The FUTURE is Looking BLEAK 😭 My Predictions for BARBIE 🎀 MONSTER HIGH
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- Опубликовано: 30 окт 2023
- Talking about the recent stock market crash for MATTEL and HASBRO as well as my predictions for the future of fashion doll brands released by them and MGA Entertainment such as LOL Surprise OMG Dolls, Rainbow High, Bratz, Monster High and Barbie.
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Mattel will truly blame everyone and everything under the sun when they have literally turned their back on Ms Barbara who is the entire foundation of the company. The Barbie movie success shows THAT is what we want. We don’t want potato sacks and pixel face? Who wants that?
Mattel needs new people to work better with they toys and not destroy the legacy of barbie . hot wheels and monster high.
As someone who works with kids and who babysits, it even seems they’re out of touch with what kids want. Yeah, a lot of kids want to play on their tablet or fidget toy, but the 7+ want to feel like they have decent quality and a doll line that is more “grown up” so like Bratz or OMG fits that bill a little bit better then play line Barbie where it doesn’t feel grown up or with good quality and accessories. Kids can lose attention quickly if they’re bored which the cheap and boring Barbie can do.
Heck, a lot of kids I work with are obsessed with the Bluey toys, 7+ are, and those are aimed at toddlers. But the show is exciting for them and the Playsets are really well thought out (I have a few as a Bluey fan) there really needs to be a lot more care if Mattel hopes to attract kids attention because kids are so much smarter then toy companies give them credit for.
do kids like rainbow/shadow high?
People generally do not give kids enough credit for their market savvy or capabilities of interpretation, even though this stuff is designed for them. They're not stupid, and they won't accept crap. The toy companies really ought to know that
YOU BETTER READ MATTEL DOWN AHHH I screamed at the heavy dragging of mattel cause it was only a matter of time before their ‘empire’ fell. Them grasping at straws with the Barbie movie was so funny to me cause I knew it wouldn’t save them like they hoped, and to see it actually happen is so satisfying. That being said very sad for another golden age to be slowly dying but I have hope for MGA and them still being able to deliver quality and design as they always have
Imo what Mattel really needs is refocusing and axing most of the budget lines or at least slow down on the realeses, like, is it really nescessary for them to launch a 'pink/rainbow princess with molded-on top and paper skirt' every season?
Love your industry analysis videos! The return of playline Bratz could be great if they nail the aesthetics. And with some of the LOL OMG designers on board, it could bring back some of the edge and experimentation that G1 Bratz had.
It's fascinating that Monster High has become one of Mattel's "legacy" brands, despite being a little over a decade old. It feels like the team in charge of this MH reboot actually cares and wants to put out a product that celebrates both diversity and fashion. Some cost cutting measures seem inevitable though, so I wonder when that will start...
MGA’s is making a ton of money on their mini resin kits; miniverse make it mini (they should have been toy of the year) it’s clear that’s where a lot of their budget is going. I really think MGA is just trying to survive monster high, cause a good sect of the adult collector started off as a monster high fan and its return is making OMG & Rainbow High suffer. I honestly think Mattel and Monster High’s return is tanking doll sales… what do you think?
oh she snapped 😂. Maybe this means vintage collecting will get bigger!
I feel like what's gonna happen is the shifts gonna go in a monster high direction... i feel like we're gonna start seeing more dolls get weird again... also i think the bratz comeback is the kick in the butt barbies gonna need shes been kidcore for much to long.... i hope monster high and bratz pivot the industry
For literally 7 years!
Mattel should have ashamed
same i hope mga brings the competition and gets the sales on bratz to drive mattel to compete with them. I hope monster high gets some better quality outfits and always saran hair too.
The problem with Mattel is they didn't listen to what their loyal fans want. They keep releasing trash Barbie playline like surprise doll and Dreamtopia even though they know most fans hates that playline.
Also, most of their playline doll is overprice with low quality.
You are right, but we have to consider that Mattel make playline to please generic customers like parents, and many parents wants cute and "appropriate" dolls for their children, they don't want clothes and accessories that get lost, that's why they make dolls with plastic molded tops and we must accept that young children really like Dreamtopia dolls
We loyal fans who venerate the glorious old Barbie are a very vocal minority
The same price for an OMG with lace trims and ribbons and high quality nylon hair and a stand and a brush and a purse and glasses? Or a potato sack with a PRINTED ON APRON, nothing else, with awful dollar store hair and sad pixelated face. Hm which to choose. So sad to be Barbie fan….. They have really turned their back on her!
@@kristin87425 And also a awful, polypropylene hair on Barbie!
I think i can't stand more 5/6 years of doll rescession again bc of dumb business decisions
I don’t have the money to buy all the dolls I still like before the quality drops again 😭
Amazing video as always, this predictions fo the future are so sad, Barbie is now a preschool toy and we MUST accept it
i'm not sure yet another Bratz reboot will work, if girls aged 7 and up are no longer interested in playing with Barbie, i doubt they'll be interested in Bratz
barbie now is very childish. she fits in with the 5 and younger demographic. bratz is like 8+ and their outfits are more mature and bold so they might be more interested in them.
Watching this video again in Jan 2024 and you were right on the nose with your predictions. I am glad to see My Scene coming back if the leaks are true. I hope they maintain the quality of the previous dolls. Thanks for your videos I appreciate your doll channel. Great work! Have a great New Year.
Great analysis. It makes me sad for Barbie, but you give a compelling argument.
Maybe we can get a g1 monster high live action movie from Mattel
The MH live-action movies are fine as they are. G1 would never translate well to screen or even on current playline dolls.
Damn, I just thinking abt the future of barbie doll, and I couldn't agree more with you
Mattel over promised to their investors, hence now they're paying for it. We've seen a shift in overall quality and attention to detail. I doubt there will be any real big changes.
If anything im hoping Bratz coming back to playline should scare Mattel enough to try a bit harder with their brands. Rn i mostly buy signature barbie cause their playline presentations aren't very impressive sadly. Barbie extra was the one thing i was always buying and now it's gone.
I can at least say dreamtopia has SOME cute dolls thanks to Angel Kent using some cute/rare face sculpts as well as more fun makeup looks. So i can at least depend on him to provide some cute dolls i can body swap and restyle. And the upcoming mermaids and princesses are quite cute. Glad to see more high heeled princesses for dreamtopia/a touch of magic. I wanna see more cute high heels and accessories that i can use. Then ill just donate the rest lol. But yeah i hoped the barbie movie would help but this stuff is never quite predictable. The movie dolls were ok but overpriced. As a European collector we also pay way more than American ppl do. So a lot of the more pricy dolls are even more expensive here.
So right now im only buying Barbie signature, mainly barbie looks and any other gold label stuff i find worthy of my money. In playline ill probably just buy the cute dolls with nice face sculpts and makeup and same goes for fashionistas. Cutie reveal started off really well eith cute face screenings but now even those have began to go downhill with pixel face and running out of animals to make dolls out of.
Phases come and go. For me the bottom line is do I want any of there dolls? Right now? No.
Same. The more recent Rainbow/Shadow High releases have left me cold, as do their announced plans (slime?!--no).
Love the video ❤❤ honey loving the real talk and the shade is real 🫶🏼
"Oh no Q3 sales weren't great!" Yeah cause parents are spending all their money on back to school supplies, Q4 will be fine like it always is they're just overpromising to their shareholders and it's causing them to look worse by comparison. Love this in depth dive
Right? Everyone's saving or spending for back to school, then waiting for last minute Christmas presents and the big sales season 😭
I see this as a win as a broke doll collector. I need to catch up on dolls that i love but cant afford.
The Millies have the cheapest looking faces now and there is the pixelation and how lightweight they are. I like holding the curvy barbies because they feel heavier, they feel better quality. I feel really disappointed in the Barbie movie dolls looking so cheap. It will be interesting to see the new Bratz.
Ouch! 🔪💔 you make a lot of good points but I think you need to know kids loooove Barbie Extras, ridiculous as they are. Most dolls are just too expensive for kids to have very many of any of them. It’s too bad really.
Very informative 👏 this was helpful & i feel i understand whats going on more clearly. Im new to your channel. So thank you for sharing!
I hope the new Bratz dolls do well, so Mattel will step up Barbie and give us quality and stop the pixel faces. 😢
I love your channel
I love your market analysis. I was not aware how much doll Brands are struggling as well. I only knew that Playmobil is planning on harsh cuts on their budgets, including downsizing their staff...
All in all, this is a very sad trend indeed.. who is to blame? Yess, not every decision any of these brands made were always right (plastic on top of plastic packaging being my ’favorite’ one..😮), however, we have also seen a lot of creativity the last few years, especially with Mattel! In my mind, they used their surplus during corona well.
Then again, times are troublesome and customers are hesitant on spending too much just for fun stuff. Rightfully so.
Plus, here in Europe dolls and playsets are ridiculously expensive. I for one refuse to buy many dolls bc of their indecent pricing. It feels like mockery sometimes...
Anyhow, let’s see what the next year will bring. I will not buy as many dolls as this year, for sure, at least i hope so.. 😅
Thanks for discussing this topic, I enjoyed watching it :)
very impressive analysis.
My prediction is that Monster High will continue its upward trajectory and become Mattel's predominant play line/ fashion doll line for some years.
help u dragging the current barbie team.... u're right tho!
carlyle nuera 😂😂😂
i can't get the video to play past 8:56 it just freezes in a blurry picture
It's made intentionally.
ohhh, thanks! My internet is so bad that sometimes it does that anyways, but the voice kept going, so i rewind and tried several times until i gave up@@vane230
Yep I remember telling you long ago I felt it wouldn't last that's why I went all in on RH as I knew it simply was too amazing to be long lived at least to that level and price point!
As for Barbs come on we all know she's been dead for decades that's why now she's just a hollow shell of a doll...
Wait till that Polly Pocket live action drops and not even the personal at the cinemas watches...
Only 7 dark, odd and unecessairie years...
The video was interesting and respectable until you said that Mattel's designers are talentless hacks. Bill Greening, Robert Best, Linda Kyaw, Carlyle Nuera... These people are IT. Bill and Robert have been with Mattel for over 20 years now. Barbie Basics, Top Models, Silkstones... Guess who designers these dolls for example? These two men, right.
I admit that my comment was quite ruthless, yet it was meant to be an all encompassing dig at the entire Situation and not pointed towards anyone in particular. Best and Greening started their tenure at Mattel in the late 90s, which was the era I talked about where every Barbie looked to be a labor of love. If everything was as picture perfect and every person was highly skilled and fabulously talented, I don't think we'd have that big of a Problem. Mattel used to fly their designers out to Paris and Milan to attend Fashion Week. Now we have designers employed who have clothing they find on Shein as part of their Moodboard. The Situation right now is dire and there's no denying that. Thank you for watching and commenting. Truly appreciate it and take care.
@@dontcallmedollwere you just using the shein thing as a joke or is there actual evidence of them using shein outfits as inspiration because that's honestly hilarious if it also wasn't sad
Iff mattel but angel kent ir Lilly Martinez um the head leader off the Barbie brand, every thing would be solved