto diet keyword" (considering competitors also have similar backlinks and authority)
    Which approach would be better?
    a) Create a pillar page, provide a brief description, and link to the related sub-topics (as in drift)
    b) Create a lengthy page covering all the sub-topics as subheadings? (provide table of contents)
    My goal is to rank for both the "pillar page keyword" and the "sub topic keywords"
    And,
    If I go by approach (b) can I create individual pages related to subtopics? won't it cause duplication of content?

    • @AhrefsCom
      @AhrefsCom  3 года назад

      It depends. There's no 100% sure way to say whether a long-form content or a hub page works. You can create a hub page if you think there's enough sub-topics under that main topic.
      - SQ

  • @vishalsinghbaghel
    @vishalsinghbaghel 4 года назад

    Ahrefs is the Best RUclips channel for learning SEO. Your videos helped me to learn SEO and become SEO manager being a undergraduate student.
    I made a simple tool website by manually coding it. It is one page website with 550 word content. Can I rank it without creating any other sub-pages? I'm targetting low competition medium volume keyword.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Thank you and congratulations :) As for ranking, it depends -- no simple answer to say yes or no. Analyze all the different factors (we teach about these in a ton of our videos) and take your best guess. Best of luck.
      -Sam

  • @emilywelsh1072
    @emilywelsh1072 Год назад

    Thanks for this video! I always love your content!

  • @mamachiderah_001
    @mamachiderah_001 11 месяцев назад

    A good coach you are.Thank you so much.l have not yet started but will.

    • @AhrefsCom
      @AhrefsCom  11 месяцев назад

      Best of luck! ✌
      -Helen

  • @wolfganggermain7175
    @wolfganggermain7175 Месяц назад

    Can you make a a video about the rankmath ai content plugin please?
    Does it have a positive or negative impact on ones SEO.

  • @janabriggs8535
    @janabriggs8535 4 года назад +2

    Killer info, Sam! I'm definitely going to do this. 👍

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Jana, glad you enjoyed this one. Good luck with your content hubs, feel free to share it with us later on;)
      - Max

  • @mrmaurice8951
    @mrmaurice8951 3 года назад

    Is it allowed/good to link between cluster content as well? Or only between pillar and cluster content? Looking forward to hear from you.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Why not?
      - SQ

    • @mrmaurice8951
      @mrmaurice8951 3 года назад

      @@AhrefsCom As it will become harder for Google to identify cluster pages? But I am not sure, that's why I was asking :) Cheers

  • @rahulbhatiain
    @rahulbhatiain 4 года назад

    Can you give an example of Content Hub for Affiliates Sites? Like best gaming monitor. Also Can we link the sub pages to each other too? Like for best gaming monitor the money keywords for sub pages are best monitor for Xbox, best monitor for ps4

  • @curtis123416
    @curtis123416 3 года назад

    Hey Sam! I’ve been using ahrefs for about a year now, great product. Where should the pillar page link to? I understand it needs to link to all the sub topic pages, but which higher DA page should it link back to? Aka which page that is higher in the food chain.

    • @AhrefsCom
      @AhrefsCom  3 года назад

      If you're a hub and multiple pillar pages, they should link to each other?
      - SQ

  • @productpromotions1736
    @productpromotions1736 3 года назад

    As for me am slightly consufused, I have started a new site on bikes niche and I want to use content hub method or rather silo structure. I am stuck I don't know what type of categories I should choose and how I should begin with the hub. Help me please Sam🧐

    • @AhrefsCom
      @AhrefsCom  3 года назад

      I'd recommend consulting an SEO or watching this video again to figure out how to do it. There's no "right" way to do it - it's all experimentation.
      - SQ

  • @usmanbhatti5086
    @usmanbhatti5086 3 года назад

    In wordpress, My Pillar posts and supportive posts should be under a same wordpress category to qualify for a hub? or few of my posts can be from another category as well?

    • @AhrefsCom
      @AhrefsCom  3 года назад +1

      A hub page has nothing to do with category pages on WordPress.
      - SQ

    • @usmanbhatti5086
      @usmanbhatti5086 3 года назад

      @@AhrefsCom Alright. Means for example 2 posts from my Category A, 3 posts from my Category B and 2 post from my Category C can combine to make 1 Hub. Also, my pillar post can either be in any of these categories or can also be a simple WordPress Page without any category. Right?

  • @HastaLaVistaBoss
    @HastaLaVistaBoss 4 года назад +2

    Awesome video Sam. How are these hubs different from creating silos? Are silos and hubs the same thing?
    Cheers🍺 Adrian

    • @AhrefsCom
      @AhrefsCom  4 года назад +2

      In my (Sam) opinion, a lot of it is jargon. I've heard other names for content hubs like content silos, topic clusters, category pages, whatever. I don't think it's important to get crazy technical on the word itself, but the main point is that it helps build good site architecture.
      -Sam

    • @HastaLaVistaBoss
      @HastaLaVistaBoss 4 года назад

      @@AhrefsCom Great stuff. Thanks for your input😀🍺
      Adrian

  • @rajatagnihotri6675
    @rajatagnihotri6675 4 года назад

    So for example, start blog might be a good hub page with sub topics like blog name guide, hosting, niche, and some tips 💡 Right?

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Not looked into the topic ourselves, but just from the surface, it seems like a good start 🙂

  • @csoutsource
    @csoutsource 4 года назад

    Question: If we go with "Yoga Poses" as the Pillar page and then have our subtopics be the actual yoga poses, would that allow us to be considered an expert on yoga poses? It generally seems too broad to focus on each pose. I was thinking your sub-topics would be on "Most popular yoga poses", "Different types of Yoga poses", "x vs y yoga poses". Not sure if my question is super clear, but I find your approach to maybe be too broad in scope to allow search engines to consider your pillar page as "expert" on everything yoga poses. Not bashing, I genuinely am curious if I am thinking about this correctly.

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Content hub example here is pretty clear - types of yoga poses and its description. Should work well for pillar page as well as subpages. If you change the angle for each page, it will be too hard to narrow down the main ideas within the pillar page as it will cover too many different things. Just a personal opinion, do not treat it as a way to go ;)
      - Max

  • @markow5019
    @markow5019 4 года назад

    Great work Sam. Best explanation of this topic for sure. The examples and diagrams really clarified this for me. Off to do some restructuring :-) Thx.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Thanks, Mark! Glad you enjoyed it.
      -Sam

  • @herbigt
    @herbigt 4 года назад

    What‘s your recommendation for the „depth“ of the sub pages? Should a sub page be able to rank on its own (with a minimum number of words in it etc.)? Or can it also just be a fairly short page?

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Subpages should have valuable content and it will have all chance to rank for topic keywords it covers. I do not think depth will matter, just make sure it is easy to navigate within your content hub.
      - Max

  • @devilchocomilk
    @devilchocomilk 4 года назад

    Good insight, I'm just wondering do you need to write 2000++ words for your pillar content and cluster content? So in the pillar content, you write 2000++ words, and when users click the cluster content it will also have 2000++ words. Does it work like that?

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      You do not have to stick to 2000+ words. I am afraid I am not able to tell you the best amount of words, just cover the topic in full, make it readable, so it sounds natural and easy-going... You do not want people to give up on half way reading your posts.
      - Max

  • @esmn959
    @esmn959 4 года назад

    Hi Sam, great video as always!
    You don't mention this in the video or the blog post, but should the subpages link to the other subpages as well, and are other pages/subpages allowed to link to any parts of the content hub?
    Thanks!

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      You may include some inlinks between some pages where it makes sense. You may link to content hub from other pages, again where it makes sense to promote it. It should positively influence authority of the hub with some extra inlinks.
      - Max

    • @esmn959
      @esmn959 4 года назад

      @@AhrefsCom can any part of the Content hub link to any other pages outside the Content hub?

  • @YTJBB
    @YTJBB 4 года назад

    Just wondering if you are referencing your content hub in the footer of every page does that count for backlinking?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      This is internal link, but does it really bring value? Not sure. You might want to link to a content hub from a couple of strong authoritative pages to help it rank better when you just created it.
      - Max

  • @shubham_butola
    @shubham_butola 4 года назад

    This video was very informational we can considerthis as content and link wheel strategy

  • @allen_d99
    @allen_d99 2 года назад

    Awesome video! I only have one question. Is it a good idea to copy parts from the subpages and paste it into the main pillar page when writing about that particular topic?
    For example, when writing about benefits of keto on the main pillar page on keto dieting, can I use the same content that's on the subpage about the benefits of keto, or do I need to write something else from scratch?
    Thanks :-)

    • @AhrefsCom
      @AhrefsCom  2 года назад +1

      Don't think it's a good idea - there's a risk that Google might consider it a duplicate content
      -Helen

  • @Iamsarfarazansari
    @Iamsarfarazansari 4 года назад

    Thank you so much sir. Greeting from INDIA. This is really helpful and informatic video. I was just brainstorming ideas for my blog structure and now you gave a direction to my mind.

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      Glad it came to you at the right time. Best of luck.
      -Sam

  •  4 года назад

    Excellent video, could you go further on how the URL structure could be, blog / topic cluster / blog post.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      I guess your suggested way of structure will work totally fine ;)
      - Max

  • @bloggerkickstart9060
    @bloggerkickstart9060 4 года назад

    Hey Sam O! thanks for the tips. Wondering is a topic like speed your websites suitable for the content hub method? Or the topic fits better with Step by step guide.

    • @AhrefsCom
      @AhrefsCom  4 года назад

      I personally look at content hubs as more of a structure rather than a single page. You'll need to do your own research on the specific topic :)
      -Sam

  • @prairiestategroup1305
    @prairiestategroup1305 4 года назад

    Awesome video...will definitely use this! Any good examples of U/X or layouts to make it easy to navigate?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Check a post from Kane Jamison linked in a description. It covers some content hub types as well as some examples.
      - Max

  • @productpromotions1736
    @productpromotions1736 3 года назад

    Hi, Sam I have been building content hub for my bike niche. Kindly is it advisable to use to static pages for pillar content and the other topics as blogs

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Don' see why not?
      - SQ

  • @tsimonoke
    @tsimonoke 4 года назад

    what would be better direction Content Hubs - Topic Pages, or strict Silo structures?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      It depends. Try whatever makes the most sense for your site.

  • @SonuKumar-sb1kt
    @SonuKumar-sb1kt 4 года назад

    Is it good to create hubs across domains? I have two domains in similar niche.
    Will google can ban it by considering it PBN?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      I am not sure what kind of results you will get. Make sure it is not treated as link schema.
      Tips in this video are related to content hub within one domain.
      - Max

  • @pulseagency7425
    @pulseagency7425 4 года назад

    Awesome article thanks, how do you feel about using a category page in WordPress as a pillar page? cheers Nico

    • @AhrefsCom
      @AhrefsCom  4 года назад

      If this page meets search intent of a target keyword and can be structured well to be used as pillar page - why not?
      - Max

  • @bappadityasaha4882
    @bappadityasaha4882 4 года назад

    Can I use ahrefs tool in mobile?? Ans me plz

  • @mariadilorenzo8962
    @mariadilorenzo8962 4 года назад

    Should my pillar page / content hub link to all the smaller articles? I thought the whole point of the sub-pages was to help rank the pillar page. Will this happen if my pillar page links to all of the smaller ones?

    • @AhrefsCom
      @AhrefsCom  4 года назад +2

      In my opinion, it is better to link in both ways. Subpages will improve pillar's page authority, while pillar page will help subpages to rank for some specific keywords. I do not see any issues that will hurt rankings for pillar page as some internal outlinks should not be a bad sign for Google.
      - Max

    • @mariadilorenzo8962
      @mariadilorenzo8962 4 года назад

      @@AhrefsCom Thank you so much!

  • @007stopjockin
    @007stopjockin 4 года назад

    Great video!
    What was that back end product he was getting all those metrics from in the video?
    007

  • @tannguyen_91
    @tannguyen_91 4 года назад

    Can you make an in-depth tutorial using category pages to be Content Hubs for Blog?

    • @zareenaarshad9200
      @zareenaarshad9200 3 года назад

      Hey Tan, just analyze urls of this blog thoroughly 24hoursofbiology.com you will get more indepth detail over content clustering, i hope this will help.

  • @aniqaishchoudhary
    @aniqaishchoudhary Год назад

    Hello, can i make my largest pillar content as a website home page??
    I think making it as a home page will help me to rank it higher and faster, to earn links quicker and increase in Dr faster
    What do u think???

  • @homecookbasics
    @homecookbasics 4 года назад

    Is this the same thing as creating a category page?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Emm 🤔 You can call it a category, I guess. In our sample - categories of yoga poses. But I would treat it as overview post with outlinks to indeep reviews of each specific aspect of the main topic.
      - Max

  • @himanshusingla4055
    @himanshusingla4055 4 года назад

    Should i give social signals to a micro niche blog. Because if i share then people may find that niche and compete with me...

    • @AhrefsCom
      @AhrefsCom  4 года назад

      In my opinion, it is always worth sharing your content. Anybody can use your ideas, no matter if you share it or not, so I do not think this should be the reason to stay quite about it.
      - Max

    • @himanshusingla4055
      @himanshusingla4055 4 года назад

      @@AhrefsCom Ok thanks dear Max

    • @AhrefsCom
      @AhrefsCom  4 года назад

      😉

  • @bloggerfunda2985
    @bloggerfunda2985 4 года назад

    Hi Sam oh i am a huge fan of you never miss your videos, please uploade a video about "Google ad campaign for affiliate product"

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      We most likely won't do anything like that for paid arbitrage as it's not exactly in-line with our contact. But who knows? Maybe in the future.
      -Sam

  • @jeankilpatrick2438
    @jeankilpatrick2438 3 года назад

    I've got most of my cluster content but all the posts are in a blog. Can I make them into pages?

    • @AhrefsCom
      @AhrefsCom  3 года назад

      Do you mean as a Wordpress page, rather than a blog post?
      - SQ

    • @jeankilpatrick2438
      @jeankilpatrick2438 3 года назад

      @@AhrefsCom yes

  • @emellotube
    @emellotube Год назад

    Excelent

  • @akashpaul1217
    @akashpaul1217 3 года назад

    Hey, is this strategy going to work for new websites too? who cover broader topics.
    Looking forward for your response 📩
    Love from India ❤️

  • @ryanyu5051
    @ryanyu5051 4 года назад

    Great content as usual!

  • @zackzhu9424
    @zackzhu9424 4 года назад

    Great idea

  • @sarejahaseacha
    @sarejahaseacha 4 года назад

    Thank you soo much sir from india

    • @AhrefsCom
      @AhrefsCom  4 года назад

      You're welcome! Glad you enjoyed it.

  • @andredei8492
    @andredei8492 4 года назад

    When you use the image from hubspot why you change the name to content hub and also not calling it like they call it Topic Cluster?

    • @AhrefsCom
      @AhrefsCom  4 года назад

      There’s slightly different nuances. People have all sorts of names for it and it just adds to the confusion. So Sam chose to just call them content hubs and also suggested an article that breaks down different formats there too. It is in video description, if you want to dive deeper into it.
      - Max

  • @biotropicsmensformula4811
    @biotropicsmensformula4811 4 года назад

    Great!

  • @godlyguide1
    @godlyguide1 4 года назад

    thankyou sam

  • @cliffordrogers2734
    @cliffordrogers2734 3 года назад

    Thanx

  • @SJ-gj7mx
    @SJ-gj7mx 4 года назад

    Please tell me how to fix this problem? I have this problem I do not know how to fix, would you kindly tell me what I should do? I have created a new website with Squarespace, then created a new gmail for it and managed to set up Google My Business for it. It got verified and is up and running. Then I connected the website to Google Analytics and Search Console using an old gmail. Then I set up Google Merchant with that old gmail because for verification it needed Google Analytics. Now I have this problem that my Google My Buisness is with new gmail and all my Google Analytics, Search Console and Google Merchant are with the old gmail. Now I want to remove those ( Google Analytics, Search Console and Google Merchant) and transfer it to the new gmail where My Google My Business is . How should I do this without creating more mess consider I have already submitted sitemap and Google has Crawled the website?

    • @TheYoosuf
      @TheYoosuf 4 года назад

      If I'm understanding your question correctly, the fix isn't that difficult and all you need to do is to add your new gmail account as an admin/owner to GA, search console and google merchant and thereafter you can login using the old gmail account and have access to all of those. However there maybe an issue with Squarespace after you make this change (I haven't worked with Squarespace) but if the platform isn't able to correctly identify the new connections you just made, then you need to try disconnecting GA, Search console etc and re-connecting it again which should fix the problem. Hope it helps, and let me know how it goes

  • @Doctor_of_seo
    @Doctor_of_seo Год назад

    What's about anchor text sir?

    • @AhrefsCom
      @AhrefsCom  Год назад +1

      What exactly would you like to know about anchor text? Btw, we have an article about anchor text and how to use it: ahrefs.com/seo/glossary/anchor-text Hope it helps 🙌
      -Helen

  • @shakeelitser
    @shakeelitser 4 года назад

    Best video

  • @waseemsaifi5580
    @waseemsaifi5580 4 года назад +1

    is CORONA VIRUS also comes in CONTENT HUB LOL..... Great knowlegde Max, Cheerssss

    • @MartinZanichelli
      @MartinZanichelli 4 года назад +2

      After pressing Publish you have to wash your hands.

    • @waseemsaifi5580
      @waseemsaifi5580 4 года назад +2

      @@MartinZanichelli and while watching performance, wear mask... If any corona virus keyword ranked so

  • @saifullahilyas
    @saifullahilyas 4 года назад

    Where is the link to content Harmony post???

    • @AhrefsCom
      @AhrefsCom  4 года назад +2

      Looks like we forgot to add it. Here it is: www.contentharmony.com/blog/content-hubs/

    • @saifullahilyas
      @saifullahilyas 4 года назад

      @@AhrefsCom Thanks:)

  • @muryarhausa24onlinemedia23
    @muryarhausa24onlinemedia23 4 года назад

    Please Sam Oh, how can I Increase Traffic On Blogspot Please?

    • @AhrefsCom
      @AhrefsCom  4 года назад +1

      I wouldn't bother using it :) Self-hosted would be a better option.
      -Sam

  • @nicocastanheira7685
    @nicocastanheira7685 4 года назад

    Sounds good.

  • @seosubmitweb9806
    @seosubmitweb9806 4 года назад

    Keep your content with you and use senetizer and mask to avoid corona virus

    • @AhrefsCom
      @AhrefsCom  4 года назад

      Hope you're staying healthy too.
      -Sam