Nectar by Blue Fern Beauty Motion Graphics Piece

"Nectar by Blue Fern Beauty" is a promotional motion graphics piece for a fictitious product and brand. Nectar and the brand Blue Fern were inspired by the marketing trend of plant-based and clean beauty. I looked at products like the Glow Recipe Dew Drops, brands like Ilia and Honest, and the overall style of luxury brand print advertising.
Before starting the design boards, I created a set of style guidelines for colors, fonts, line weights, and the general principles of how I wanted to approach the overall visual style.
Stylized fonts
No very dark or saturated colors
Focus on botanical elements with some decorative text
I created this piece through photo manipulation and a few hand-drawn elements animated in After Effects. I used a lot of expressions to create automated repetition and arrangement of each part of the kaleidoscope effect.
The actual “product” was modeled and rendered using Cinema 4D and Redshift.
Music is "Picture the Sky (short 2 version)" by Bohdan Kuzmin
See more about this and other projects on my website www.melcornwel...
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