One of the rare keynotes where Jonny Ive got to spend a decent amount of time talking live about the design process rather than hitting play on a pre made video.
@@ryananderson8576 I prefer the new deisgns, but they are homages to the past rather than totally new. But I think we needed that reset and course correction after the horrors of 2016-2020.
You can tell that Jony Ive is unsuitable for stage presentations, he is indeed more suitable for speaking in elegant English in product introduction videos.
So much has changed - and so much hasn’t. Great to see the multitouch trackpad pinch zoom and rotate touchscreen-style gestures debuted in the Mac 14 years ago now. Still the best trackpads on the market by far. (2015 haptic revision included)
Personally I think the 2008-2012 lines of MacBook design and even OS design were a mis-step for Apple. If you compare a 15 inch MacBook Pro from 2007 with it running Tiger to a 15 inch MacBook Pro from 2008 with it running leopard it looks like the 2008 model should've been a predecessor. The only thing that it really worked on was iPhone design.
I find it hard to comprehend how quickly Apple transformed after Steve Jobs passed away and Tim Cook took over. Within just a few years, the company evolved dramatically, and a decade later, it's almost unrecognizable from its former self. I miss the old days under Steve Jobs' leadership. It's difficult to understand why I'm so nostalgic for that era.
Well for one, Jobs always was looking for a way to make their products more affordable. That couldn’t be farther from the case from Cooks Apple. The raise prices all the time, sometimes for only a marginally better product.
@eheheheheheheheh I get what you're saying. When Steve Jobs passed the torch to Tim Cook, many of us were uncertain about Apple's future. Tim Cook has definitely taken Apple in a different direction-more focused on refinement and services rather than the groundbreaking innovation we saw under Jobs. I just miss the excitement and bold risks Apple used to take. But I guess every era has its strengths and weaknesses.
I've never seen such nostalgia-winging worst takes about Apple as some in this thread of replies. Apple's trajectory was always modern day Apple, Jobs or not. He would have maybe made us fall in love with it more with some clever marketing (his own wit, charm if you can call it that) but the silicon was his dream, the market dominance was his dream. Apple today is Steve's dream, it's just that any company with this much success and presence is always monstrous and admittedly Tim and the current trend of society just doesn't make it as appealing. Also people are discrediting the work and input other people at Apple have and did have then too - many of which are still there working on the current products and worked on the PowerMac G4 or first iPod too. Steve wasn't 'everything' although I get it. TL;DR Apple would still be where there are today had Jobs been alive.
@@gaelenski_ One thing that is fundamentally different about Apple today vs. Jobs era was on pricing. He was always trying to get as many of his devices in everyone’s hands. That’s not Tim Cook’s Apple. They are much more focused on profit margins. Everything else you said, sure, yeah, pretty much true.
He was there since the 90's and was an operating and stock manager. If he wasn't at Apple at the time the G3 was selling like hotcakes it wouldn't of succeeded.
Tim is an effective executive but they need a better spokesman to hype and explain their product range. Mac forums and subreddits are still full of people looking to buy Macs but entirely unsure of what is best for their use case, because Apple doesn’t explain their product capabilities well enough.
@@Tessou Tim isn't really a spokesman, you can't think of him as a 1 to 1 replacement for Steve. He's not, he's the CEO but Apple has several spokespeople now to explain the products. It's not focused on 1 person anymore. Anyone who has noticed their product launches since he took over should know that.
There are so many things I miss watching this keynote. I miss this Apple super focused on their customer with fantastic keynotes full of sobriety, I miss the Apple that was way ahead of the curve making beautifully crafted products vastly better than their competitors, I miss the glowing Apple logos on MacBooks.
I HATE the coaching they give all the Apple employees today. The insincere corporate “excitement,” the wide-footed power stance, the complete and utter lack of personality. They all sound exactly the same. It’s quite frankly shocking to see Tim Cook speak with such conviction and charisma. I didn’t realize he had it in him because it’s all been sucked away.
30:58 in 2024 its surreal to remember that Apple willingly designed MacBooks with easily removable storage, battery, DIMM slot RAM and back cover with standard Phillips #00 screws. 16 years later, I think the new MacBooks with Apple M chips are still beautiful, fast, power efficient machines… but they are pretty disposal once something breaks. Nothing is easily user repairable anymore, and everything inside is soldered or custom. Meanwhile, these older MacBooks could last for longer than a decade because of their repairability, modular design, and use of standard parts.
Bro, they had rotten thermals and what seems like most of them died after only 3 or so years as a result GPU failure. The new ones are less fixable but FAR more reliable. I should know, I convinced a bunch of people to get Macs that later died and had to be fixed.
Interesting to see Jony Ive's watch (strap specifically) looking very 1st gen Apple Watch-like. It's so fun to see this as it would be almost 7 years before the Apple watch got released.
It’s actually an Ikepod watch designed by Marc Newson, who went on to work on the Apple Watch and I believe they replicated that design for the sport band.
I remember watching this like it was yesterday. I learned how to use a computer in school on windows vista in 2007. as soon as my dad came home with a MacBook pro in 2008 we never switched back. such a cool time.
Man, could you imagine Tim Cook handing a metal laptop enclosure around the audience for them to look at? Such a different kind of presentation to the highly polished but very infomercial-like style Apple does today.
People don’t realise but this keynote was actually a defining moment in MacBook history. The only thing that trumps this is 2020 when Apple transitioned to M1.
True story, the trackpad is what ultimately made me switch to mac after being a die hard PC guy and even a windows system admin for google at one point. (I even got a Windows tattoo wom wom)
There is something special about a black shirt over blue denim Levi’s. I used to rock this attire in college sans changing to a new outfit and it helped me focus and b more productive. 👀
It’s really interesting to me how they are pandering to shareholders by mentioning sales numbers and growth, you certainly don’t see Apple doing that anymore
Yea that was always weird. If you want financials, look at the public filings like any other company. They should have focused more on the customers at these events.
the head of a now defunct company that no longer keeps its competitors miles behind in the dust. steve was apple. a few years after his death the products just stopped innovating and trying to price engineer at the same time. was an apple fan til i realised there was going to be no more substantial updates to iphones abilities and price point around the time of iphone 7
@@lbsiuk an extra large cell phone chip in a laptop? Even at the release of M1 it was just an incremental improvement for the industry, a monumental leap for apple, whom has normalized crappy laptops. Get a framework laptop if you want something real
It's a shame Apple and Nvidia didn't stay partnered for long. I still have my Nvidia MacBook Pro, and that thing was a great machine. I remember being seriously disappointed in my "upgraded" 2012 MBP when they went back to the intergrated Intel chips.
They most likely went back due to the issues Apple and Nvidia had, specifically with the power consumption and heat. And the Intel chips were getting better than the Nvidia chips they previously shipped them with
Maybe it's just me, but that era of computers was so frustrating. They were pushing well beyond the technology of the day - the horribly slow, tiny, and unreliable hard drives, very low RAM, incompetent graphics performance, and battery life that realistically lasted like 3-4 hours at best.
Always behind for their time in terms of technology and hardware, yet always ahead of their time and competition when it came to innovating how they could charge the highest prices while making sure you get as little as you can get in return. Nobody has figured out a lucrative proprietary planned obsolescence model like Apple! - Sent from my iPhone.
What an irony that at an Apple event, of all places, the advantages of hardware that can be easily upgraded or replaced by the user are being talked about.
...and those nVidia graphics crapped out because of heat. Find me one 2008 MBP that doesn't die from heat. At least as Steve said, 'recyclable'. They became after they died on you. ha ha
@@ytaltbattles1 rethink what? i'm not lying so not sure what you want me to rethink. i'm happy to amuse you but ypu haven't told me what those boots taste like yet
No lol what the hell would he doing at a Apple developer conference needles and develop any apps or anything for Apple lol everybody downstairs are developers for Apple they don't work for Apple but they develop software for Apple
הפד במקבוק הבא יגיב מהר יותר לSwipe כנ"ל העכבר לתנועה בקילר רעיון עם שבב חדש לפד. בקילר רעיון טים. גם מסך האייפון 15 פרו יגיב מהר יותר לSwipe בשבב מסך חדש לפחות פי 8X. תמציאו שם. כמו AutoSwipe בשם מעולה.
טים אפל תרכוש סטארט אפ שיוכל להכפיל את הSSD למקבוק, מק ואייפון ואייפד לפחות ב2X בקילר רעיון מתחת לראדאר אולי מישראל. ותעבוד על זה עם מאות עובדים מוכשרים.
What an irony that at an Apple event, of all places, the advantages of hardware that can be easily upgraded or replaced by the user are being talked about.
![History of 'One More Thing...' [Compilation]](/img/1.gif)
One of the rare keynotes where Jonny Ive got to spend a decent amount of time talking live about the design process rather than hitting play on a pre made video.
Ya. Must have been a huge achievement that made him want to come on stage to go through the process. Rare appearance.
Sucks that Jony Ive left and now we get backwards design with apple silicone
@@ryananderson8576 I prefer the new deisgns, but they are homages to the past rather than totally new. But I think we needed that reset and course correction after the horrors of 2016-2020.
@@ryananderson8576 Backwards? How? The current Macbook Pros are the best they've ever made, and the fastest.
You can tell that Jony Ive is unsuitable for stage presentations, he is indeed more suitable for speaking in elegant English in product introduction videos.
Old Apple events were so intresing.
Almost so surreal with Steve handing of explaining the Mac to Tim
Yes. This was the changing of the guard at Apple, and this event, the dress rehearsal.
Steve was already ill back then, so no wonder he started preparing his replacement.
Almost didn’t even understand what you’re saying…
Miss these type of events, I miss the in person and live audience events
That’s definitely a thing in the past I don’t think Apple even wants to go back to in person events probably cheaper for them.
You beat me to it
So much. more honest.
The way Steve Jobs makes me want a 2008 MacBook even today
Are you legitimately going to buy anything you ever see on the internet
A 2008 Mac in 2024... yeah... clever choice.
you realize this is not a good thing? it means he successfully manipulated your passions
I feel you! ^_^ same here
i miss this apple :(
So much has changed - and so much hasn’t. Great to see the multitouch trackpad pinch zoom and rotate touchscreen-style gestures debuted in the Mac 14 years ago now. Still the best trackpads on the market by far. (2015 haptic revision included)
Personally I think the 2008-2012 lines of MacBook design and even OS design were a mis-step for Apple. If you compare a 15 inch MacBook Pro from 2007 with it running Tiger to a 15 inch MacBook Pro from 2008 with it running leopard it looks like the 2008 model should've been a predecessor. The only thing that it really worked on was iPhone design.
@@megatronskneecap and tim cook is still a gay man
Nice to hear the word aluminium pronounced correctly in an Apple keynote.
I find it hard to comprehend how quickly Apple transformed after Steve Jobs passed away and Tim Cook took over. Within just a few years, the company evolved dramatically, and a decade later, it's almost unrecognizable from its former self. I miss the old days under Steve Jobs' leadership. It's difficult to understand why I'm so nostalgic for that era.
Well for one, Jobs always was looking for a way to make their products more affordable. That couldn’t be farther from the case from Cooks Apple. The raise prices all the time, sometimes for only a marginally better product.
@eheheheheheheheh I get what you're saying. When Steve Jobs passed the torch to Tim Cook, many of us were uncertain about Apple's future. Tim Cook has definitely taken Apple in a different direction-more focused on refinement and services rather than the groundbreaking innovation we saw under Jobs. I just miss the excitement and bold risks Apple used to take. But I guess every era has its strengths and weaknesses.
@@leeartlee915It’s clear that you have no idea how to run a business. Save face and erase your comment.
I've never seen such nostalgia-winging worst takes about Apple as some in this thread of replies. Apple's trajectory was always modern day Apple, Jobs or not. He would have maybe made us fall in love with it more with some clever marketing (his own wit, charm if you can call it that) but the silicon was his dream, the market dominance was his dream. Apple today is Steve's dream, it's just that any company with this much success and presence is always monstrous and admittedly Tim and the current trend of society just doesn't make it as appealing. Also people are discrediting the work and input other people at Apple have and did have then too - many of which are still there working on the current products and worked on the PowerMac G4 or first iPod too. Steve wasn't 'everything' although I get it.
TL;DR Apple would still be where there are today had Jobs been alive.
@@gaelenski_ One thing that is fundamentally different about Apple today vs. Jobs era was on pricing. He was always trying to get as many of his devices in everyone’s hands. That’s not Tim Cook’s Apple. They are much more focused on profit margins. Everything else you said, sure, yeah, pretty much true.
Tim Cook is the reason apple is still here. He’s the guy that figured out how to actually make metal computers not only profitable, but easy to make
He was there since the 90's and was an operating and stock manager. If he wasn't at Apple at the time the G3 was selling like hotcakes it wouldn't of succeeded.
Tim is an effective executive but they need a better spokesman to hype and explain their product range. Mac forums and subreddits are still full of people looking to buy Macs but entirely unsure of what is best for their use case, because Apple doesn’t explain their product capabilities well enough.
@@Tessou Tim isn't really a spokesman, you can't think of him as a 1 to 1 replacement for Steve. He's not, he's the CEO but Apple has several spokespeople now to explain the products. It's not focused on 1 person anymore. Anyone who has noticed their product launches since he took over should know that.
@@Taxiway_Alpha shove your pedantic self right up there
@@Tessouhe actually did a great job here. Apple needs to stop with the terrible presentation coaching and let their employees have personality again.
Sad how little those people cared for that unibody enclosure.
And the trackpad. A whole 8 years later and it's still a huge differentiator for them.
These are journalists, supposed to be critical
Agreed I actually anodized one myself
There are so many things I miss watching this keynote. I miss this Apple super focused on their customer with fantastic keynotes full of sobriety, I miss the Apple that was way ahead of the curve making beautifully crafted products vastly better than their competitors, I miss the glowing Apple logos on MacBooks.
Tim was such a good speaker here. So normal, chilled and clear. Idk what coach he had but he definitely went backwards in speaking abilities
Surprised since he became gayer
Much like Mark Zuckerberg, he is often afraid to speak his mind in order to please investors.
He was in his prime here. People degrade over time.
His coach was probably Steve honestly.
I HATE the coaching they give all the Apple employees today. The insincere corporate “excitement,” the wide-footed power stance, the complete and utter lack of personality. They all sound exactly the same. It’s quite frankly shocking to see Tim Cook speak with such conviction and charisma. I didn’t realize he had it in him because it’s all been sucked away.
30:58 in 2024 its surreal to remember that Apple willingly designed MacBooks with easily removable storage, battery, DIMM slot RAM and back cover with standard Phillips #00 screws.
16 years later, I think the new MacBooks with Apple M chips are still beautiful, fast, power efficient machines… but they are pretty disposal once something breaks. Nothing is easily user repairable anymore, and everything inside is soldered or custom.
Meanwhile, these older MacBooks could last for longer than a decade because of their repairability, modular design, and use of standard parts.
Bro, they had rotten thermals and what seems like most of them died after only 3 or so years as a result GPU failure. The new ones are less fixable but FAR more reliable. I should know, I convinced a bunch of people to get Macs that later died and had to be fixed.
@@Kylehudgins Yeah, I kind of think that if you take care of your stuff, it will last longer, and won't need to be repaired every few months.
@@tabbypearsIn this case, it was Nvidia fucking over Apple with defective video cards.
Steve and Ives were the dream team
This was the exact month and year I was born!
no one cares GEN Z
@@thinline8504 ruclips.net/video/dQw4w9WgXcQ/видео.html
lucky you. enjoy your youth!! dont do drugs
@@GOLDENEYEAL dw i won't, im a good boy :D
@@thinline8504 no one cares gen alpha
Interesting to see Jony Ive's watch (strap specifically) looking very 1st gen Apple Watch-like.
It's so fun to see this as it would be almost 7 years before the Apple watch got released.
It’s actually an Ikepod watch designed by Marc Newson, who went on to work on the Apple Watch and I believe they replicated that design for the sport band.
I remember watching this like it was yesterday. I learned how to use a computer in school on windows vista in 2007. as soon as my dad came home with a MacBook pro in 2008 we never switched back. such a cool time.
Man, could you imagine Tim Cook handing a metal laptop enclosure around the audience for them to look at? Such a different kind of presentation to the highly polished but very infomercial-like style Apple does today.
It's quite rare seeing a mistake in one of Apple's keynotes, but Display Port is actually DisplayPort, being the brand name.
3:15 a rare moment of Tim Cook charisma that has yet to be repeated.
finally, relatively good quality, thx
People don’t realise but this keynote was actually a defining moment in MacBook history. The only thing that trumps this is 2020 when Apple transitioned to M1.
Apple desperately needs to go back to in-person events
The loss of their keynotes was yet another unintended consequence of COVID :(
I like their pre-filmed events, but I think they should bring back some in person events (maybe a mix of the two).
Apple should’ve kept the 24 inch size, I wish they used it when the Thunderbolt Display came out
Es asombrosa la tecnología que usa , tomando en cuenta que es 2008
Amazing event
Miss keynotes like this.
True story, the trackpad is what ultimately made me switch to mac after being a die hard PC guy and even a windows system admin for google at one point. (I even got a Windows tattoo wom wom)
When you CARE, you WIN. Apple is living proof.
There is something special about a black shirt over blue denim Levi’s. I used to rock this attire in college sans changing to a new outfit and it helped me focus and b more productive. 👀
Great to see Tim doing a great job in 2007, just like today (2024).
Great video😎😎😎😎😎😎😎😎
It’s really interesting to me how they are pandering to shareholders by mentioning sales numbers and growth, you certainly don’t see Apple doing that anymore
Yea that was always weird. If you want financials, look at the public filings like any other company. They should have focused more on the customers at these events.
1:00 it is CEO of apple
yes, 3 years before he actually took over as CEO from Steve.
the head of a now defunct company that no longer keeps its competitors miles behind in the dust.
steve was apple. a few years after his death the products just stopped innovating and trying to price engineer at the same time.
was an apple fan til i realised there was going to be no more substantial updates to iphones abilities and price point around the time of iphone 7
@@euckbso M1 isn't an innovation that left the competitors in the dust?
@@lbsiuk wrote this 2 years ago and didn't mention M1 once.
@@lbsiuk an extra large cell phone chip in a laptop? Even at the release of M1 it was just an incremental improvement for the industry, a monumental leap for apple, whom has normalized crappy laptops. Get a framework laptop if you want something real
30:58 and just a few months later, apple annouces the 17 inch MacBook Pro without replaceable batteries. That was a quick regression
26:30 jobs getting mad people are taking too long with the unibody frames lol
best part is? The (blonde) woman that is holding the frame when he says that is Laurene Powell, his wife.
@@McDonaldsDude thank you for sharing this fun fact. :)
It's a shame Apple and Nvidia didn't stay partnered for long. I still have my Nvidia MacBook Pro, and that thing was a great machine. I remember being seriously disappointed in my "upgraded" 2012 MBP when they went back to the intergrated Intel chips.
They most likely went back due to the issues Apple and Nvidia had, specifically with the power consumption and heat. And the Intel chips were getting better than the Nvidia chips they previously shipped them with
feels like a cult meeting
imagine steve jobs seeing m3 max macbook pro
Maybe it's just me, but that era of computers was so frustrating. They were pushing well beyond the technology of the day - the horribly slow, tiny, and unreliable hard drives, very low RAM, incompetent graphics performance, and battery life that realistically lasted like 3-4 hours at best.
Always behind for their time in terms of technology and hardware, yet always ahead of their time and competition when it came to innovating how they could charge the highest prices while making sure you get as little as you can get in return. Nobody has figured out a lucrative proprietary planned obsolescence model like Apple!
- Sent from my iPhone.
Windows laptops still struggling to match the quality of this trackpad
The way Johnny Ives talks, he could talk me out of my underwear. And I’m straight!
I miss JOBS
25:44 Was this Steve Jobs' wife?
I know this is 2 years old but yes
I am honestly shocked that the audience didn't get a bucket of water thew at them to wake them up. So very dull.
Crazy that they still made a Plastic macbook non pro up until 2010
Comparing your technology to insurance is wild
Funny how Cook shows how many units they were able to push out.... but today how many are now ewaste
Windows XP 😂
i miss that apple. i despise steve and everyone who puts him on the pedestal but you can't ignore that the man knew what he was doing.
You wouldn't want to be on the receiving end when Steve loses it
@@andrewtan2894 Yeah...id rather pick Mike Tyson...than Steve...lol
4gb RAM? Damn that’s like 3 chrome tabs in 2024 😂
I mean their base MacBooks still ship with 8gb of ram lol
@@jayg339and somehow handle a lot better than Windows with 16gb.
@@MikeLikesChannelWindows is Just trash, i prefer Linux mint
It is 2008. There was 4GB RAM huge
Man imagine he was talking about 4 or 5 hours of battery life
wow 16 years later nvidia has a larger market cap than apple
What an irony that at an Apple event, of all places, the advantages of hardware that can be easily upgraded or replaced by the user are being talked about.
tim-apple
Just pass the damn thing through! 🙈
Ironic Jobs demanding the unibody MacBook demos back when as a teen Jobs routinely pilfered parts from Atari.
Is That Tim Cook
nah Tim Apple
6:52 ✨V i s t a ✨
Nice
What a dry audience
25:44 Mrs Jobs
Now this is surreal to have replaceable battery and drive in a macbook.
And also mentioning Windows so much. Now they pretend the rest of the world doesn’t exist.
Hnoj vtedy,Hnoj teraz,Hnoj navzdy.Cim dalej tym horsie.To je pravy slogan tejto spolocnosti.😂😂😂
...and those nVidia graphics crapped out because of heat. Find me one 2008 MBP that doesn't die from heat. At least as Steve said, 'recyclable'. They became after they died on you. ha ha
Back when they knew that they had to do there best to serve all customers. Not make a $3500 face computer that has no uses.
Not quite the same without a WWDC or MacWorld audience
Take a look at the demo but now hurry up.
When Apple use to give you more product, with more features, for less money.
Biggest misstep in history was Microsoft’s windows mobile lol
If Steve Jobs was still here the Macbook will be $10,000 and he will find a way to sell it!
when tim cook, cook
2499$? WHAT
3:15
Everyone on your feet genius alert. Bear in mind this man has NO engineering degree and NO MBA…
The 2008 MacBook Pro was an actual Pro device. Easily upgradable RAM, hard drive, and battery. How the mighty has fallen.
Tim has gotten better at speaking since 2008, but he’s still not nearly as good of a salesman as Steve
Hard to beat Steve as a presenter. Top of his class.
@@dbcooper7326 they call it the Reality Distortion Field for a reason
Battery life SUX. Ditch lithium ion for energy dense grapheme battery. 👀
I love that Jobs hands him off with a 'Good Job' jab. Nice :) ruclips.net/video/jQ7c9CFaHjw/видео.html
4GB of RAM? that's more than most apple products today. crazy!
The iPhones and iPads now have more than 4GB RAM. I think you have more catching up to do.
@@ytaltbattles1 top-of-the-line MacBooks only have 8 so i'm not far off.
16GB is barely enough so you can go lick those Apple boots.
@@SleepingFumos you may have to rethink that. How amusing that you have to resort to name calling.
@@ytaltbattles1 rethink what? i'm not lying so not sure what you want me to rethink. i'm happy to amuse you but ypu haven't told me what those boots taste like yet
@@SleepingFumostop of the line MacBooks only have 8Gb of ram? lol if you’re going to troll you should at least have the correct info.
!!!!!
Is that Elon Musk at 0:21 sitting there?
No?
No lol what the hell would he doing at a Apple developer conference needles and develop any apps or anything for Apple lol everybody downstairs are developers for Apple they don't work for Apple but they develop software for Apple
@@ericcaires6715this is incomprehensible
הפד במקבוק הבא יגיב מהר יותר לSwipe כנ"ל העכבר לתנועה בקילר רעיון עם שבב חדש לפד. בקילר רעיון טים. גם מסך האייפון 15 פרו יגיב מהר יותר לSwipe בשבב מסך חדש לפחות פי 8X. תמציאו שם. כמו AutoSwipe בשם מעולה.
טים אפל תרכוש סטארט אפ שיוכל להכפיל את הSSD למקבוק, מק ואייפון ואייפד לפחות ב2X בקילר רעיון מתחת לראדאר אולי מישראל. ותעבוד על זה עם מאות עובדים מוכשרים.
Tim Cook is fake. Boring. Watch this at 1.25x.
What an irony that at an Apple event, of all places, the advantages of hardware that can be easily upgraded or replaced by the user are being talked about.
Man imagine he was talking about 4 or 5 hours of battery life