I appreciate how Big A gives us insights that we won’t find elsewhere. Based on other RUclipsrs and commentators I’d expect that Emily in Paris was a failure, but Atrioc’s explanation about why Netflix wants more shows like it makes so much sense
Its the type of show you dont need to be in a certain mood for. If you are gonna watch a critically loved thriller movie, you aren't just going to put it on at any random moment, you would want it to be done right. With shows like emily in paris, its a good timewaster which is entertaining enough that you wont immediately turn it off.
if you want similar insights, atrioc listens to a lot of scott galloway who is a marketing professor at NYU! highly recommend the Pivot podcast, great business/marketing info!
@@Patrick-nx8lh This. I've waited months to watch something at the right time before, and on at least one occasion cancelled my subscription in the meantime and decided one show wasn't worth going back.
One of the greats, genuinely the best MM in a while. I will be periodically rewatching this every fiscal quarter, as I do with all Marketing Monday installments.
This video is straight fire. The intro and the ending specifically were top tier. The versatility of atrioc's content keeps me coming back every video. Where else can you find someone who makes marketing, gaming and react content that is equally gas?
React content is not gas. It's literally just stealing someone else's video and saying "oh that's cool" every 3 minutes. If Atrioc wanted to make videos on the topics of the videos he reacts to, he could just plan out a presentation like in this video and show only the necessary clips to drive the point home.
@@ziwuri He should do a marketing monday about how efficient it is to exploit others and steal their work instead of doing work yourself to entertain your stream/YT.
I’ll be honest the “background tv” idea isn’t that stupid. I have RUclips playing on my phone while I play video games all the time as background noise. It may not work but I think it’s a decent idea
@@Jacquellynnn yea I agree twitch and youtube is a much more acessablie form of "backgorund TV" and I don't think peopole at least in the younger demographic will pay for it
@@Jacquellynnn the reason why cable worked so well as background TV, was because it was always playing. No matter what, it'd keep going, different content was always being presented, as to where netflix is designed to be you choose it. Even when it presents a new show after you finish one, it asks "would you like to watch this next?"
yep, i do the same. before i used to have "the office" on netflix playing in the background while playing because its a show ive seen so many times that i dont need to focus on it 100% of the time. now i just put up youtube videos of streamers on when gamin.
Yep, I watch a lot of stuff between games when I'm in queue for the next one, playing mobile games/social media, cooking in the kitchen, or can even watch YT in the background at work. Having those sort of shows on Netflix, like The Office which I can just binge in the background and not have to follow closely is the main use I have for it
Not atrioc but i feel like thats the editors putting extra effort into the videos to make timestamps. Just wanted to direct the appreciation to the correct party
I thought this was sarcastic at first, but those chapters are actually super detailed. Knowing what's happening in the video, it gives insights into the video structure that I didn't see before.
This was actually god tier. It unironically made me think as a producer/filmmaker if Netflix should potentially lean into a website model like RUclips.
@@Allan_Stone Fair point. Was thinking more along the lines of picking up already established creators/vetting them based on their current work with limited time contracts. (so there isn't an abundance of content to monitor) They wouldn't need to pay as much, but it would be like if someone hired Atrioc to release a marketing Monday on Netflix exclusively for 3 months. If your doing well on youtube or a different platform, then you have a shot getting a small scale Netflix contract to release web content. (akin to RUclips Red, but without needing a large scale production team). It'd be a win on everyone's end. The most stunning part of this entire video was the types of movies/shows that were binged from Atrioc. In my honest opinion, RUclips is the perfect "ambient entertainment" that may fit the niche they need if they made a website dedicated like a more high end RUclips. Food for thought, might be dumb, but this sounds like a plausible idea.
I mean, honestly, that would be a pretty smart idea. The only thing with that is that RUclips already makes more money than them, and RUclips already has that business model; when you talk about these big companies, one of the most important things to remember is that they're all shooting for the top. Netflix isn't going to settle for anything less than what RUclips already has, which would not only tip the scales away from RUclips so strongly that they might crash, but that massive shift in business model would have to be so strong and instant that Netflix might be too shaken to stay afloat as well. In other words, it's just too risky, and both companies know that a shift like that could and likely would lead to both falling either completely or simply taking a stumble from the top, both of which neither company will accept. It's still a super interesting proposal, and as a person that loves going into theoreticals, this is more than fun to think about.
It's the franchise model and it has already proven incredibly successful. People making a youtube channel, using youtube's servers and algorithm and letting youtube take a cut isn't much different to someone buying a mcdonalds restaurant and using their recipes and logistics network and letting mcdonalds take a cut
Now that's an idea 💡 yeah they could go for RUclips couldn't they? They already have the primegan working for them. He could code the whole system himself.
Maybe I’m crazy but I feel like Netflix’s focus on lowest common denominator “ambient TV” is a horrible decision. When someone’s considering buying a subscription shows like this will do nothing to convince them to do so. It might help maintain current viewers but it sounds like they’re focusing way too much on watch time VS raising their perceived value
Exactly, they might be optimizing the wrong metric here. At the end of the day, the question needs to be, "What will make the largest number of people pay for a subscription?" not "What will people watch for the largest number of hours?"
They definetely should film fire shows, however they must increase the quantity of the background series. A person subscribes for the banger, then watches it and leaves. If Netflix had something to play as a noise, then people would consider prolonging the subscription
you are correct to an extent but there are definitely a shit load of people who want that kind of content on netflix. a lot of these shows are made and marketed for women, not us gamers who only watch "good" shows and movies.
I recently canceled my Netflix because I don't think I've opened It in like 3 months. I would say I'm a fairly typical zoomer in that most of my long form content is consumed from youtube and twitch. I don't really watch a whole lot of new TV or movies anymore and nothing new on Netflix has interested me for a long time. The only TV or Movies I watch is a select few of my greatest hits that I rewatch for nostalgia and those are pretty much all on hbomax. So until they get rid of that stuff they win in my mind.
I think there’s a big issue, Netflix used to be the streaming platform that every big studio would see their big shows which fed it growth, however every other big studio has decided they want in that shuts off the infinite growth but Netflix was so ahead so they can invest in originals while contenders have got to adapt to a market that was monopolized all while RUclips is getting fed an massive amount of content that’s all originals, man here I was worried about gas
I've had nothing to do the past week and so when I discovered Big A I just started binging all his content, I even watched his Hitman stream yesterday. His combination of humor, dynamic with chat, and not being a fucking idiot has made him really enjoyable to watch. 10/10.
Another thing worth mentioning about RUclips is the fact that there is fresh new content every day. While everyone is waiting for a new season of a show to binge on netflix, your youtube subscription has something new that you will want to watch every day without fail.
Marketing Monday is one of my favorite shows on RUclips. Hearing really well researched info from an expert in the field about things going on in the world right now is never boring to me. Keep up the fantastic work!
I hope the live streamed comedy specials do not have a chat, I just imagine a shitty joke happens, the chat: “L joke”, “bro this is ass who wanna join my discord” “who saw today’s marketing Monday?”
Marketing Mondays aren't really a topic that easily holds my interest, but it's such quality content that it hooks me. Same level of insight and interesting takes you'd find in like, a video essay, but more like a live presentation in format? Definitely above and beyond "guy on twitch reacts to event"- there's legit substance here.
@@Minskeeeee I dont agree, I remember growing up if a certain series was only streaming in HBO, I'd have to get a subscription to the whole HBO suite of channels. And lower quality channels were just bundled together. It would be like being forced to subscribe to both Paramount+ and Peacock simultaneously just because you were interested in something in Paramount+.
One of the most underrated aspects of your marketing Mondays for me is the context parts. You see 50k down from 100k and you know it's big , because those numbers are relatable. When you talk in billions though it's very hard to just grasp how big everything really is. You understand but you don't feel it because it's such a big number. It's hard to wrap our brains around something like that so really appreciate those, don't see many others doing anything like it
I understand the ambient tv perspective as I use some Netflix shows or RUclips videos as background noise when I do work/game. However, I think a lot of people have also chosen Netflix over other platforms because they provide so many shows and movies that is above the ambient TV quality, especially since Netflix always increase their subscription fees. If they want to go use on background tv shows and not invest in shows like Squid Game and Stranger Things, then they better expect to see their subscribers sharing their accounts in masses as Emily In Paris-esque shows is not worth the high subscription fees for lots of people (especially with petrol and other necessary bills are hella expensive)
The youtube thing makes perfect sense. I sometimes don't even open my streaming services because they don't have the amount of diversity I'm looking for
think the point of that bit was to show that just one aspect of youtube, probably one of the least intrusive aspects compared to other platforms is making them more than all of netflix combined.
youtube used to have a department called "RUclips originals" (i think it used to be called RUclips red at some point) but that shut down earlier this year with the last youtube originals project to come out being "In Space with Markiplier" youtube premium is just a subscription for youtube that stops ads and might have more features, which isnt a cost but it is extra revenue not counted in ads revenue youtube also has member, super chats, and "thanks" donation thing as extra revenue aswell
Excellent video atrioc. A lot of the “shit on netflix” content ignores how their competitors aren’t necessarily making bank either. Disney+ especially is spending so much without great subscriber totals.
RUclips is definitely the king of streaming but aren't they always in the negative because of the insane amount of money they pour into servers to be able to host such a wide variety of content?
next to no one hosts on their own servers these days (which is a scary topic to cover in itself, like half the internet is hosted with AWS lmao) youtube is using its own google cloud service (GCP) these days for a lot of its needs. Lot less expensive. I'd bet they're turning profit now.
I mean how could you expect netflix to be dropping subscribers when they are releasing such banger content like "he's expecting" and "cuties" it's crazy that such inspiring and inclusive shows can make people not want to support the business,
I just recently started watching atrioc and Jesus the content is so good and interesting I can’t stop binging someone help RUclips truly is the best streaming platform
im new to atrioc but honestly because im interested in economy this is a really fun series id say. i get to learn and its in a fun format. props to you atrioc.
Really glad to see another Marketing Monday video, I love how Big A takes interesting and current topics and presents it in an easy to understand and effective way
I swear to God Atrioc if Netflix adds a feature where subscribers can upload shorts like RUclips and TikTok and it starts pushing that content on me I'm coming back here to blame you.
I recently had my finals and we had a writing assignement on the differences and arguments for or against streaming services in regard to cable. I went off on a huge tangent and wrote about netflix and them shooting themselves in the leg. I passed that exam, thank you big A.
I don't think all these streaming services are sustainable...if I like 5 different shows on 5 different streaming services, there's no way I'm paying 5 monthly fees. Be a real american and pirate your shit smh
Suggestion: Get an opening animation/video showcasing a Marketing Monday logo or that kind of stuff (to consolidate the series), to play after the intro. Would be the cherry on the cake
I feel like it was inevitable for Netflix to fall to the mega corps that actually own most the media. They could make good choices and last longer but eventually the big boys always win
They could lobby for shorter copyright terms. Life of the author + 70 years is ridiculous. I think it is around 100 years for "work for hire" productions.
Honestly atrioc, I went immediately from your video to "the competitive history of quan chi" an mk character that immediately made me realize how right you are about RUclips.
It's insane that those graphs are just RUclips's ads and don't take into account Premium Subscriptions. I've been really enjoying it, and wasn't a big RUclips watched prior. Being able to watch w/o ads is incredible I could never go back and would give up Netflix for it any day.
that ambient tv part is fairly clever ngl just like how people fall asleep on youtube cant skip ads if your not there i turn on shows just for backround noise all the time community is the perfect one and aressed devoloment
Great video, I like the marketing Monday videos you put out, that you actually put time and effort into. A perfect way to end the video, it was a marketing ploy all along.
The other thing that a lot of Netflix's competitors have that Netflix doesn't? A back catalogue that used to be on Netflix. When Netflix was worth hundreds of billions rather than tens of billions, they could have been buying up producers with back catalogues (ITV comes to mind as does Channel 4 if/when it gets privatised) bidding for sports rights to livestream (our competition is Sky Sports and ESPN, although taking those sports rights worldwide would be difficult and expensive, I can imagine people signing up to Netflix just for the Premier League or Formula 1 for example)
Ambient TV actually making some sense. I have a friend exactly like this who always needs Netflix or some random TV show playing as background noise whenever we are gaming. He’ll finish entire series and barely know anything that happened. Maybe theres more people like this than we realized
Such a great video! As someone in HR my only worry would now be that RUclips becomes a bit more like Uber regarding employment relations. Where they let ''freelancers'' (drivers/ RUclipsrs) work for them, but the whole job overall has pretty bad employment benefits/insurance etc. But yeah on the other hand: those two can't really be compared with each other (re: actually being employed etc.) , so interesting to see where the streaming industry will go!
This is honestly spot one. When I tell people I'm going to watch TV for the night, I literally just mean I'm going to watch youtube content. I think zoomers are going to tank the streaming industry when we're all just watching UGC on twitch or youtube for free, or by subbing to specific creators, more than we're going to pay for TV and movies. I'll shell out 5 bucks a month to a person I like and want to support, more than I'll pay a corp to let me watch a movie you can pirate for free
Lowkey netflix should have a free version w ads and a couple of classics on it like stranger things,lucifer,squid game or other highly addicted shows but a limited amount and then ppl will buy more defo its the same as spotify u can listen to music for free but its just rlly annoying w the ads and not choosing what u can listen
When he was talking about tv meant to be in the background, I immediately thought “why not just play a RUclips video” so I guess I’m the exact person that proves the coffee cow’s point
I like how at the very end of the video the Netflix screenshot had the category "Western Movies" two of the first three movies were a movie about Blackpink and Crazy Rich Asians lmfao
best marketing monday is marketing monday where you can make an add on your own content :DDD also I have too lot of videos as background noise for playing games, cooking, programming... otherwise I would have songs but videos are for different mood
Though RUclips does spend money on other things, it still holds to this kind of quote. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” ― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption RUclips doesn't create much of the content itself when compared to the top creators on its platform.
The concept that youtube spends nothing is actually untrue. They have to spend BONKERS amount of cash to keep their insane amount of high-speed servers up and running which contain (approximately) 819,417,600 hours of video. For that, you need many many drives and backup drives too. There is also moderation and other teams too but those don't cost nearly as much
it's also important to consider the international market. like hbo max and Hulu have zero presence outside of the us it feels because of licencing agreements. at least where I live the it's Netflix, Amazon prime, Disney plus, and the option I feel like is growing the most recently... piracy, I've seen way more people openly talking about what piracy sites they're using recently. America is a big country, but the international market is still bigger and I wonder as countries like Indonesia increasingly modernise, who is providing their streaming services (now I think about it that stuff probably already exists I just don't know about it)
The crazy thing is that Amazon has ads now like if you wanna watch new seasons that are still on tv of Hell’s Kitchen you have to watch minute long ads . There’s no option as far as I’m aware to pay to get rid of them it’s crazy
How is this channel under a mil subs still? I dont click any youtubers face in my subscriptions but I always click Big-A if there's a blue dot. I found you from lud from very early on, (I was subbed to lud back when he posted the ice climber video) you deserve many more, and I'll be here for when you hit 5 mil :)
Given i have never watched your streams. Your method of creating a RUclips video. It is equivalent to any infotainment channel on RUclips. Hella entertaining, with so much depth in the information given. Thanks for that Big A
Kind of a weird thought but what would stop Netflix signing an exclusivity deal with Mr. Beast for a weekly show the same way RUclips and twitch are fighting in the streamer wars?
mr beast himself wanting to retain rights to his branding, content direction and schedule probably, iirc he said he loses money on most of his videos, idk if they'd be down to produce something that's shown to not turn a profit.
New South Park is kind of about this. Funny that multiple people are talking about this at the same time, but I think the South Park was mostly about how the quality of shows just goes down so much when everyone goes exclusive.
The main problem these streaming services are facing is me. By illegally viewing every single movie and TV show I see, I am singlehandedly tanking profits for every media company ever.
I appreciate how Big A gives us insights that we won’t find elsewhere. Based on other RUclipsrs and commentators I’d expect that Emily in Paris was a failure, but Atrioc’s explanation about why Netflix wants more shows like it makes so much sense
seriously. ive only heard bad shit about that show but just goes to show you
Its the type of show you dont need to be in a certain mood for. If you are gonna watch a critically loved thriller movie, you aren't just going to put it on at any random moment, you would want it to be done right. With shows like emily in paris, its a good timewaster which is entertaining enough that you wont immediately turn it off.
Like the most watched show chart, the critically acclaimed one aren't that high
if you want similar insights, atrioc listens to a lot of scott galloway who is a marketing professor at NYU! highly recommend the Pivot podcast, great business/marketing info!
@@Patrick-nx8lh This. I've waited months to watch something at the right time before, and on at least one occasion cancelled my subscription in the meantime and decided one show wasn't worth going back.
One of the greats, genuinely the best MM in a while. I will be periodically rewatching this every fiscal quarter, as I do with all Marketing Monday installments.
every Saturday
Honestly it wouldnt be possible unless they paid thier creators 1.5-2x what youtubers get
Im pretty sure big a put tons of effort into this particular mm too. Definitely paid off in the end
I look forward to every mond-
I mean every Tues-
Warketing Wednesday I mean
This video is straight fire. The intro and the ending specifically were top tier. The versatility of atrioc's content keeps me coming back every video. Where else can you find someone who makes marketing, gaming and react content that is equally gas?
why gas? why not good?
@@jcmcgee1573 gas means good
React content is not gas. It's literally just stealing someone else's video and saying "oh that's cool" every 3 minutes. If Atrioc wanted to make videos on the topics of the videos he reacts to, he could just plan out a presentation like in this video and show only the necessary clips to drive the point home.
@@ziwuri I was thinking of him reacting to his own reddit, but okay.
@@ziwuri He should do a marketing monday about how efficient it is to exploit others and steal their work instead of doing work yourself to entertain your stream/YT.
I’ll be honest the “background tv” idea isn’t that stupid. I have RUclips playing on my phone while I play video games all the time as background noise. It may not work but I think it’s a decent idea
@@Jacquellynnn yea I agree twitch and youtube is a much more acessablie form of "backgorund TV" and I don't think peopole at least in the younger demographic will pay for it
@@Jacquellynnn the reason why cable worked so well as background TV, was because it was always playing. No matter what, it'd keep going, different content was always being presented, as to where netflix is designed to be you choose it. Even when it presents a new show after you finish one, it asks "would you like to watch this next?"
For RUclips, yes but for Netflix that is a massive problem. People who only want background noise will soon realize they can get it for free.
yep, i do the same. before i used to have "the office" on netflix playing in the background while playing because its a show ive seen so many times that i dont need to focus on it 100% of the time. now i just put up youtube videos of streamers on when gamin.
Yep, I watch a lot of stuff between games when I'm in queue for the next one, playing mobile games/social media, cooking in the kitchen, or can even watch YT in the background at work. Having those sort of shows on Netflix, like The Office which I can just binge in the background and not have to follow closely is the main use I have for it
When Netflix buys my hit movie "Coffee Cow revenge of the Glarketer" they'll take back the top spot
Unless Hulu buys Morbin time
Ngl shorten the title to “Coffee Cow” and I’ll probably check it out
Coffe Cow Revenge of the Glarketer 2: The Grindset is real (ft. Quincy's father)
Really love when videos include such detailed timestamps for content. It’s effort you didn’t have to put in, but chose to, and it’s appreciated!
Not atrioc but i feel like thats the editors putting extra effort into the videos to make timestamps. Just wanted to direct the appreciation to the correct party
I thought this was sarcastic at first, but those chapters are actually super detailed. Knowing what's happening in the video, it gives insights into the video structure that I didn't see before.
Agree!!!! Love this
This was actually god tier. It unironically made me think as a producer/filmmaker if Netflix should potentially lean into a website model like RUclips.
@@Allan_Stone Fair point. Was thinking more along the lines of picking up already established creators/vetting them based on their current work with limited time contracts. (so there isn't an abundance of content to monitor)
They wouldn't need to pay as much, but it would be like if someone hired Atrioc to release a marketing Monday on Netflix exclusively for 3 months. If your doing well on youtube or a different platform, then you have a shot getting a small scale Netflix contract to release web content. (akin to RUclips Red, but without needing a large scale production team).
It'd be a win on everyone's end.
The most stunning part of this entire video was the types of movies/shows that were binged from Atrioc. In my honest opinion, RUclips is the perfect "ambient entertainment" that may fit the niche they need if they made a website dedicated like a more high end RUclips.
Food for thought, might be dumb, but this sounds like a plausible idea.
@@walkerezzy4621 Yeah kinda like how they had the youtube red shows like scare pewdiepie
I mean, honestly, that would be a pretty smart idea.
The only thing with that is that RUclips already makes more money than them, and RUclips already has that business model; when you talk about these big companies, one of the most important things to remember is that they're all shooting for the top. Netflix isn't going to settle for anything less than what RUclips already has, which would not only tip the scales away from RUclips so strongly that they might crash, but that massive shift in business model would have to be so strong and instant that Netflix might be too shaken to stay afloat as well.
In other words, it's just too risky, and both companies know that a shift like that could and likely would lead to both falling either completely or simply taking a stumble from the top, both of which neither company will accept.
It's still a super interesting proposal, and as a person that loves going into theoreticals, this is more than fun to think about.
It's the franchise model and it has already proven incredibly successful.
People making a youtube channel, using youtube's servers and algorithm and letting youtube take a cut isn't much different to someone buying a mcdonalds restaurant and using their recipes and logistics network and letting mcdonalds take a cut
Now that's an idea 💡 yeah they could go for RUclips couldn't they? They already have the primegan working for them. He could code the whole system himself.
Maybe I’m crazy but I feel like Netflix’s focus on lowest common denominator “ambient TV” is a horrible decision. When someone’s considering buying a subscription shows like this will do nothing to convince them to do so.
It might help maintain current viewers but it sounds like they’re focusing way too much on watch time VS raising their perceived value
Exactly, they might be optimizing the wrong metric here. At the end of the day, the question needs to be, "What will make the largest number of people pay for a subscription?" not "What will people watch for the largest number of hours?"
They definetely should film fire shows, however they must increase the quantity of the background series.
A person subscribes for the banger, then watches it and leaves. If Netflix had something to play as a noise, then people would consider prolonging the subscription
its a bit more nuanced, having this as a part of your strategy is pretty good
@randomguy9777 Especially if they add the ad tier. How is it any different at that point?
you are correct to an extent but there are definitely a shit load of people who want that kind of content on netflix. a lot of these shows are made and marketed for women, not us gamers who only watch "good" shows and movies.
I recently canceled my Netflix because I don't think I've opened It in like 3 months.
I would say I'm a fairly typical zoomer in that most of my long form content is consumed from youtube and twitch. I don't really watch a whole lot of new TV or movies anymore and nothing new on Netflix has interested me for a long time. The only TV or Movies I watch is a select few of my greatest hits that I rewatch for nostalgia and those are pretty much all on hbomax. So until they get rid of that stuff they win in my mind.
Honestly if arcane/stranger things weren’t on Netflix I’d already cancel my subscription. Plus I can’t find a fucking good torrent of arcane lmao.
My parents are constantly baffled I don’t want to buy a TV or a streaming licence. Why bother? All my entertainment comes free on Twitch and YT.
Fun fact: Enron was working with Blockbuster on streaming in the 90s , but the technology wasn’t there yet so they gave up on it.
Ahead of the curve, but took a wrong turn or ran into a flat tire, metaphorically speaking?
That was brilliant. Best content on RUclips, no exaggeration. One of my favorite Marketing Monday installments for sure.
Always happy to see a Marketing Monday vid, makes learning about business stuff less soul-draining and more poggers
Well said :)
What’s better than a marketing monday? A marketing monday on a Saturday at damn near midnight
there is no better time to drop a marketing monday
marketing at its finest, giving the people exactly what they want.
I think there’s a big issue, Netflix used to be the streaming platform that every big studio would see their big shows which fed it growth, however every other big studio has decided they want in that shuts off the infinite growth but Netflix was so ahead so they can invest in originals while contenders have got to adapt to a market that was monopolized all while RUclips is getting fed an massive amount of content that’s all originals, man here I was worried about gas
This was probably the best marketing monday to date, great job on the video Big A
I've had nothing to do the past week and so when I discovered Big A I just started binging all his content, I even watched his Hitman stream yesterday. His combination of humor, dynamic with chat, and not being a fucking idiot has made him really enjoyable to watch. 10/10.
This guy is so good he could sell a Monday to you on Saturday
Another thing worth mentioning about RUclips is the fact that there is fresh new content every day. While everyone is waiting for a new season of a show to binge on netflix, your youtube subscription has something new that you will want to watch every day without fail.
Marketing Monday is one of my favorite shows on RUclips. Hearing really well researched info from an expert in the field about things going on in the world right now is never boring to me. Keep up the fantastic work!
I hope the live streamed comedy specials do not have a chat, I just imagine a shitty joke happens, the chat: “L joke”, “bro this is ass who wanna join my discord” “who saw today’s marketing Monday?”
Marketing Monday has got to be some of the best content on this entire platform. Netflix should give you a show so they can lose more money
This was an excellent video Sarah, keep it up the good work!
Marketing Mondays aren't really a topic that easily holds my interest, but it's such quality content that it hooks me. Same level of insight and interesting takes you'd find in like, a video essay, but more like a live presentation in format? Definitely above and beyond "guy on twitch reacts to event"- there's legit substance here.
The streaming wars have just become cable but online now with every channel getting their own streaming service.
@@Jacquellynnn eh one problem for another. nowadays content is so much more locked down than it used to be
@@Minskeeeee in what way? Locked down?
@@irine_elle If i get cable i have almost all the channels with all the shows. In streaming the content is super distributed
@@Minskeeeee I dont agree, I remember growing up if a certain series was only streaming in HBO, I'd have to get a subscription to the whole HBO suite of channels. And lower quality channels were just bundled together. It would be like being forced to subscribe to both Paramount+ and Peacock simultaneously just because you were interested in something in Paramount+.
Incredible video. Explains the whole thing extremely well and in an entertaining manner. Great job to the coffee cow.
One of the most underrated aspects of your marketing Mondays for me is the context parts. You see 50k down from 100k and you know it's big , because those numbers are relatable. When you talk in billions though it's very hard to just grasp how big everything really is. You understand but you don't feel it because it's such a big number. It's hard to wrap our brains around something like that so really appreciate those, don't see many others doing anything like it
The longest winded "please subscribe" ever. I expect no less from chief glarketer Brandon G.H. "Coffee Cow" Ewing.
I understand the ambient tv perspective as I use some Netflix shows or RUclips videos as background noise when I do work/game. However, I think a lot of people have also chosen Netflix over other platforms because they provide so many shows and movies that is above the ambient TV quality, especially since Netflix always increase their subscription fees. If they want to go use on background tv shows and not invest in shows like Squid Game and Stranger Things, then they better expect to see their subscribers sharing their accounts in masses as Emily In Paris-esque shows is not worth the high subscription fees for lots of people (especially with petrol and other necessary bills are hella expensive)
The youtube thing makes perfect sense. I sometimes don't even open my streaming services because they don't have the amount of diversity I'm looking for
You put it perfectly. A couple of good titles only gets you so far.
Big A really did all this explaination about the companies and revenue they're making, just to say "Subscribe". What a legend.
18:18 doesnt youtube make/invest in youtube premium content? Ofcourse the budget amount is a lot less than netflix
They used but I believe they’ve either stopped or rarely do it now.
they pay for streamer contracts to take them off twitch
I don't think Premium content has ads, so no ad revenue from that.
think the point of that bit was to show that just one aspect of youtube, probably one of the least intrusive aspects compared to other platforms is making them more than all of netflix combined.
youtube used to have a department called "RUclips originals" (i think it used to be called RUclips red at some point) but that shut down earlier this year with the last youtube originals project to come out being "In Space with Markiplier"
youtube premium is just a subscription for youtube that stops ads and might have more features, which isnt a cost but it is extra revenue not counted in ads revenue
youtube also has member, super chats, and "thanks" donation thing as extra revenue aswell
I think you hit the nail on the head with how netflix has to care about how well the content does.
Big A this is a banger its gonna pop off in the algorithm. Great Job!
Killer editing on this one Quack
Excellent video atrioc. A lot of the “shit on netflix” content ignores how their competitors aren’t necessarily making bank either. Disney+ especially is spending so much without great subscriber totals.
The best ambience TV is Atrioc’s VODs
You're right Atrioc, that GOT list for the streaming services is definitively correct, can't fault it.
RUclips is definitely the king of streaming but aren't they always in the negative because of the insane amount of money they pour into servers to be able to host such a wide variety of content?
Until like 2019-2020 they were saying this, but they haven't since so it's probably safe to say they are now turning a profit.
as someone in the industry, server space has become progressively cheaper and easier to come by.
No, RUclips has been profiting big for a while now
next to no one hosts on their own servers these days (which is a scary topic to cover in itself, like half the internet is hosted with AWS lmao) youtube is using its own google cloud service (GCP) these days for a lot of its needs. Lot less expensive. I'd bet they're turning profit now.
I mean how could you expect netflix to be dropping subscribers when they are releasing such banger content like "he's expecting" and "cuties" it's crazy that such inspiring and inclusive shows can make people not want to support the business,
I just recently started watching atrioc and Jesus the content is so good and interesting I can’t stop binging someone help RUclips truly is the best streaming platform
Bro that was actually mad entertaining and fairly educational, love this
im new to atrioc but honestly because im interested in economy this is a really fun series id say. i get to learn and its in a fun format. props to you atrioc.
the editing is so nice!
Really glad to see another Marketing Monday video, I love how Big A takes interesting and current topics and presents it in an easy to understand and effective way
I swear to God Atrioc if Netflix adds a feature where subscribers can upload shorts like RUclips and TikTok and it starts pushing that content on me I'm coming back here to blame you.
I recently had my finals and we had a writing assignement on the differences and arguments for or against streaming services in regard to cable. I went off on a huge tangent and wrote about netflix and them shooting themselves in the leg. I passed that exam, thank you big A.
I don't think all these streaming services are sustainable...if I like 5 different shows on 5 different streaming services, there's no way I'm paying 5 monthly fees. Be a real american and pirate your shit smh
Or go on RUclips lol
This might be the most well put together video big A has - how he did this live I have no idea
Wow this is truly an Atrioc "Brandon Ewig" Glizzy Hands classic!
Suggestion: Get an opening animation/video showcasing a Marketing Monday logo or that kind of stuff (to consolidate the series), to play after the intro. Would be the cherry on the cake
I feel like it was inevitable for Netflix to fall to the mega corps that actually own most the media. They could make good choices and last longer but eventually the big boys always win
They could lobby for shorter copyright terms. Life of the author + 70 years is ridiculous. I think it is around 100 years for "work for hire" productions.
Big A coming through with the Summoning Salt shout out, well deserved. Great Video as well.
If they model all their future shows after Emily in Paris then yeah they won't win the streaming wars
Honestly atrioc, I went immediately from your video to "the competitive history of quan chi" an mk character that immediately made me realize how right you are about RUclips.
Imagine paying money for any streaming service
Everything can be watched for free
It's insane that those graphs are just RUclips's ads and don't take into account Premium Subscriptions. I've been really enjoying it, and wasn't a big RUclips watched prior. Being able to watch w/o ads is incredible I could never go back and would give up Netflix for it any day.
just pirate lol
that ambient tv part is fairly clever ngl just like how people fall asleep on youtube cant skip ads if your not there i turn on shows just for backround noise all the time community is the perfect one and aressed devoloment
LETS SMASH THE ALGO
CUZ THIS YT VIDEO
IS THE F’ING BEST BRO
This is awesome video. Your content is so good now. That intro is well written and the graphics are well made
Love that this was basically just an ad to subscribe to Atrioc. Gotta respect the grustle.
17:52 - chills, LITERAL CHILLS
Great video, I like the marketing Monday videos you put out, that you actually put time and effort into. A perfect way to end the video, it was a marketing ploy all along.
Summoning Salt makes amazing videos. He slams the world record down just as soon as the song We're Finally Landing by Home hits the drop. 10/10.
Lol my roommates and I unironically put emily in paris on as backround noise. Thats crazy
Quack there are too little chapters on this video, need one for every sentence G. H says.
The other thing that a lot of Netflix's competitors have that Netflix doesn't? A back catalogue that used to be on Netflix.
When Netflix was worth hundreds of billions rather than tens of billions, they could have been buying up producers with back catalogues (ITV comes to mind as does Channel 4 if/when it gets privatised) bidding for sports rights to livestream (our competition is Sky Sports and ESPN, although taking those sports rights worldwide would be difficult and expensive, I can imagine people signing up to Netflix just for the Premier League or Formula 1 for example)
I do believe that Atrioc needs to have more than a million subscribers. This is top quality content about contents!
Ambient TV actually making some sense. I have a friend exactly like this who always needs Netflix or some random TV show playing as background noise whenever we are gaming. He’ll finish entire series and barely know anything that happened. Maybe theres more people like this than we realized
6:36 the random chatter saying "QUIBI" is my spirit animal
this is up there with the quarter 6 gambit video. class stuff mr. GH.
Such a great video! As someone in HR my only worry would now be that RUclips becomes a bit more like Uber regarding employment relations. Where they let ''freelancers'' (drivers/ RUclipsrs) work for them, but the whole job overall has pretty bad employment benefits/insurance etc. But yeah on the other hand: those two can't really be compared with each other (re: actually being employed etc.) , so interesting to see where the streaming industry will go!
This is honestly spot one. When I tell people I'm going to watch TV for the night, I literally just mean I'm going to watch youtube content. I think zoomers are going to tank the streaming industry when we're all just watching UGC on twitch or youtube for free, or by subbing to specific creators, more than we're going to pay for TV and movies. I'll shell out 5 bucks a month to a person I like and want to support, more than I'll pay a corp to let me watch a movie you can pirate for free
if zoomers kill Hollywood and big name actors have to do cameos and desperate video collabs to make their money that'd be based lmfao
Lowkey netflix should have a free version w ads and a couple of classics on it like stranger things,lucifer,squid game or other highly addicted shows but a limited amount and then ppl will buy more defo its the same as spotify u can listen to music for free but its just rlly annoying w the ads and not choosing what u can listen
When he was talking about tv meant to be in the background, I immediately thought “why not just play a RUclips video” so I guess I’m the exact person that proves the coffee cow’s point
Yeah like why would I even spend money on background noise when I have infinite background noise for free
Brb, just finished this video and now gonna watch some Summong Salt
The Daenerys reveal is the reason that I appreciate Atrioc's insight
This marketing monday video was so jam packed with knowledge. You love to see it
Quacks edits hit different
I would have never thought to include RUclips. Another great Marketing monday
I like how at the very end of the video the Netflix screenshot had the category "Western Movies" two of the first three movies were a movie about Blackpink and Crazy Rich Asians lmfao
Netflix cracking down on password sharing NOW is troublesome because people got so used to it.
My family has active, amazon prime, hulu, netflix, etc etc, but still we all watch more youtube. Crazy
best marketing monday is marketing monday where you can make an add on your own content :DDD
also I have too lot of videos as background noise for playing games, cooking, programming... otherwise I would have songs but videos are for different mood
Someone went fucking ham on the chapter breakdown
This will always be my favorite atrioc content. When he started react farming I got scared but I’m glad this is still here
Though RUclips does spend money on other things, it still holds to this kind of quote.
“Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real estate.
Something interesting is happening.”
― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
RUclips doesn't create much of the content itself when compared to the top creators on its platform.
The concept that youtube spends nothing is actually untrue. They have to spend BONKERS amount of cash to keep their insane amount of high-speed servers up and running which contain (approximately) 819,417,600 hours of video. For that, you need many many drives and backup drives too. There is also moderation and other teams too but those don't cost nearly as much
it's also important to consider the international market. like hbo max and Hulu have zero presence outside of the us it feels because of licencing agreements. at least where I live the it's Netflix, Amazon prime, Disney plus, and the option I feel like is growing the most recently... piracy, I've seen way more people openly talking about what piracy sites they're using recently. America is a big country, but the international market is still bigger and I wonder as countries like Indonesia increasingly modernise, who is providing their streaming services (now I think about it that stuff probably already exists I just don't know about it)
Atrioc kinda went hard in the paint. Amazing video, super simple. U shld def do more prepared content
I think this may be the first time i've used the share feature on youtube, great vid
It’s cool how all of Big A’s videos start with a smile. Just a small thing but it’s nice.
The crazy thing is that Amazon has ads now like if you wanna watch new seasons that are still on tv of Hell’s Kitchen you have to watch minute long ads . There’s no option as far as I’m aware to pay to get rid of them it’s crazy
How is this channel under a mil subs still? I dont click any youtubers face in my subscriptions but I always click Big-A if there's a blue dot. I found you from lud from very early on, (I was subbed to lud back when he posted the ice climber video) you deserve many more, and I'll be here for when you hit 5 mil :)
Given i have never watched your streams. Your method of creating a RUclips video. It is equivalent to any infotainment channel on RUclips. Hella entertaining, with so much depth in the information given.
Thanks for that Big A
Kind of a weird thought but what would stop Netflix signing an exclusivity deal with Mr. Beast for a weekly show the same way RUclips and twitch are fighting in the streamer wars?
mr beast himself wanting to retain rights to his branding, content direction and schedule probably, iirc he said he loses money on most of his videos, idk if they'd be down to produce something that's shown to not turn a profit.
Hey atrioc! Me and my friends really appreciate your Marketing Mondays! Please do more!
New South Park is kind of about this. Funny that multiple people are talking about this at the same time, but I think the South Park was mostly about how the quality of shows just goes down so much when everyone goes exclusive.
The main problem these streaming services are facing is me. By illegally viewing every single movie and TV show I see, I am singlehandedly tanking profits for every media company ever.
Torrent gigachad
I've been listening to podcast for a year now, and just decided to sub so congratulations 👏🎉