The truth the COURSE gurus will hate me for (I might delete it) TEST VIDEO
HTML-код
- Опубликовано: 6 фев 2025
- The truth the COURSE gurus will hate me for (I might delete it) TEST VIDEO
www.willia-mbr...
Want me to give you some help with your online business? No problem, here's a video on who I can help, and how, along with my calendar so you can book in a call with me to discuss us working together: www.willia-mbr...
Get a copy of my new book 'How To: $10M - Sell Your Knowledge And Make Millions' in paperback, hardcover or Kindle format here: www.howtotenmi...
Want to read my back-story as an entrepreneur, and find out the businesses that I own, and how much money I make? If so, visit my website below for a list of the companies that I own, and info on my journey so far: www.willia-mbr...
Want to come and spend three days with me and fifteen other high-level business owners in-person at my home in Dubai at my 'The Dubai Boardroom' event? Here's more info and tickets: www.thedubaiboa...
Follow me on Instagram here: / willia_mbrown
-----
William Brown is a Dubai based entrepreneur. Read his story:
www.willia-mbrown.com
Want my personal one-to-one help building, or growing, your own online course, coaching or consulting business? If "yes" then book a call via the following link: www.willia-mbrown.com/work-with-me?el=the_truth_the_course_gurus, It will be either be me, or one of my two in-house coaches that takes the call with you. We'll get an understanding of where you're at, and then we'll run you through how we can help-if we feel we can. Whether you're brand new, or already making $8K, $15K or $35K+ per-month, it can't hurt to have a chat. Go and book in a call.
Please Just Unlist This Video. Please don't delete.
I'm at the beginning of the video and I just wanna say congrats on an absolutely killer video title, I was like "goddammit I know exactly what he's doing but I'm totally watching this now"
yeah same
Same here 😂
I’m literally watching every RUclips video from you and I see massive improvements not only in my business but also in my mindset. Please, keep posting videos like this 🔥
This has made my day. Sending love and respect brother. Hope you'll subscribe for more 🙌
William I just used your sales script from your book and I closed my first $400 client. I know its not high ticket but damn that was an adrenaline rush! It was so smooth... like by the time I told him the price he had sold himself so hard that he would've felt ridiculous to not buy lol thanks man
That's awesome dude, glad it helped 💪
Thanks as always Will. Your knowledge goes a long way. To serving people!
This take about NOT niching down is interesting, but it assumes that serving everyone automatically leads to making more money, which isn’t necessarily true. In reality, going broad works only if you already have authority, massive distribution, or an infrastructure of systems and processes that can support different market segments.
If you’re someone like you William or Alex or Iman, people already trust you, so casting a wide net doesn’t dilute your positioning. If you have a huge audience, you can afford to go broad because you have the infrastructure to convert a wide range of leads. And if you’re running a well-built business with a team, systems, and capital, you can create different offers for different people without stretching yourself thin.
But for most people, especially those still building their reputation, trying to serve everyone is a trap. It weakens your messaging, makes your positioning unclear, and forces you to compete with bigger players who can outspend and out-market you. Plus, different market segments have different needs. A beginner, an intermediate, and an advanced business owner all face different challenges. If you try to sell the same thing to all of them, you end up with a generic offer that doesn’t deeply resonate with anyone. And let’s not forget conversion rates, when your messaging is too broad, no one feels like you're speaking directly to them, making it harder to generate strong sales.
The smarter play? Start niche, expand later. First, dominate a specific audience, solve one clear problem, and refine one high-converting offer. Then, once you have authority, cash flow, and systems in place, expand into related markets strategically. Over time, you can build a scalable ecosystem, however you do it in stages, not all at once. In my opinion, it’s not about serving everyone, it’s about serving the right people at the right time.
Love this! 🧡
The point of having a community is not for people to share their knowledge, that's why you're there. But as you said, sharing results, doing accountability together, sharing when they're down & getting uplifted even by someone one chapter ahead, makes a lot of sense. So yeah, if you're looking for the wrong things out of a community, don't do it. Hope this helps.
That coffee and my brain is appreciating in value 🧠 thanks William
I always thought Jeremy Harpers guarantee of a refund plus 10K was too good to be true. Thanks for confirming it will. I will avoid these guys. Too many overhyped gurus out there today
Loved this video bro. The argument behind niching down is usually twofold:
1) You can charge way more for the same product/service because it’s easier for you to make a compelling argument that you can solve the specific persons problem better than a generic and commoditized solution. Your messaging can be much more compelling to that specific person since it’s focused.
2) There are huge companies that occupy the mass market space that would be very difficult to beat for someone starting out.
Curious what your thoughts are on this man!
Agreed dude, and thanks for the kind words. To rephrase what I meant here, I mean: Serve the whole niche, not just one small part of the niche. If we take "online education" for example, do not pick a small part and serve that. Don't "niche down" into the niche. Instead, serve the whole niche-if that fits what you want to build and achieve, obviously. For me, I want every single person in the entire "online education" niche to buy something from me. That's why I have so many offers [like i mention in the video]. People often say "just have one offer" which is fine, but it limits you. I can't tell you how much more money my company makes by going broad and having a solution to every problem people face in my niche
Another example, golf coaching. If you like, you can just be a 6 who teaches 1's. That's awesome and you'll make great money. But why not dominate the whole niche? Have an offer that helps 1's and an offer that helps 3's and an offer that helps 5's. Have an in-person option, have a course-only option. Have a mid-tier group coaching offer and a top-tier one to one coaching offer. Have a 1-day in-person offer for the top of the market. Write a book to soak up the demand below-market and serve the people who are only starting to become problem-aware, and so on
This is what's helped me scale to eight figures in just above a year with my new Build, Grow and Exit consulting business. Hope it helps 👍
I love your content Will. And your title for this video is genius 😁
However, I'd love for you to clarify your last point about not niching down.
Surely all of your clients you speak of are niching? Knitting, Getting Sober, Real Estate, Relationship Advice, etc... 🤔
Sure thing. To rephrase what I meant here, I mean: Serve the whole niche, not just one small part of the niche. If we take "online education" for example, do not pick a small part and serve that. Don't "niche down" into the niche. Instead, serve the whole niche-if that fits what you want to build and achieve, obviously. For me, I want every single person in the entire "online education" niche to buy something from me. That's why I have so many offers [like i mention in the video]. People often say "just have one offer" which is fine, but it limits you. I can't tell you how much more money my company makes by going broad and having a solution to every problem people face in my niche
Another example, golf coaching. If you like, you can just be a 6 who teaches 1's. That's awesome and you'll make great money. But why not dominate the whole niche? Have an offer that helps 1's and an offer that helps 3's and an offer that helps 5's. Have an in-person option, have a course-only option. Have a mid-tier group coaching offer and a top-tier one to one coaching offer. Have a 1-day in-person offer for the top of the market. Write a book to soak up the demand below-market and serve the people who are only starting to become problem-aware, and so on
This is what's helped me scale to eight figures in just above a year with my new Build, Grow and Exit consulting business. Hope it helps 👍
@@willia_mbrownCheers mate. That clears things up 😁
@@willia_mbrownawesome break down, was wondering the same thing.
Do you recommend starting with 1-on-1 high ticket coaching before broadening out to masterminds and group packages?
lmao the poke at charlie at the end
I think the main reason why people say "niche down" is to avoid as much complexity as possible. Saw a video of Charlie the other day where (and Sam also talked about this once) he talked about making your business as "simple" as possible and have a low "complexity score". Meaning "less is more" because the more niches you serve, the harder you may have to work to maintain a certain level of income. But I understand your point Will, not capping yourself to just one specific market as you may lose on revenue that you could have collected.(and Sam also talked about this once)
Best video you've done. Great stuff and totally helps everyone involved.
Glad it was helpful dude 💪
William you're so smart dude thank you for all of your value man
What do you think about group coaching like selling a course + community. Most of the coaching programs these days have a community as an added bonus. Do you think it's worth adding it?
Quite the thumbnail haha. But yeah great content as usual!
Is that a new coffee?
Thanks Will great videos as always
Money vs impact! Knowtheyself first.. and declare what you are, so people know for whom that advice is.
Hi Will, I got your How To 10M book and followed the advice to define your niche and ideal client, especially where you quoted 'the riches are in the niches.' However, i'm a bit confused now as you mention not to niche down in this video. Could you pls clarify this? Thank you for your insights
Sure thing. To rephrase what I meant here, I mean: Serve the whole niche, not just one small part of the niche. If we take "online education" for example, do not pick a small part and serve that. Don't "niche down" into the niche. Instead, serve the whole niche-if that fits what you want to build and achieve, obviously. For me, I want every single person in the entire "online education" niche to buy something from me. That's why I have so many offers [like i mention in the video]. People often say "just have one offer" which is fine, but it limits you. I can't tell you how much more money my company makes by going broad and having a solution to every problem people face in my niche
Another example, golf coaching. If you like, you can just be a 6 who teaches 1's. That's awesome and you'll make great money. But why not dominate the whole niche? Have an offer that helps 1's and an offer that helps 3's and an offer that helps 5's. Have an in-person option, have a course-only option. Have a mid-tier group coaching offer and a top-tier one to one coaching offer. Have a 1-day in-person offer for the top of the market. Write a book to soak up the demand below-market and serve the people who are only starting to become problem-aware, and so on
This is what's helped me scale to eight figures in just above a year with my new Build, Grow and Exit consulting business. Hope it helps 👍
@@willia_mbrown love itttt. Thank you for clarifying 🫶
William is right interms of low ticket.....it really makes life hard yes u can get sales but i found myself struggling at square one again n again
“Those who can do, those who can’t teach.”
Will is there anything wrong with starting low ticket on a basic version until you refine your offering after figuring out where the needle movers are (for you and your clients) and get a few solid testimonial / case studies under your belt -- THEN crank it up to high ticket for a more robust version?
Interesting point about low ticket vs high ticket - perhaps a definition of both would help.
It’d be good to hear your perspective on Samcart’s 2023 Creator Profits report - their most successful customers make the most from low ticket products.
Guessing you focus mainly on coaching rather than courses
william brown= the truth in the coaching space
thanks lot of all your truth info
Sam Ovens had an action based guarantee for his $2K auto webinar, was one of the best courses I've ever taken, but maybe you've got some inside info on it since you know him on a more intimate level. Great video brother!
The 2K product had a guarantee, the $36k mastermind did not - that’s what Will was saying
Simply one should have a community if it's for the sake of community otherwise no, great video!
Hello William, I had a question.. when you created your trading program you didn't have a community or discord correct? You mentioned here, no communities and I value your advise. I also want to create a quality-and-complete trading program myself this year. Because you been there and done that, I was just curious to know what was your approach, how did you do it? maybe you could share it in a short video format or a comment below? It was high ticket, the material was solid, there wasn't a community? I was just curious to know what else? Whether you answer this or not your RUclips videos alone are very insightful. Glad to find you and will stick around 👍
Killer video AND my man held his coffee for the whole 25 mins 😮💨
My man! I hope you're well buddy 🙌
@@willia_mbrown I'm so good brother thank you I hope you're too - looks that way and LOVE this video
Great content! Communities that encourage the community to answer their own questions is just a problem waiting to happen. What's with the coffee cup 🙃 Thought you were trying to hide the brand the whole video. In this world of coaching noise it is nice to hear a contrarian point of view.
Thoughts on Charlie Morgan’s if it doesn’t work in 6 months I give you 5k?
Why does that framework works for his high ticket offer?
So you're saying not to niche down at the business level, but to niche down at the offer level, right? And also use some broad offers?
But what about course sales closers? You use those right?
charlie morgan says guaratee is needed? ...
Charlie Morgan has that too?? But I feel like he is super authentic and geunine hmmm
Hi Will, isnt your book low ticket?
(Which ive bought in digital, audio and paperback versions 😂)
It's lower than low ticket, lol. It's £10, it's basically free 😂
The only reason I charge for it is to stop freebie-seekers getting their hands on it. There's way way way too much value in that thing for £10. Every single thing I've ever learned from making my first $16.4M is in that book. It's a gate-way drug that serves the below-market portion of my niche, helps them progress and welcomes them into my world by over-delivering. Thank you for buying it my man 💪
@@willia_mbrownThat’s not a book, that’s a playbook and a blueprint. Thank you so much for writing the physical and digital copy of the book. See you soon, Brother.
Hi mate I’m trying to find that video you made on the top mistakes made and one of them
Was around just doing one thing and not trying to do a bunch of things at once?
13:00 Johnmark does. And he's a legend.
whos johnmark
Facts 💯
Please dont delete this video!
Send me the link William
1:30 So Charlie morgan is a scammer ✅️
Charlie morgan have guarantees?
don't you get glare on your screen from window behind you?
"Don't niche down" is definitely blowing my mind as it's totally going against Andrew Kirby's advice (just like the community thing)
Damn Charlie Morgan not going to like this one
Let’s goooo
My man, nice nice
Facts
High ticket on paper is better, but you need to be an expert and gone trough so much to be able to charge that high of prices. You can't just go into the info product business and sell 5k programs.
This is a limiting belief 👍🏼
@willia_mbrown Maybe you should make a video on this mate. Why waiting to sell high is a limiting belief or something like that. Would like to hear more business philosophy stuff from you.
@ Making this as we speak, I'll try and add this bit in before I shoot the video
@@willia_mbrown need it