Big correction - Marketing research & Market research are not interchangeable, they are 2 different things. Market research (seeking opportunity) whereas Marketing research (retaining opportunity and creating value). Marketing research is a subset of market research. Market Research: includes studying market size, market trends, customer preferences, competitor analysis, and other factors that help organizations make informed decisions about their products or services. Marketing Research: includes aspects such as advertising effectiveness, product pricing, distribution channels, branding, and customer satisfaction.
I don't why people dont appreciate these kind of videos which provide a clear, concise manner information with all the relavant information without any exaggeration. This video is worth watching and deserves million on views !! Thank you for this valuable information.
I am a PhD Marketing this video is amazing and definitely deserves way more views. Sincere efforts is apparent in his preparation hands up @Shirish Gupta
As an undergrad Marketing student, my most favourite two classes are consumer behaviour and marketing research. Even though I always hated maths/numbers but understanding consumer data is the coolest thing ever!
Thats how I realized I wanted to be in market research - I loved those two classes as well! Even though I strongly disliked statistic classes. It didn't stop me from getting into the industry.
@@ShirishGeesir do this job cover AI in future? I want to know bcz I did my bachelor's in economics and have skills in digital marketing now I want to know which course should I study,and is it worth in future?
Marketing research and market research are often used interchangeably, but they are slightly different concepts. Market research is the process of gathering and analyzing information about a market, its consumers, and its competition. The goal is to understand the current state of the market and identify trends and opportunities. Marketing research, on the other hand, is focused on the effectiveness of marketing activities. It is the process of gathering and analyzing data related to the marketing strategies, tactics, and programs of a company. The goal is to evaluate the effectiveness of marketing efforts and improve the return on investment (ROI) of marketing activities. In summary, market research is about understanding the market, while marketing research is about evaluating the performance of marketing activities. Both types of research are essential for businesses to make informed decisions and create effective marketing strategies.
Sir im a 11th commerce student (without maths ) , what more jobs like market analyst are there which pay well and can be done in india ! And please if you have covered those topic and made a dedicated vid please let me know 🙏
Hello, Shirish! Thank You for making this Video. This was such an insightful video about the Job Profile. However, I'm trying to find the Coursera Course LINK you mentioned in the Video. So, can you tell me which one??
Thanks for your feedback! I have updated the Video description for the same. And posting here as well for you :) ►Coursera Course Links: Marketing Strategy Specialization: imp.i384100.net/jWP0Lb Marketing Analytics: imp.i384100.net/AoreNJ User Experience Research and Design Specialization: imp.i384100.net/n1MGDx Pricing Strategy Optimization Specialization: imp.i384100.net/Vyn95J Finance & Quantitative Modeling for Analysts Specialization: imp.i384100.net/Zd25A0
Im an mba in marketing , graduated with Accounting and working in Sales Domain fr 5 years . Plz Help me with roadmap to land in marketing research jobs
It will NOT be replaced by AI, it will be replaced by a person who knows how to work with AI 😊 And you can be the expert in your field and still knows how to work with AI and you will not have to worry about this 😊👍❤️
Hello sir , i just completed my mba my mazor was marketing . after that i worked with bajaj allianz but i left that job and i discover that am more interested into research marketing now how can i started my career again? and the most imp things i have fear from statistics.... please help me out....
I have interest in marketing research,I don't have a MBA degree, currently working in government department, want to switch. Can you guide me about the skills required, path for entering in this field.
Quite an Informative Video! Hi Shirish, I'm a marketing student in Canada, and I'm struggling to choose between two courses: marketing research and analytics, and business analytics. Both courses seem to have practical applications in the business world, but I'm having a hard time understanding the difference between them. Could you please share your thoughts on the key differences between these two courses, and how they might be useful in different career paths? I'm really interested in both courses and would appreciate your insights to help me make an informed decision. Thank you!
Hi Harleen, I understand. Here is the difference between the two: Marketing research analytics focuses on understanding and optimizing marketing efforts, while business analytics has a broader scope, addressing various aspects of a business to improve performance and drive decision-making.
Superb video. Could you articulate the difference between finance business partnering and market analysis? I know they are both focused on informing strategic decisions, but is market analysis effectively more outward looking at the market rather than the business itself? 🤔
finance business partnering is focused on providing financial insights and support to other departments within an organization, while market analysis is focused on understanding the external market environment and identifying opportunities for growth. Both functions are important for businesses to make informed decisions and achieve their objectives.
Absolutely, Marketing is all about Psychology these days, but make sure to have stats, math and eco related subjects for better foundation to marketing research
Hi Shirish, quite an insightful video it is :) I wanted to know why the "User Experience Research and Design Specialization course" is mentioned in the marketing research video. Is UX also a skill that a market research enthusiast must learn? Please guide. As I have a background in the design field I am curious if I could jump into Market research or if should I start with UX first?
@@su_per33 Hi, In past few months what I understood is that UX design is not a subpart of marketing research, but the two fields are interconnected. UX design primarily focuses on creating user-friendly experiences, while marketing research is concerned with understanding market dynamics. UI/UX is itself a giant field to explore. If you are aware of the field called "Product management". It demands skills from business, technology, UX design, marketing, project management, data analysis, and more to develop successful products. Hope it helps :)
@@yukta777 The only similarity in both is "psychology". Both UX Researchers and Marketing Researchers analyse the users/consumer's behaviour and trends. That's why many marketing graduates work in tech as a UX Researcher or Designer. And for your question, you can't jump to market research, marketing researchers can jump to UX but not vice versa since for UX you don't necessarily need a degree (but psychology, marketing, sociology are preferred) but for Marketing research, Marketing or Economics or Psychology degree is necessary.
You can surely do better. You Need to have a vision and strategy for your career. I have helped many people with similar concerns and all of them got benefited after creating vision and strategy for next 5 years!!
These are roles related to Marketing research, you don’t have to choose all of them. These are the most common roles people can work in Marketing Research Career.
@@nycto16 no, I am also working as a market research analyst and I think I can do job 4-5 people in next few years so I think , AI will reduce workforce in many fields, 2-3 peoples are enough to do work of 10 people.
Big correction - Marketing research & Market research are not interchangeable, they are 2 different things. Market research (seeking opportunity) whereas Marketing research (retaining opportunity and creating value). Marketing research is a subset of market research.
Market Research: includes studying market size, market trends, customer preferences, competitor analysis, and other factors that help organizations make informed decisions about their products or services.
Marketing Research: includes aspects such as advertising effectiveness, product pricing, distribution channels, branding, and customer satisfaction.
Thanks
😊
I don't why people dont appreciate these kind of videos which provide a clear, concise manner information with all the relavant information without any exaggeration. This video is worth watching and deserves million on views !! Thank you for this valuable information.
I am a PhD Marketing this video is amazing and definitely deserves way more views.
Sincere efforts is apparent in his preparation hands up @Shirish Gupta
That is so nice of you to let me know and taking out time to leave this comment ❤️
Thank you so much ❤️🙌
Thanks for making the video. I was confused between MSBA and MSMA. Now, I have decided to pursue an MS in Marketing Analytics.
As an undergrad Marketing student, my most favourite two classes are consumer behaviour and marketing research. Even though I always hated maths/numbers but understanding consumer data is the coolest thing ever!
Thats how I realized I wanted to be in market research - I loved those two classes as well! Even though I strongly disliked statistic classes. It didn't stop me from getting into the industry.
@@nikkiquast Amazing! I hate my statistics classes, too. Thanks for sharing your experience.
This is a well insight of market Research. I am wondering why only 4.9k subscribers!! great content keep it up.
Thank you for your kind words :)
This video deserves million of views
Thank you for your kind words!!
Nice afiya are you nice ❤
Wow the way u Spilled it out fr us ❤❤
Glad you liked it ❤️😊
Haven't found a proper one of these types of videos for Market Research roles so this was vert refreshing.
Thanks ❤️
Very insightful for someone who is searching better opportunities.
You are Making Such a Good Content....You are going to Blow Up Soon
Thank you for creating such informative video
You’re welcome! Glad it helped! 😊
Thank you for this !
My pleasure! ❤️
I wish i could like this video twice. It was so helpful, thank you!
You're so welcome!
Very insightful thank you!
You got a new subscriber... 😊
Thank you! Very well done and helpful!
You're very welcome! ❤️
Great video and information. Thank you!
Thanks for watching ❤️😊
Glad you liked it ❤️
One of the best video found thanks sir ❤❤❤
Most welcome 😊 Thank you for letting me know ❤️
@@ShirishGeesir do this job cover AI in future? I want to know bcz I did my bachelor's in economics and have skills in digital marketing now I want to know which course should I study,and is it worth in future?
Great content, very insightful and helpful.
Thank you and keep it up.
Great content keep going 💯
Thanks a ton 😊❤️
One of the best and useful vedio to who those looking for ❤
Thanks a lot 😊
Is this career the same than business analyst? It sounds the same for me👀
This is amazing ❤👏 .
Ty, G!
Shoutout RSK!
Wery nice imformation videos ❤❤❤❤
What is different between marketing research or market research?
Marketing research and market research are often used interchangeably, but they are slightly different concepts.
Market research is the process of gathering and analyzing information about a market, its consumers, and its competition. The goal is to understand the current state of the market and identify trends and opportunities.
Marketing research, on the other hand, is focused on the effectiveness of marketing activities. It is the process of gathering and analyzing data related to the marketing strategies, tactics, and programs of a company. The goal is to evaluate the effectiveness of marketing efforts and improve the return on investment (ROI) of marketing activities.
In summary, market research is about understanding the market, while marketing research is about evaluating the performance of marketing activities. Both types of research are essential for businesses to make informed decisions and create effective marketing strategies.
@@ShirishGee thank you so much! 💗
Hey - Can you suggest where we can get internships on this? Would love to intern
Sir im a 11th commerce student (without maths ) , what more jobs like market analyst are there which pay well and can be done in india ! And please if you have covered those topic and made a dedicated vid please let me know 🙏
I came from pharma background, so if I want to give a try to this field, which course is compulsory for me?
Hello, Shirish! Thank You for making this Video. This was such an insightful video about the Job Profile. However, I'm trying to find the Coursera Course LINK you mentioned in the Video. So, can you tell me which one??
Thanks for your feedback! I have updated the Video description for the same. And posting here as well for you :)
►Coursera Course Links:
Marketing Strategy Specialization: imp.i384100.net/jWP0Lb
Marketing Analytics: imp.i384100.net/AoreNJ
User Experience Research and Design Specialization: imp.i384100.net/n1MGDx
Pricing Strategy Optimization Specialization: imp.i384100.net/Vyn95J
Finance & Quantitative Modeling for Analysts Specialization: imp.i384100.net/Zd25A0
Thankyou sir for the amazing information.
Not fluent in English language can I opt for market research
It is helpful 🙂❤
Glad it was helpful! Thank you for letting me know 😊❤️
Please tell me survey client ko kaise apne pass laye
Please quickly reply
Im an mba in marketing , graduated with Accounting and working in Sales Domain fr 5 years . Plz Help me with roadmap to land in marketing research jobs
Good video!
Can ai replace this profile ?
It will NOT be replaced by AI, it will be replaced by a person who knows how to work with AI 😊
And you can be the expert in your field and still knows how to work with AI and you will not have to worry about this 😊👍❤️
Extremely helpful!
Any success in marketing analyst??
Desrve a lot more likess ❤️!! Thanks sir!!
Hello sir , i just completed my mba my mazor was marketing . after that i worked with bajaj allianz but i left that job and i discover that am more interested into research marketing now how can i started my career again? and the most imp things i have fear from statistics.... please help me out....
What kind of statistics tools you used?
I have interest in marketing research,I don't have a MBA degree, currently working in government department, want to switch.
Can you guide me about the skills required, path for entering in this field.
sir does this job has target,s if working in strartups
Depends on company to company actually
It's not a sales job bro
If I choose market researche analyst so, I have to choose all roles 4:47
Nope
Can a lawyer be part of it?
Good channel 👍
Maine mms Marketing complete Kiya hy fresher ko job mil sakti hy Marketing reasearch analysis me?
Great information
Glad it was helpful 😊❤️
Quite an Informative Video!
Hi Shirish, I'm a marketing student in Canada, and I'm struggling to choose between two courses: marketing research and analytics, and business analytics. Both courses seem to have practical applications in the business world, but I'm having a hard time understanding the difference between them. Could you please share your thoughts on the key differences between these two courses, and how they might be useful in different career paths? I'm really interested in both courses and would appreciate your insights to help me make an informed decision. Thank you!
Hi Harleen,
I understand. Here is the difference between the two:
Marketing research analytics focuses on understanding and optimizing marketing efforts, while business analytics has a broader scope, addressing various aspects of a business to improve performance and drive decision-making.
thanks for this
Thanks sir love from 🇵🇰❤️
I m pursuing graduation in economics .I am eligible for this
yes you are...
Can we directly get the market analytics role?
No. You'll get trainee role at basic level then as an analyst & then as research associate
Can I get job in banks
Superb video. Could you articulate the difference between finance business partnering and market analysis? I know they are both focused on informing strategic decisions, but is market analysis effectively more outward looking at the market rather than the business itself? 🤔
finance business partnering is focused on providing financial insights and support to other departments within an organization, while market analysis is focused on understanding the external market environment and identifying opportunities for growth. Both functions are important for businesses to make informed decisions and achieve their objectives.
Seeing the ink used on that chart makes me sad
Is market research and market research analysts the same?
yes
I don't like mathematics or statistics is this field for me.
No, try sales.. better option, no technical brain needed... Money also good after some experience
Can you guys help me finding best academy for market research course in bangalore or kerala
courses don't work, you need degree.
🔥
You look like ritik roshan 😎
Do you think a psychology degree would be beneficial to this field?
Absolutely, Marketing is all about Psychology these days, but make sure to have stats, math and eco related subjects for better foundation to marketing research
Hi Shirish, quite an insightful video it is :)
I wanted to know why the "User Experience Research and Design Specialization course" is mentioned in the marketing research video. Is UX also a skill that a market research enthusiast must learn? Please guide. As I have a background in the design field I am curious if I could jump into Market research or if should I start with UX first?
@@su_per33 Hi, In past few months what I understood is that UX design is not a subpart of marketing research, but the two fields are interconnected. UX design primarily focuses on creating user-friendly experiences, while marketing research is concerned with understanding market dynamics. UI/UX is itself a giant field to explore. If you are aware of the field called "Product management". It demands skills from business, technology, UX design, marketing, project management, data analysis, and more to develop successful products.
Hope it helps :)
@@yukta777 The only similarity in both is "psychology". Both UX Researchers and Marketing Researchers analyse the users/consumer's behaviour and trends. That's why many marketing graduates work in tech as a UX Researcher or Designer.
And for your question, you can't jump to market research, marketing researchers can jump to UX but not vice versa since for UX you don't necessarily need a degree (but psychology, marketing, sociology are preferred) but for Marketing research, Marketing or Economics or Psychology degree is necessary.
I have 4+ years of experience but i am getting only 30k ..am i doing something wrong!?
You must now do MBA
@@AdnanKhan-jn8dz can't afford..I have the responsibilities of my family..
You can surely do better. You Need to have a vision and strategy for your career. I have helped many people with similar concerns and all of them got benefited after creating vision and strategy for next 5 years!!
Can i apply for data analyst or data scientists after working on market Research Analyst?
Get into marketing automation or core marketing analytics where you will get exposure of Salesforce and so many other technologies
Absolutely you can 👍
Why so many roles 🤣 I thought I have to do just market researche😏
These are roles related to Marketing research, you don’t have to choose all of them. These are the most common roles people can work in Marketing Research Career.
AI will generate reports in few years 😂
In your dreams 😂 AI can never replace Marketing grads.
@@nycto16 nope not at all, but it will help the marketing grads, and no one will ever replace sales grad.
@@sudhanshu3379 so obviously it will help not replace. Your comment sounds like you are saying it will replace marketing researchers.
@@nycto16 no, I am also working as a market research analyst and I think I can do job 4-5 people in next few years so I think , AI will reduce workforce in many fields, 2-3 peoples are enough to do work of 10 people.
@@sudhanshu3379hey bro Can u help me,I am recently bcom graduated how to start carrier in this field ?
Very useful content 🔥