Macworld San Francisco 2008-The MacBook Air Intro (Pt. 1)

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  • Опубликовано: 15 янв 2008
  • Here we see Steve Jobs introducing the MacBook Air ultra-portable laptop.
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Комментарии • 3,8 тыс.

  • @metalyoshi101
    @metalyoshi101 5 лет назад +13214

    This man can sell you Sand in the desert

    • @AnthonyKoonce
      @AnthonyKoonce 5 лет назад +96

      Lol

    • @gwenwalravens8030
      @gwenwalravens8030 5 лет назад +128

      Since there will be a shortage of sand to make things (we actually use a lot of sand each year to make all kinds of stuf) I'm sure he would be able to. Afaik sand is already big business and the deserts are owned by countries.

    • @MrGilRoland
      @MrGilRoland 5 лет назад +251

      The thing is he wouldn’t. More likely he’d give you a glass of water.

    • @BillCarrIpswich
      @BillCarrIpswich 5 лет назад +51

      *YEAH WOOO I LOVE SAND*

    • @proxy7362
      @proxy7362 5 лет назад +14

      @@MrGilRoland Nah a bowl not a glass :)

  • @impc8265
    @impc8265 4 года назад +6954

    At that time apple’s design was 10 years ahead of its peer companies.

    • @q3b26
      @q3b26 4 года назад +381

      Unfortunately not anymore.

    • @samlung2724
      @samlung2724 4 года назад +360

      Steve was so obsessed with thinness

    • @lilycute3659
      @lilycute3659 3 года назад +18

      Billy Johnson yees

    • @dandavidson4717
      @dandavidson4717 3 года назад +174

      @@q3b26 The 12" MacBook was pretty far ahead. I really hope they reintroduce the concept. The iPad Pro is also excellent.
      They've certainly fallen behind elsewhere though, which is a shame. Their laptops need FaceID. Their phones need USB-C and smaller bezels. iOS desperately needs better notifications.

    • @MartGameFails
      @MartGameFails 3 года назад +95

      Agree, that Apple died with Steve, noe its just money grab from diehard loyalists.

  • @lausimeyer6558
    @lausimeyer6558 3 года назад +1459

    He certainly ordered the M1 MacBook Air in heaven...

    • @ericflores1390
      @ericflores1390 3 года назад +54

      Dam that hit

    • @eduardowalter2022
      @eduardowalter2022 3 года назад +7

      no

    • @guneeksingh1236
      @guneeksingh1236 3 года назад +48

      @M E cause he was a good person

    • @iteratedofficial
      @iteratedofficial 3 года назад +9

      @M E shut up, idiot.

    • @zacharyosvald251
      @zacharyosvald251 3 года назад +83

      @@guneeksingh1236 Good person? Questionable. Highly accoladed salesman? IMO the best salesman ever.
      It is difficult to make someone want a product that is 11 years old, but he did

  • @alexd6345
    @alexd6345 3 года назад +973

    At 3:58, you can genuinely tell he is proud of the innovative product he was able to deliver to the consumer.

    • @puntarika18
      @puntarika18 2 года назад +39

      Like a proud daddy!

    • @sol.slmnez
      @sol.slmnez 2 года назад +3

      indeed

    • @Slimecrazy234
      @Slimecrazy234 2 года назад +26

      He wanted to build great things that was his motivation behind his job and how he ran the company.

    • @christianl.e.l17
      @christianl.e.l17 2 года назад +9

      @@puntarika18 he was a proud daddy, but not of his actual daughter xdn’t

    • @diogokamioka
      @diogokamioka 2 года назад

      Was looking for this comment

  • @dakota5040
    @dakota5040 5 лет назад +12141

    Isn’t it funny how Steve can make a near 11 year old product sound just as desirable today as it was back when it was originally announced?
    Edit: Wow! Three years on and this comment still gets reactions. Despite time continuing to pass, my feelings are still the same. There is just such a “wow” factor with his presentations. They truly seem timeless.

    • @daviddavidson3264
      @daviddavidson3264 5 лет назад +243

      Bought one in 2018.
      Best laptop i ever had so far.

    • @andredingstertsao
      @andredingstertsao 5 лет назад +136

      Yeah, even by watching this today, it gives me goosebumps still. Crazy.

    • @Mark-kq6ch
      @Mark-kq6ch 4 года назад +43

      The 2017 version looks exactly the same.

    • @girlsdrinkfeck
      @girlsdrinkfeck 4 года назад +13

      no ,macbooks r shit always have been, it dosnt even ahve a fucking dvd drive

    • @girlsdrinkfeck
      @girlsdrinkfeck 4 года назад +7

      @@enlighteneddoggo5803 macs suck sht

  • @jorgefernandez184
    @jorgefernandez184 4 года назад +5122

    8:03 he even admits that SSDs were pricy but fast... something that today's Apple would never say in a presentation. I truly miss the honesty and avantgarde products of Steve's era.

    • @lam2197
      @lam2197 4 года назад +135

      And the iMac 21 still come with 5400rpm while iMac 27 come with 7200rpm in 2020.

    • @masternobody1896
      @masternobody1896 4 года назад +19

      double tap to move windows and ios nice

    • @falcon759
      @falcon759 4 года назад +68

      Err...that's probably because 1. 12 years later, they _aren't_ as pricy and 2. spinning drives aren't even an option on Mac portables anymore, so what would the point of comparing it to something that didn't even exist?

    • @dominicpascal5512
      @dominicpascal5512 4 года назад +131

      ​@@falcon759 these days they sell a fucking monitor stand for the price of an Air without even shrugging. Back then they were comparing their products with competitors like Sony and Dell. The Mac Pros back then were starting at $2500 for a quad core, same or below Dell PCs as shown in 2006 keynote.

    • @falcon759
      @falcon759 4 года назад +19

      @@dominicpascal5512 A monitor, let alone a monitor stand, is not a computer. You can use any monitor you want with a Mac Pro.

  • @Chad-Whiteman
    @Chad-Whiteman 3 года назад +1662

    Jobs: 'id like to say thank you Intel'
    Cook: 'id like to say goodbye Intel'

    • @gabithink5079
      @gabithink5079 3 года назад +93

      That was a really good goodbye tho, 20hours of batt jesus....

    • @maheshj
      @maheshj 3 года назад +130

      jobs must have been happy to see their inhouse chip its incredible.

    • @patricknally1177
      @patricknally1177 2 года назад +31

      @@maheshj God if jobs could see apple today.

    • @Geert890
      @Geert890 2 года назад +29

      @@patricknally1177 I think macs wouldn't have such shit keyboards if he was still around

    • @gfyGoogle
      @gfyGoogle 2 года назад +7

      @@Geert890 that was all Jony Ive’s doing, who is no longer with the company.

  • @amon8400
    @amon8400 3 года назад +493

    My favourite thing about Steve is that he is so honest about the products. You can’t be successful unless you can have a little fun with your brand.

    • @ZeeZedZee
      @ZeeZedZee 9 месяцев назад +15

      The little concession he made about the SSD being pricy, that’s the sort of thing modern Apple would NEVER say.

    • @Slothdeman
      @Slothdeman 8 месяцев назад +1

      @@ZeeZedZeeIt’s all gone down the toilet. I mean look at the state of the entire world now. This era had a really good feeling.
      I used to love going to the Apple Store in 2009 and felt bemused by the standard of equipment.
      It certainly isn’t the same anymore

    • @lilnilu
      @lilnilu 7 месяцев назад

      @@ZeeZedZeeI was going to make the same comment. Love Steve ❤

  • @thisGuyCodess
    @thisGuyCodess 5 лет назад +6233

    Steve Jobs: we have a new product and let me explain all about it
    Tim Cook: we have a new product and Craig/Phil will tell you all about it

    • @leeanucha
      @leeanucha 5 лет назад +44

      lol!

    • @nathanj3510
      @nathanj3510 5 лет назад +497

      Tim Cook: we have a new product and Craig/Phil will tell you that they are just larger and more colourful...

    • @96juliusb
      @96juliusb 5 лет назад +198

      and everybody already knew about it

    • @nocctea
      @nocctea 5 лет назад +98

      Lol that's true but I can kinda see why Tim does it, since Craig/phil or whoever are the people who actually helped make the product, so they would be the best person to present it.

    • @sarahhobbes7832
      @sarahhobbes7832 5 лет назад +30

      so true!! 😂
      but craig talks about software while phil talks about hardwares

  • @kaustavhalder
    @kaustavhalder 4 года назад +3209

    Just listening to him makes me want to buy the first MacBook Air in 2019.

    • @vjszq4
      @vjszq4 4 года назад +114

      I have a macbook air from 2014 and it works perfectly. Apple makes state of the art products. or at least under Steve, they did.

    • @bombiss_9124
      @bombiss_9124 4 года назад +35

      vjszq4 your computer was after Steve’s time

    • @vasiovasio
      @vasiovasio 4 года назад +10

      Do it - buy the new Macbook Air and gift it to any teenage or student without parrents - they will appreciated it!

    • @sagetolsma3875
      @sagetolsma3875 4 года назад

      Same lol

    • @kimdaeamsabay6401
      @kimdaeamsabay6401 4 года назад

      Kaustav Halder I still have one lol!

  • @smaronboruah
    @smaronboruah 2 года назад +249

    3:59 Steve's smile shows how he himself is happy with how good of a product his company made.
    This is a sign of a true leader that excels in his leadership. He was truly the best...

  • @josiahstearns9615
    @josiahstearns9615 Год назад +69

    Ever feel like Steve is actually teaching you something. Using graphs, and understanding of what’s out there, and then turns it around and shows you that it can be made better.
    Always loved his presentations.
    Definitely miss what he brought to the table.

  • @80srockedandrolled
    @80srockedandrolled 10 лет назад +3076

    Steve always praised Sony products compared to other competitors.

    • @gufran619
      @gufran619 7 лет назад +346

      Go BigBLUEforLIFE he loved Japanese brands

    • @jeremyshaw1
      @jeremyshaw1 6 лет назад +378

      VAIOs of that era were often impressive technical feats - especially anything from their "Z" lineup. Their spec sheets read like impossible wishlists, and the implementation was always quite impressive.

    • @apymv6128
      @apymv6128 5 лет назад +241

      sony used to be god.. now they are shitty

    • @Neutronomy
      @Neutronomy 5 лет назад +39

      @@apymv6128 You're damn right.

    • @justintrella9820
      @justintrella9820 5 лет назад +182

      The Vaio was the only real competition to the MacBook lineup.

  • @neko235
    @neko235 5 лет назад +1429

    Steve looked really happy when he took MacBook Air out from the envelope. I love the scene.

  • @AaPerm
    @AaPerm 3 года назад +76

    This still looks great today.

  • @hritikaggarwal270
    @hritikaggarwal270 2 года назад +14

    4:06 Steve accidentally calls it a full sized keyboard:
    Tim: That's it, thats the full sized keyboard for us

  • @kevinsamuel3930
    @kevinsamuel3930 3 года назад +3868

    “We’ve got a great relationship with Intel” oops!

    • @saroshhussain858
      @saroshhussain858 3 года назад +20

      🤣😅

    • @eduardovillalpando9616
      @eduardovillalpando9616 3 года назад +85

      lol that did not age well

    • @meirm
      @meirm 3 года назад +302

      I mean..... they worked together for 12 more years since this video- I’d say that’s a pretty damn good relationship.

    • @Dzsonib
      @Dzsonib 3 года назад +6

      I giggled when I heard him say this :D

    • @kundan7711
      @kundan7711 3 года назад +11

      I was looking for this comment

  • @amandant
    @amandant 4 года назад +594

    More than 10 years later, this note book still looks amazing..

    • @amirhoseinsari5417
      @amirhoseinsari5417 2 года назад +10

      👌👌

    • @contrapasta2454
      @contrapasta2454 2 месяца назад

      The dell slim notebook I'm using right now is only slightly better in terms of user experience. It's faster, but the modern web is more demanding anyway.

  • @alexandermfrei
    @alexandermfrei 3 года назад +163

    This presentation literally changed the history of laptop engineering. We finally got light, thin, beautiful and powerful.
    Next step was when the battery became so good it could work up to 12 hours.
    I bought my first Air in 2014, cost a fortune. Worth every penny.

    • @sunildingankar8657
      @sunildingankar8657 Год назад +5

      I bought in the 2014 too and it's still working fine. With battery replaced once, with daily almost 6-7 hours of usage, may be more than that for last almost 9 years.

    • @hendratam1746
      @hendratam1746 10 месяцев назад +1

      @@sunildingankar8657i bought mine in 2013, and until now 2023, it still works like champ for daily task. Super fast, not laggy and still have good battery life

    • @Raiya_ru17
      @Raiya_ru17 7 месяцев назад

      Wow…Thanks for the comments. I am looking for actual mac users to confirm this. My Macbook Air2020 still works like a champ at 3 yrs with just short battery for now about, 5-6 hours since I use it for work, but it rarely hangs on me or shut down. Never had laptop that last me this long so finally decided to invest on it even quite pricey

    • @timoonn
      @timoonn Месяц назад

      It paved the way for non upgradable/serviceable laptops.

  • @bernios3446
    @bernios3446 Год назад +21

    After 14 years it is still a goosebump moment when he picks up the letter envelope and makes the still (!) beautiful Macbook Air glide out, then holding it so that one can see it's wonderful shape. Also, the simplicity and intuitivity of finger gestures is still stunning, iconic.

  • @EddyGraphic
    @EddyGraphic 6 лет назад +1993

    10 years later and this thing is still thinner than most midrange windows laptops and has a better trackpad

    • @SananeNapcanAmq
      @SananeNapcanAmq 6 лет назад +5

      lmao

    • @maas5898
      @maas5898 5 лет назад +29

      lol i have mine with windows installed on it, hardware is the best with apple, dont like the software. i like windows

    • @griffin8062
      @griffin8062 5 лет назад +46

      That's because thinness doesn't improve usability. I would rather have a thick but 3 pound laptop than a thin 4 pound laptop. Also thicker laptops have more ports and are easier to repair

    • @caspero4713
      @caspero4713 5 лет назад +4

      Stfu Apple fanboi brainwashed kiddo

    • @sciencebutreversed1166
      @sciencebutreversed1166 5 лет назад +7

      @@griffin8062 its better to just get a pc than

  • @ChairmanZhongXiNa
    @ChairmanZhongXiNa 4 года назад +2538

    2008: Justifies price for innovation
    2020: optional wheels: *$699*

    • @ansonwong7372
      @ansonwong7372 4 года назад +58

      in the past apple leads the world and amaze us
      now...? it makes me want miss the past.

    • @Krogdalo
      @Krogdalo 4 года назад +33

      @Yan Thomas Now now, FaceID isn't really innovative. Lots of phones had fast face recognition before that.

    • @ChairmanZhongXiNa
      @ChairmanZhongXiNa 4 года назад +14

      @Yan Thomas tbh I dont think anyone had a problem with fingerprint scanners unless they're amputees

    • @ray4493
      @ray4493 4 года назад

      Yan Thomas this is low-key truth about iOS devices

    • @mar_oc1619
      @mar_oc1619 4 года назад +4

      @@ChairmanZhongXiNa yup faceid was just an excuse for not having fingerprint sensors.

  • @vishalvibes_
    @vishalvibes_ 3 года назад +119

    I am from 2020: Apple again made an air with M1, it's revolutionary!

    • @divanshu5039
      @divanshu5039 3 года назад

      I think this time its not that surprising.

    • @puturere
      @puturere 2 года назад +4

      Bruh, you forgot surface & win8 is the first putting arm on pc

    • @diealemusik5979
      @diealemusik5979 2 года назад +16

      @@puturere they were the first to put an ARM in a pc, but these PCs are light years behind the performance of MacBooks with the M1 chip.

    • @godmode4790
      @godmode4790 2 года назад +2

      M1 destroys all competitions*

    • @soysauce4087
      @soysauce4087 2 года назад +2

      @@puturere Yeah, and what happened to the Win8 with arm chip. It sucked lol.

  • @plutomessi21
    @plutomessi21 5 месяцев назад +4

    after 15 years, i am watching this on this phenomenal device. thanks steve

  • @vbwx
    @vbwx 9 лет назад +1519

    The envelope is a prime example of Steve's superb showmanship. I'm sure lots of people creamed their pants when he took the MacBook Air out of the envelope. lol

    • @emmanuelgoldstein8233
      @emmanuelgoldstein8233 6 лет назад +4

      Bernhard Waldbrunner lol just stick with your videogames. A computer is more than just specs.

    • @oh3831
      @oh3831 5 лет назад +114

      ^When you fanboy so much that you don't even read the comment before you try to argue with people

    • @captainmarvel69
      @captainmarvel69 5 лет назад +20

      each time i watch this i'm afraid the air just fall down because he release the hook and you can see it starting to go down !!

    • @gwenwalravens8030
      @gwenwalravens8030 5 лет назад +27

      Indeed: Jobs was a superbe storyteller on stage. It makes all the difference. Multiple companies now imitate the 'fits in' strategy or the 'one more thing'.

    • @christianondo9637
      @christianondo9637 5 лет назад +4

      It’s not difficult for him to present this. Sure, he’s good, but he wouldn’t look as great presenting an iPhone se. There was just so much room for improvement back then.

  • @marcoscarpa4894
    @marcoscarpa4894 4 года назад +2512

    2019: Apple is selling that envelope case for $999...

    • @Cody-zd2ro
      @Cody-zd2ro 4 года назад +8

      Marco Scarpa hahahaha

    • @ivanavalos3911
      @ivanavalos3911 4 года назад +51

      But the $999 is only for the envelope without the red thread that allows it to be closed, the red thread will cost another $899 dollars.

    • @permonjackson9696
      @permonjackson9696 4 года назад +6

      Tim Cook: we will be selling something that we have done before and price it higher cause I want more money.

    • @konieczkowksie
      @konieczkowksie 4 года назад +6

      Ahhh...
      The Samsung fanboys...

    • @daraka1754
      @daraka1754 4 года назад +1

      @@konieczkowksie it's the truth, Apple is purchasing $999 monitor stand, not Samsung....

  • @stonecoldsteveaustin4590
    @stonecoldsteveaustin4590 3 года назад +83

    his smile at 3:59 is like the most sincerest smile he can give because he knows that he and his team did some revolutionary shit at that moment which is going to be a game-changer for years to come.
    Steve Jobs deserves the ultimate respect
    if he was alive apple would be much better today

  • @stonecoldsteveaustin4590
    @stonecoldsteveaustin4590 3 года назад +99

    this is one of the most legendary presentations Steve has done
    dude is a true legend
    CAN WE GIVE STEVE JOBS A HELLL YEAHHHHHH UP IN HEAVEN!!!!!

    • @uzairrampage
      @uzairrampage 3 года назад +2

      One more match with the Rock please!

    • @godmode4790
      @godmode4790 2 года назад +1

      You forgot the iPhone one.

    • @thelostarc1944
      @thelostarc1944 2 года назад

      Can't present until your engineers have inovated something of that sort duh!

    • @benzimer
      @benzimer 2 года назад

      *hell* yeah up in *heaven* ?

    • @cascito
      @cascito 2 года назад

      What!!!

  • @LaskyLabs
    @LaskyLabs 3 года назад +534

    "Let's take off the cooling system."
    Apple: *WRITE THAT DOWN!!!*

    • @l3p3
      @l3p3 3 года назад +2

      xD

    • @user-rd6uc2sf6i
      @user-rd6uc2sf6i 3 года назад +13

      Apple: and i took that literally

    • @dogethegreat9009
      @dogethegreat9009 3 года назад +5

      Now the M1 dont have a fan 😆

    • @igorgrodzki
      @igorgrodzki 3 года назад +8

      @@dogethegreat9009 its not necessary

    • @emmanuelsarmiento9771
      @emmanuelsarmiento9771 2 года назад +4

      My MBA with M1 chip doesn't heat even after a day of using it. I don't think a fan is needed as there is nothing to cool down.

  • @L_U-K_E
    @L_U-K_E 5 лет назад +706

    That laptop was revolutionary

    • @BaconSenpai
      @BaconSenpai 5 лет назад +18

      Yes, 1 USB port, thermal throttling and soldiered components is so revolutionary! You iDrones make me sick. You'll lap anything up this company shits out.

    • @L_U-K_E
      @L_U-K_E 5 лет назад +126

      Bacon it was revolutionary for its size in that time

    • @suave-alpaca8412
      @suave-alpaca8412 5 лет назад +57

      @@BaconSenpai back then there's nothing that light and thin.

    • @BaconSenpai
      @BaconSenpai 5 лет назад +1

      suave-alpaca So? Are people really that weak they can't carry 5 lbs?

    • @Sunstriderko
      @Sunstriderko 5 лет назад +46

      Bacon no they arent but if you are going for a meeting or something like that u dont want to carry a fucking school bag with you or actually carry it in you hand and you dont look like you are going to kill somebody with those heavy shits

  • @AGoodVibe
    @AGoodVibe 2 года назад +11

    It’s 2021 and I still come back time and again to watch these. Say what you will about Steve Jobs, but nobody could sell the crowd on a product or an idea like he could. He was a master, and this was his arena. If you don’t believe me, just watch the modern Apple events and observe the differences.

  • @YacoubSabatin
    @YacoubSabatin Год назад +40

    That presentation was phenomenal, I remember watching it live back in 2008, I'm still learning from Steve's presenting style.

  • @juiceboxer
    @juiceboxer 4 года назад +255

    3:59 he looks so happy, he was really impressed with what they were able to make.

    • @masx4813
      @masx4813 3 года назад +20

      That smile makes me want to cry. How hard he struggled it 🥺

    • @samsemp10l23
      @samsemp10l23 3 года назад +20

      In his biography he told that when he started Apple, his dream was to make a computer as thin as a book. That’s why he looks so happy :D

  • @raulrolon7
    @raulrolon7 7 лет назад +316

    The good old days. I miss this man. His presentation skills really sold me on his products every time. Tim Cook tries but can't really replicate Steve's charisma.

    • @emreyalcin1852
      @emreyalcin1852 4 года назад +4

      nobody can replicate his charisma man :)

    • @Paniekzaaiertje
      @Paniekzaaiertje 4 года назад +5

      Craig most definitely can

    • @ashishbhalerao1111
      @ashishbhalerao1111 4 года назад +4

      raul Rolon This is because it was Steve’s company, and this is because he loved it more than anything. Tim can never get close...in fact no CEO of any company can present their product better than the founders of the company

    • @MikeCobweb
      @MikeCobweb Год назад

      Tim is robotic or soulless. He can’t crack a joke or take a jab. It’s all corporate business with him.

    • @nNasosssV2
      @nNasosssV2 Месяц назад

      Nobody can replicate his charisma. Rest in peace Steve 🫡🪦

  • @nvm183
    @nvm183 8 месяцев назад +3

    I'm not really sold on the iPhones. Still use a Samsung Android. But Macbooks really are worth every penny. My macbook pro makes work a breeze, without the fear of crashing and the infamous "blue screen" error

    • @plaidchuck
      @plaidchuck 5 месяцев назад

      Haven’t seen a blue screen in about 20 years now

  • @_Username__
    @_Username__ 8 месяцев назад +2

    I personally miss his charisma, since then no one has been able to replace his charisma

  • @infinitelyexplosive4131
    @infinitelyexplosive4131 4 года назад +106

    This thing basically set the standard for laptops for the next 12 years. It's incredible how well they understood the idea of a laptop.

  • @hridaymehta5782
    @hridaymehta5782 5 лет назад +547

    If Steve was alive today the macbook air would've been made of air.

    • @bricksteer
      @bricksteer 4 года назад +6

      Hriday Mehta ..well i just hope ita battery energy source got from air..arounds

    • @realprisec
      @realprisec 4 года назад +3

      No Steve wasn't the engineer he just represented apple but he wasn't the one who engineered the macbook

    • @bowenwei1330
      @bowenwei1330 4 года назад +3

      Prisec funny you say he’s not an engineer, plz read his biography

    • @geekboy7844
      @geekboy7844 4 года назад +7

      @@realprisec after Steve death no innovation is introduced Apple introduce everything after another company is introduced.After Steve death is Apple is dead

    • @masternobody1896
      @masternobody1896 4 года назад

      facts

  • @LaiXinyi92
    @LaiXinyi92 2 месяца назад +2

    You know a product was truly magical when you can watch its announcement video 14 years later and feel ready to buy it

  • @sourabhsrivastav717
    @sourabhsrivastav717 3 года назад +31

    The thickest part of mac is thinner than the thinnest one... It got me lol

  • @Glorfindelor
    @Glorfindelor 4 года назад +645

    2019: all praising the MacBook Air and Steve Jobs
    2008: "man this thing sucks! It doesn't even have a DVD player, how am I supposed to install software?"

    • @doemis8573
      @doemis8573 4 года назад +6

      "all"

    • @mohdfaiz88
      @mohdfaiz88 4 года назад +60

      After Apple removing DVD drive in their flagship MacBook (MacBook Pro), other manufacturers following Apple too by removing DVD drive.

    • @uluushauluusha8903
      @uluushauluusha8903 4 года назад +39

      This was the end of era of dvd

    • @pratikxv
      @pratikxv 4 года назад +38

      Apple introduces flash storage in a laptop which led to research on SSD and now all devices used SSD.

    • @doemis8573
      @doemis8573 4 года назад +24

      @@pratikxv Apple introduced the wheel to the world before the sumerians and now those poor android losers stole that too. Where will it end!!!
      Or was it electricity? Damn it, i'm sure apple invented both if not all and everything. Busy 6000 years for Steve Jobs.

  • @sweetvikas27
    @sweetvikas27 8 лет назад +429

    This video still gives me goose bumps, the way Steve Jobs introduces "There is something in the Air". Love my 2013 Macbook Air. Awesome Engineering.

    • @yesthisismew
      @yesthisismew 5 лет назад +6

      Still using it after 4 years😊

    • @sarva2630
      @sarva2630 4 года назад +2

      Its 2019 and i still love it

    • @bayunugroho3232
      @bayunugroho3232 4 года назад +2

      Mine is mid 2011 🤣

  • @snoopdoggthecertifiedg6777
    @snoopdoggthecertifiedg6777 3 года назад +3

    I can’t tell you how many times I’ve rewatched this video. And absolute visionary.

  • @lemonaut1
    @lemonaut1 2 месяца назад +1

    Each of these steve jobs product demos is so much of a f-ing slam dunk. The ipod nano in his mini jean pocket, the macbook in the paper envelope. absolutely insane

  • @ortophed
    @ortophed 4 года назад +308

    3:58 He is so proud of his product. That was a revolution of laptops

    • @juptuber6824
      @juptuber6824 3 года назад +20

      I mean c'mon its thinner than most of 2021 windows laptops

    • @puturere
      @puturere 2 года назад

      @@juptuber6824 because most of 2021 win laptop is 2in1 device

    • @riponrip4574
      @riponrip4574 2 года назад +5

      @@puturere But still junk nonetheless

    • @lilwhite6256
      @lilwhite6256 2 года назад

      О русский

    • @rsknokia
      @rsknokia 2 года назад +1

      @@puturere ok and? Many people who buy 2 in 1 laptops don't even know that they were 2 in 1, so what's the point?

  • @mb_i5938
    @mb_i5938 5 лет назад +476

    Back when the ceo actually walked you through the product and also had the integrity and humility to talk honestly I could never imagine Apple today saying in a presentation it’s pricy but worth it the fact that he recognised and brought up the fact that it’s pricy is commendable. Can’t remember the last time Tim Cook talked us through a product on stage with such passion

    • @quentk8886
      @quentk8886 5 лет назад +34

      Burhan Ikram I cant remember him talking us though a product in general. He just pulls employees on stage.

    • @noopthenoop
      @noopthenoop 4 года назад +10

      do you know what a comma is?

    • @adityabhalerao3364
      @adityabhalerao3364 2 года назад +4

      the reason for it is that Steve Jobs CREATED Apple... its like it's child...
      A parent talking proudly about their kid.. Tim doesn't care.. all he cares about is the money... 😞😞

    • @Wade_Fucking_Wilson
      @Wade_Fucking_Wilson Год назад

      @@noopthenoop no he doesn't

    • @aurora-10
      @aurora-10 Год назад

      tbh if i were the ceo i'd be genuinely committed to putting a quality product out there and sell it like it was a literal part of me.

  • @grahamzhang5961
    @grahamzhang5961 9 месяцев назад +3

    Watching this in 2023 but still feel the excitement. Thank you Steve and thank to that golden era!

  • @rometherevenant8749
    @rometherevenant8749 Год назад +2

    Been on a binge watching these Steve Jobs Apple presentations. Its just not the same anymore, something about Steves stage presence just gets me everytime.

  • @chandru9521
    @chandru9521 5 лет назад +462

    Days when Apple compared their product with other company products to show how better theirs are. Nowadays, they compare their own old products to showcase how their new version are better than them.

    • @maciekwelk588
      @maciekwelk588 5 лет назад +8

      Have i9 mbp at home
      It is really good machine
      After update it runs constantly at 3.3ghz clock during heavy workload and only 93 degrees celsius. It is really poweful machine. With egpu comparable to old tower mac pro.
      Windows laptops are still mostly plastic and easy to break

    • @lewsee5562
      @lewsee5562 5 лет назад +45

      Maciek Welk "only 93 degrees celsius."
      Dude, that's still too hot for a CPU it's almost reaching the thermal threshold. And I thought my CPU reaching 80C is bad enough.
      "Windows laptops are still mostly plastic and easy to break"
      That's just pure ignorance and is not true anymore.

    • @malcolmholmes509
      @malcolmholmes509 5 лет назад +12

      I thought 60c was bad 93 that's fucking terrible

    • @malcolmholmes509
      @malcolmholmes509 5 лет назад +3

      Even tho the majority of windows laptops still use plastic you know have companies also using aluminum, stainless steal some Carbone fibre laptops
      My laptop is plastic but it strong as fuck its put dents in my doors and if the body cracks its only $13-20 to get a new one

    • @lewsee5562
      @lewsee5562 5 лет назад +1

      + Malcolm Holmes
      60C is actually good for a laptop. Most laptops with good thermals average around 70C.

  • @metalslugmasters
    @metalslugmasters 5 лет назад +1205

    Apple is now selling adaptors.

    • @leonhardnagel5985
      @leonhardnagel5985 4 года назад +14

      You know that that’s not even 1% of their revenue, surprise surprise people buy their adapters at third parties, and NOBODY needs the audio jack if you can get wireless earbuds for 20 bucks

    • @jyoschiboi3166
      @jyoschiboi3166 4 года назад

      A Person ikr

    • @Rudywtf
      @Rudywtf 4 года назад

      ​@@leonhardnagel5985 yeah, i tell that to all the iphone users that want to plug into my professional equipment, NOBODY needs an audio jack.

    • @myself5675
      @myself5675 4 года назад

      Ok but who asked whether they sold them or not?

    • @saltysoysauce954
      @saltysoysauce954 4 года назад

      @@leonhardnagel5985 No, dont defend the missing jack.

  • @revmartin2981
    @revmartin2981 2 года назад +42

    8:11 ssd are pricy but fast... I love the honesty that we miss in nowadays Apple presentation. Steve did a great job 👍

    • @ToniLovesSkateboarding
      @ToniLovesSkateboarding Год назад +3

      because in 2008 an 80GB SSD drive was $595. Today, you can buy a 1TB SSD drive for $100 or less.

    • @markbuenafe8178
      @markbuenafe8178 Год назад +1

      @@ToniLovesSkateboarding back then ssd are considered top of the line cutting edge feature

  • @jhixx8910
    @jhixx8910 8 месяцев назад +2

    since Steve Jobs focuses on the vision of the product rather than all the minutiae, this event would still be very captivating today.

  • @hilarious7695
    @hilarious7695 4 года назад +359

    Apple then: Selling MacBooks that can fit inside an envelope
    Apple now: Selling envelopes for 1000 dollars

  • @nour2146
    @nour2146 7 лет назад +2724

    The old times when apple products used to be awesome

    • @Hummmmmmmm
      @Hummmmmmmm 7 лет назад +23

      yeah, i still remember the moment

    • @DozIT
      @DozIT 6 лет назад +98

      Funny thing is at the time everyone HATED this product!

    • @rohang9686
      @rohang9686 5 лет назад +2

      Nour Imam b7)

    • @Baracudus
      @Baracudus 5 лет назад +8

      IPod classic was the best. Btw, im a Windows guy 🤪😎

    • @ryanvacation7319
      @ryanvacation7319 5 лет назад +8

      The first gen Air was terrible full of bugs. It was only the next redesign (the models with the 11 and 13 inchers) that Apple perfected the Air.

  • @scrap8660
    @scrap8660 3 года назад +10

    Man old apple was rad, someone needs to bring Steve’s magic back

  • @femindustries163
    @femindustries163 3 года назад +5

    I've been going to highschool for about 4 years now and in our country you already specialize in your field in highschool and everytime I lose motivation I come back to this video for inspiration.

  • @AudiThePug
    @AudiThePug 5 лет назад +584

    Steve Jobs: *inhales
    Audience: 😮👏👏👏

    • @KivyKon
      @KivyKon 4 года назад +14

      Apple (under Steve Jobs): Innovates
      The whole media: Apple can suck dick, (The innovative Product) sucks.

    • @ADeeSHUPA
      @ADeeSHUPA 3 года назад

      @@KivyKon hH

    • @Noukover
      @Noukover 3 года назад

      Akomedias but before Tim Cook, Apple was stealing innovations from others...

    • @JaniahOnfroy
      @JaniahOnfroy 3 года назад +4

      That inhale is probably more enthusiastic and inspiring than Tim Cook's whole Apple events.

    • @beastonea
      @beastonea 3 года назад +1

      @@JaniahOnfroy LOL

  • @genuinebasilnt
    @genuinebasilnt 5 лет назад +1701

    0:01 when your friend farts...
    Edit:Wow never thought a fart joke gets this many likes

  • @jimmyzhao2673
    @jimmyzhao2673 Год назад +4

    The lead up to its unveiling was an Oscar worthy performance. I recall watching this presentation and remember how it blew my mind when it came out of the inter-office envelope. .

  • @hoangnghiainhle7786
    @hoangnghiainhle7786 3 года назад +3

    It's been 13 years since this one. Amazing. 👍

  • @davidbenjames2426
    @davidbenjames2426 5 лет назад +346

    I Love How Apple Roasted Other Companies on Stage. XD

    • @yogapratama5225
      @yogapratama5225 4 года назад +17

      I can't call it roast when I realized every tech company moving towards growth. That's was praise to be used as a feature of comparissing

    • @enmiyuu
      @enmiyuu 4 года назад +7

      even if he roasted Sony, he loved Sony because Steve liked japanese products since they were durable and good

    • @Prodzick
      @Prodzick 4 года назад +1

      Absolutly he see it's the quality and then adapt it to Apple style.
      But IBM or Dell well Steve did like to roast them alot but time as quite change with the rise of the xps series from Dell for exemple.

    • @gr8vijay
      @gr8vijay 4 года назад +4

      Sony was their benchmark.

  • @carlaoliveirasousa5663
    @carlaoliveirasousa5663 8 лет назад +164

    What a showman! He's awesome!

    • @blade4174
      @blade4174 5 лет назад

      COS was *

    • @yllcoat
      @yllcoat 2 года назад

      6 years, 3 years, and 2022.

  • @QuarioQuario54321
    @QuarioQuario54321 3 года назад +40

    2020: The Intel MacBook Air is gone

  • @justwallace
    @justwallace 7 месяцев назад +1

    did it all by himself no fancy graphics just slides what a man.

  • @TamerBekir
    @TamerBekir 4 года назад +42

    He pulled the Air out of an envelope. I absolutely love these memorable keynotes.

  • @SaintsOps123
    @SaintsOps123 5 лет назад +135

    "There is something in the air."
    Beautiful.

  • @pisse3000
    @pisse3000 2 года назад +1

    I remember watching this at the time and just being floored. It was just unbelievable

  • @TheWeikengmy
    @TheWeikengmy 2 года назад

    just bought my first MacBook air , looking back this video , I really think that Steve job is amazing

  • @NeoMaximuz
    @NeoMaximuz 4 года назад +102

    I remember watching this live and being blown away. Any time Steve was doing a keynote, you knew you were in for a treat. Tim's cool, but no match for Steve's showmanship. The little things, like taking the iPod out of his pocket, or the MacBook Air out of an envelope, really sent the audience for a ride.

    • @omegamanGXE
      @omegamanGXE Год назад

      Tim Cook likes men, no wonder Apple has declined since Jobs passed

    • @elcucuy1770
      @elcucuy1770 7 месяцев назад +1

      He is like a magnet 🧲 can't stop listening to him.

  • @mubasharqadeerSAP
    @mubasharqadeerSAP 4 года назад +374

    The MacBook air was announced almost 11 years ago and at that time I couldn't afford it. So I worked hard all those years and today I bought Dell.
    Cause I still can't afford it.

    • @kalel7100
      @kalel7100 3 года назад +2

      Same feeling

    • @Tony-cv2jd
      @Tony-cv2jd 3 года назад +4

      I finaly got my first MacBok air
      the early 2008 one
      I installed linux on it and i love it

    • @elonmusk2222
      @elonmusk2222 3 года назад +1

      Underrated

    • @vihaansingha8340
      @vihaansingha8340 3 года назад +4

      I got the M1 MacBook Air

    • @vihaansingha8340
      @vihaansingha8340 3 года назад

      @@presidentmuhammadasyraafab7868 all seriously awesome and powerful. The battery life lasts me 2/3 days! And since they added the p3 wide color gamut on the Air, The display is awesome! Not as bright as the pro tho but still great! The MacBook Air is just as powerful as the pro now!! Not as underpowered as the original one

  • @kaivalyaahir5758
    @kaivalyaahir5758 3 года назад +9

    8:40 i was really laughing when steve jobs said "intel core 2 duo,this is a really speedy processor"😂

    • @l3p3
      @l3p3 3 года назад

      It is, I use one at 2.8ghz as my dd.

    • @kaivalyaahir5758
      @kaivalyaahir5758 3 года назад

      @@l3p3 it's not anymore we have more speed now

    • @adam2943
      @adam2943 3 года назад

      Yeah,now we're already at 5.0Ghz 🤣

    • @Ayushpatel03
      @Ayushpatel03 11 месяцев назад

      For its time.. its faster as heck just like now current m2 chip lol

  • @Xander-gj6su
    @Xander-gj6su 24 дня назад

    Steve was such an amazing talent wish he was still here

  • @rohitsoni2439
    @rohitsoni2439 5 лет назад +1449

    who is here, after new MacBook air 2018.

  • @grayvidz238
    @grayvidz238 5 лет назад +25

    Steve Jobs is so genuinely happy to share his passion with everyone, it's so refreshing.

  • @cemalshabinas6310
    @cemalshabinas6310 Год назад

    Look at him when he holds the macbook, he feels so happy. well steve you've done a good job and im enjoying the mac for programming!

  • @derguo
    @derguo Год назад +11

    It's insane to see how much technology has progressed in 14 years!

  • @harshjain93
    @harshjain93 6 лет назад +121

    I'm buying a macbook air in 2018 now, at the 10th anniversary, coz I can afford it now. I am amazed how ahead apple under Steve Jobs was, 10 years earlier!

    • @dennis354
      @dennis354 6 лет назад +1

      Harsh Jain wait until u could by a 12“ its way better

    • @rhodesshah4603
      @rhodesshah4603 6 лет назад +1

      I was doing the same until I realised how incredible the retina display looked.

    • @NonsensicalSpudz
      @NonsensicalSpudz 5 лет назад +2

      you sure the macbook is better choice, also the macbook air hasn't been refreshed since 2015

    • @emilianoaguilar3096
      @emilianoaguilar3096 5 лет назад +1

      Well thats pretty naive, but whatever suits you

    • @VivekSingh-lh1cc
      @VivekSingh-lh1cc 5 лет назад

      Go for macbook air 13.3 inch for air refresh if size is 12" don't go for that one, it will be way smaller

  • @Cortalor-
    @Cortalor- 4 года назад +16

    2:40 I love how you can hear the excitement from the crowd!

  • @shamamismael4300
    @shamamismael4300 2 года назад

    After 13 years RUclips made my day for the first time

  • @ML-qj7eb
    @ML-qj7eb 11 месяцев назад

    first time I warch this genius, I love how he emphasizes the greatness of every part of the devices

  • @MGBYST
    @MGBYST 7 лет назад +1121

    Apple then: no compromises
    Apple now: introducing the core m. for only 1200 dollars

    • @hacorn96
      @hacorn96 6 лет назад +60

      it still performs really good for what it is built for, that is media consumption and lightweight creation. your logic is faulty because apple has been making people buy expensive products since the 80s
      also macbook uses technology which when introduced was one of its kind. just like the MacBook air in the previous decade

    • @MGBYST
      @MGBYST 6 лет назад +13

      Harsh Singh k

    • @GinanjarUtomo
      @GinanjarUtomo 6 лет назад +3

      it even lags on OS X Dock back then, seriously.

    • @Distress.
      @Distress. 6 лет назад +1

      Antonio Lansang I'm not so sure. The notch is the only thing that makes the iPhone x visually distinctive.

    • @huiAPPOAJ
      @huiAPPOAJ 6 лет назад +5

      Antonio Lansang you don't know jack shit what Steve would have done

  • @Rliel2009
    @Rliel2009 6 лет назад +97

    10 year... still amazing product

  • @chronomage4939
    @chronomage4939 3 года назад +31

    I really like going back to this kinds of presentations every once in a while. Really makes you see how much apple used to innovate and use that as their ace as opposed to now where they literally are just pricey because of brand name.

  • @smcccuhk
    @smcccuhk 3 года назад

    I got my M1 MacBook Air in 2020 and come back to watch this intro...impressive!

  • @kimjong-un464
    @kimjong-un464 4 года назад +273

    *3:08*
    *2008 Apple: We are talking thin here.*
    *2020 Apple: We are talking money here.*

    • @corssa.
      @corssa. 3 года назад +8

      Hey arent you ded?

    • @masx4813
      @masx4813 3 года назад +15

      @akumma but he still focused on inovation than tim

    • @beastonea
      @beastonea 3 года назад

      @@corssa. no he's not look: www.google.com/search?q=kim+jong+un&rlz=1C1CHBF_enUS913US913&oq=kim+jong+un+&aqs=chrome..69i57j0l7.3209j0j1&sourceid=chrome&ie=UTF-8

    • @Random-fj4iq
      @Random-fj4iq 3 года назад +1

      @@masx4813 Not really,he was a great guy,but his products were extremely expensive(mostly because there weren't anything like this). Most of the innovation was done by the teams working at apple,he was just the face of it,the person who presented it.

    • @Vivek-mp5yk
      @Vivek-mp5yk 3 года назад +5

      2020 macbook air is far cheaper than the 2008 one

  • @fahmidaniel6013
    @fahmidaniel6013 4 года назад +28

    3:59 love that smile

  • @eric.waffles
    @eric.waffles 3 года назад +22

    The one thing I miss about the Jobs era is that he really liked doing breakdowns on the specs in ways other than just reading off the bulletpoints.
    He talked about what they did, why they did it, and how they stack up against competing products.
    Modern Apple isn't gutsy enough to call out specific competing laptops and put them on blast for why they suck.

  • @jasonlast7091
    @jasonlast7091 3 года назад +9

    It's 2021 and almost the same exact design is instantly recognisable and still more than fits the mean in most environments. In the world of tech this truely was unprecedented.
    Like I'm sure you could nitpick bits like the HDD inside and the resolution (but really 1280x800 ain't too bad), and of course the performance envelope has some way to go, but that is quite honestly to be expected. Yet you could put this 13 year old laptop in front of just about anyone today and maybe it wouldn't be the most cutting edge, but it would still look/feel like a relatively modern sleek and slim design; I just can't imagine that for any other tech product over a similar period of time.
    Apple are famous for what they did with the PC, the iPod, the Smart Phone etc. but what they did with the UltraBook has to be their most underrated accomplishment; there are still elements of this design/product that current laptop manufacturers are working towards, more than a decade later.
    Not to drag on too much but imagine picking up and maybe even having to use this for a bit today in 2021 and compare that to picking up a laptop from 2002 in 2015, or even a laptop from 1997 in 2010.

  • @saskiavanhoutert3190
    @saskiavanhoutert3190 4 года назад +16

    It's amazing how the functions are made for the MacBook Air, and it all just works.
    This is engineering on high level. Thanks for showing and kind regards.

  • @THEBIGBEEFIS
    @THEBIGBEEFIS 3 года назад +22

    I think its really cool how Steve jobs never talked bad about another company's product and actually had good relationships with them

    • @norkshit
      @norkshit 2 месяца назад

      he didn’t have to talk bad about other products, his product reveals made fun of them enough!

  • @Amro.m
    @Amro.m 11 месяцев назад +1

    15 years later we have MBA 15” but 2008 MBA still more sexy and super light. I miss that machine as I miss this man and his amazing presentations (Now apple all about making videos)

  • @eppsislike
    @eppsislike 3 года назад

    I put this on full screen and enjoyed every second of it.
    And I watched it on my Air M1 Macbook.

  • @thewarrior6752
    @thewarrior6752 3 года назад +272

    Steve Jobs: there is something in the air
    2020: Yeah there is something in the air
    (Covid-19)

    • @maybe.cloud1
      @maybe.cloud1 3 года назад +1

      The Warrior hehe 😉

    • @WannaKnowMyName
      @WannaKnowMyName 3 года назад +1

      Fake pandemic anyway

    • @maybe.cloud1
      @maybe.cloud1 3 года назад +2

      @@WannaKnowMyName covid is real

    • @WannaKnowMyName
      @WannaKnowMyName 3 года назад +2

      @@maybe.cloud1 I didn’t say it wasn’t real. I said the pandemic - the response to the disease - is fake, because it’s completely unjustified.

  • @justinm.1
    @justinm.1 4 года назад +127

    I wonder what Steve Jobs would have done to the more recent Macbooks

    • @dhruvborkar4943
      @dhruvborkar4943 3 года назад +8

      Throw them like frisbees....but into the lake.

    • @kingpaimon6086
      @kingpaimon6086 3 года назад +20

      No he really would have done something innovative with them because you see in this video this man brings the 11 years old future technology to the present so just imagine what he would have done now . Besides that even bill gates calls Steve Jobs as the intelligent person because this man saved apple

    • @nica711
      @nica711 3 года назад +14

      The m1 chip is revolutionary tho lol

    • @1jackpenner
      @1jackpenner 3 года назад +2

      @@nica711 not really at all lol

    • @switchboygrenade1000
      @switchboygrenade1000 3 года назад +12

      @@1jackpenner my guy have you even seen the difference? It's larger than you think.

  • @R88ZY
    @R88ZY 3 года назад +4

    I'm literally crying when he brought out the envelope. And I'm watching this on my MacBook Air

  • @eazy_austin
    @eazy_austin Год назад

    Look at him smiling at his products. He was truly proud of his work and it shows

  • @roxguy115
    @roxguy115 4 года назад +23

    The way he presents everything makes me fall in love with him

  • @kj_sh604
    @kj_sh604 8 лет назад +68

    I noticed Steve was Pissed when the presentation of the GIF's for the new Touchpad gestures was laggy

  • @luada
    @luada 7 месяцев назад +2

    I miss Steve, his keynotes were beyond this world.

  • @mynameiszer0
    @mynameiszer0 2 года назад +6

    Say what you will about Steve Jobs you can't deny his presentation skills.