Bubl Encourages Westfield London to "Follow Me" in O2's Latest Out of Home Campaign

O2's latest digital Out of Home (OOH) campaign, "Follow Me," saw the O2's new mascot Bubl interact with passersby at Westfield London.
Conceived by VCCP and produced by Grand Visual, the execution sees Bubl sat on a bench, looking around the screen for shoppers. When someone passes the screen, Bubl will excitedly jump from the bench and follow them, trying to capture their attention.
Find out more: grandvisual.com/o2-bubl-dooh-...