The Future of Net Zero is Tobacco Free

Watch Rebecca Brown, USA Director, present her Future Talk "The Future of Net Zero is Tobacco Free", at ClimaTech 2024.
Tobacco may seem like old news, but it’s still the world’s number one cause of preventable death. Tobacco kills eight million people annually including over one million who die from second-hand smoke. Tobacco is also destroying the planet. How many people realize that cigarette filters are the number one ocean plastic? That tobacco production causes five percent of global deforestation? That 14 of the 17 SDGs are undermined by Big Tobacco? The challenge is generational. Thus, the opportunity profound.