Done in R1: A Music Video | Patagonia

20 years, 20 stories. And after shooting this music video there’s almost nothing that hasn’t been done in an R1 fleece. See the other 19 at www.patagonia.com/r1
/ done-in-r1
Done in R1
By Nico Favresse and Sean Villanueva O’Driscoll
When I was born, well, I was born naked in the nude
and that’s how I like to run when I’m in the mood
but when climbing in an offwidth or on a long mountain run
to avoid a dirty rash, I like to wear R1
Wear R1
Wear R1
Wear R1
Colin Haley, Tommy Caldwell and Steve House
their style in the mountains is to move light and fast
to keep nice and warm with less weight on their hands
they like to wear R1, but no underpants
No underpants
No underpants
No underpants
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
Stuck on a wall in the middle of a storm
Finally it’s time to jam and make some popcorn
I really can’t remember when I last took a wash
but with this ninja hoody and chest zipper I feel so posh
it's my armor, it’s my outfit, my pajamas, my tuxedo
it’s my girlfriend, my dishtowel and it helps my libido
In more than 20 years it hasn’t changed a yard
much like Cher, Oprah and Yvon Chouinard
Now if one day you destroy your lovely outfit
don’t forget that the Worn Wear crew will proudly fix it
and remember it’s always better to have a hole in your R1
than an R1 inside of your…
Uh, closet?
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
Solo
Well, Fitz Roy, El Capitan
It was done in an R1
Nanga Parbat, Makalu
It was done in an R1
In woods I like to poo
It was done in an R1
Making love in the mountain dew
It was done in an R1
Done in R1
Done in R1
Done in R1
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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have-our business, our investments, our voice and our imaginations-to do something about it.

[@sargasm69]

Instructions unclear -- I am now the proud owner of a flute and a liter of Mountain Dew.

[@Logan-pc1lm]

Flute and mountain dew? Dang it I too got it wrong. I got a goat and a Uke

[@Peter-ri9ie]

😂

[@FuryRock1001]

And I got a tuxedo :(

[@raulpompa1359]

Now this is marketing

[@PeteGeniella]

So rad and weird! Add sense of humor as another reason to love Patagonia!

[@VochoTalacha]

The municipaliy they shot this video at is my hometown. The mountainous area they are climbing is called "La Huasteca" and it's located in the municipality of Santa Catarina, which is west of the metropolitan area of the city of Monterrey, Nuevo León, Mexico. The park where they are chasing pigeons at is actually really close to my home, but La Huasteca is practically in my backyard.

[@franciscofuentes8916]

Me estaba preguntando dónde estaban grabando jajaja

[@Rebel1280]

I'd love to visit Monterrey again but my family says not to go back unfortunately. Gorgeous country side and the best view of the Stars I've ever had.

[@HendrikMorkel]

Sean and Nico at their best! Loved the Abuelita in the bus who was jamming with them =)

[@colmsheehan3680]

No joke Sean is my cousin

[@angelfraga5257]

No joke that was my abuelita

[@donaldvanvliet9039]

No joke that was my donkey.

[@Misiacik91]

Came here to watch a R1 review, considering if I should buy, seen this and decided I need one ASAP

[@thegoforitgirl]

Who else likes to randomly listening to it for a mood boost?

[@rudyelizondo1935]

Absolutely man, I live in mall my R1’s. Had them for over 10 years and still going strong!! Best in the world. I sleep in mine then go cycle for 60 miles and feel so comfortable!!!

[@patagonia]

That's so great to hear! Sounds like you have some worn wear stories.

[@andrasprohaszka3512]

The R1 challenge:
- Run naked and "in the mood"
- Climb an offwidth
- Climb without underpants but in R1
- Climb FitzRoy
- Climb Makalu
- Climb Nanga Parbat
- Climb El Capitan
- Throw a party in a bigwall (during a storm for bonus score)
- Poo in the wood
- Make love in the mountain dew
Some look easier than the others.

[@purplemonkeyelephant]

I have done 3 of these. Which ones, I'll leave to the imagination.

[@Maikkel]

this might just go down as a classic!

[@erikamaier997]

I love this so much. Nothing has ever made me as happy as this video did. Thank you Patagonia. You're employees are inspirational. Yvonne Chouinard is my hero.

[@subwayjrod1]

I love Sean, I could watch him all day

[@trevorpayor9947]

r1 is the most technical layer ever created, only the r1 can provide exceptional warmth and ventilation, not to mention the hood covers your whole face so you can stay 100% warm in the mountains.

[@LazorRides]

Still my best Patagonia purchase. Such a versatile piece of apparel

[@semmtexx]

Adam Lazor it works really well for walking around REI looking like you enjoy the outdoors.

[@matteofontana5991]

Mission accomplished, Patagonia.
I'll buy one.

[@purplemonkeyelephant]

I struggle to think of any other brand that has made an advert equally as fun.

[@cristinavalenta1576]

New song of the year. I'm singing 🎶 this song from 3 days 👌

[@jaycevdwalle8509]

Publicity has never worked on me but, I suddenly really wich I was jamming with my bodhran with Sean and Nico, IN AN R1!!! 😁

[@thephore]

Sean is a treasure and must be protected at all costs!

[@GoFar_RoamFree]

The r1 line is hands down, my favorite. I have 5-6 of them~

[@ficklemedia8733]

Words actually escape me to describe how brilliant this is. Patagonia redefining as always. Super work guys ❤️

[@muonneutrino]

Ha! Bought R1 Hoodie before watching this. I knew it's great even without watching it. But now I know how to wear it!

[@moonti6820]

Today I woke up with this song in my head. What Have you done...

[@cedric_v]

I wanna buy a R1 thanks to this video so it works ! Awesome !

[@j_akae_6982]

This is legitimately the most effect piece of advertising I’ve ever seen. I am now going to buy an r1

[@luketalbot7006]

This has honestly made my day, love this brand and all the people associated with it!

[@adestimare5985]

Stuff like this why I will buy Patagonia!

[@malcolmhales8181]

saw this at 5.28 before i started work, put a smile on my face. :)

[@user-iz7zy7rx9t]

Literally just watched this in my R1

[@carlosvg1480]

me too!

[@theBidon]

Freakin great!! But now it’s stuck in my head!

[@Ryan-yf5ds]

I bought one right after watching this 3 times in a row

[@cuongdao2167]

WHY HAVE I NOT SEE THIS

[@TylerAndToast]

Same

[@aklein93]

Still holds up. Legendary

[@gabemirwin]

my favorite video and song of the entire world wide web

[@AlineMayne1]

Now I want a piccolo guitar ❤

[@lionsmusic004]

the patagonia ads (the best are with the bikes and nature and no sound) are almost the only ones in you tube worth seeing

[@christooss]

This is how you make a great commercial! Just ask Sean and Nico to do all of your marketing Patagonia!

[@UriValdez]

Soooo peaceful!!!

[@liamhowlett682]

After seeing this video I bought an R1. Good marketing.

[@btrew2u]

Love this! Hilarious! but that mountain view- requires serious lads. Impressive.👏👏👏

[@ONSLAWTT]

This is 100% truth! I have done all these in my R1 also...

[@naujesojzevachsopmac6377]

La huasteca es un lugar majestuoso, imponente, mágico ,lleno de energía,es un lugar sagrado,, guitarritas,,

[@DiamorphineDeath]

I love these dudes

[@ximenamontes8194]

Was this filmed in Nuevo Leon, Mexico???!!! It looks like La Huasteca :3

[@patagonia]

That's correct! We love it there. Had a great few days filming in the park.

[@JessGotBeef]

I KNEW that was EPC as soon as I saw the rocks. I love that place more than words can describe.

[@Mathieu_Fresco]

@@JessGotBeef it is mostly Huasteca (south of Monterrey). EPC is north.
g.page/ParqueLaHuasteca?share

[@adamcvanwinkle]

One of the most entertaining comercials ive seen in a long time! Well done!

[@Julian_Kurt]

I literally live in my r1. Cant imagine going back to a life without an R1. Its my favorite garment I own.

[@papabergs]

Certainly the best ad I have witnessed. Brilliant!

[@johnsmith-iv6mw]

ah ah ah , the best commercial I've ever seen... Thanks guy!!!

[@chrisstaniforth5629]

Not turned this off for daaaaaays since finding it 😂 cheers chaps

[@ryanreger9188]

This is pretty cool for a commercial

[@sidg5799]

bought my 1st ever R1 Pata-go-nyaa yesterday @ SD Cardiff by the sea! amazing jacket!

[@patagonia]

So happy to hear this--enjoy!

[@studsofdespair]

I watched this and then drove strait to the shop and dropped $170 on a new Tasmanian teal R1. Well played Patagonia...well played.

[@trailkrum6750]

Darn, my R1's in the wash!

[@thatfriggingbathroom2656]

Why?

[@alvarolopeztortajada6700]

Mi vídeo favorito de todo RUclips of all time!!! 🤣💃💪

[@walterwadlow9438]

Never, ever adventure without it!

[@snowsniffers]

This turned into a family anthem. My 4y/o daughter runs through our apartment singing this song :D

[@harveyts3]

Almost put mine on during this video just because but then remembered I'm reading a textbook in my office. lol

[@skylersteimle8704]

So great!!

[@woodnuub7626]

This may be my favorite video of all time.

[@hossjulia]

Those mules are rockstars.

[@nitfumble]

This makes me want to climb so bad!

[@jacobyakus8620]

Amazing

[@norman9274]

Wow Patagonia, wow.

[@BernardoAmorim]

this is so the climbing spirit!!

[@CameronClark1]

LOVE my R1.

[@fatimagonzalez1725]

Beautiful Location!! Viva Mexico!!

[@drqazlop]

I'm not one for synthetics when not for water/wind protection, but this is pretty convincing. I would really love a wool version though.

[@bspoynter]

Great! That song is stuck in my head now. 😂

[@mountainsolesoutdoorthreads]

Well done! Wearing my R1 right now while repairing gear for Patagonia Portland.

[@rachelsmiertka]

You just made me want to buy a R1!

[@mariajqdrda2808]

wholesome

[@TheThugificationDurr]

Can you please put this on Spotify! I would listen to this on the regular.

[@damianosiani3467]

WOW !....I liked it !!!!....Electric rythm !... Braviiii!....

[@christianhagenlocher6848]

Now you need one! Come and get 1! Buy an R1!

[@AFishBicycle]

How to make an ad that hits like a hit single

[@user-ui7ix9ur5j]

My NEW go-to song !!!

[@flashgordon6879]

well done Patagonia. i am now the owner of an R1. No complaints.

[@patagonia]

Awesome! Hope you get to go on some awesome adventures with it.

[@paulheimann5194]

Great tune....more please

[@lostinthesupermarket]

Banger

[@billybobjoeanimations118]

That was good. Haven't seen comedy this good for awhile!

[@ivegotmoxie986]

Thanks for the laughs! Awesome and so needed!

[@adestimare5985]

Crushing V2's in my local gym..
It was done in an R1!
Done in R1!
Done in R1!
I'm a gumby ;_;

[@millardc6768]

Love my Patagonia!

[@opotopo1]

Brilliant.

[@Giuliga7]

Somebody can write the full text of song, I love it

[@sarahwhitehouse3790]

And this is why I now own an R1 😂

[@jamesgerrie6784]

Is there any links to the notes on the whistle....can see this being a mountain pub fav!

[@KapitaenKochtopf]

Already legendary

[@fco.mireles1768]

Saludos desde Monterrey!!!!!!!!!

[@gabrielenegri7841]

I am desperately trying to find here in Italy the one worn by Sean in the video, but it seems they are completely out of stock!
I need to know there is still hope....that they will come back sooner or later!

[@moonpalace0801]

ナノエヤとか次々、新しいの出るけれど、R1のような安心感はパタゴニアの歴史の中でも大切に育ててもらいたい。

[@TheCameron184]

I'm confused by the 672k views. There should be way more.

[@woodcocktom]

Awesomeness!!!!

[@andimjustlike5932]

how is this comment 5 days old, but the Video just came out a few minutes ago? :D

[@otvinta]

Well, cause that comment was done in R1 :-D

[@alyssonfranklin]

@@otvinta LOL

[@jodypower4606]

Well played

[@fluidxlogo]

Love the song

[@justinmaurice9697]

Too funny! Great stuff.

[@jochenmaes3672]

Genius!!!

[@clarkjrogers]

*THIS.* _This is fantastic._

[@sean_lundy]

This has to go up on Spotify.

[@nicofournier]

Effing awesome boys 😂🤙🤙🤙