The Worst (and Best) Rebrands Ever
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- Опубликовано: 26 сен 2024
- why dont you rebrand that subscribe button from red to grey :)
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Edited by BryGuy | / bryguyedits
#atrioc #MarketingMonday #Ninja
This is a certified “chat only knows one joke at a time” classic.
Mom said it’s my turn with the joke
Cofee cow!
Got bad news for ya in 2024… 😂
I think that people should "rebrand" more often. Atrioc went from Glizzy Hands to Coffee Cow, which is a one of the best rebrands of all time
FOOL! the power of the Glizz is unmatched!!
Damn you stole my joke. Gotta be quicker next time
Coffee cow is over played, imo.
@@oopsimdead2578 and glizzy hands isnt? goofy
@@oopsimdead2578 we’ve been on glizzy hands for over a year while coffee cow is like a month
imagine approaching your unpaid interns and telling them they have to be in a commercial where they dress up as the company mascot and pretend to be impregnated by scrubdaddy the sponge and give birth to their offspring
But to be fair scrub is everyones daddy
Duolingo's Tiktok is wild, I don't know who is in that suit but they seem like the kinda creepy pervert who had no problems with that idea.
@@loyalty5207 That's very true. I have no idea how the hell that stuff gets approved LMAO.
Maybe they were the ones who came up with that.
@@loyalty5207 Yeah she is crazy lmao, idk why Duolingo hasn’t fired her, must be working
Wish this video was a bit longer. Would love to see this segment expanded in the future!
you can just watch the full video in his VOD channel. Its called atrioc VODS or something,That channel has full streams
This is the link to the Vod Adit mentioned
ruclips.net/video/lRzHMyrIP_s/видео.html
Watch the vods
Marketing Monday videos are entertainment with a side of education, Marketing Monday vods are education with a side of entertainment
@@sauce8767 edutainment
Elon watched this and thought it was a challenge
so tru
I think the main thing that should be noted about insta and facebook changes, was changing from being an app icon to a company logo. Back when the first Insta icon was a thing thats how all Icons looked on iphone, they all seemed to try and have a tactile/3D feel so when you're trying to evoke a Polaroid for smart phones, having a realistic looking Polaroid Camera as your icon makes sense, but when they've moved on and its not just thought of as an app but a website as well, and they have a corporate identity they're trying to maintain, having an actual logo they can stick on ads, buildings, etc makes more sense.
Couldn't agree more, it's also one of the reasons why Snapchat is stagnant. They had a moment when they could've done the same, but they didn't, they just removed the face from the ghost, but the app-iness of the logo stayed
I think they changed when the iOS design changed. The tactile feel of the older iOS transitioned to the version we are acquainted with now
@@P3TARK Twitter kept their app logo for their company and now they're being bought for $46 billion. If you are mainly an app company your logo can reflect that.
@@DaybreakPT but their app logo is not "appish" if that makes sense
@@DaybreakPT Have you seen their old logos though. Definitely more app-oriented than their current one - and even their current logo only looks "app-ish" because of a bird being their logo and not an object or concept which make it look less corporate.
Ninja will always be ninja, just the best mixer streamer of all time
And only lol
shroud?
you straight cappin if you think he holds a candle to the likes of shroud
@@p00ner1sm He's Ninja
@@beejaybeej and he's Shroud.
I absolutely love the Pepsi logo redesign document. I remember making a presentation about how colours and shapes affect the consumer, so me and my partner started researching. We found the Pepsi logo redesign document and laughed our ass off. I study something along the lines or graphic design and I have no idea why they started fucking going into intense math and "how the Pepsi logo can look like a smile" like WHAT
Basically, I think the idea was that the logo was supposed to protrude out, and depending on the angle you see it from, it'd look a bit different. Which... is a bit cool, but there was no way that was ever going to happen, it would have required so many production line changes
I personally love the Mozilla logo redesign. It went from just saying “Mozilla” to having the “I” be a semicolon, and made the 2 “L”‘s backslashes. I think it looks great, and gets the message across that they are a text company. 10/10 logo
holy shit i was just thinking about it too. i genuinely think the logo resembling a URL is such a cool way to express that they do internet related things
plus they’re really influential in the web development world.
Completely agree 10/10
and then they ruined firefox
The Ducks logo/IP belonged to Disney and their terms eventually expired. So instead of shelling out for a renewed contract, they just made a new logo.
I can’t believe he didn’t talk about the new KIA logo, which admittedly looks slicker than the old one, but only after you spend at least a minute trying to figure out that is says “KIA” and not “KIN”
Ninjas old logo was actually really great, the new one is just hideous
When I was in high school I took a 1 week workshop on logo design and all we ended up doing was write the name out in different fonts and who ever managed to find the coolest font "won" the logo workshop. Im still mad at that
@sotuur aeei Pepsi changes their logo/design frequently.
your chat really is great, my favorite part is how they only have one joke for you in 1000000 different ways
Honestly until Atrioc said it, I did not realize Pepsi had changed their logo 😂
"Redesign your logo" by lemon demon is a great song that is taking the piss out of Pepsi's rebrand. Really funny, has a lot of references to the leaked pepsi rebrand dossier that is hilarious.
I'm a big fan of Starbucks' logo redesigns over the years. I think every update they made was a marked improvement on the last.
Agreed, it looks good and it’s iconic, I’d hate it if they went the simplistic logo route that a lot of companies are going for nowadays and just had “Starbucks ®” in green helvetica font.
Btw, they are currently trying to change their corporate image, they fired their CEO and the founder stepped in and changed some things that haven’t pleased investors in an attempt to stop employees from unionizing, I fear that the logo might be the next thing to go for no good reason.
I deadass just got done with my marketing homework, and this video summarized the entire fucking assignment.
That Ninja rebrand is gonna be a heavy "naaah dawg, this ain't it" from me
you're forgettting the king of terrible rebrands, IHOB
The Volkswagen rebrand was clean as hell imo. Also because they announced their shift to electric vehicles together with the logo change, which made the press talk about their shift to EVs in articles talking about the logo change.
I can't believe the face of the word ninja went from one of the most legendary warrior groups in history to a skinny gamer guy from the U.S.
He's N||nJoi now so it's okay
This whole Coffee Cow thing was actually just a genius marketing idea from Stanz for the Coffee sponsor Atrioc is gonna do next week
The issue with rebranding is that you've been advertising with that logo for so long that so much of a customers memory links to your brand in their brain are tied into that logo. And so when you then change that logo, it makes it way harder for them to recognize that an ad is for your brand, because before they could just tell based on your logo.
Really enjoyed this Marketing Monday. Would you consider the changing of, say, the look of many fast food places such as McDonalds and Taco Bell to be a rebrand? And what the point/ results of them changing their stores to look like are? It's crazy seeing old McDonalds with the huge golden arches to just gray boxes, even if they look "clean"
surprised there wasn't any discussion of old sunny D logo. that was a straight classic
If you haven't already, you should do a whole marketing Monday revolving around brand mascots.
Yes
this boutta be a crazy rebrand
Eventually Ninja will realize he cemented himself as nothing but a meme and childrens entertainer right?
Hes gonna ride it till he gets canceled completely
i'd cement myself as nothing but a meme and childrens entertainer too if it meant i'll become a multi millionaire lol.
What does that to do with the video
@@iangeiger1652 it has to do with the fact that the rebrand the video is covering is ninja showing he’s trying to get away from his largely child based audience and move towards a more mature audience
@@underthebridge2445 ya he’s made his money now he wants to be himself and just enjoy streaming why does he have to admit that he’s child entertainment when he still pulls 20k viewers and only streams mainly on weekday showing without being family friendly
While this video is great. I kept watching but the rebrand from twitter to X never got mentioned. Atroic should have predicted the future, yet he failed to do so. 2 stars.
It’s funny, because I kind of *get* the reasons why the companies did these rebrands, but my god it’s wild how high the stakes are if you don’t nail it.
This video came out a bit a year too early lol
The Instagram rebrand is so funny to me as I was always for the rebrand cause their old logo was just dated
It's funny seeing them side by side cause it made me realize yeah that's why a lot of companies go minimalistic with their logos now because they don't really age (granted a new design trend does need to take over just to keep things fresh)
All the gradients, and over designed elements just become over complicated.
good shape design and simplified logos arent really a trend of the modern age (see trademarks & symbols vol 1/2 and logo modernism, also design legends like saul bass, paul rand, otl aicher)
Redesign your logo by lemon demon is a bop of a song and great satirization of this kind of inane rebrand. Highly recommend.
i like that he says stuff about logos while he has a photo of himself laughing in his channel picture
You forgot KFC, that change really helped them reach a younger market
I literally thought the ninja font was a bit at first. Before it revealed it wasn't lmao
I originally majored in UI design for a bit, and that ninja font did unspeakable travesties to my psyche. All he had to do was give the left side of the N's a similar thickness... it would still be bad, but not my sleep paralysis demon :(
People really can't make a comment about anything anymore without hyperbolizing the hell out of it, can they?
@@NISHIAKI Shut up
The new Rite Aid logo is one of the cleanest but good rebrands that have come out of the early 2020's. The mortar and pestle and herbs look outstanding.
Ninja went from a literal ninja to stealing Sonics hair
That "after" gap logo looks like an industrial company building homes 💀
I really love these types of videos. So much insight and extremely fascinating and presented well and concisely. Thanks Big A!
That new Gap logo looks like a sign you'll see at an airport or something, usually pointing to the nearest toilet
Another one that I think was a pretty solid rebrand (after some time) was Discord's. They didn't go crazy and change too much, but they simplified what they could, which is usually a good practice when aiming for effective logos, and made changes that effected the perceived product. Discord clearly wanted to expand their base users beyond just gamers so by changing the edgy, all caps typeface to a more playful (albeit kinda weirdly balanced) one they communicated a more fun feeling. That and the more saturated colors I think were a good way to pivot the audience of the company without massively rebranding it as a whole. I feel like regardless of someone's feelings on the logo (which as he said will usually be bad) it was a pretty effective way to change their brand without becoming unrecognizable.
Yeah looking back the saturated blue isn't really bad
I prefered the old font better,but i can't deny that the rest of the changes grew on me.
@@GamerTowerDX that font is so weird
I disagree regarding the font and some of the colors, their new yellow and pinks used for their branding looks horrendous and their new font is pretty bad.
The new Clyde has a fake smile
I think pepsi rebranded logo is to attract indian customers as you can see it looks so much like a cricket ball and it was at the time when pepsi was main sponsor for IPL (biggest cricket tournament).
6:37 Xerox literally "dropped the ball"
the mozilla logo rebrand was fucking sick in my opinion, the moz://a is just so clean and clever
The hype music in the ninja transition really brought me power
Dude went on the budget section of fiverr
"The blue and yellow is an iconic color scheme, that he [Ninja] sort of owned."
*Cries in swedish*
I gotta be honest here, never drank pepsi in my life but I rlly like the newer pepsi logo for some reason, a ton more than the old one
You forgot the mozilla logo. The creativity and design was really outstanding and beloved by everyone
The old IG logo fitted perfect on iOS 4 I believe, the old school iOS with all the 4K pictograms.
If anyone remembers how terrible the Tropicana rebrand was it’s Rays fans. They make this massive logo elimination, then there was just this giant fuck all straw orange mounted inside the baseball stadium. They just never took it down or changed it.
This guy is amazing, love the content. Learning about marketing and important shit that we'll likely have to know going forward is always interesting, but adding an amazing personality to the mix really makes it one of the greatest. Definitely a pog channel :)
POGGERS
Mandolin Orange changing their name to watchhouse
I was not ready for that duolingo + sponge crossover
I’d tell my professor that you described Graphic Design of a logo as “inane bullshit”, but I’m pretty sure he’d agree
My First Impression Of The Rebrand was That It Looked Like the adidas Logo
A lot of these burger King drawings were just hungry jacks with different text
I liked the 1961 UPS Logo. It clearly shows what the company is and is simple.
GAP changed from fashion to logistics
And the Ducks from ice hockey to Darkwing Duck
"Let's get dangerous"
Companies will spend 1.2 billion on a pointless new logo before spending a cent on paying their employees more
I was literally drinking a Pepsi while watching this and I totally forgot about their rebrand.
For the next marketing Monday u should look at the yorkie chocolate bar and uses a unorthodox method of getting customers by isolating 50% of the population
Love what you said about the new JCPenny logo looking like an architecture company. I’m a drafter at a firm called CSAi and our is literally exactly that but blue
Big A, forgot to mention your own rebrand from Ghost & Glizzy Hands to Glamurai & Coffee Cow! One of the best rebrands of all time!
Bro the 1919 UPS logo looks like a medieval faction, I like it!
The Coke Zero Logo is probably one of the best soda rebrands i can think of
I think the closest thing I’ve ever had to an out of body experience was scrolling through Tik Tok at 2am and seeing Duo giving birth to owl sponges
Yo banger video. I like your new twist for content. It is all over the place on topics but the style of editing is really well done, which makes for some really unique vids! Keep it up
The new Gap logo perfectly describes where the new level of luxury exists.
As a tampanian, Tropicana orange juice is iconic. When they changed their logo and their packaging, everybody was like what the f*** is this, when they reverted it back we rejoiced.
the funny thing about the tropicana branding is that it was done by the same people who did the pepsi redesign
With the Duolingo tiktok I now want Atrioc to review brand tiktoks
Ninja's rebranding is inversely analogous to CGI sonic...
Paramount went from scary "realistic" Sonic to Cartoon animated Sonic.
Ninja went from Cool ninja logo to, Scary "realistic" Sonic's back hair spikes...
good ol' glizzy "dont call me coffee cow" hands
This is exactly like sports teams. Both logo's and uniforms.
Ninja new logo looks like scuffed Adidas, and as a gopnik I feel very offended that there’s even an accidental try to replicate perfection of ТРИ ПОЛОСКИ
The Tropicana guy that thought of that rebrand idea definitely got fired…
the new gap logo looks like a vhs label
the new ninja logo looks like the sydney opera house
idk, the capital and lowercase G's on the old Google logo will always be infinitely more iconic to me.
9:45 There is another new one that I think looks even better on the bedrock versions.
Bro what the actual fxck is that Tropicana rebrand. It's so trash i would never drink that
Surprised he didn’t talk about the RUclips rebrand, both the website and the app were initially hated but are iconic now
I still don't like the new app
Ninjas new logo do blooming like the Sydney opera house
If you want to see a series of worsening rebrands, look at Pennsylvania Rail Road
The 2003 UPS logo is still used to this day on some of the products.
that 2012 duolingo bird looked FREAKY
The new Pepsi logo being linked to the Mona Lisa and the earth's gravitational field is the same thing as me struggling to link a piece of media on an english exam to the prompt so I just make connections to the most random stuff and hope for the best.
If you showed me Ninja's rebrand without context, I would legitimately think he made a partnership deal with Nickelodeon.
The Ducks isn't a logo change it was an ownership change. they dropped everything linking them to Disney's ownership
One of the worst sports logo redesigns was the Milwaukee brewers
Would happily watch hour+ long videos like this
Marketing Monday every day!
Great audio in this one Big A. Really enjoyed being deafened by the adverts!!
the evolution of the detroit pistons logo is an absolute travesty
3:47
shoutout that one lemon demon song about this
-also shoutout mattyro1 in chat-
Bold to rebrand from the Glarketer to the Coffee Cow
it's not in the shape of his hair, it's in the shape of mountain peaks