The Problem With Facebook

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  • Опубликовано: 13 янв 2014
  • WATCH THE FOLLOW-UP: • Facebook Fraud
    The problem is much worse than I originally thought.
    Share this on Facebook ;)
    Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups particularly well because its top priority is to make money. Now, I don't think making money is a bad thing, in fact I hope to make some myself. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
    This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place. Now the incentives are misaligned:
    - individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
    - creators want to reach fans but their posts are being throttled to force them to pay to be seen
    - brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
    Facebook stands in contrast to other social media like Twitter, RUclips, and Instagram where all content is shared with all followers.

Комментарии • 7 тыс.

  • @veritasium
    @veritasium 10 лет назад +719

    Update: Despite over 300 shares on Facebook and 1200+ likes, my facebook post of this video only received 10,000 organic impressions. I paid to promote the post to prove my point that this is what you have to do to reach fans and reached an additional 33,000

    • @AhirVerma
      @AhirVerma 10 лет назад +6

      yes. I have seen! Big problem.

    • @DaveZeegers
      @DaveZeegers 10 лет назад +2

      Somehow you are mistaking FB for a publishing network, its not. RUclips is, not to forget that Google is after your data rather than your money.

    • @JoePhilipps
      @JoePhilipps 10 лет назад +21

      Welcome to Google+, the un-Facebook.
      Also, due to the model they have established, and the ever changing landscape (and therefore uncertainty) of what they do with your content, Facebook defections are happening at a certain (and I think accelerating) rate, many of them coming on over to G+.

    • @shpiegler
      @shpiegler 10 лет назад +1

      [Tal Navarro ]

    • @JohnAbramsson
      @JohnAbramsson 10 лет назад +20

      I almost commented. Something I rarely do. But then I changed my mind, and then I changed it again.
      So this ended up a rather meta comment but in a sense it reflects one point made in the video. I'm on google+ and RUclips to engage. Usually only by watching, reading and thinking but now also writing.
      I'm on Facebook because all my friends are and there it ends. Both my use of Facebook. And this comment.
      Thanks for an interesting video.

  • @Herald740N
    @Herald740N 8 лет назад +247

    Facebook is 100% irritating now. I hate it, I hate the ads & I hate how it tries to control what you see. I appreciate this insight!

    • @donnagriffin647
      @donnagriffin647 4 года назад

      IT WANTS TO ONLY PUT OUT THE LIBERAL BS

    • @tanmaxwell4599
      @tanmaxwell4599 4 года назад +2

      REALLY ?? I'M SURPRISED YOU STILL HAVE A FACEBOOK ACCOUNT - I DON'T,AND 1000 OTHERS DON'T EITHER - AND THERE'S NOTHING WE CAN DO ABOUT IT.

    • @grate9
      @grate9 3 года назад

      Jokes on them I use discord

    • @robertcampbellii9787
      @robertcampbellii9787 3 года назад

      @@donnagriffin647 You spelled conservative wrong

  • @chadpatterson3923
    @chadpatterson3923 8 лет назад +657

    Facebook also steals youtube videos

    • @bagelmaster8
      @bagelmaster8 7 лет назад +65

      I just learned that a "view" on Facebook only has to last for three seconds, so somebody just scrolling through the page views basically every single video. It's so stupid

    • @kguorguaGESTALT
      @kguorguaGESTALT 7 лет назад +32

      there's a video on in a nutshell about that

    • @baranxlr
      @baranxlr 7 лет назад +24

      +Киевский Гештальт Университет kurzgesagt is so fking awesome

    • @aaronl22
      @aaronl22 7 лет назад +1

      Chad Patterson +

    • @ipsykosis
      @ipsykosis 7 лет назад +1

      +1

  • @SpoonLady
    @SpoonLady 5 лет назад +259

    Thanks for this video. Years later, all still very relevant.

    • @princesslemmy
      @princesslemmy 3 года назад +4

      And still so

    • @shubhxms
      @shubhxms 3 года назад

      True. :)

    • @MegaSnow121
      @MegaSnow121 2 года назад +2

      Five years later he is still spot on. I have given up on FB - not worth my time. They need to be highly regulated. Nasty company.

    • @allwynhiwale6111
      @allwynhiwale6111 2 года назад +1

      Still the same

    • @alphaapple9673
      @alphaapple9673 2 года назад

      Still is

  • @FeliciaDay
    @FeliciaDay 10 лет назад +2394

    This is the reason why I don't enjoy interacting on Facebook, in order to have my posts pushed out to people who WANT to see my stuff, it seems like I need to post the most baseline things, like, say, me in a bikini. Or a kitten.
    Dumbing down content to actually REACH my fans is ridiculous. If they're following me, they want to see my stuff. I don't have money to pay to reach all my fans for everything I post. And paying for views sucks in general, Facebook. So...yeah. Great video!

    • @DavidAMartinez
      @DavidAMartinez 10 лет назад +3

      Amen!

    • @rccastle79
      @rccastle79 10 лет назад +100

      How about a kitten in a bikini?

    • @dfjdejulio
      @dfjdejulio 10 лет назад +61

      A kitten in a bikini? One might be accused of producing kitty porn…

    • @argledotorg
      @argledotorg 10 лет назад +2

      I hear sloths are popular with the kids ;)

    • @Commandelicious
      @Commandelicious 10 лет назад +3

      That's why I'm shifting from Facebook/RUclips to RUclips/Google+ ;)

  • @HankGreen
    @HankGreen 10 лет назад +181

    Agreed - often we forget how lucky we are that RUclips (for some reason) decided it would share revenue in the early days. Of course, I believe that's good for RUclips because it makes the site a place where creators want their content to get viewed very badly, and thus will spend time and money making great content.
    Facebook appears to be interested in video, but why would I upload a video to facebook if it doesn't go out to the people following me or earn me money that I can use to buy groceries or pay employees.
    The whole mystery of social media...the "I make content so Facebook shareholders can get richer" ethos is very odd. It's all about promotion, getting views on your content, getting recognition in the hopes that, eventually, there will be some payoff. Well, that payoff comes to very few people, and it makes it clear how much healthier and exciting the RUclips ecosystem is...even if it's not the healthiest it's ever been.

    • @ericcheng9938
      @ericcheng9938 10 лет назад +13

      Yet another reason to dump Facebook for Google+.

    • @JeremyEllwood
      @JeremyEllwood 10 лет назад

      Well said, *****

    • @Ral9284
      @Ral9284 10 лет назад +2

      I hate *_"confirmation bias,"_* that is why like debates on G+ I am little "popular" there by being *infamous.* And no post never ever disappears.

    • @TealeBritstra
      @TealeBritstra 10 лет назад +1

      The two use vastly different paradigms for content sharing. Facebook tends to 'push' content onto the users (like television, for example), whereas RUclips is more of a 'Pull' mechanism (where users actively search for the content they want to watch). Each has their advantages.

    • @Ral9284
      @Ral9284 10 лет назад

      One thing is to search actively trough what oneself likes and other very different is to be actively censored from what oneself might dislike. How I am going to change my mind about a topic if I can't see the topic?

  • @DoABarrilRoll
    @DoABarrilRoll 8 лет назад +281

    i stoped using FB years ago for all the known reasons.

    • @josettedessalines6389
      @josettedessalines6389 8 лет назад +5

      +DoABarrelRolll KITTY WITH A SHARK CAP??? CUTE! LOL

    • @Lonestar512
      @Lonestar512 7 лет назад +13

      So I am not the only one anymore?? Glad others are realizing the pointless nature of FB!! It's just a shitty site for Tweens and bored middle-aged housewives, of which I am neither!! Mostly, it is used by either shallow younger people who are in high school or pathetic older people who actually miss being in high school and want to have that type of drama in their lives!! Eat shit, Muggles!!!!

    • @MilePost106
      @MilePost106 6 лет назад +3

      Glad to hear that!!! Facebook is nothing but a greedy communist organization!

    • @resagelato
      @resagelato 6 лет назад

      DoABarrelRolll cute cat 🐈 profile pic

    • @aizen58
      @aizen58 5 лет назад

      Me too

  • @maciekm99
    @maciekm99 Год назад +6

    Oh, man! This video was so ahead of its time, the problem with Facebook has only gotten worse. You mentioned Instagram as a better medium but added a very accurate "at least for now". Instagram has definitely gone downhill since. It's sad to see social media decay one by one.

    • @dnoodspodu1159
      @dnoodspodu1159 Год назад

      Nie masz Fejsa i Insta = nie masz problemu
      Problem rozwiązany

  • @clayrock78
    @clayrock78 8 лет назад +964

    RUclips is so much more useful than Facebook. When was the last time you went to Facebook to learn something?

    • @sinfuleldian9826
      @sinfuleldian9826 8 лет назад +9

      +Clayton Jones you have a point !

    • @clayrock78
      @clayrock78 8 лет назад +11

      Ouss DZ Thanks.

    • @TheAnantaSesa
      @TheAnantaSesa 8 лет назад +22

      I go to facebook to sell or buy things on their sale pages. Also there ARE groups with discussion about niche interests. But for how-to videos RUclips has the best search engine.

    • @lettyeffley5997
      @lettyeffley5997 8 лет назад

      ,. ,

    • @clayrock78
      @clayrock78 8 лет назад +2

      Ananta Sesa das I agree

  • @astrid1870
    @astrid1870 8 лет назад +75

    I'm addicted to youtube. XD

  • @ixlnxs
    @ixlnxs 3 года назад +5

    Six and a half years later, it's great to watch this prophetic video.

  • @WoodesosGuitarMods
    @WoodesosGuitarMods 8 лет назад +149

    So it seems the value of Facebook is nearly nothing. Not to a content creator.

    • @d.l.918
      @d.l.918 7 лет назад +4

      Not a good content aggregator either.

    • @MRH-hf4st
      @MRH-hf4st 6 лет назад +4

      Specifically, facebook. [Read This] Everyone has the right to know facebook's deep dark secrets and dark side.
      multimoirahlentedvlogs.blogspot.com/2018/01/why-you-should-quit-social-media.html …

    • @leifharmsen
      @leifharmsen 6 лет назад +2

      Woodeso's Guitar Mods Try: worse than useless.

  • @BrickTsar
    @BrickTsar 10 лет назад +62

    I knew there was a reason I didn't like Facebook. I did like this video. I rarely use Facebook anymore. Thanks for sharing this. I now understand even more why I don't like Facebook and I love RUclips.

    • @Lego360official
      @Lego360official 9 лет назад

      Hey BrickTsar what are you doing in this neck of the woods. Still getting a load of thumbs ups.lol

    • @BrickTsar
      @BrickTsar 9 лет назад

      Hey! Good to see you over here in a non Lego part of the RUclips world - lol

  • @booJay
    @booJay 10 лет назад +57

    This is precisely why Facebook won't last. It will be gone in a few years.

    • @Eljonno
      @Eljonno 10 лет назад +15

      They will try to merge it with Google+ LOL

    • @CoohTube
      @CoohTube 10 лет назад +1

      Also because they can't efficiently transfer to the app industry.

    • @yophey
      @yophey 10 лет назад

      Jon Yup. Doomsday.

    • @AlexPope1668
      @AlexPope1668 10 лет назад +2

      They're already gone; they just don't know it yet.
      It's like that mythological punch that explodes your heart in a certain number of seconds. They've been punched. We're now just awaiting their exploding heart.

    • @variancewithin
      @variancewithin 10 лет назад

      Jon nah. that wont happen. google is just sitting, waiting, stalking, preying.

  • @donjohnson2639
    @donjohnson2639 7 лет назад +50

    I hate Facebook barely use it anymore look forward to the day it shuts down

    • @robertbouldin7978
      @robertbouldin7978 4 года назад +1

      ME TOO I HATE IT ITS LAME NOBODY LIKES ANYTHING AND THEY DONT TALK TO YOU I HOPE ONE DAY IT WILL DIE FOR GOOD

  • @theimpossiblecastillo8158
    @theimpossiblecastillo8158 2 года назад

    It is 2020, and this video is very relevant to my senior capstone symposium project, writing 25 pages on privacy online and data rights. Thanks, Veritasium. Love your channel, one of my favorites on youtube.

  • @Maka91Productions
    @Maka91Productions 10 лет назад +7

    Thanks for this video. I noticed the decline in reach, and the increase in promotion of advertising via Facebook. It's really sad that they resorted to something like this, and had negatively affected a ton of people.

  • @AnadunePictures
    @AnadunePictures 9 лет назад +85

    It's time we axed Facebook and send it the same way MySpace went.

    • @isaackarjala7916
      @isaackarjala7916 9 лет назад

      RUclips is the closet I come to using social media right now..... But for other people who aren't recluses I don't believe there is a viable alternative right now, at least not one that addresses a significant number of the problems that different people have with Facebook. There are a couple (or at least one) project for creating an f2f based social network, but with many people either using cellular data exclusively or not knowing how to set up NAT traversal I am not sure about the viability of f2f social networks

    • @h.franzen4186
      @h.franzen4186 8 лет назад

      ***** implausible*

  • @order9066
    @order9066 7 лет назад +31

    Never had a FB account and I never visit FB.

    • @kananamo4826
      @kananamo4826 4 года назад

      what social software do you use?

    • @mirzaahmed6589
      @mirzaahmed6589 3 года назад +1

      @@kananamo4826 Why would they need to use any?

    • @kananamo4826
      @kananamo4826 3 года назад

      @@mirzaahmed6589 emmm.most people need to contact with boss,college,friends or families.I can not live without fb or line.

    • @lilnitenurse324
      @lilnitenurse324 3 года назад

      Smart move, dude. FB is NOT worth the trouble!

  • @iadoreapplehead
    @iadoreapplehead 7 лет назад +20

    I deactivated my account two weeks ago and the freedom, it's amazing! I don't miss Facebook at all and my real friends have my number/email... People that I haven't seen in years shouldn't be able to see everything that is going on in my life. Fuck Facebook, it's become nothing but crap! you pushed me one step closer to deleting my account permanently (that was still a too big step for me)

    • @savvysavannah
      @savvysavannah 7 лет назад +1

      I respect your perspective and if it works for you, then great.
      But it won't work for everyone. I grew up in a military family, so I moved around a lot. The people I haven't seen in years are mostly people I would like to see again.
      I also appreciate the wide audience so that I get a wide feedback on my opinions. For example, I could say that the welfare system should conduct drug tests so we don't give free money to people so they can spend it on drugs. But then one of my friends could inform me that less than 2% of people on the welfare system test positive for drugs, so we're spending more money on drug testing than we're saving in refusing welfare money. You don't get this kind of feedback through text or email to select people.
      Finally, Facebook is a networking site. How much easier is it to say "Hey, I'm looking for a job as a secretary. Does anyone know someone who's hiring?" than to text or email every person you know individually?
      Like I said, if deactivating your account works for you, then keep doing it. I just wanted to offer a different perspective.

  • @Andru
    @Andru 10 лет назад +91

    Fantastic job putting this into words!

  • @ShareTheLightTV
    @ShareTheLightTV 10 лет назад +11

    This is spot on. Social media sites come and go. Facebook is facing its decline. They will do anything, including taking advantage of their users, to stay relevant.

  • @davidschmidt6013
    @davidschmidt6013 4 года назад +7

    When my friends ask me if I use Facebook, I always reply, "Not even at gunpoint."

  • @DanteYewToob
    @DanteYewToob 8 лет назад +16

    I dont have any form of social media except youtube and this just blew my mind... This is some of the most absurb crap I've seen in a long time. As a firearms instructor people constantly tell me to get on Facebook but this pretty much sealed it for me lol screw all that nonsense... What ever happened to myface or whatever? Wasn't that free, and had like almost no ads?

    • @carolynmmitchell2240
      @carolynmmitchell2240 6 лет назад

      danteelite did you ever get one? yeah I deleted mine a while ago, now with all the shit that's happening im glad I did.

  • @kurzgesagt
    @kurzgesagt 10 лет назад +12

    OMG - Did you really put a Baldurs Gate reference in your video? I love you. Boo too.

  • @jeffh7872
    @jeffh7872 10 лет назад +7

    I recently unfriended a bunch of people because I thought they abandoned their accounts or were ignoring me. This video might explain why I thought that. Very informative. Thanks

  • @WerexZenok
    @WerexZenok 8 лет назад +279

    We need a decentralized social media.

  • @MichaelEMJAYARE
    @MichaelEMJAYARE Год назад +1

    I really enjoy when you make these more “personal” videos where you seem fired up, almost. You are always very passionate.

  • @HoonTV
    @HoonTV 10 лет назад +7

    Sadly there doesn't seem to be anything us RUclips content creators can do about people who run Facebook pages ripping the content and uploading it to Facebook... Great video, well said!

  • @erickervina5509
    @erickervina5509 10 лет назад +7

    I don't have much to add here, except my utter bafflement that Facebook not just gets away with, but actually profits from _inhibiting communication between people who want to communicate with one another_.

  • @brainvalez41
    @brainvalez41 4 года назад +1

    I started noticing this about a year ago, started seeing less and less content from friends and increasingly started getting content from groups, pages I liked and content from unknown pages to me.

  • @abhishekvchandak
    @abhishekvchandak 7 лет назад +1

    That's an interesting point of view. I love the way you explained the difference in the business models. Especially, the intersection of creators, viewers and advertisers using venn diagrams. Nice work :)

  • @arpoky
    @arpoky 9 лет назад +13

    What's awesome about this video is that if you you apply this on a larger scale, you'd get an illustration of Internet would look like without net neutrality, and ISP's were allowed to charge money from customers to see certain content and charge creators money for their content to be seen. It eventually becomes a vicious cycle that would destroy the Internet as we know it.

    • @fernsettle9489
      @fernsettle9489 9 лет назад +1

      Totally agree. But neurtrality will be a ghost of a memory
      one day.

    • @ayushpranjal1648
      @ayushpranjal1648 9 лет назад

      The truth has been spoken.

  • @SeanAsheOfficial
    @SeanAsheOfficial 10 лет назад +13

    The biggest irony here is that I saw this after I saw someone post it on facebook hehe. Excellent video though, I'm a musician and this affects my page/s alot. Thank you for posting/making this video

    • @CTSSTC
      @CTSSTC 10 лет назад +1

      Lol, yeahp saw this from FB xP, now as long as we like it enough it will continue to spread on FB more organically than paid.

    • @helendias9931
      @helendias9931 10 лет назад

      I totally agree w that, but still it is a way to get people that would not find out about you to get to know your work. I found some really nice musicians and other works through FB feeds and when I like it I come to google, and look up some more... I might be one in a million, but if it was not for the feed I would never know about it. I am not trying to defend FB, just throwing some light to the way it works for me ; )

  • @michaelginever732
    @michaelginever732 6 лет назад

    Interesting to see this now some 3 years on. I have just watched your Veritasium2 video about the changes in RUclips. As I commented on that, we seem to be at the beginning of a world where AIs are running things and we somehow have to influence that. What seems to be happening though is that a very small number of individuals are going to be in control of how it will pan out and this may cause a very large discrepancy in power / wealth. That kind of thing has lead to revolution in the past.

  • @fransandling5822
    @fransandling5822 7 лет назад +50

    Thank you for giving me the final courage to take Facebook off my I pad. Blessings. I survived for 47 years without it. So why do I use it now? I love You Tube. It's interesting

    • @fransandling5822
      @fransandling5822 7 лет назад +6

      I'm 54 now. Tonight I took Facebook off my I pad. I realised that I don't know any of my so called friends. Again blessings

    • @alfredflekseberg8920
      @alfredflekseberg8920 7 лет назад +1

      fran sandling yeah same Facebook is biased

    • @kedharguhan
      @kedharguhan 7 лет назад +1

      Well every time someone likes this comment yours, it'd be an encouragement for your step away from fb. At the least, a reminder to het back away from it. 😁👍🏻

    • @austinhhollinger
      @austinhhollinger Год назад

      @@fransandling5822 you shouldn't only delete the app from your devices, you should also go delete your account and then delete the app. It does nothing until you delete your account because otherwise Facebook still has your data

  • @StratoArt
    @StratoArt 10 лет назад +20

    This is why I love G+ better. G+ is growing very well, Twitter is growing well, but FB is slowing down big time.

    • @MikeSpinak
      @MikeSpinak 10 лет назад +1

      I posted the same video on Facebook, earlier today. I didn't bother posting here, because the people on G+ have already found the place I'd prefer for them to come.

    • @StratoArt
      @StratoArt 10 лет назад +2

      I actually commented on the youtube video and it posted here. But I definitely posted on FB.

    • @MrStstststst
      @MrStstststst 10 лет назад

      isn't google+ only growing because the force youtubers to use it. the ppretty much didn't give us any choice. use google+ or you can't use youtube.

    • @StratoArt
      @StratoArt 10 лет назад +1

      no, G+ was growing long before that happened with youtube.

    • @StratoArt
      @StratoArt 10 лет назад +1

      G+ is so much cleaner than FB.

  • @redkb
    @redkb 10 лет назад +13

    I agree totally! I'm getting annoyed every time facebook asks me to boost my pages posts.

  • @tommylee2894
    @tommylee2894 4 года назад +17

    This video was prophetic when it came out! And today it is sooooooo nascent and relevant to exposing the monster that Facebook has become culturally and socially! I am posting it again!

  • @1MathMan
    @1MathMan 7 лет назад +4

    That actual explains a lot why I only see stuff from about only a 1/5 of my friends post

  • @RickyLJones
    @RickyLJones 10 лет назад +34

    Excellent points. It's time to knock Facebook out of the top Social Media spot. It's been garbage for way too long. Google Plus is a good start, but Google need to push it much much harder.
    #Facebook #socialmedia #socialmediamarketing #youtube

    • @frankoshea
      @frankoshea 10 лет назад

      The former is not the latter and vise-versa will never occur.

    • @RickyLJones
      @RickyLJones 10 лет назад +8

      Kim Jonsson
      So why are you on it?

    • @IsisMarques
      @IsisMarques 10 лет назад +5

      Kim Jonsson I think you'll change your mind in a few years! =)

    • @Anton-cm6uj
      @Anton-cm6uj 10 лет назад +3

      Ricky L Jones I hate google plus too and im on it because I'm forced to be here. I dont want to be on google plus I just want to be on youtube.

    • @TomNeveil
      @TomNeveil 10 лет назад

      Anton Kristiansson So leave.

  • @Fourtitube
    @Fourtitube 10 лет назад +4

    I think you're spot on for all of this. The problem though remains that there is no replacement for Facebook. I simply can't match the traffic I can bring in to our website with any other social media platform... not even close.

  • @GuillermoCuadraNicaragua
    @GuillermoCuadraNicaragua 7 лет назад +1

    Wow, this was absolutely revealing... Congratulations, this will have impact in the digital marketing industry.

  • @SamvitAgarwal
    @SamvitAgarwal 6 лет назад +20

    Looks like the problem just escalated

  • @DracoAvian
    @DracoAvian 10 лет назад +6

    I've seen the same thing. There are folks on my friends list that post every day and those that maybe post every week. I never see the posts from the weekly posters because I've liked fewer of their posts. I'll miss insightful our meaningful posts because somebody that posts everyday posts everyday. I want to be alert, but it isn't possible.

  • @timowilderness
    @timowilderness 10 лет назад +9

    wow, i actually never saw that money flow -thing that clear! an impressive piece, subbed! :)

  • @addisondraper3574
    @addisondraper3574 2 года назад

    Well done Veritasium. I learn something new every day. Thank you again.

  • @rodrigodelprat
    @rodrigodelprat 6 лет назад +1

    Changing your news feed settings (in the left side panel) from Top Stories to Most Recent is one small way of improving this situation, though it's probably still heavily filtered.

  • @GirlyBitsCosmetics
    @GirlyBitsCosmetics 10 лет назад +4

    Well said. It's something that I have been struggling with as a small brand, and it feels very controlling. I have not, and have no plans to pay to promote my facebook page posts. There are far better places to put those 'advertising' dollars, and the decline in the organic reach of my page posts has made me actively search out other social media platforms that suit my needs, and budget.

  • @FFRS110
    @FFRS110 8 лет назад +40

    My news feed is memes, clickbait, and people I don't like.

  • @odesseus
    @odesseus 6 лет назад

    Absolutely. I have an info page that has about 500 followers, small potatoes compared to lots of others, but then I don't put a huge amount of effort into it. But when I do create a post the number of people reached is tiny. Sometimes I see it's only reached 10 or 20 followers, but if I *pay* $5, I could reach more. It's frustrating and ineffective.

  • @marvanbee
    @marvanbee 6 лет назад

    This is so interesting. Second vid of yours I've watched (and I'm a real person, I swear! haha :)). Thanks for putting this out there.
    PS - love your ""Share this on Facebook ;)" part of the description :P lol.

  • @SheilaBDuBois
    @SheilaBDuBois 10 лет назад +33

    I did share this on facebook. don't think my post will be seen! this was worth watching!

    • @applepansy
      @applepansy 10 лет назад

      I saw it and shared it. I think it helps to click on Get Notifications from those you want to follow but even then often you have to go search. This policy of facebook's also helps them edit out political opinions they don't endorse.

    • @alexbarlow9340
      @alexbarlow9340 10 лет назад +1

      I'm currently working on a new site, at first I thought building a Facebook following was best but oh ho after much research I was very wrong. I'll be focusing now on building an email and youtube list.

    • @SheilaBDuBois
      @SheilaBDuBois 10 лет назад

      Alison Perkins yup that does work.
      Alex Barlow ok??

    • @moondrop518
      @moondrop518 10 лет назад +1

      I shared this it was viewed by most my friends you can choose to not like any pages and just chat I dont like pages if i read and its good i share to only a few

  • @CaglarErtugrul
    @CaglarErtugrul 10 лет назад +5

    Dude you are totally right and people are also fed up with Facebook's obsession with gaining and sharing users' private information

    • @yunusovavefa9963
      @yunusovavefa9963 10 лет назад

      Caglar cevap yaza bili misin yàaaaaaaaaaaaaaaaa
      Seni cok seviyorum

  • @LeoPlaw
    @LeoPlaw 8 лет назад +6

    Would like to see you do an update on this for today, since Instagram and Twitter have now gone the same route.

  • @ronmoore6598
    @ronmoore6598 3 года назад

    Very cool! And from way back in 2014! I will be paying more attention to your channel. Weirdly (I guess) I don't use FB, IG, or Twitter. After viewing vids like this, I have even less incentive too. I dropped off imgur, and am trying to kick Reddit (because of crappy moderation mostly), but dropping out of virtual entertainment leaves you with having to find new things to occupy your time. And virtual is so easy and can be very interesting (this vid is an excellent example! I'm learning completely new things to me, and I love that!)

  • @lilyt99
    @lilyt99 9 лет назад +60

    I deleted my facebook 2 years ago. I had no idea it has gotten this bad. I can't imagine why people insist on still using it.
    The only problem and incentive, the same thing, is that most people seem to be on it, and if you don't have facebook, you can't get to their page and contact them. Though I heard you have to pay to message people you aren't already friends with... not sure if that's true or over simplified.
    I hope the new thing will come along and everyone will use that instead. It doesn't seem to be G+ as of now though. I do have that, and am not "friends/following/followed" by anyone I know really. It's basically only up because G+ tricked me into allowing them to throw it up there, which I think is most people's experience.

    • @legoAnim
      @legoAnim 9 лет назад +3

      chat

    • @Helena96
      @Helena96 9 лет назад +1

      You can't fully delete your Facebook, thank the government for that...

    • @e1123581321345589144
      @e1123581321345589144 9 лет назад +4

      People still use facebook because people still use facebook. There are many alternatives to the site but you won't find most of your friends there.
      Most people are reluctant to change, but if facebook pushes to make even more money out of it they may gradually loose users until a tipping point is reached and people will abandon it for an alternative service.
      The one thing I mostly hate about facebook is that I'm prevented from viewing the content of a page even if I visit it.
      When I look at a certain page or group, I won't see the content in the order it was posted, rather it's ordered by how many of my friends like or interact with it. I see months old posts that I commented on but I don't see the interesting new stuff.
      This also makes it difficult if not impossible to find some posts you previously saw and found interesting because the content is constantly being rearranged.

    • @cjaronm9719
      @cjaronm9719 9 лет назад

      *W O W ! ! ! i just haccked 3 facebook accounts: Goo here:*
      plus.google.com/u/0/115055550934179268391/posts/ShfW77GZEE5

    • @bill65761
      @bill65761 9 лет назад

      I have a FB account purely for the purpose of posting comments elsewhere. So, you can guess how much content I've contributed.

  • @RayWhiting
    @RayWhiting 10 лет назад +5

    This explains (partly) where there are 1,017 "Likes" of my Knitivity page (hand-dyed art yarns), but my per-post reach is about 10-30% of those who already indicated that they are interested in my yarns and other related things. If they aren't able to see a given post, they are unable to "Like" it, and thus the overall reach continues to dwindle.

  • @Dr.HazharGhaderi
    @Dr.HazharGhaderi 5 лет назад

    Well done. This is a serious issue that is worse now (2018 soon 2019) than when this reportage was done. I would also appreciate a similar reportage on content theft on Instagram.

  • @rollerfreeman5065
    @rollerfreeman5065 6 лет назад +1

    It's nice to have and know the difference. At the end you do and promote what you want other people to do the same... Other wise saying to be one and only is boring, to be one of many is boring, to be in direct competition head to head, now that's very intriguing :)

  • @PaulSchoonhoven
    @PaulSchoonhoven 10 лет назад +7

    (English below)
    Mooie samenvatting van 7 minuten over de verschillen tussen Facebook en Google/RUclips. Door de verschillende aspecten in structuur te laten zien toont hij duidelijk aan waarom het business model van Facebook op de lange termijn niet kan werken.
    Nice 7 minutes video that pinpoints the problem all Facebook users have in contrast to Google/RUclips.
    Tanx for sharing Christiaan Kramer
    #Facebook #RUclips #Advertising

  • @ZarliWin
    @ZarliWin 10 лет назад +7

    The other issue I have with Facebook is that it is meant to be its own walled garden. It doesn't really encompass the whole Internet thing. It's like the AOL of this century.

  • @ausnik
    @ausnik 7 лет назад

    As an online marketer and more so, an individual with a passionate dislike of immoral business practices, I thank you for going out of your way to prove these points. I haven't used social media in a couple of months for my own personal tests but videos like these are convincing me that Facebook might not be worth returning to at all. Thanks once again and keep up the amazing content!

  • @samson888huston
    @samson888huston 8 лет назад

    That was helpful, thanks for sharing your experience. I was about to promote my page on Fb.

  • @Barnacules
    @Barnacules 10 лет назад +12

    Fantastic video, I can't find many flaws with it. I've been using Twitter a lot more lately then I have been Facebook because I do get a lot of friends and family saying 'I didn't see that post'. And I see a huge increase in the number of 'sponsored posts' that I don't want to see.

  • @MattMzansi
    @MattMzansi 8 лет назад +117

    5:00 - " And this from a site that has basically no video content".
    Fucking scary how things change in a year hey! Aka Freebooting :(

    • @bulbyvr
      @bulbyvr 8 лет назад +4

      +MattMzansi Yes
      What if everyone on facebook used adblock but only on facebook
      :D facebook would get no money from ads

    • @MrOperettalover
      @MrOperettalover 8 лет назад

      Who would expect a dumb fuck to come up with a working business anyways, btw, a dumb fuck that stole the who get in contact idea in first place. If I looked like Zuckerblub or what the fuck his name is I would probably kill myself.

    • @MrOperettalover
      @MrOperettalover 8 лет назад

      Who would expect a dumb fuck to come up with a working business anyways, btw, a dumb fuck that stole the who get in contact idea in first place. If I looked like Zuckerblub or what the fuck his name is I would probably kill myself.

    • @MrOperettalover
      @MrOperettalover 8 лет назад

      Who would expect a dumb fuck to come up with a working business anyways, btw, a dumb fuck that stole the who get in contact idea in first place. If I looked like Zuckerblub or what the fuck his name is I would probably kill myself.

    • @MrOperettalover
      @MrOperettalover 8 лет назад +1

      Who would expect a dumb fuck to come up with a working business anyways, btw, a dumb fuck that stole the who get in contact idea in first place. If I looked like Zuckerblub or what the fuck his name is I would probably kiII myself.

  • @cmacfergus
    @cmacfergus 7 лет назад +6

    When I discovered Instagram I thought, "What do I need Facebook for?" Could be a sign that Facebook needs to change or die.

    • @dianemohammed7294
      @dianemohammed7294 4 года назад +2

      Wasnt instagram whatsapp and pinterest bought over by fb or has shares in them?

    • @ixlnxs
      @ixlnxs 3 года назад +2

      @@dianemohammed7294 Indeed, Instagram and Whatsapp are now 100% owned and operated by Facebook.

  • @hellieflow8889
    @hellieflow8889 7 лет назад

    Absolutely incredible video. Hats off!!! This has to be seen by everyone!

  • @RafLpz
    @RafLpz 10 лет назад +59

    The main problem with FB is that it exists.

    • @CubamusPrime
      @CubamusPrime 10 лет назад +8

      The good thing about FB is they keep the garbage away from G+

    • @RafLpz
      @RafLpz 10 лет назад +10

      Orion Pax G+ does it on its own by requiring intelligence to use .

    • @carlmartin656
      @carlmartin656 10 лет назад

      Wtf I invested 7 minutes of my time for this lol !! but there again it was a good analysis👍

    • @MegaHeadshotGaming
      @MegaHeadshotGaming 10 лет назад +1

      gimmie a topic sentence. 3 supporting paragraphs. and a conclusion to support your point your trying to make

  • @rstevewarmorycom
    @rstevewarmorycom 8 лет назад +7

    I gave up on Facebook after about a week, closed my page and forgot about it. They started doing shit with my stuff and I couldn't figure out how to do what I want. I will never go back.

  • @hedayaty
    @hedayaty 6 лет назад

    Could agree more.
    All I see recently on facebook is feed from pages, some of which I have not even like.
    Even page I have been invited(not accepted) dominate regular pages!
    The only remaining usage for me is chat and events.

  • @UnlimitedFlyers
    @UnlimitedFlyers 3 года назад +9

    Hi, Derek! I don't know if I posted this six years ago when you posted this video, but it fundamentally changed my personal view of social networks, and Facebook in specific. I dropped it because all the stuff you said here made sense.
    Six years later, Facebook is just as bad if not worse when it comes to the monetization of their userbase. Specially since the "Social Dilemma" documentary came out, and FB so fervently tried to counter-argument it. So I was wondering if you might be thinking of updating/releasing a new video about this problem?
    Keeping rocking with science, dude!! Love your channel!

  • @pirano65
    @pirano65 10 лет назад +11

    VERY much worth investing 7min of your time into this. I almost went and 'liked' Veritasium's FB page but realized that if I did, that would probably mean that less people would wind up seeing it. So I subscribed here instead. :)

    • @derek
      @derek  10 лет назад +1

      Thanks Bob, if you like science, you should check out my main channel: ruclips.net/user/veritasium

  • @sneakyzebra
    @sneakyzebra 10 лет назад +5

    As a content creator we find it more and more frustrating. between the sub issue with youtube (typically only 8-13% of views come from subscribers (don't know if you guys get similar?)) and Facebook making it harder for our posts to be seen it's incredibly difficult to get exposure and grow.

    • @schadenfreudeind
      @schadenfreudeind 10 лет назад +2

      Sneaky Zebra From what I've seen from our channel, from friend's channels, and from observing channels, your ratio of views from subscribers seems typical for your type of channel. Subscriber-views climb noticeably for personality-based channels (e.g. vloggers) and seems to max out with channels with a lot of back-and-forth engagement with viewers (e.g. gaming channels, makeup tips channels).

  • @ChrisEvans66
    @ChrisEvans66 6 лет назад

    Great stuff man. I've been wondering why my views have drastically declined. This gives me a better understanding of why.

  • @aatifnazar636
    @aatifnazar636 7 лет назад

    I have been facing this problem where posts from my near dear ones gradually disappeared and I would in
    fact actually visit their profiles to see their posts. Well this video clearly answers my doubt.

  • @randyhilarski1
    @randyhilarski1 10 лет назад +39

    This is great, exactly why I laugh at Facebook. This only matters for those of you who invest business time on that platform.
    #Facebook

    • @LagartoEl
      @LagartoEl 10 лет назад +7

      Really excellent! He makes an extremely sound case and presents it with clarity and brevity - good work! (Now if only I could get G+ to pay ME for that fabulous, all original content I post every day - that would be something!) -- His observation that FB forces its users to pay to provide content, thus becoming content creators, content consumers, and advertisers simultaneously - is quite brilliant. I think he is also right that FB has nowhere to go but down.

    • @PhilipDenys
      @PhilipDenys 10 лет назад +2

      Good research ;)

  • @martinaliaga4897
    @martinaliaga4897 10 лет назад +4

    100% agree with your assessment. I've decreased my time on FB from daily to once a month. The reason I dropped my use is because FB is making money from my content...and the more complete my profile info...the more I can be targeted for ads. FB has seen its best days.

  • @memosfet
    @memosfet 6 лет назад

    Great video man!, well I think this is important information that as viewers, we want to know. I use facebook more as a news feed, actually I started unfollowing some people, just to avoid their "content", and only follow interesting pages for me, but if what you say is right, then I might being not able to reach information that I'm interested for, so I will try to change my main social medial from facebook to twitter... maybe... haha.
    Again great video man.

  • @blackbeltsecrets
    @blackbeltsecrets 4 года назад

    Absolutely agree! I have a Facebook group with 195,000 members and yet only a handful see each post, even when they are mine and put as an announcement. What chance do others have?!

  • @dealsdenpicker
    @dealsdenpicker 10 лет назад +6

    I have a friend that I think got married over a year ago and I am still seeing the wedding photos... Makes a little more sense now.

  • @punchrobert
    @punchrobert 8 лет назад +82

    THANK YOU... Facebook deserves serious shame... only problem is small budget content creators are a small crowd with a forgettable voice... I lust the day when Facebook is exposed for flipping themselves from a great free service which offers free sharing for all while they still got to make made a great revenue to money hoarders with no ethics towards the creative community - and a new digital identity / sharing site is developed. Bye bye facebook... you did it to yourself. Wasn't 27 islands enough? I don't have any islands but I've created entertainment that made over 80 million people smile... And before RUclips ever gave me a chance to monetize I did it... just because...

    • @kaylahorvath82
      @kaylahorvath82 6 лет назад

      yeah absolutley. and this current theme on collecting your personal data on a facebook acount is so wrong to eh

    • @richsackett3423
      @richsackett3423 2 года назад

      Facebook deserve to have everyone on earth close their account and their site never visited again.

    • @ibisiki
      @ibisiki Год назад

      8 years on and we know everyone working for Facebook, especially senior management deserve multiple life prison sentences

  • @lifeseries7944
    @lifeseries7944 6 лет назад

    Thanks for the post. Until recently, I feel that FB has restricted me more and more. I wonder why. I think it's time to go to Twitter more that doesn't filter like FB does.

  • @NYTruthseeker
    @NYTruthseeker 6 лет назад

    I totally agree and have observed everything you have! Thanks so much for making this and all of your videos!

  • @SpaceHamsterGames
    @SpaceHamsterGames 9 лет назад +13

    I see that Minsc Banner. Well played sir.

  • @BrendaEllison
    @BrendaEllison 10 лет назад +3

    Wow, that just really summed it up so well. Very informative and disheartening at the same time. I've been watching them do this to my pages for a while now and in essence, I brought so many people to these pages....and Facebook. I am going to have to intensify the activity on my own website. Great Clip and thanks!

    • @Wpbuildingblocks
      @Wpbuildingblocks 10 лет назад

      Brenda, I've pretty much given up on FB for business. I do the minimum on my page and spend my social media time where it gets much better results - for me that's G+, Twitter and Pinterest.

  • @reptilia581
    @reptilia581 5 лет назад

    Thank you so much for your video's, ideas and research!! You are helping the world in multiple ways. I'll do my best to disperse your video's among my friends.. not on fb tho... Hahaha.

  • @thaiguyry
    @thaiguyry 8 лет назад +1

    You summed up my thoughts. They would need to make substantial changes to their platform in order to have growth, which is not very likely to happen because they are settled in their ways.

  • @HeliRy
    @HeliRy 9 лет назад +6

    Funny thing.... my wife's FB posts *never* show up in my news feed, and visa versa.
    Does FB have a "marriage" algorithm? Lol.

  • @egyptoon
    @egyptoon 10 лет назад +32

    absolutely true !

  • @bluesideup007
    @bluesideup007 3 года назад

    Your comment about the "echo chamber" of Facebook was so prophetic of the political situation we have now found ourselves in 7 years later: self-reinforcing belief systems. If we hear something repeated enough (especially by others we hold in esteem), we begin believe it. Once we begin to believe what we hear, we begin to believe what we think!

  • @udaykadkade
    @udaykadkade 8 лет назад +22

    'Eww..People still use facebook?'

    • @AndorJensma
      @AndorJensma 8 лет назад

      +Dingbat Dingo more and more people do, buddy

    • @legendp2011
      @legendp2011 8 лет назад

      +Dingbat Dingo that's how most people organise events. it's like saying "people still use email" or "people still text"

    • @zeromailss
      @zeromailss 8 лет назад +1

      surprisingly
      But lets pray that it wont last long and people start to leave for Twitter etc
      most of my friends do

    • @legendp2011
      @legendp2011 8 лет назад +1

      Yukino Takada 雪乃 鷹だ I don't have twitter, never used it and I honestly don't know anyone who does. then again I am 22, so maybe I am just too old fro this anymore

  • @robwasteney7486
    @robwasteney7486 10 лет назад +7

    Spot on. This is exactly why I cancelled my Facebook account and switched to Google+

  • @dr-maybe
    @dr-maybe 10 лет назад +4

    You hit the nail on the head, great video. I always was critical on the newsfeed of facebook, increasingly so in the past months. Content that is liked by friends takes up a far too big portion of my newsfeed. I don't want to see funny images and video's, if I want to see memes I'll visit some other website. I want to be able to select what my newsfeed consists of. Show me things my best friends posted (e.g. by determining who I'm chatting the most with), hide things my friends liked. /
    I wasn't even aware of the problem coined in this video, that page owners have to pay to share. It's insane. Get your stuff together, Zuckerberg.

  • @crazynfreaky99
    @crazynfreaky99 7 лет назад +50

    I'm a teen who's not on Facebook. Yes we exist.

    • @MarcGregor
      @MarcGregor 7 лет назад +6

      crazynfreaky9.9 You special snowflake

    • @appleeclair8252
      @appleeclair8252 6 лет назад +2

      crazynfreaky9.9 Same here too! We're the special minority!

    • @carolynmmitchell2240
      @carolynmmitchell2240 6 лет назад

      Uncle Boobs you wanna see a digital tree boob?

    • @carolynmmitchell2240
      @carolynmmitchell2240 6 лет назад

      Uncle Boobs personally I would rather see apples apples if you know what I'm saying

    • @mychaelmay6321
      @mychaelmay6321 6 лет назад +1

      Eh, I’m on Facebook mainly for family

  • @ZuckThat
    @ZuckThat 7 лет назад

    This video is so relevant today. It's so true how easy it is for your feed to turn into an echo chamber. Derek, you have such foresight :)

  • @inkedamzel
    @inkedamzel 10 лет назад +6

    Video ads? Oh this must be the reason why the videos on your feed play automatically now! It all makes sense!

  • @TheWeirdlings
    @TheWeirdlings 10 лет назад +9

    Pretty much perfectly sums up the problems with Facebook

  • @CaptiveReefSystems
    @CaptiveReefSystems 5 лет назад +1

    Wow, this is enlightening.. I recently made a new facebook account, but have yet to really do anything with it. Now, I don't see the point in doing so anyway.. Never knew much about facebook's monetization. Thanks for sharing!

  • @TenderBug
    @TenderBug 7 лет назад

    Hi thank you for letting us know about this facts. I am a huge fan of V1 as well as V2. I came to know about veritasium through vsause channel. However I like every one of your videos I watched so far. Thanks for creating all those and looking forward more quality stuff like that.
    Finally, I would like to say something regarding this video. I am from Sri Lanka, but I am a genuine fan of veritasium ofcause lol. The main thing is until I watched this video I have never visited veritasium facebook page, infact I've never known. So I don't know people in Maldives Nepal Bangladesh or India are watching great edu-taintment channels like your channel, but I believe they do because I am a living proof lol. Wish you the best and thanks.