How to Get In to Any Toy Company to License Your Idea
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- Опубликовано: 24 июл 2024
- Want to pitch your amazing toy or game idea to a toy company TODAY? If you are like most creators with BIG toy ideas, you’re ready to pitch to the largest toy companies in the world. But I bet you didn’t know that there are three different ways that professional toy inventors connect with toy and game companies. This video is going to tell you exactly how to get in to any toy company to license your ideas to companies like Mattel, Lego, Hasbro, and more.
I wish that someone had created a guide like this when I was first starting out in the toy industry over a decade ago! So, I truly hope this will help you fast track your way to pitching your toy and game ideas.
🔥 Watch THIS video next on the first step inventors should take in 2022:
• First Step Every Toy I...
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PDF LIST OF TOY COMPANIES TO PITCH TO:
Download this list of 10 toy companies you can pitch to TODAY.
www.thetoycoach.com/toy-and-e...
TOY PITCH EVENTS TO KNOW ABOUT:
Learn More About The TCA Virtual Pitch Event:
www.thetoycoach.com/about-tca...
New York Toy Fair:
toyfairny.com/
PODCAST INTERVIEW WITH HASBRO INVENTOR RELATIONS:
Podcast Interview With Sr. Director of Inventor Relations at Hasbro, Tanya Thompson:
www.thetoycoach.com/podcast/s...
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Say hi on social 👋🏽
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LinkedIn: / azhellewade
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Listen to The Toy Coach Podcast: Making It In The Toy Industry
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• How to Get In to Any T...
#thetoycoach #AzhelleWade #toyinventor
Have you ever pitched an idea to a toy company?
Yeah to friends of course ,I'm and the development phase? but kove bouncing ideas off people head well when specking
@thetoycoach I sent an email. I look forward to your reply
@@ihenyenejodame replied!
@@TheToyCoach I have not. I was concentrating on creating a brand. Books. Mascots. Animation etc. I felt having a name would help. Did you see my email?
@@ihenyenejodame Yes, already replied. :)
Awesome tips!! It’s great to know all these methods to be able to reach out to toy companies and pitch an idea. It’s always daunting to find the right person to reach out to. Also thank you for adding the link in the description!
You're so welcome, thanks SO much for
watching 💙
Your content is extraordinary.
I sincerely thank you for all your tips.
Azhelle, you are wonderful, keep it up.
thank you SO much! I work hard so this means alot
Amazing Azhelle! Thank you so much for the tips ❤️
You are so welcome 🙂
Great video & so informative!
thank you for checking it out
This was great! I submitted my plush toy to Hasbro and Jazzwares. I'm going to check the list you so kindly gave us and see who else I can submit to. Thanks a bunch!!
You are so welcome! Good luck with your submission, I hope you hear back soon.
I came up with a Design for a 3d printer when i was a kid to repair and make my own.I love to work with like minded people.Thanks
You should come on over to my online community, toy creators meet there and sometimes collab. Here's the link, thetoycoach.com/community
i actually emailed wow wee with some sketches for some fidget dolls, they already have fashion fidget but i yhought that maybe some more fashion could help. When i designed the three dolls i tried to keep the designs pretty while having in mind the budget. I never got a reply but some months later Sunny Days released Fidgie Friends with really similar concepts to mine, the dandelion fairy shares the wings and hairstyle with the one i made, just thought it was cool that i had an idea that could have been released. But im still learning and studying graphic design, i have a long way to go!
I'm sure you'll get there! Best of luck Melody
YOU ARE SUPER SHARP AND SMART
Great information! I submitted what I feel is a big idea to Hasbro recently and waiting to hear back now!!! Excited!!!
sending you good vibes!!!
Thank you! The interview you did with Tanya; is that on your channel as well? Would love to see that one.
Oh my goodness, this 411/info is great !!!!
Thank you for watching!
I am so glad I found this channel really by coincidence- the info your share is very usefull and so well put and explained. thank you so much :)
You are so welcome! There's a lot more available on my podcast, I just haven't had a chance to add it all to youtube yet. Here's a link to the podcast --> www.thetoycoachpodcast.com
@@TheToyCoach thank you so much- you are really like the toy angel I have been looking for- this week will definitely be dedicated to your videos and podcasts (and playing with my son of course lol) thanks again
@@nawalelabbassi7509 Try starting with this playlist if you don't want to sift through episodes learn.thetoycoach.com/playlist
@@TheToyCoach thanks for being so nice. it doesnt send me on a playlist though. is there a podcast/video on the design/factory etc part. that would be on the production of the prototype. thanks again!
I believe you were talking about the guide when you said playlist? awesome, thanks so much!
Thank you for sharing your thoughts!
I have a multi-million dollar idea!
Not yet but looking at submitting soon
Very informative video as always and thank you. I don't see the link though to the PDF you mentioned. Am I missing it? Thanks for all you do to help.
Hi Steve, yes it's in the description, here you go:
www.thetoycoach.com/digital-products/toy-entertainment-company-idea-submission-guide
Thank you for the terrific info and advice.
How do I get the list of contacts/companies you mentioned at the end of your video ?
it's in the description above. But here's the link: www.thetoycoach.com/toy-and-entertainment-company-idea-submission-guide
Hi Azhelle, I watched your video, and you caught my attention. I have a toy I invited and never submitted to a toy company.
greate video
however, I got a question: how to prevent the toy company from stealing your great idea via the portal?
I'm not a lawyer so I can't offer you legal guidance. But there are a number of ways to protect your idea using trademarks, copywrites, and patents! Check out this podcast episode: Episode #47: Legally Protecting Your Toy Ideas with Stephanie Pottick, Esq www.thetoycoach.com/podcast/legally-protecting-your-toy-ideas-with-stephanie-pottick
I have so many questions. I have some ideas for toys but NO-ONE to talk to about them.
Inventors outside the US cannot submit in the Hasbro Sparks platform.
If you attend toy pitch events, you can potentially gain acess to the pro inventor platform that allows global idea submissions. I talk about it in this podcast episode ➡️ www.thetoycoach.com/107
Watch out for those portals, make sure you read the agreements, some of them are complete nonsense, to the point that you give up your IP to the company.
Hi Azhelle, do you know if there is an in between situation between manufacturing and licensing? I have many toy ideas but there is a real vision behind; its not only about selling, i am really concerned and passionate about children. I feel like a big toy company is only there to sell, there is no vision or mission behind. on the other side, seems like it also takes a lot to manufacture on your own and lots of trouble when it comes to having your IP effectively protected. have you ever heard of partnerships between toy companies and inventors where they would for example sell under a different trademark that refflects the inventor values for example? i hope i am clear.. thanks so much for your time!
Hi Nawal, typically the toy company wants to license the idea from the inventor and then change the branding and product design to whatever they want. I also I have to tell you that big companies do have passion. There are many passionate designers who go to school for years because they loooove toys and they want to make the best products possible. But there are so many factors in creating a toy that sometimes even a designer at a big company can't create exactly what they want. If you want to create a product with your 100% vision you will have to find a way to fund it. I hope this helps.
@@TheToyCoach thanks Azhelle :)
Where do I get the TTC 10 Toy company list?
The link is in the description, but here you go:
www.thetoycoach.com/digital-products/toy-entertainment-company-idea-submission-guide
Do you not need a patent
But how do you do this safely without giving up the rights to your IP and risking it getting taken from you? Many submission portals say that you are basically giving up your rights to what you submit...
Larger companies tend to have these very strict NDA's that protect the company first. Smaller companies tend to be a bit more lax in my experience. So if the NDA's from the larger companies are too concerning, I would suggest starting out with the smaller companies.
do you recommend patenting the game/toy before pitching?@@TheToyCoach
wouldn't you first need to trademark your toy name or patent your idea?
It’s up to you but not always!
Hi
Any idea or ugly invention work??
Just asking
An invention doesn't have to be pretty but it should have a functioning prototype that solves a problem or creates a surprise moment!
And will they not just say no. Then steal your idea .
And how much do they pay inventers
typically 2-5% sometimes as high as 7% in certain circumstances
@@TheToyCoach I have a great invention that will make billions . But dare not tell anyone . Because scared someone will take the idea
@@neilsaxton109 I understand that feeling. I call it The Top Secret trap in my latest webinar. It's a mistake though. Think of it this way, if you never tell anyone the idea goes no where...you make no money, you get no experience, the world doesn't get to enjoy it, and you build no credibility. If you share it the right ways...by protecting it legally as best you can and sharing it with the right companies, you can potentially make money, gain experience, the world enjoys it, and you get credibility. If someone steals it and you can't financially afford to fight them? You can move on to the next project with experience and credibility behind you. When Wham-O came out with the hula hoop they had an amazing first few years before everyone copied them. And what did they do? They moved on to the Slip N Slide.
Here's a link the masterclass I mentioned. It's called The Spookiest Mistakes New Toy and Game Creators Make. courses.thetoycoach.com/products/courses/view/1141484
@@TheToyCoach I can't afford to make a patent
Charging anything for a list of 10 companies is pretty lame.
In this video I teach exactly how to find the toy companies info yourself. For those that want me to do that work for them, they can buy the list. Some people value time and organization.
do you know anything about the sex toy business ???????
I do not
I wanna your email