Beyond the Rings: Inside the 2024 Summer Olympics

Join us as we dive into the marketing strategies and innovations that emerged during the recent Summer Olympic Games. Hear from reporters about their on-the-ground experiences, gain academic perspectives and be inspired by the journey of an Olympic medalist.
Panelists Include:
Roxane Coche, Ph.D., Associate Professor & Interim Chair of Media Production, Management and Technology, University of Florida
Kenon Brown, Ph.D., Director of the Institute for Communication & Information Research and Professor of Public Relations, University of Alabama
Scott Rabalais, Columnist and Sportswriter,The Advocate
Cynthia Potter, American Former Olympic Diver