Branding Help For Coaches And Consultants - What Makes Your Business Unique?

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What makes your business unique? How can you, as on online coach or consultant, brand your services in a way that helps you stand out in a crowded marketplace? In this video, I offer branding help that will set you apart from your competitors.
My branding help focuses on three elements for creating buzz around your business:
1. Identify and highlight your super skill. You don’t have to be the best in the world at this skill, but you do have to be different. If you’re a coach, you should be able to help your clients get good results. What sets you apart - what makes your business unique - is your particular approach or coaching style. Why are you the best at what you do?
2. Share your backstory. Show your audience those aspects of your background that made you who you are. People buy from people, so your brand should show your humanity. Growing your business is all about building lasting relationships with clients. Be real with them - talk openly about the experiences that led you to your mission to serve them.
3. Demonstrate your character. If your backstory led to the development of your super skill, and your super skill is what makes your business unique, it’s your personality that makes YOU unique. What are the fun quirks and character traits that make you three-dimensional to your clients? What will resonate with them and help them feel like they know you and can trust you as a person?
I hope this video gives you the branding help you’ve been looking for. Now go out and create an exciting, compelling brand for your business! Check out this video for more business tips: • 5 Selling Tips to Skyr...