How To Create A Customer Journey Map
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- Опубликовано: 30 июл 2024
- uxmastery.com Megan Grocki breaks down what a customer journey map is, and how to create one for your next user experience design project.
Illustrations by Robin Cave; music by podingtonbear.com
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Thank you very much! I need to do a customer journey for first time in my architecture project class and I had no idea. Your video explain it in an easy and funny way.
stunning way to illustrate this vital area of design. Thank you so much!
Great points! Love the touchpoint example: pay a bill, and the channels you use to describe it!
Most satisfying presentation ever. Simply fantastic.
Hice illustrations but this video does not answer question "how to create a customer journey map"?
If you provide at least one example it was be useful
I know right. This should be a playlist with one video explaining each step. It is somehow ironic to have a poor experience in a UX channel.
i think it does. its just very easy to get distracted over her phenomenal illustrations. The key points are there.
Great conceptualization of the UX journey. Thanks for sharing.
Megan
Excellent video and process. Well done and valuable for all brands.
Great video! Thoughtful and concise! Thanks, Megan!
Nice experience! And clear presentation. Compliments.
damn this person can fucking draw
And so quickly! ;-)
wonderfully articulated & a visual delight 🤩🙏👏👏👏
Swell! Exactly what I was looking for! Thanks!
Thank you for this short video!!
Great video. Very helpful!
Excellent presentation!
Thank you, I really appreciate your work.
So useful video, thanks a lot.
Big thanks for making the definition supper easy
Its a very informative video but it was lacking the essence. You stated it in step 7 but you didn't elaborate it.
Well done!
It doesn't have to be this complicated. Keep it simple. Videos like this threaten to take away what we already know about Journey Maps
great job!
1. review goals for products and services
2. gather research (customer interviews, survey, web analytics, social media)
3. generate a list of customer touchpoints
4. Empathy map
5.Brainstorm "lenses"
6.Complete an affinity diagram
7. Sketching the journey
8. Refine and digitize
9. share them
awesome infographic and explanation!!! thanks a loooooot!!😍🤗❤💥
good tips for my research thanks.
Hello, i want to introduce a new brand. I've researched for some models and came to conclusion to use the Customer Brand Journey Model. But after another research, i came the Consumer decision model. What are the difference of these two models and which model is relevant to introduce a new brand?
THANK YOU SO MUCH
Great stuff Megan
Lee Fogle kjh
Love those AFL goals :)
Thank you!
Algo imporytante que debe considerarse, es que el Customer Journey en una era digital, no termina con la compra. La recomendación y la influencia de las redes sociales durante todo el proceso, lo hace circular y no lineal,
www.inbook.pro - Mobile Feedback Station
Great video
Do you have a real time case study or example?
awesome :)
This is nice, and beautifully done, but it puts the artifact as the goal not the correction/implementation of improved/ enhanced services. So what if it's pretty and we can evangelize if it creates not change that a customer can feel?
A care training school recently asked me if I would be willing to have a client mapping for them ,I have been an untrained marketter for them ,how do I get to do that?
At this point the video has 3,7 k likes and only 175 dislikes. That comment was brought to you by youtube's wonderful decision of disabling dislikes counter. That one is truly quality video.
great video and also very easy to understand :)
Nice, but I feel that in practice, gathering research so early in the process may block a lot of efforts, where data is hard to come by. If there is a draft version to begin with, we would probably be more invested to pursue research-gathering and fact-finding.
www.inbook.pro - Mobile Feedback Station
good illustration but I am still looking for the answer....what is journey map
CJM should start from a specific persona's research & his/her empathy map, then expand on a timeline & touch points.
This video seems deriving from an enterprise's perspective(not from the end customers' perspective), not so correct from my opinions!
Found this useful. Kobby Talks Podcast
To be honest is not very clear... in number 1) the service /product already exist? but it is interesting in any case !
If you think learning UX Design you can become a built in coaching, consultancy and digital mentoring and create joint ventures with startup
Nicely done Megan. Great illustrations. You have really hairy arms :) :)
I'm kidding. Thanks.
www.inbook.pro - Mobile Feedback Station
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Still don't know how to make a customer journey map
who is zeal?
Hi 👋
Nice friends thumbs up 👍
Thanks....
Didn't actually help, just told me I need to take other steps.
number sex! Great video!
Don't display the whole hand if you use this kind of visual presentation
:)
For a better user experience don't use a woman voice over on a man's hand
Hi Alan, tell me, how does this affect the user experience or were you just looking for an excuse to be a massive bell-end?
Why do you thinks it's a man's hand?
Hahahaha
the accent of the first voice is not nice. And its too fast
this one is not very helpful
Pay a bill should not be a touchpoint. It is a step.
Too much jargon for my taste. If you could maybe be less scripted that would be a huge help.
only sentence on creating customer journey map: "there's no one way of drawing the customer journey map." what a waste of time, disliked.
Nothing useful here, but nice try.