Nick Do you think just simple white background images of products on the website are enough or should we have some benefit callouts OR some Us vs them style images?
So you say when running multiple products, you sometimes separate them into separate campaigns. But how would this work for clothing brands? Do you recommend shirts in one campaign, bottoms in another, or simply keep all types of clothing in one campaign?
Focus on two maybe 3 best sellers, seperate campaign by category, and then use those products to get people in stores. Upsell via email / sms for all the other stuff
We need you to make a video about the jan 2025 update that will remove the "purchase" event from brands that are health/wellness, leaving them only page views as objective! W'ont that destroy brands that are supplements/ therapy products??
If you have one product, which you can sell with multiple angles that all have their own unique landing page (skin, hair, energy etc.)... would you keep it all in one CBO? Or would each angle get its own campaign?
Got no purchases and only 3 atc, after $150 budget spend (product price is $89,99) CPM and CPC are not good, CTR is solid (6-8%). What to do in such a case? My offer is pretty good with 40% sale and free gift. Can't find the reason what's going wrong. Creatives also are pretty similar to competitor but with different angle
for tools like Triple Whale or Hyros, do clients need to have their own subscription for it OR you as an agency can get an account and use for it various clients?
Hey Nick, Facebook recently removed breakdowns by text/headline/description in reporting. With that, we're not able to see performance of DCT/flexible ads so I'd like to create individual ads (within one adset) with identical ad copy (text/headline/description) and different creatives (to test creatives). However, the following error message appears, "Duplicate of ad asset values are not allowed: Please enter a unique text for each field." The only way I see around this is to put the ads in different ad sets instead (which wouldn't make sense to do because then we're not testing just the creatives against each other), or to use DCT/flexible ads and not know the winner. How would you get around this issue?
@@NickTheriot how do you move forward with testing ad copy without knowing the winners? Do you just take your best guess, or is there possibly a way to view the top served ad (with copy) in meta business suite? Understandably, this update is rather frustrating.
@@digitalmediamastermind You can still see those breakdowns. You break it down according to dynamic creative element. It's in the "breakdown" section. Scroll all the way to the bottom.
@@cameronpaterson490 This was missing in my dashboards last week, and now the adset curation page is revamped with the dynamic creative element filter reinstated - Facebook doing Facebook things.
I only use one hook per 3 creatives, i just use a different visual hook for each. I never use those visual hooks again, so i can careless which one works best
Would you recommend combining video ads and dynamic carousel catalog ads within the same ad set, or is it better to separate them into two ad sets (Ad Set 1 for video ads and Ad Set 2 for dynamic carousel catalog ads)?
Hi Nick, if I understand correctly, you place 3 creatives (targeting the same audience) in one ad set. How do you scale your winning creatives (with different hooks)? Do you put them all in one 'scale' ad set with a minimum spend?
Hey Nick, if you target different countries / languages, you use a different campaign. makes sense. do you also use a different pixel? different ad account?
Hi Nick, when you say one product per campaign, what about models of the same type of product eg therabody who have massage guns of different features and price points? Would you separate each gun in this example to its own campaigns or consider this category in the same CBO? Thanks!
I know some ppl manage and make adjustment like hours of a day (morning, evening, afternoon, etc.) when dealing with high budget. Is it a way you also approach?
@@NickTheriot will my scale be really limited if i’m targeting a 100mil audience/interest ? I sell iptv services, and i am targeting NFL/NBA fans, the interest case in the ad set level show that the volume of this interests is more than 200mil, so i am not sure how will that limit my scale. Also after testing broad vs target nfl/nba interests, roi increased !
@@NickTheriot another question please, you said in the first part of the video “put your best performing ads” into the campaign structure you are explaining in the video. What’s the testing method to reveal my best performing ads before putting em into the campaign structure explained on the video ?
For my checkout i have it only with emails. Should i change it for emails a phone number? because i thing too much info customer might leave the checkout page
Is it recommended to test two campaigns against each other at the start when it comes to lead generation? One focusing on website conversions and the other using Facebook lead forms?
Can we just conclude the more you put in budget the better it will perform? I see a 1000 dollars per day! Also why do campaigns run straight from instagram perform quicker than those from ad manager?
Hey Nick, very thankful for your content really, I have 2 questions, any hint would be grateful 1) is the mass desire you set differ from the buyer persona desire (or fear)? 2) (assume there is no customers yet) How to get personas data do you just search for your specific niche orrr the mass desire you found to then collect demographics, interests, etc.. data related to it?
1. A mass desire can be shared by many different customer avatars. For example desire to spend more on facebook ads. This can be shared by a shopify store owner spending $100 a day and a lead gen brand spending $1000+ a day. 2. Research
hey Nick, we are currently running one cbo to the top five and it has been performing well but when we do the breakdown the US is the only one performing well (every other country is unprofitable). Would removing the other countries be considered a hard change to the campaign and would you make this change or leave it as is? Thank you in advance!
“Multiple campaigns that push one product make no sense” Your statement makes no sense. If you run different campaigns to different audiences and with different creatives - there’s not going to be any overlap. I was stuck with this one campaign mindset and couldn’t pass $50/day spend. I am now spending profitably $1400/day after I started using more campaigns. At the end of the day, even if there is an overlap, the most important thing is whether you’re profitable or not. All I care about is positive ROAS.
90% of the cases, we always see better results moving to this structure. I have old videos on my channel showing multiple campaigns being the way. We found better and stick with it. If you're seeing great results with multiple, that's totally fine with me lol. I can careless what people use, just documenting what i've seen work best and what we use
@@NickTheriot Use multiple campaigns to run ads. If you run ads on multiple channels, if another platform spends too much budget on brand word searches, the ROAS and NCPA of the entire store will be poor, even if Facebook ROAS is higher than the previous one product one CBO campaign. I discovered this problem and considering switching back to one product one CBO campaign. Because another channel attracted too much Facebook traffic, GMV and customer overlap were too high.
kudos to you for personally engaging with comments and I assure you this is the way to build a loyal audience, otherwise many people don't bother to look at them!
If you watch my videos, i'm focused 90% on growing the business from a high level perspective vs. being a media buyer. If you just know how to make, edit, and adjust campaigns inside an ad account 100% yes you'll be replaced
Appreciate the value as always ☝️ Quick question: you recommend targeting just one country per campaign-in your case, the US. However, my situation is a bit different. I’m based in the Netherlands, which is much smaller and not really comparable to the US. Would you say it’s better to target all of Europe in my case? Keep in mind, though, that a significant portion of European countries still rely heavily on cash and have lower online shopping activity. Appreciate any reply man ✌️
@ Good thing you just replied, am currently setting it up here-Got it, appreciate the reply so I shouldn’t think: US = EU. Instead solely focus on that one country even though the TAM would be significantly smaller(?)
Thanks a lot for the video Nick, big follower since day 1 and always learning something new! I have a question about the new flexible format. Question 1: When using the flexible ad format, I can't see the best spending ad among the ad creatives (with DCT we could break down, see the performance, and copy the best one's ID to scaling). Right now with the new structure, we are not able to extract the post id of the best performer and scale, correct? Question2 : If that's the case, do we just add a new ad set to the campaign and wait for it to win the existing best-performing asset with flexible creative when we see a decrease in performance? Thanks a lot!
I just love when agencies dont show ROAS. 😂 just curious as a big agency why didnt you think of showing important metrics in a video? That’s definitely fishy. I would stay away from you for that reason alone.
Hi Nick, thank you for the valuable information. We are an e-commerce brand, and our performance has been declining day by day compared to last year, even though our website and content quality have improved. Do you think changing a Pixel can help us to boost performance? There are some Shopify apps those claim to provide Pixel and Conversion APIs to bypass iOS 14 restrictions. Could using such Shopify apps for Pixel/Conversion APIs help improve our ad performance? Thank you in advance. 🙂
How about 1 Sale campaign per product category? Example: 1 campaign for buffet furniture, 1 campaign for mirror furniture...etc.
Sure, that will work.
I thought you were about to go into one campaign, one adset, multiple flexible ads😂
Wouldn't be a problem if so
Nick Do you think just simple white background images of products on the website are enough or should we have some benefit callouts OR some Us vs them style images?
roseskinco has the best
So you say when running multiple products, you sometimes separate them into separate campaigns. But how would this work for clothing brands? Do you recommend shirts in one campaign, bottoms in another, or simply keep all types of clothing in one campaign?
Good question, want to know this as well
separate it by the margin / AOV
Separate them by categories
Focus on two maybe 3 best sellers, seperate campaign by category, and then use those products to get people in stores. Upsell via email / sms for all the other stuff
We need you to make a video about the jan 2025 update that will remove the "purchase" event from brands that are health/wellness, leaving them only page views as objective! W'ont that destroy brands that are supplements/ therapy products??
Just learning about this, so once i have a full understanding of it and test some methods around it, i'll drop a video
If you have one product, which you can sell with multiple angles that all have their own unique landing page (skin, hair, energy etc.)... would you keep it all in one CBO? Or would each angle get its own campaign?
All one campaign
Thank you for the valuable information i will try to implement it
You're most welcome
Got no purchases and only 3 atc, after $150 budget spend (product price is $89,99) CPM and CPC are not good, CTR is solid (6-8%). What to do in such a case? My offer is pretty good with 40% sale and free gift. Can't find the reason what's going wrong. Creatives also are pretty similar to competitor but with different angle
Watch this video ruclips.net/video/ZVcf93vxIUM/видео.html
Great Video Nick! So much value thank you!
My pleasure!
Nick, why You dont use ADV+ campaigns?
Would you recommend including Catalog ads into the same main campaign or separating them into their own Catalog campaign?
Same
Have you ever tried CGI (Computer Generated Imagery) or similar VFX-style ads? Like your product coming out of a building etc 😂
Not really and that's mostly due to us not having an editor on our team that can do that level
@NickTheriot oh.... I hope you find one soon!
But they are really expensive even if you go with freelancer 😅
for tools like Triple Whale or Hyros, do clients need to have their own subscription for it OR you as an agency can get an account and use for it various clients?
I get clients to have their own, so if we ever part ways they can continue to use it
@@NickTheriot brilliant 💡
Hey Nick, Facebook recently removed breakdowns by text/headline/description in reporting. With that, we're not able to see performance of DCT/flexible ads so I'd like to create individual ads (within one adset) with identical ad copy (text/headline/description) and different creatives (to test creatives). However, the following error message appears, "Duplicate of ad asset values are not allowed: Please enter a unique text for each field." The only way I see around this is to put the ads in different ad sets instead (which wouldn't make sense to do because then we're not testing just the creatives against each other), or to use DCT/flexible ads and not know the winner. How would you get around this issue?
I just don't worry about seeing winning ad
@@NickTheriot how do you move forward with testing ad copy without knowing the winners? Do you just take your best guess, or is there possibly a way to view the top served ad (with copy) in meta business suite? Understandably, this update is rather frustrating.
@@digitalmediamastermind You can still see those breakdowns. You break it down according to dynamic creative element. It's in the "breakdown" section. Scroll all the way to the bottom.
@@cameronpaterson490 This was missing in my dashboards last week, and now the adset curation page is revamped with the dynamic creative element filter reinstated - Facebook doing Facebook things.
@@cameronpaterson490 you used to but you cant know.
Hey Nick, how are you learning which hooks perform well when using the flexible ad format? As there's no breakdown option anymore
I only use one hook per 3 creatives, i just use a different visual hook for each. I never use those visual hooks again, so i can careless which one works best
Hey Nick, during BFCM do you usually turn off your evergreen campaign and keep on just your BFCM campaign? Or do you keep both on?
Absolutely no reasons to turn them off
Keep both on
Odd question but when it comes to video ads, what aspect ratio have you found performs best? Thanks bro!
9x16 and keep important stuff in a 1x1
Would you recommend combining video ads and dynamic carousel catalog ads within the same ad set, or is it better to separate them into two ad sets (Ad Set 1 for video ads and Ad Set 2 for dynamic carousel catalog ads)?
Doesn't matter
Hey Nick, thanks for the video. What happens when one campaign starts to have too many tests? At what point do you split up to another campaign.
I never launch another
Hi Nick, if I understand correctly, you place 3 creatives (targeting the same audience) in one ad set. How do you scale your winning creatives (with different hooks)? Do you put them all in one 'scale' ad set with a minimum spend?
I just scale the campaign.
Hey Nick, if you target different countries / languages, you use a different campaign. makes sense. do you also use a different pixel? different ad account?
No same pixel same ad account
Hey Nick, what are you using for fb tracking? Triple whale? Wetracked? or just basic fb setup.
Regular tracking with FB and triple whale
If i have different product should i do multiple campaign or multiple adset?
New campaign
And if i test new landing page should do in the adset right with winning ads in the creative?
Do you put catalog inside the same campaign?
Yes
Hi Nick, when you say one product per campaign, what about models of the same type of product eg therabody who have massage guns of different features and price points?
Would you separate each gun in this example to its own campaigns or consider this category in the same CBO?
Thanks!
I would only focus on the main one that brings in all the customers
I know some ppl manage and make adjustment like hours of a day (morning, evening, afternoon, etc.) when dealing with high budget. Is it a way you also approach?
I used to, but realized it was hurting performance. So now i look at accounts maybe 5 mins a day
@@NickTheriot thank you for the insight
WHY do u avoid putting interests on the ad set level ?
Limits scale and create more mental fatigue with decisions inside the ad account
@@NickTheriot will my scale be really limited if i’m targeting a 100mil audience/interest ?
I sell iptv services, and i am targeting NFL/NBA fans, the interest case in the ad set level show that the volume of this interests is more than 200mil, so i am not sure how will that limit my scale.
Also after testing broad vs target nfl/nba interests, roi increased !
@@NickTheriot another question please, you said in the first part of the video “put your best performing ads” into the campaign structure you are explaining in the video. What’s the testing method to reveal my best performing ads before putting em into the campaign structure explained on the video ?
hey nick how long should it take for a new adset to take over the spend of the current winning adset, how much time should i give the new adset
i've seen as little as 24-48 hours, but i always give 7 days to see
For my checkout i have it only with emails. Should i change it for emails a phone number? because i thing too much info customer might leave the checkout page
I like both personally
Hey nick i uploaded 3 creatives in 1 ad (flexible) got 3 purchases how to figure which creatives done best ?
You can't and i'm okay with that, as knowing does not help me. I already know what messaging i'm using when I created that flexible ad
Is it recommended to test two campaigns against each other at the start when it comes to lead generation? One focusing on website conversions and the other using Facebook lead forms?
I used to, now just go all in with landing page
Can we just conclude the more you put in budget the better it will perform? I see a 1000 dollars per day! Also why do campaigns run straight from instagram perform quicker than those from ad manager?
Not always the case. I never run campaigns from the ig platform
By the way What is your ratio of Ecom: Lead Gen clients and which ones do you like working with? 😅😅
Mostly ecom with a handful of lead gen. I like both
So you have to scale down the other campaigns progressively? You can't just turn them off?
I scale down so I don’t have a huge dip in revenue while building up the new one
@NickTheriot ah makes sense. Thanks!
But can you also turn the other campaign off right away? And will it cause any problems apart from the dip in revenue?
Hey Nick, very thankful for your content really, I have 2 questions, any hint would be grateful
1) is the mass desire you set differ from the buyer persona desire (or fear)?
2) (assume there is no customers yet)
How to get personas data do you just search for your specific niche orrr the mass desire you found to then collect demographics, interests, etc.. data related to it?
1. A mass desire can be shared by many different customer avatars. For example desire to spend more on facebook ads. This can be shared by a shopify store owner spending $100 a day and a lead gen brand spending $1000+ a day.
2. Research
hey Nick, we are currently running one cbo to the top five and it has been performing well but when we do the breakdown the US is the only one performing well (every other country is unprofitable). Would removing the other countries be considered a hard change to the campaign and would you make this change or leave it as is? Thank you in advance!
I would remove those countries if unprofitable
Play and adjust the settings in the old videos to make them translate the sound like Mr. Beast. 2:26
“Multiple campaigns that push one product make no sense”
Your statement makes no sense. If you run different campaigns to different audiences and with different creatives - there’s not going to be any overlap.
I was stuck with this one campaign mindset and couldn’t pass $50/day spend. I am now spending profitably $1400/day after I started using more campaigns.
At the end of the day, even if there is an overlap, the most important thing is whether you’re profitable or not. All I care about is positive ROAS.
90% of the cases, we always see better results moving to this structure. I have old videos on my channel showing multiple campaigns being the way. We found better and stick with it. If you're seeing great results with multiple, that's totally fine with me lol. I can careless what people use, just documenting what i've seen work best and what we use
@@NickTheriot Use multiple campaigns to run ads. If you run ads on multiple channels, if another platform spends too much budget on brand word searches, the ROAS and NCPA of the entire store will be poor, even if Facebook ROAS is higher than the previous one product one CBO campaign. I discovered this problem and considering switching back to one product one CBO campaign. Because another channel attracted too much Facebook traffic, GMV and customer overlap were too high.
You think product funnels instead of product page in ads are a good way for promoting problem solving products?
Yes they work great, but incredibly hard for people to pull off. So 90% of the time it's better to send traffic to product page
so no more 1 cbo campaign to rule them all with flexible ads and a winning asset of post IDs?
That's literally what I showed me doing in the video
kudos to you for personally engaging with comments and I assure you this is the way to build a loyal audience, otherwise many people don't bother to look at them!
Thank you for noticing!
Hey Nick do you have a partner that provides facebook ad accounts I'm in desperate need of one?
www.agency-aurora.com/
Aren't you worried about your job being replaced by artificial intelligence? What are you doing to make your agency relevant in the next 5-10 years?
Aren't we all? Also people been saying AI will replace agencies for 2 years now...
If you watch my videos, i'm focused 90% on growing the business from a high level perspective vs. being a media buyer. If you just know how to make, edit, and adjust campaigns inside an ad account 100% yes you'll be replaced
Sir please use computer screen step by step for better understanding
Sure
Appreciate the value as always ☝️ Quick question: you recommend targeting just one country per campaign-in your case, the US. However, my situation is a bit different. I’m based in the Netherlands, which is much smaller and not really comparable to the US. Would you say it’s better to target all of Europe in my case? Keep in mind, though, that a significant portion of European countries still rely heavily on cash and have lower online shopping activity. Appreciate any reply man ✌️
One country per campaign
@ Good thing you just replied, am currently setting it up here-Got it, appreciate the reply so I shouldn’t think: US = EU. Instead solely focus on that one country even though the TAM would be significantly smaller(?)
Play audio translation from RUclips like MrBeast.
Thanks a lot for the video Nick, big follower since day 1 and always learning something new! I have a question about the new flexible format.
Question 1: When using the flexible ad format, I can't see the best spending ad among the ad creatives (with DCT we could break down, see the performance, and copy the best one's ID to scaling). Right now with the new structure, we are not able to extract the post id of the best performer and scale, correct?
Question2 : If that's the case, do we just add a new ad set to the campaign and wait for it to win the existing best-performing asset with flexible creative when we see a decrease in performance?
Thanks a lot!
Thanks!
1. Yes i just don't worry about it
2. Correct
First from Australia
Let's gooo!
I just love when agencies dont show ROAS. 😂 just curious as a big agency why didnt you think of showing important metrics in a video? That’s definitely fishy. I would stay away from you for that reason alone.
Low IQ way of judging success
Hi Nick, thank you for the valuable information. We are an e-commerce brand, and our performance has been declining day by day compared to last year, even though our website and content quality have improved. Do you think changing a Pixel can help us to boost performance?
There are some Shopify apps those claim to provide Pixel and Conversion APIs to bypass iOS 14 restrictions. Could using such Shopify apps for Pixel/Conversion APIs help improve our ad performance? Thank you in advance. 🙂
Pixel won't don't anything. Better content, improve product, improve aov, and improve ltv