Epi 34: ചെറുകിട ബിസിനസുകാർ വരുത്തുന്ന ബ്രാൻഡിങ്ങ് മിസ്റ്റേക്കുകൾ | Small Business Mistakes

In this episode of "Anubhawangal Paalichakal", Mr AR Renjith, CEO of Bramma is talking about Branding. The common mistakes in branding is elaborated in the video along with the importance of each.
00:00 Introduction
00:22 What is Branding?
01:05 Common mistakes in branding
01:55 Importance of logo
03:38 Branding Guidlines
05:21 Importance of Content
07:35 Advertisement
08:38 Customer wow factor
09:52 Community building
11:20 Conclusion
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Ranjith AR
Strategic Business Consultant and Coach
About
- Coach, Mentor, Trainer and a solution provider for small and medium companies: Has consulted and provided strategic directions for more than 400 SMEs in Kerala and the Middle East.
- Experienced hands at Graphic and Instructional Designing: Has been an independent consultant for e learning companies like Cell, Edurite, Aptara, Learnnext etc.
- An innovative thinker and ideator on Advertising concepts and Ideas: Has associated with Rediffussion, Mudra and Grey Worldwide for specific assignments
- A Professional quiz master with more than 200 career quiz titles and more than 500 quiz shows as master to the credit
- An International trainer on business reengineering, sustainability and team building: Have provided talks to corporates like Mitsubishi, Asian Paints, Vedanta, Alfa Laval and more.
Has consulted over 400 small and medium business owners inside Kerala and has trained over 100,000 people across the world.
Specialties: Business Process Re-engineering, Creating marketing strategies, Innovative training designs, Branding ideas, Event planning, Motivating,Copy writing, Instructional designing, Attitude analysis