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it's not dead because it's not a "real genre". it's more like a description of a piece of music as the term "hyperpop" has existed since the 80s and 90s in the alt space. hyperpop is basically pop music that is maximalist to the extreme that's also experimental. antipop would be the opposite. when people think of "hyperpop", they're also thinking of a lot of other genres such as glitch, electronic, EDM, dance, avant-pop, bubblegum bass, the label PC music, artpop, and so on. 2019 and 2020 idea of PC music is more of style than a genre. That "I'm on a sugar rush" song that's popular on tiktok to me is a great example as this is what people think of what hyperpop is and then you get Charli XCX's Charli and her previous projects which sounds more vibrant and professionally produced. Then, we got Sophie who was more avant-pop and bubblegum bass but a lot of people cited her contribution to the "genre". tldr; hyperpop is a category of music that can be from different genres with the philosophy of level 100 but squared. typically, it's experimental and electronic-based.
Exactly I was scrolling thru the video comments watching the video thinking that none of them really got what it is, something to note is for the most part no musicians label themself as "hyper pop" it's something people who don't understand the label will label music with. Notice how no one really knows what it even is, pop, hip-hop, glitch, etc it's a wave not a genre. It's all of those
@@EggboneI mean, no one in the early 90s called themselves a "grunge" band, none of the formative goth bands called themselves goth in the early 80s, genres in their heyday are never as cohesive as they seem in hindsight.
hyperpop never felt more alive honestly. we've got underscores, clarence clarity, femtanyl, hell i'll even count the new porter robinson album as at least *inspired* by hyperpop
5:56 it was called bubblegun bass, deconstructed club or simply pc music. For me personally hyperpop is useful to describe this second wave of bubblegun bass artists, that emerged outside of the work of sophie, ag cook and other pc music collaborators, but were inspired by them
right on the money with this take! sophie, ag cook, gfoty and others are not hyperpop but that first wave of what hyperpop would become. pc music forever.
Plus the hyperpop dip shifted with lil Uzi vert's aesthetic and the fusion of bubblegun and hyperpop into rap. Also it's not surprising how much shoegaze ends up being a destination for many artists sonically cause of you slow tracks down and slap enough reverb on it..
I think hyperpop is what pop-punk of the early 2000s evolved into and I'll stand by that. It's there in the creative antagonism and lack of initial skill that evolves into something more organic while still owing credit to traditional pop formats.
Her lost was immense but the spirit hyperpop and her friends continuing to make and carry on its legacy and her I would say no it just evolving with a nice scene especially with younger kids getting into it and creating amazing stuff! I love people like Jane remover, underscores and frost children
i think for alot of people in the scene, hyperpop really "died" when it gained a specific sound, because really before that point you could make such a wide array of styles & genre blends and have it still be considered hyperpop. hyperpop pre that super over the top style was really more just describing experimentations in the genres they were fusing.
@@maggieedna that's because for whatever reason, we love repacking things that already existed into cute trendy little labels. If Brat came out in the 2000s, it would've just be called "Dance" or "eurodance". I think you don't have to be labeled as "hyperpop" or "alternative" to be fun or taken seriously. With this being said, I won't bug u for seeing Brat as hyperpop.
It is worth mentioning that those "chipmunk" vocals were chosen by many of the artists as a way to deal with the dysphoria their normal voices caused. You can see this in how 100 gecs reduced the amount of distortion as Laura Les got more comfortable with a fem voice.
Before hyperpop, there was its parent genre Bubblegum Bass, which exaggerated the bubblegum pop style of late 90s, early 2000s pop music, with elements from club music and edm with jarring overpowering synthesized bass. This was pioneered by artists such as SOPHIE and the music collective PC Music in the early 2010s, which later took form into proper hyperpop by artists such as Charli XCX and 100 Gecs, who took bubblegum bass, and just added even more tacky details, such as influences from soundcloud rap and especially vocaloid and nightcore edits. But most importantly, while Bubblegum Bass is club and dance oriented- Hyperpop's base is regular pop music. 100 Gecs' music is filled with common pop chord progressions, melodies and structures, while overblowing the production and vocals, for example. Hyperpop is way more broad than bubblegum bass, to the point where it's also possible to call it post-bubblegum bass, but maybe that's too ridiculous lmao.
Electroclash in the early 00's also had a big influence on electropop like Lady Gaga, and indiepop like MARINA, and indirectly also on Bubblegum Bass I think
PC Music stopped publishing new music last year. Since then Finn Keane (Easyfun) has produced and written most of Charli XCX's Brat and worked on music for the Barbie movie. AG Cook is AG Cooking. The sound is just evolving into something new
idk hyperpop was never a genre made to have a lot of longevity, relying on a very specific time in music history and only really enjoyed a very specific generation of music listeners. it's just not future-proof. which is fine 🤷🏻♀️ it was a blink in time for a handful of people that'll remember it fondly and that's about it. some of the conventions of the genre did pave the way for a decent chunk of modern pop music outside of the "hyper" part of it which is cool and we don't need any more of that specific sound
Hyperpop has crunkcore vibes culturally imo - definitely not every single song will be a bop outside of the context it was made in, but there will be some bangers that influence future genres. Ig that can be said for any genre/vibe tho lol
i think hyperpop had either two options, which was either to remain a very strong, unique sound with more of a cult following, or as is the case to sort of merge into mainstream (thinking of BRAT) and sort of water out (not saying either are bad at all though), and i think one of the reasons why the former didn't happen was because of SOPHIE's death, she was evidently incredibly talented but her music isn't something i could imagine ever getting fully mainstream ie into charts etc, because her musical style was so unique and doing her own thing
@@melizabeth555 I personally think it was still going strong after Sophie death but it did shock the community to its core! Charli and her friends and way more people apart of the community at large it's helping it reach more ears while the sound is evolving and progressing.
@@whatinthe1126 yeah, i'm not a hater or a fan rly but i'm so sick of seeing her name in EVERY comment section, especially when the video's nothing to do with her.
I would argue that hyperpop is less a genre and more a production method. It's about taking a criticism of the music industry and turning it up to 11 to shine a light on it. Early hyperpop was all extremely artificial on purpose (Hannah diamond, A.G. Cook, Danny L Harliy), it was made to sound like a product first because the shallow consumeristic nature of radio chart toppers was their chosen criticism. GFOTY's "the argument" is her argument that lyrics in a popsong don't matter, the listenability does. it sounds great yet shes singing complete gibberish if you actually tune into what shes saying, and Miquila turned themself into an artificial popstar, . I would go so far as to argue that rebecca blacks "Friday" was what we could now consider hyperpop, along with some of lady gaga's back catalogue. SOPHIE did the choreography for Charli XCX's "vroom vroom", and "bitch I'm madana" and knowing that, I can see her DNA all over it. post SOPHIE's death, the aesthetics and sound changed to be more 1000gecs'y, the criticism could be seen as angled more towards needless loudness. dorian electra has brought a midwest emo flavor to the scene and has done songs with gaga (bless them for scaring the hoes on gaga's remix album) and brought tommy cash back into the spotlight, he was more from the SOPHIE/PCMusic era. also for anyone wanting to do a dig into some music lore, Devi McCallion (Cats millionare aka mom aka anarchy 99 aka mom aka 50% of girls ritual) has a song with via black dresses called LETHAL POISON FOR THE SYSTEM. it also features 99jakes.
that's exactly it. At least for me a lot of modern hyperpop artists, are still very much producing their songs with the production methodology in mind.
NO. go listen to tracey brakes right now, orphan source might be the best hyperpop i've ever heard, pleas lsten to that song and also the whole album "my twee monsters, she is extremely underrated and her music is amazing pls go listen to it NOW!!
@@procrastinationismyprofession i didn't watch a single second before i wrote that comment, i just wanted people to listen to tracey breaks she is so underrated
true hyperpop are the pc music / charli xcx associates. although the "hyperpop" label doesnt seem to be appreciated much by them either, which is sad bc i think they created something special, specially for pop music fanatics. we taked about how we wanted this sound to take over the new era of pop music, like how max martin defined an era. as the years passed not much was happening, charli kept flopping, rihanna and gaga dropped sophie from their albums. now it feels like it might finally be happening with the success of brat. she proved this sound can be succesful. a.g. cook wil produce kesha's new album and i see easyfun/finn keane being hired by some other pop girls, the girls will be wanting their brat moment (hopefully). i imagine tate mcrae giving full choreo to an a.g. cook production, performing it at award shows, this is the pop culture we've been wanting. its odd how all of this is very distant from the rap "hyperpop" lol
Why is this trend going around where thing appears or is around for a while and then everyone just says its dead after a while? Like seriously: why are we obsessed with saying that 'x' form of media is dying? This is a genuine question
2:50 HELL YEAH I LOVE JANE REMOVER SHE'S AWESOME. I literally freaked out at the mention of her cause I don't hear a lot of people talk about her enough. Also, yeah, she's very experimental in her music and I live for it. As are all hyperpop artists. Cause it seems like hyperpop is just another way of expressing experimentalism (usually with a lot of electronic / unnatural sounds) and in turn that makes it impermanent. So yeah, not dying, just a transitional state of perfecting personal style
I feel like people are forgetting that hyper pop roots are also supervaried. I was around for the SoundClound mess of 2012 and it was everyone mashing up pop with mumble rap, ska, punk, and shoegaze. Kinda amazing it even came together for a brief moment as a defined genre/sound.
debby was on roller skates at the skating rink and then outstretched her arms and slowly fell backwards bopping her head on the solid concrete floor. she then sued the rollerrink
so, you started the timeline of hyperpop from a specific subcategory and from the moment it got super viral. there is still artists like hannah diamond that did hyperpop from around 2013 and has released a new album this year (maybe late 2023?) you pick the ones that got mainstream and choose to maintain the spotlight in the genres that work
I think what the word "hyperpop" also means or at least has meant in the past years is a new kind of social relation among and between artists and music listeners. When everyone was locked inside, there was kind of no difference between people from your everyday environment and "online friends", no matter who you talked to, they were just sounds coming from your headset. With the community also having an implicit focus on trans-experience (and I think that implicitness also plays a huge role, it gave us trans people enough to identify with, without turning us into a central point of discussion as we're so used to), there was a huge community of queer people that were somehow closely connected yet physically distant. And this community still persists in some way, and it even sometimes manifests in physical life. For example, I met some of these online "strangers" at an underscores show, met quite some of them again at a brakence show, and I can be certain that when Porter Robinson visits Europe next year, I'll at least recognize some of the faces around me.
im honestly really happy that most of the artists that were considered "hyperpop" have evolved and grown outside of that label/genre and are experimenting with their sounds and signature styles
Fr I was waiting the whole video for her to be mentioned. I like her latest album better than her earlier "pure hyperpop" stuff though (which actually proves his point)
Dude hell yea this is such a good video! I was super late to the hyperpop world. It started with Brakence after his feature on the Quadeca album this year. Then I found kmoe who is literally one of my favorite artists of all time now. Currently I'm really into underscores and I'm planning to see Glaive in Vienna in march. This was the most exciting year of music I've had in a very long time and I'm really glad I gave these kids a chance. It's so genuine, fun & creatively free. One of the many reasons I think the internet is by far the best thing to ever happen to the art world.
This was in my recommended probably cause i was listening to pink noise recently and now it got me thinking whats the difference between pink noise and Hyperpop?
Definitely not dying but just evolving, hyperpop is so diverse and kinda in a way have different sections of people making it. I feel like with one in specific section some people just arnt making it any more or rather just mixing it with other genres so some people just declared its dead when its infact not imo especially since with younger teens/adults getting into it and creating amazing stuff! I love people like Jane remover, underscores and frost children that are taking the genre and putting their unique flare on it making bit still fresh! And ofc you have pioneers and big players of hyperpop still around like Charli xcx, brat itself specifically isnt hyperpop but the fact the getting HUGE praise right now and with recent grammy nominations is amazing maybe traditional hyperpop might be but overall its still alive!
great video!!! I feel like there should've been a mention of the push towards hyperpop sounds in the mainstream, this is definitely contributing to the evolution of what could be seen as hyperpop
1:39-1:47 “Times have changed” is a Bob Dylan reference to his “The Times They Are A-Changin’” Sorry if this is so random, just wanted to point that out. I grew up with Bob Dylan in my household.
I feel that. Drumless is one of my fave styles of Rap to come out of the 10s and for a long time it really have a label just usually being lumped in with Abatract and Experimental Rap.
i love hyperpop so muchh seeing it evolve since 2020 is crazy and the future of hyperpop is something i am So excited to see 😭 experimental music my beloved … post hyperpop goes crazy now tho !!
Fun fact. In 2001 a hyper pop band named “ I am the World Trade Center” made an album called “out of the loop” and the 11th track on that album was called September
It's like when Death Grips broke up. They changed the landscape of music but don't want to keep making the same songs over and over again. Hyperpop was made by people wanting to push music in a new direction. It's no surprise that when Hyperpop becomes the norm, they want to go in a different direction
I like to say that hyperpop is a "metagenre". But much like how vaporwave evolved into a whole scenario of slowed down OR sped up 80s music (and you can still hear synthwave influences even in 2024 pop anthems), sampling, reverb and stuff, hyperpop has led to a new scenario of crisp, shiny music production, futurism, creative use of pitch and autotune, hard cuts, abrasive soundscapes, sharp sounds... all of which can actually mix well with many genres. Perfect pop of the late 90s, rock, ska, R&B, trap, reggaeton, flamenco (!), metal, early 2000s rap, nu metal, EDM, art pop, ambient, even 90s-influenced club music. Spotify called it a genre but I think it's more of a new tendency in music production, in general. I think many artists in the hyperpop sphere noticed this and moved towards the outer edges to explore them, to avoid becoming stale.
GUYS I haven't seen anyone say anything about them yet but FROST CHILDREN!! I love them sm... Their older stuff is more "hyperpop" and they don't really stick to one genre either but I need more people to listen to them 💔 Edit: They've done collabs and remixes with Jane remover, porter Robinson, Dorian Electra and glitch gum :)
I'm so happy this video exists it makes me feel seen. Ik all the songs I love have thousands of plays but this is cool. Other people also like what I like, that's dope.
Hyperpop is so funny to me because what people think of as "hyperpop" is just people copying PC Music's sound (Sophie, A.G., ESPECIALLY Umru). It was a nonsense "genre" to begin with, because most artists in the space were intentionally blurring the lines between genres, and even challenging the notion that music can even be divided into genres in the first place.
Hyperpop almost isn't really a genre, it's like a starting place for artists to develop out of. It's like the opening move in a game of chess, an overgrown boxwood, or a lump of clay on a pottery wheel, it could develop into practically any grandmaster strategy, animal topiary, or ceramic piece, it has potential to go and be anything.
I mean, Tegan and Sara made an album in 2022 with clear as day hyperpop influences, if our (by our i mean everyone on the planet's) cool lesbian aunts are incorporating it into their music it's sure as fuck not dead. Listen to crybaby it's PEAK
I'm not sure if he's does hyperpop or not (i've been assuming it is for quite a while-), but there's a french artist i listen to a lot named "snorunt"! You should listen to it, he makes, in my opinion, really good songs! If i wanted to recommend a few i'd say : "0bpm", "sad!", "no arnak, no noob", "look alike", "j'veux die" and "postbad"!!! :D
as someone who has followed the "hyperpop scene" for years, i would even claim that it was never "hyper". i think it was always about experimentation and looking for new avenues to explore. im happy to see all the new different and unique stuff thats come out of "hyperpop" artists every year, truly a talented little bunch i love it!! i feel like also a lot of the like,, disassociation that these "hyperpop" artists have had from what you would call "real hyperpop" is cuz the term hyperpop just kinda sucks, it doesnt really have a specific defining factor and also a lot of people just dont appreciate getting their music labeled with something that the artist themselves dont believe it is. this is also why ive been putting hyperpop in quotation marks throughout this whole comment haha, anyways, love music always
The Morgan and Morgan plug during the Jane section is funny because, in the lead up to Census Designated, she noted that she'd had a near death experience that inspired the album's themes and sound. She probably could've use them too at that point.
@ I personally haven’t heard any charli xcx songs that are hyperpop (no I didn’t only look at brat) if u could tell me which ones are that’d be appreciated bc I need more hyperpop in my life
@@user-bc6yo3iz6l no idea where you got that from but that's absolutely not what I said also no reason to go calling people dense just because you disagree with them
I usually like to class it as "crashpop" (hyperpop that's mellowed out), because a lot of the artists involved have taken pure hyperpop essence and woven it into their work. Wallsocket isn't hyperpop but you can hear the hallmarks of the genre throughout it (the electric guitar solo in cops & robbers, for example). Jane Remover has an incredible sound partly because of the hyperpop (and because she's good at the music she makes). 100 gecs are still hanging on to a lot of that original hyperpop vibe and are instead infusing the concept with other genres. Being cynical it could be called post-hyperpop.
The OG hyperpop sound is certainly more subdued now, but I still see pretty much every example of evolution given as being full blood hyperpop. The new songs are still immediately recognizable as hyperpop with their sound palettes, song structure (or lack of regard for structure), and intense blends of genres. Hyperpop has always been infused with rock, shoegaze, ska, and other genres, people are just leaning into that more now. Like with Wallsocket some people are like "thats not very hyperpopy" but yet those songs are in every hyperpop playlist because they are some of the most hyperpop songs. If there is one thing that I think is hurting the gernre, its the influx of producers who claim to be hyperpop for the clout but don't actually get it. They've taken up a lot of bandwidth and it's especially evident in playlists like Spotify's hyperpop playlist.
"If you listened to one hyperpop song and decided you hate hyperpop that song was probably by 100 gecs" is wild, because I loved their work when "money machine" blew up, and assumed that meant i was a "hyperpop" fan, only to boink off of any other artist I got my hands on. I would have thought my issue with most hyperpop was "the chipmunk voices" but gecs does that too (sometimes).. it's probably actually the melodies and/or lyrics these voices are delivering..
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get that bag girl
genuinely one of the wildest sponsorships i've ever seen
bro got sponsored by MORGAN AND MORGAN- wow
anything for money ig /pos
it’s so random yet fitting
Its not dead, it has just evolved into everything
so it's nothing
Everything evolves into crab but in reverse
Just like disco, it became something else lol
OMG SIMON
hi simon
Morgan and morgan does not feel like it should be a sponsor of a youtube video
Perfect sponsor, they reach a target group that are not reached by other marketing avenues (TV, newspaper).
THE FIRST AD AFTER THE SPONSOR WAS FROM A DIFFERENT LAW FIRM 💀💀💀
IM SO LOST
Especially for such a small channel
it's not dead because it's not a "real genre". it's more like a description of a piece of music as the term "hyperpop" has existed since the 80s and 90s in the alt space. hyperpop is basically pop music that is maximalist to the extreme that's also experimental. antipop would be the opposite. when people think of "hyperpop", they're also thinking of a lot of other genres such as glitch, electronic, EDM, dance, avant-pop, bubblegum bass, the label PC music, artpop, and so on. 2019 and 2020 idea of PC music is more of style than a genre. That "I'm on a sugar rush" song that's popular on tiktok to me is a great example as this is what people think of what hyperpop is and then you get Charli XCX's Charli and her previous projects which sounds more vibrant and professionally produced. Then, we got Sophie who was more avant-pop and bubblegum bass but a lot of people cited her contribution to the "genre".
tldr; hyperpop is a category of music that can be from different genres with the philosophy of level 100 but squared. typically, it's experimental and electronic-based.
Exactly I was scrolling thru the video comments watching the video thinking that none of them really got what it is, something to note is for the most part no musicians label themself as "hyper pop" it's something people who don't understand the label will label music with. Notice how no one really knows what it even is, pop, hip-hop, glitch, etc it's a wave not a genre. It's all of those
it's litterally a subgenre of pop
@@EggboneI mean, no one in the early 90s called themselves a "grunge" band, none of the formative goth bands called themselves goth in the early 80s, genres in their heyday are never as cohesive as they seem in hindsight.
@@ender691 ehh. I don't know. It's more of a subgenre of EDM taking inspiration from Pop. But obv could also be seen as the other way around.
Nailed it
hyperpop never felt more alive honestly. we've got underscores, clarence clarity, femtanyl, hell i'll even count the new porter robinson album as at least *inspired* by hyperpop
also hyperpop is thriving in rap with artists like 2 hollis and producers like starboy
CLARENCE CLARITY MENTIONED SLAY
OMG femtanyl mention let's gooooo!
And not to mention food house is back
@@geniyakova354 che & prettifun
It seems to me like some of the artist also got into the whole indie-sleaze revival electronic music. Dorian Electra, Charli XCX, Rebecca Black etc.
what the fuck is indie-sleaze
me hearing one song by 100 gecs and immediately deciding that i am the number one hyperpop fan
literally same
If you want more of that sort of music but you can't find artists I'd heavily suggest using sound cloud
"it's dying but it's more of an evolution" It's giving hyperpunk, hyperrock and hypermetal and I lived for that moment to come like hell
5:56 it was called bubblegun bass, deconstructed club or simply pc music. For me personally hyperpop is useful to describe this second wave of bubblegun bass artists, that emerged outside of the work of sophie, ag cook and other pc music collaborators, but were inspired by them
right on the money with this take! sophie, ag cook, gfoty and others are not hyperpop but that first wave of what hyperpop would become. pc music forever.
Plus the hyperpop dip shifted with lil Uzi vert's aesthetic and the fusion of bubblegun and hyperpop into rap.
Also it's not surprising how much shoegaze ends up being a destination for many artists sonically cause of you slow tracks down and slap enough reverb on it..
Came here to make this point, PC music was quite clear and explicit in its identity from early on
I think hyperpop is what pop-punk of the early 2000s evolved into and I'll stand by that. It's there in the creative antagonism and lack of initial skill that evolves into something more organic while still owing credit to traditional pop formats.
lack of skill is a great way to put it
@@retro_tcb lack of *initial* skill.
hyperpop was so ahead of the curve, kids in the future will look back and say "people thought this was hyper?"
Lowkey, Hyperpop started stagnating and dying after the death of SOPHIE
COMPLETELY AGREE
Her lost was immense but the spirit hyperpop and her friends continuing to make and carry on its legacy and her I would say no it just evolving with a nice scene especially with younger kids getting into it and creating amazing stuff! I love people like Jane remover, underscores and frost children
clicked on this video to say this but you took the words right out my mouth
no absolutely. she was so central to the scene.
bro i listend to her for a little and didn’t even know she died 😭😭
i am currently feeling shitty in my bed, didnt take my fucking meds (hyperpop up in my ears)
Everything just disappears
Don't wanna be someone else
Just don't wanna hate myself
Instead I wanna feel good
I'm on a sugar crash
i think for alot of people in the scene, hyperpop really "died" when it gained a specific sound, because really before that point you could make such a wide array of styles & genre blends and have it still be considered hyperpop. hyperpop pre that super over the top style was really more just describing experimentations in the genres they were fusing.
1:42 "I miss when people pretended to like Bob Dylan" "But times have changed" GENIUS 🤣
how dead can hyperpop really be when charli xcx just completely murdered the summer with a song produce by ag?
Hate to be that guy but Brat is more dance than hyperpop. Still, she really slaughtered it
@adam.n-steve not to be this guy, but that is a boring take that has no sense of fun. 🤷
@@maggieedna that's because for whatever reason, we love repacking things that already existed into cute trendy little labels. If Brat came out in the 2000s, it would've just be called "Dance" or "eurodance". I think you don't have to be labeled as "hyperpop" or "alternative" to be fun or taken seriously.
With this being said, I won't bug u for seeing Brat as hyperpop.
Brat is definitely not hyperpop
Brat is electropop, club-pop, electroclash, and dance styles but some songs still has that hyperpop sounds
2:41 jane my goat
Grave robbing and census designated are some of my favorite albums ever
leroy mentioned :D
@@vrtr1leroy got some bangers its a shame she ended that side project
what song is playing right when he starts talking abt jane
JANE REMOOOOVERRR
@@Gooblonit's from the album "frailty" but i dont remember which song
It is worth mentioning that those "chipmunk" vocals were chosen by many of the artists as a way to deal with the dysphoria their normal voices caused. You can see this in how 100 gecs reduced the amount of distortion as Laura Les got more comfortable with a fem voice.
Before hyperpop, there was its parent genre Bubblegum Bass, which exaggerated the bubblegum pop style of late 90s, early 2000s pop music, with elements from club music and edm with jarring overpowering synthesized bass. This was pioneered by artists such as SOPHIE and the music collective PC Music in the early 2010s, which later took form into proper hyperpop by artists such as Charli XCX and 100 Gecs, who took bubblegum bass, and just added even more tacky details, such as influences from soundcloud rap and especially vocaloid and nightcore edits. But most importantly, while Bubblegum Bass is club and dance oriented- Hyperpop's base is regular pop music. 100 Gecs' music is filled with common pop chord progressions, melodies and structures, while overblowing the production and vocals, for example.
Hyperpop is way more broad than bubblegum bass, to the point where it's also possible to call it post-bubblegum bass, but maybe that's too ridiculous lmao.
Electroclash in the early 00's also had a big influence on electropop like Lady Gaga, and indiepop like MARINA, and indirectly also on Bubblegum Bass I think
Who at morgan and morgan decided that this audience would be good to market to
hey uhh could you please just... keep making videos? theyre super fun to watch (esp this one, hyperpop was/is an interesting genre to me)
i don't plan on stopping 😤
@@blustre thank you cool videos
so true!!
PC Music stopped publishing new music last year. Since then Finn Keane (Easyfun) has produced and written most of Charli XCX's Brat and worked on music for the Barbie movie. AG Cook is AG Cooking. The sound is just evolving into something new
AG Cook was also one of the main producers and writers on Brat
idk hyperpop was never a genre made to have a lot of longevity, relying on a very specific time in music history and only really enjoyed a very specific generation of music listeners. it's just not future-proof. which is fine 🤷🏻♀️ it was a blink in time for a handful of people that'll remember it fondly and that's about it. some of the conventions of the genre did pave the way for a decent chunk of modern pop music outside of the "hyper" part of it which is cool and we don't need any more of that specific sound
@@Healibord idk if we can say it was never made to have longevity fully but it definitely is a special music community
Hyperpop has crunkcore vibes culturally imo - definitely not every single song will be a bop outside of the context it was made in, but there will be some bangers that influence future genres. Ig that can be said for any genre/vibe tho lol
i think hyperpop had either two options, which was either to remain a very strong, unique sound with more of a cult following, or as is the case to sort of merge into mainstream (thinking of BRAT) and sort of water out (not saying either are bad at all though), and i think one of the reasons why the former didn't happen was because of SOPHIE's death, she was evidently incredibly talented but her music isn't something i could imagine ever getting fully mainstream ie into charts etc, because her musical style was so unique and doing her own thing
@@melizabeth555 I personally think it was still going strong after Sophie death but it did shock the community to its core! Charli and her friends and way more people apart of the community at large it's helping it reach more ears while the sound is evolving and progressing.
Hyperpop is just now pop that isn’t Taylor swift’s
why are we always bringing her into every conversation about music
@@whatinthe1126 yeah, i'm not a hater or a fan rly but i'm so sick of seeing her name in EVERY comment section, especially when the video's nothing to do with her.
@@htoany i mean she is the most popular pop star in the world, it makes sense that people will talk about her
@@Echo-tl7whYeah but, why? What does she do that's better than every other artist?
I'm sure there is hyperpop (Taylor's version) out there
shoulda said Quinn and how idek what happened but tried her best to distance herself from the label hyper pop
I would argue that hyperpop is less a genre and more a production method. It's about taking a criticism of the music industry and turning it up to 11 to shine a light on it. Early hyperpop was all extremely artificial on purpose (Hannah diamond, A.G. Cook, Danny L Harliy), it was made to sound like a product first because the shallow consumeristic nature of radio chart toppers was their chosen criticism. GFOTY's "the argument" is her argument that lyrics in a popsong don't matter, the listenability does. it sounds great yet shes singing complete gibberish if you actually tune into what shes saying, and Miquila turned themself into an artificial popstar, . I would go so far as to argue that rebecca blacks "Friday" was what we could now consider hyperpop, along with some of lady gaga's back catalogue. SOPHIE did the choreography for Charli XCX's "vroom vroom", and "bitch I'm madana" and knowing that, I can see her DNA all over it. post SOPHIE's death, the aesthetics and sound changed to be more 1000gecs'y, the criticism could be seen as angled more towards needless loudness. dorian electra has brought a midwest emo flavor to the scene and has done songs with gaga (bless them for scaring the hoes on gaga's remix album) and brought tommy cash back into the spotlight, he was more from the SOPHIE/PCMusic era.
also for anyone wanting to do a dig into some music lore, Devi McCallion (Cats millionare aka mom aka anarchy 99 aka mom aka 50% of girls ritual) has a song with via black dresses called LETHAL POISON FOR THE SYSTEM. it also features 99jakes.
that's exactly it. At least for me a lot of modern hyperpop artists, are still very much producing their songs with the production methodology in mind.
To me hyperpop is all about reinventing yourself constantly, always making something new from scratch so it makes sense
NO. go listen to tracey brakes right now, orphan source might be the best hyperpop i've ever heard, pleas lsten to that song and also the whole album "my twee monsters, she is extremely underrated and her music is amazing pls go listen to it NOW!!
the video aint even over yet lol
@@procrastinationismyprofession i didn't watch a single second before i wrote that comment, i just wanted people to listen to tracey breaks she is so underrated
Can’t agree more!! orphan source is one of my favorites of the year
I LISTENED THEY ARE SO GOOD! OH MY GOD
@limitless_valley many thanks for the discovery!
"Metal is dying" -youtube title circa 1990
true hyperpop are the pc music / charli xcx associates. although the "hyperpop" label doesnt seem to be appreciated much by them either, which is sad bc i think they created something special, specially for pop music fanatics. we taked about how we wanted this sound to take over the new era of pop music, like how max martin defined an era. as the years passed not much was happening, charli kept flopping, rihanna and gaga dropped sophie from their albums. now it feels like it might finally be happening with the success of brat. she proved this sound can be succesful. a.g. cook wil produce kesha's new album and i see easyfun/finn keane being hired by some other pop girls, the girls will be wanting their brat moment (hopefully). i imagine tate mcrae giving full choreo to an a.g. cook production, performing it at award shows, this is the pop culture we've been wanting. its odd how all of this is very distant from the rap "hyperpop" lol
AG AND KESHA IS CONFIRMED????
@@_.frank_ yes, hopefully his songs actually end up on the album
@@pelayo341 hopefully.. unlike sophie’s production on gaga’s album🥹🥹
hyperpop got popular, now you're hearing people experiment with it.
Why is this trend going around where thing appears or is around for a while and then everyone just says its dead after a while?
Like seriously: why are we obsessed with saying that 'x' form of media is dying?
This is a genuine question
8:09 my goat glaive mentioned...
"one of my favorite examples"
"He is going to say Jane remover, he is going to say Jane remover_
hyperpop isnt dead, its evolving to something else. Also its sad to see that PC music ended after 10 yrs bcs they started popularized this genre
2:50
HELL YEAH I LOVE JANE REMOVER SHE'S AWESOME. I literally freaked out at the mention of her cause I don't hear a lot of people talk about her enough. Also, yeah, she's very experimental in her music and I live for it. As are all hyperpop artists. Cause it seems like hyperpop is just another way of expressing experimentalism (usually with a lot of electronic / unnatural sounds) and in turn that makes it impermanent. So yeah, not dying, just a transitional state of perfecting personal style
I feel like people are forgetting that hyper pop roots are also supervaried. I was around for the SoundClound mess of 2012 and it was everyone mashing up pop with mumble rap, ska, punk, and shoegaze. Kinda amazing it even came together for a brief moment as a defined genre/sound.
debby was on roller skates at the skating rink and then outstretched her arms and slowly fell backwards bopping her head on the solid concrete floor. she then sued the rollerrink
so, you started the timeline of hyperpop from a specific subcategory and from the moment it got super viral. there is still artists like hannah diamond that did hyperpop from around 2013 and has released a new album this year (maybe late 2023?) you pick the ones that got mainstream and choose to maintain the spotlight in the genres that work
100 gecs had already experimented with genres other than hyperpop on their 1st album
I love underground hyper pop is stays the same. Like prkr blu and I love twikipedia (idk if he is underground)
3:36 jane has done all the songs on frailty alone except for "let's go home" including background vocals from juno and kmoe
never seen a youtuber get sponsored by a law firm that's crazy
i like tweaked out in excitement when u said jane remover such high quality content and they are talking about MY GOAT
I think what the word "hyperpop" also means or at least has meant in the past years is a new kind of social relation among and between artists and music listeners. When everyone was locked inside, there was kind of no difference between people from your everyday environment and "online friends", no matter who you talked to, they were just sounds coming from your headset. With the community also having an implicit focus on trans-experience (and I think that implicitness also plays a huge role, it gave us trans people enough to identify with, without turning us into a central point of discussion as we're so used to), there was a huge community of queer people that were somehow closely connected yet physically distant. And this community still persists in some way, and it even sometimes manifests in physical life. For example, I met some of these online "strangers" at an underscores show, met quite some of them again at a brakence show, and I can be certain that when Porter Robinson visits Europe next year, I'll at least recognize some of the faces around me.
hyperpop crowd is the best
Before I knew the name of this genre I called it “bath salts music”
elyotto is still putting out bangers if you want the og sound but i also like the newer scenecore sorta stuff
I love it when people say a genre is dying when it’s just a matter of someone else making it again and building a following. Music never dies.
im honestly really happy that most of the artists that were considered "hyperpop" have evolved and grown outside of that label/genre and are experimenting with their sounds and signature styles
Not talking about twikipedia is crazy
Fr I was waiting the whole video for her to be mentioned. I like her latest album better than her earlier "pure hyperpop" stuff though (which actually proves his point)
Garden is a top 5 song of this year imo
maybe because it is not hyperpop
TRUE
@@_.frank_ they used to make hyperpop only but moved away from it recently
Dude hell yea this is such a good video!
I was super late to the hyperpop world. It started with Brakence after his feature on the Quadeca album this year. Then I found kmoe who is literally one of my favorite artists of all time now. Currently I'm really into underscores and I'm planning to see Glaive in Vienna in march.
This was the most exciting year of music I've had in a very long time and I'm really glad I gave these kids a chance. It's so genuine, fun & creatively free. One of the many reasons I think the internet is by far the best thing to ever happen to the art world.
This was in my recommended probably cause i was listening to pink noise recently and now it got me thinking whats the difference between pink noise and Hyperpop?
Definitely not dying but just evolving, hyperpop is so diverse and kinda in a way have different sections of people making it. I feel like with one in specific section some people just arnt making it any more or rather just mixing it with other genres so some people just declared its dead when its infact not imo
especially since with younger teens/adults getting into it and creating amazing stuff! I love people like Jane remover, underscores and frost children that are taking the genre and putting their unique flare on it making bit still fresh! And ofc you have pioneers and big players of hyperpop still around like Charli xcx, brat itself specifically isnt hyperpop but the fact the getting HUGE praise right now and with recent grammy nominations is amazing
maybe traditional hyperpop might be but overall its still alive!
great video!!! I feel like there should've been a mention of the push towards hyperpop sounds in the mainstream, this is definitely contributing to the evolution of what could be seen as hyperpop
1:39-1:47
“Times have changed” is a Bob Dylan reference to his “The Times They Are A-Changin’”
Sorry if this is so random, just wanted to point that out. I grew up with Bob Dylan in my household.
i was so scared u wont even mention sophie
I feel that. Drumless is one of my fave styles of Rap to come out of the 10s and for a long time it really have a label just usually being lumped in with Abatract and Experimental Rap.
Dariacore is just the old hyperpop but even more extreme
i love hyperpop so muchh seeing it evolve since 2020 is crazy and the future of hyperpop is something i am So excited to see 😭 experimental music my beloved … post hyperpop goes crazy now tho !!
i also remeber that a lot of artists hated the name "hyperpop"
Fun fact. In 2001 a hyper pop band named “ I am the World Trade Center” made an album called “out of the loop” and the 11th track on that album was called September
hyper pop era conditioned me into who i am today and i thank that path all the time
Crystal Castles called, it wants its genre back.
I like your editing and communication style. Youre communicating effectively without yelling at me. Thank u
A HYPOCHONDRIAC I THINK OF YOU BLOODPRESSURE SPIKES
It's like when Death Grips broke up. They changed the landscape of music but don't want to keep making the same songs over and over again. Hyperpop was made by people wanting to push music in a new direction. It's no surprise that when Hyperpop becomes the norm, they want to go in a different direction
I like to say that hyperpop is a "metagenre". But much like how vaporwave evolved into a whole scenario of slowed down OR sped up 80s music (and you can still hear synthwave influences even in 2024 pop anthems), sampling, reverb and stuff, hyperpop has led to a new scenario of crisp, shiny music production, futurism, creative use of pitch and autotune, hard cuts, abrasive soundscapes, sharp sounds... all of which can actually mix well with many genres. Perfect pop of the late 90s, rock, ska, R&B, trap, reggaeton, flamenco (!), metal, early 2000s rap, nu metal, EDM, art pop, ambient, even 90s-influenced club music. Spotify called it a genre but I think it's more of a new tendency in music production, in general. I think many artists in the hyperpop sphere noticed this and moved towards the outer edges to explore them, to avoid becoming stale.
Trying to operate in that outer edge but still pop area. It’s tough
I like hyper pop xd also cool vid!
5:22 there’s also SOPHIE !! But yeaaa
5:52 RIP :(
wasn't expecting to hear clarence clarity in the little interlude, ur tapped in
talked bout janes discog but only mentioned leroy once and never mentioned any of the leroy albums :(
ONG
will be mentioned in the inevitable dariacore video, dw
@@blustrea blustre video bout hyperflip would be goated
OMG SIMON PART 3
@@DaftDroneYT hi
this was so beautifully said blustre may be the only person to truly understand what happened
GUYS I haven't seen anyone say anything about them yet but FROST CHILDREN!! I love them sm... Their older stuff is more "hyperpop" and they don't really stick to one genre either but I need more people to listen to them 💔
Edit: They've done collabs and remixes with Jane remover, porter Robinson, Dorian Electra and glitch gum :)
Yessss frost children are so cool, trying to channel some of that vibe tooo
Post-Hyperpop time!
The pandemic actually got me into making music. i'm **incredibly** small though, making only instrumental music with plugins on FL Studio looool.
as soon as you said 'traditional hyperpop sounds' my bones completely fell to dust
I'm so happy this video exists it makes me feel seen. Ik all the songs I love have thousands of plays but this is cool. Other people also like what I like, that's dope.
Hyperpop is so funny to me because what people think of as "hyperpop" is just people copying PC Music's sound (Sophie, A.G., ESPECIALLY Umru). It was a nonsense "genre" to begin with, because most artists in the space were intentionally blurring the lines between genres, and even challenging the notion that music can even be divided into genres in the first place.
Hyperpop almost isn't really a genre, it's like a starting place for artists to develop out of. It's like the opening move in a game of chess, an overgrown boxwood, or a lump of clay on a pottery wheel, it could develop into practically any grandmaster strategy, animal topiary, or ceramic piece, it has potential to go and be anything.
I mean, Tegan and Sara made an album in 2022 with clear as day hyperpop influences, if our (by our i mean everyone on the planet's) cool lesbian aunts are incorporating it into their music it's sure as fuck not dead. Listen to crybaby it's PEAK
I'm not sure if he's does hyperpop or not (i've been assuming it is for quite a while-), but there's a french artist i listen to a lot named "snorunt"!
You should listen to it, he makes, in my opinion, really good songs! If i wanted to recommend a few i'd say : "0bpm", "sad!", "no arnak, no noob", "look alike", "j'veux die" and "postbad"!!! :D
Thank you for your 45 minutes research on topic
as someone who has followed the "hyperpop scene" for years, i would even claim that it was never "hyper". i think it was always about experimentation and looking for new avenues to explore. im happy to see all the new different and unique stuff thats come out of "hyperpop" artists every year, truly a talented little bunch i love it!! i feel like also a lot of the like,, disassociation that these "hyperpop" artists have had from what you would call "real hyperpop" is cuz the term hyperpop just kinda sucks, it doesnt really have a specific defining factor and also a lot of people just dont appreciate getting their music labeled with something that the artist themselves dont believe it is. this is also why ive been putting hyperpop in quotation marks throughout this whole comment haha, anyways, love music always
Hyperpop died with SOPHIE
The Morgan and Morgan plug during the Jane section is funny because, in the lead up to Census Designated, she noted that she'd had a near death experience that inspired the album's themes and sound. She probably could've use them too at that point.
3:36 i think you forgot to remove kmoes name there
OOPS
OMG SIMON PART 4
i used to hate 100 gecs until i realized i just hated money machine
its one of those genres you have to gaslight yourself into liking. then you love it.
Controversial opinion: charli xcx isn’t hyperpop
some of her stuff is some isn t, bot even a mildly hot take just partial truth
@ I personally haven’t heard any charli xcx songs that are hyperpop (no I didn’t only look at brat) if u could tell me which ones are that’d be appreciated bc I need more hyperpop in my life
a video about hyperpop and i dont hear sophie being mentioned in 5 minutes... ok
a comment about Sophie being hyperpop... ok
@@pointlessfeature saying sophie isnt hyperpop is like saying 100 gecs doesnt craaazy how r u this dense
@@user-bc6yo3iz6l no idea where you got that from but that's absolutely not what I said
also no reason to go calling people dense just because you disagree with them
No Sophie, That Kid, Slayyyter, Ayesha Ero…
I usually like to class it as "crashpop" (hyperpop that's mellowed out), because a lot of the artists involved have taken pure hyperpop essence and woven it into their work. Wallsocket isn't hyperpop but you can hear the hallmarks of the genre throughout it (the electric guitar solo in cops & robbers, for example). Jane Remover has an incredible sound partly because of the hyperpop (and because she's good at the music she makes). 100 gecs are still hanging on to a lot of that original hyperpop vibe and are instead infusing the concept with other genres. Being cynical it could be called post-hyperpop.
I think one of the most important parts of it is the post-irony embedded in almost all hyperion.
Post irony is the key to the genre, for sure
“Hyperpop is dying ” THANK GOD!
I feel like many artists that started in hyperpop seem to delve more into other genres that are close to hyperpop, like Glitchcore and NuJazz.
I feel like how some characteristics of hyperpop have been shifting into the rap scene like 2hollis and BBY Goyard
My favorite hyperpop groups are foodhouse and 100gecs! I also really fuck with capoxxo but I don't know if he's really considered hyperpop
Deko and Yameii too!
food house mentioned lets goooo 🥳🎉🎉🎉
i know all of those ppl and u right fr fr
capo and oaf1 are so amazing
@calum55555 bro I agree to bad no new stuff!
The OG hyperpop sound is certainly more subdued now, but I still see pretty much every example of evolution given as being full blood hyperpop. The new songs are still immediately recognizable as hyperpop with their sound palettes, song structure (or lack of regard for structure), and intense blends of genres. Hyperpop has always been infused with rock, shoegaze, ska, and other genres, people are just leaning into that more now. Like with Wallsocket some people are like "thats not very hyperpopy" but yet those songs are in every hyperpop playlist because they are some of the most hyperpop songs.
If there is one thing that I think is hurting the gernre, its the influx of producers who claim to be hyperpop for the clout but don't actually get it. They've taken up a lot of bandwidth and it's especially evident in playlists like Spotify's hyperpop playlist.
100gecs will be eternal in my hart
Hyperpop is is just funky experimental techno
"If you listened to one hyperpop song and decided you hate hyperpop that song was probably by 100 gecs" is wild, because I loved their work when "money machine" blew up, and assumed that meant i was a "hyperpop" fan, only to boink off of any other artist I got my hands on. I would have thought my issue with most hyperpop was "the chipmunk voices" but gecs does that too (sometimes).. it's probably actually the melodies and/or lyrics these voices are delivering..
I feel like where og hyperpop isn't popular, dariacore is. So glad that hyperpop influence is leaking into every genre imaginable.