This is bigger than waves | Plugin Companies Exposed
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- Опубликовано: 23 июл 2024
- This was a really difficult video to make because I am right in the middle of things even if I am not that involved in the plugin market as I was.
This is bigger than Waves Audio. This is just a case where people saw how this is operated solely as a business without consideration for the audio community.
The plugin market is crazy and it's been like this for a while when it comes to the content creation side of things. As a small RUclipsr I was often on the verge of making questionable decisions ( for my own personal benefit ) and not looking at the problem.
This is bigger than just a single plugin company and I believe we should start changing things.
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This is why I respect you bro, you are a real person. we appreciate your honesty and you dedication to us the community
Just wait until he hits 100k.. at some point people give in to the money.. hope not but its natural.
We have to come together as creators to make true software data rights for the user a reality.
@@CraigScottFrostabsolutely
There are many developers who have great plugins and very fair pricing. Waves do have some plugins that are unique, but their basic EQ and compressors can easily be replaced with something that sounds better in most cases.
Yes...That is true. I have replaced Waves PuigChild Compressor with Tone Empire's Firechild The King of Vari-Mu Compressor.
Just want to show love for your attitude man; props for keeping it this authentic and calling out what probably has really become a norm when it shouldn't. Great reflection too, which makes me respect you even more. Well done sir, well done.
Thank you for always being raw and real and I'm definitely sending over positive vibes and I hope you feel better ASAP, Peace and Blessings 💙
Fair and real points man. Hope you get through your difficult situation swiftly 🙏🏽💛
Hey 2pro good to see you upload. Hope you're doing well. Wishing you all the best everything that's going on
Thank you for being so truthful. No one else has step up like you, and I thank you for just being human.
I loved this video, and I fully agree with you and your opinions about us as artists, business and content creators. I'm a small small channel and was way to busy working on clients projects to do a video buy saw many channels making 4 or more videos on this one subject that they would help sell not that long ago
Very reasonable video. One good thing to come out of this debacle, is that videos are starting popping up, showing available alternative plugins including free ones. Content creators doing those types of videos are, imho, taking the next step. They're looking for solutions, a way forward, instead of trying to catch the hype in favor of video views. A positive side effect is that more people become aware of other really high quality software. Hopefully other corporations takes notice of the poeple's backlash and learn not to repeat this mistake, if they want to stay in business, that is.
I’ve always promoted small companies that have great plugins and tried to stay away from the hype but you are “pushed” by your own desire to have a big channel so you want to create content with what makes views.
I make music for fun and I never bought plug-ins bc they were expensive and I couldn’t choose just a couple, I wanted them all. And I couldn’t justify spending the money on them as it’s just a hobby. So I actually think
$25/mo to have unlimited access to all these tools is actually really reasonable FOR ME. As a working person $25 is equivalent to a large pizza, so instead of the pizza I’ll have all the plugins I need to take my production to the next level FINALLY. I know it’s an unpopular opinion but this is a game changer for a lot of people and I’m actually grateful I can finally use some plugins I’ve been wondering about forever… I’ll commit to a year and see how it goes.
Good to see you doing well!
Hey, thanks!
I like your take on this Waves fiasco and I’ve just subscribed to your channel. Keep up the good work and wishing you good health 👍🏿
Cheers
Thank you for being honest bro.
I actually stopped watching RUclips for a few weeks because for one I realized I know how to mix. Now it’s just about knowing the rules and knowing when to apply them.
But also… I got tired of every time I’m on here… someone’s recommending a new toy… “this will fix all your mix issues” and these companies love when you make them money but can’t check on you when you’re sick smh.
The whole system is bullshit and honestly I’m tired of waves having a fakeass sale everyday lol.
Anyways though… thank you for being real. It’s hard enough to make it as an artist/musician without plugin companies scheming on you.
To anyone reading this.
It’s fine to spend a few dollars on a plug-in here in there.
But in truth… you only need about 10 tops. Get to know them REALLY well.
Don’t fall into the trap of thinking this plug-in will enhance your skill level.
Mixing is hard and any pro will tell you that you simply have to develop that ear. And it takes years. Much love
You are so on point. I'm right with you. Plus, Now days, there are so many other plugins that are free as well as stock plugins improving, or paid options that are not subscription..
It’s the tools and how you use them. When we learn that we’ll have the power back
I felt it when you talked about your health and none of them reached out, same goes for jobs especially if you r dedicated, at one point you will realise where you fit in. But great content bro, I wish the community would stand up to pro tools for that same subscription nonsense
i agree with you Glad to see you doing well
why everybody love waves, it's easy to use & Cheap to buy
but there's alot of compney they are better than waves
plugin alliance but waves has plugins we can't Find Replacement
Totally agree! Thanks for the video!
M-am uitat la unele dintre clipurile tale pentru că am simțit că ești sincer și aduci + valoare prin ceea ce încerci să transmiți. Am dat subscribe, like & comm când am aflat că ești 🇷🇴 îmi pare rău că faci content în EN, dar înțeleg perfect de ce și te susțin. Keep up the good work 🙏 p.s. dacă faci și producție, poate lucrăm ceva împreună 🖤 I would love that.
Much respect for this post. Salute from me.
What is your filming setup mate? Your videos are insanely good! Bed Regards from Germany‼️
Hey man! I use an R6 with 16mm 2.8 as the main camera. I want to make a video on that topic soon
You will own nothing and be happy: This is the way that all such products will go; subscription only.
TRUTH
Spotify pays 1/4000th a cent per spin until they stop stealing music from musicians there is no hope
Voxengo and TDR deserve more recognition. Take that Waves money and give it to them
Big fan of TDR. I’ve been using their plugins for years
Thanx for the Great Post! If that's the way Companies think..I'm out:((
Pushback like this is important imo not only to stop any particular company, but to avoid setting a dangerous precedent of someone getting away with it and every other bigger company following suit in the following years
Glad you finally woke up and you can see firsthand the lack of empathy from the companies you supported over the years....its unfortunate but this is very common nowadays.....cheers
I've been in the business a long time. The companies appreciate your talent, not the individual, unfortunately. They are here to make money. Just like any big business. You can be replaced with the new young producer, engineer, songwriter, etc. They will always look at us as replaceable. Even the greats, for the most part, become oldies but goodies.
Well those companies are replaceable too.
....great video..100 percent support!! regards
Thank you! Cheers!
It's a good time to condsider just how much processing and creative power we already have. I love and find very useful the few plugins that I use. But plugin mania is real and some companies are really just finding new strategies to part me with my money and creativity. I'm done with Waves now and any other companies that try to behave like some monopolistic oil cartel. Thanks for the straight talk.
Well said man! I have said this before the community needs a “trusted voice”. And I think this could be you…
Antares also does subscription, and I really don't get why, because they have such a great competition and their plugins are very limited. I would really play subscription fee for 1 company, but having to pay 4-5 companies just doesn't make sense. With movies you can do "let's have a Disney month and then let's have Netflix for a month", but with plugins you can't do this.
Yeah, subscribtions feel off to me too
On the first hand i would say it's a shame you didn't express how awful waves emulations are but then you did work with them. And in fact UAD emulations are pretty poor, at the very best 50% of what the hardware is and i'm being generous. I have not used any waves products for 12 years, i dumped it because of the sound. But you are right in what you say about the business model and thank you for the insight. There are some great ethical plugin companies available. What angers me more is the amount of 'professionals' on social media being endorsed by these huge companies pushing garbage plugins down peoples throats at huge expense when they themselves can't get any work because there aint enough to go around. Hence they are now 'influencers'.
He said the plugins are pretty good
I can’t say that Waves plugins are bad because for me they are not. I have used them with great results.
In some form and strange way it was good that this happens... Because we have to be aware of all awful corporate practices and stop that right away.
Damn, I always thought that the NFR-licenses you got, allowed you to use those plugins in your professional career aswell cause that's incredibly fucked considering that company profits probably double than what they pay you for the sponsorship and temporary licenses especially if it's a channel like yours with a dedicated fanbase.
Waves has cancelled the subscription-only plan. Seems like some haven't caught that. They are going back to the previous model.
Too late for their image.
Thanks!
this why the pirate community is still strong....we make sense
Yeah, that’s a reason why people go in that direction
Shame people didn't stand up to Avid in the same way when they shafted us over Pro Tools! ☹
Probably less people are using ProTools these days.
They did the same with SIBELIUS. AVID bought it and RUINED IT FOREVER. I HATE AVID !!!! Period !!!! Waves and Izotope are not far behind. Slate is the only subscription plan that I’ve accepted and they have actually lived up to their promises… they continually add more value to the sub. plan… they treat people with respect and to me it’s the only WIN/WIN SUB plan that I’ve seen. WAVES has been trying to screw its loyal customers for at 10-15 years… they’ve never once replied to my e-mail’s complaining about my personal situation. I’ve filled out support tickets and nothing. Then they send me a survey asking how are we doing ? I filled more than one out… No response. Only back years ago when they still took phone calls could I at least get acknowledged… but the employees they would let me talk to had no authority/power and none of WAVES crap had anything to do with the person on the phone… So, it’s makes zero sense to get upset with them. I have know for a long time that waves just doesn’t give a sh!t and they haven’t for a very long time. No matter how much I’ve tried to tell them how it feels on our end they won’t respond. They actually deserve to fail, IMO. I don’t want them to… I don’t believe in punishment… just correction. But we’re not stupid and if they acted this way from the beginning I wouldn’t have purchased so many of their plugins. I still regularly use their stuff and I’ve paid thousands over the years… but they lost touch and deserve to reap the UGLINESS that they have sown. I’m done buying new products from them. No more trust… 😢
F… Avid!
you can NOW update your perpetual, they want $21.60 for the year for just 1 Vocal Rider? when i paid $29 for it?? umm, no thank you WAVES, i will pay $29 for DynaRide 2 (TBPro Audio) , or pay $39 for Outlaw (WA Production). and NOT repay EVERY YEAR for same EXACT plug-in
DynaRide2 looks interesting. Thanks for that checking it out now.
But to be fair usually you don’t have to upgrade every year. Especially if you are on Windows.
Well said.
I think one thing a lot of people don't realize with affiliate programs. Probably cause of a few things, it's an achievement in certain aspects, it's potential revenue, it's a brand that shows they believe in you which will look more professional. However. It's really just free advertising for them. You get 5 or 10 percent off of a sale that costs them zero to manufacturer. For how many eyes see their product and maybe even buy them not using affiliate links. It's a scam. I've heard you should never do affiliate programs unless they are willing to pay you a flat fee. Not sure how often that actually happens. But yea, affiliate programs are just free advertising for them.
True, unfortunately this is so far off from what it should be. Content creators are used in a not so cool way and we accept it because of all of the reasons stated above
I could imagine that they are also backed by some investment company. Those are usually pushing towards subscriptions. In any case it is good that this got so much outrage as you can be sure others are watching and hopefully will not try the same.
Facts !
Affiliation programs with time limited licences are the same thing as subscribtion models, you don't own your tools. And you're captive.
And for me it's a NO. Always.
👍🏻
How about content creators stop using affiliate links completely?
EXACTLY!!!
The plugin industry is chasing its tail but as long as people continue to buy, they’ll continue to push new plugins.
Every week a new “must have” plug is released. Its comical.
Just to be clear, I never had a problem with Waves WUP, I always considered it like paying for an upgrade on a DAW. But I think Waves truly lost touch with their user base.
I’m sending you positive vibes brother… physical and financial health to you. 🙏❤️🎶💪🏼
💯
❤💪
Rent to Own.
Dude, that's why I'm not a fan of anything as an affiliate or brand sponsor other then me being able to do it myself. So, I'll be the one to spend, or not, the money on them rather than pimp their stuff on their financial teat.
Nice video. I subscribed and liked if that helps.
Thanks for the sub!
I agree, and content creator should not support any company..and just be free to be able to give your real opinion....this is why I do not believe the hype of any youtuber...I merely see the info to know what is there and not waste my time searching...and if something looks interesting then I get the trial and evaluate if I like it...... and Yes, Waves hurts badly himself and the damage is done...they oly can try to be nice and stay balanced otherwise is the beginning of their end as one of the leaders in Plugins... you can not be leader if your image is crap!
boycott is a very powerful strategy....
waves is one of the first companies to get ‘cancelled’ to use the current term. Avid was close a couple of years ago. but yes the content creators who promoted it showed their true faces. they don’t care about their audience.. this is obvious. Also the artists in the waves videos promoting this subscription should also have a good talk to themselves seriously
They kind of cancelled themselves.
If an individual is a content creator and runs their own audio production business, then they are effectively making money from using the plugins in their productions. So why wouldn't they pay for the plugins themselves, to secure the software they need to run their businesses effectively? As you say... there are lots of plugin companies who are great people, and will run their businesses with integrity, giving out perpetual licenses to creators. Just deal with those developers and forget about the ones who don't treat you right.
I lost some respect for the RUclipsrs who jumped all over this and created 2,3,4 videos about it.
Don't they have something else they can do with their time? It gives me the Click Farming Vibe.
Avid is trash also.
Like Sugar to children
We are amateurs just trying to make it. .Creators shouldnt support anymore subscriptions for plugins. Stop supporting them.. Stop reviewing their products and offer a free alternatives.
Apple is just as worse hardware with no software 😒
How come?
You say you don't like affiliate, yet have affiliate links. Why do you deserve free software? Why did you not clarify the EULA with the plug-in company prior to your accepting the software? Sorry, this is your job, not any company to dole out free stuff to influencers and content creators. You want to get free stuff to use in your professional company that I assume you charge for. I cannot be both ways. Not empathic to your position. Best Regards,
Slate Audio is one of the worst.
Totally agree Bro these creator was paid and was in there on interest like the (wavvvvvvyW) im so piss about this bro simply GREED
Thank you for always being raw and real and I'm definitely sending over positive vibes and hope you feel better ASAP, Peace and Blessings💙