Be A Unified Commerce Leader: How to Stand Out in the New Age of Retail

Chris Walton and Anne Mezzenga, co-founders of Omni Talk, have asked a trio of experts to discuss the findings and, particularly, what, in their minds, makes a unified commerce leader. They interview Ann Ruckstuhl, senior vice president & CMO at Manhattan, Amy Eschliman, managing director of Retail at Google Cloud, and Rob Armstrong, CMO at Zebra Technologies.
To explore these and many other such insights, Chris and Anne dug into what separates good from great along the following dimensions:
0:00 Introduction
1:00 Unified Commerce Benchmark
3:30 A Benchmark, not a Survey
9:24 Engage the Next Generation of Shoppers
12:51 Unified Commerce Impacts Retailer Revenues
15:14 Search & Discovery
19:18 Cart & Checkout
23:57 Promising & Fulfillment
30:56 Service & Support
39:23 The Most Surprising Insights
41:50 What Makes a Unified Commerce Leader
45:49 Get the Benchmark
Access the complete benchmark at retailbenchmark.manh.com to learn what leaders do to differentiate and to see which specialty retailers made a list and where they rank.