I'm in the ice cream business in Japan. Reached ou to you once and wanted to thank you again for the content. Super helpful. Started with a batch freezer in the beginning as that was all I could afford. In three months we became the #1 selling ice cream online in Japan. Month 5 and we went into supermakets (not many mind you). Just raised money to expand our current facility and bringing in more machinery. More ice cream videos please!
@ nope. building services! (Legionella control) but I’m using his whole eco-system idea to generate side projects that actually feed my main business and visa versa. Already seen it working and I’ve not automated the systems yet!
Dude thanks for nerding out about your businesses in such detail. This is nice even for an American. We dont see the downsides much on youtube or anywhere. People dont like to put there business out there but your doing it. And i super appreciate it. Even from america i think almost all of this actually still applies :)
Love these videos James. Thank you. Just recovering from knee surgery - can’t move and have watched back to back videos . Going through low and stagnate period in my own business/career so grateful to have come across you.
Wow, you really laid this out for us, I don't think any business owner ever explained their busines so clearly to me before, so thanks for doing this for the world, as its free on RUclips for anyone to view. And it becomes clear to see how expanding often leads to the downfall of companies, all those new machines or blast chillers seem like a great idea at the time, but place huge pressure on the bottom line, not to mention your Bank balances going forwards.
An excellent video. Everything looks so clean and tidy, as one would expect from James. I will be buying some icecream for Christmas now I've seen the video. Your videos are excellent and I find you very motivatiing . I like to watch your videos regularly for this reason and the excellent content. Since stumbling across your channel I have been able to start to completely transform my own business Beebooh. Your enthusiasm is infectious in such a positive way. Finding your channel has simply been the best thing that has happened in the last couple of months. I'm also glad you keep making these videos and offering such quality insight from your own personal experience. This channel is gold. Thank you.
Thanks for being so transparent James. My takeaways - I didn’t realise how many different machines are needed and how expensive they are! I also thought trade sales would be higher. Deli wholesale was such a genius acquisition. Can’t wait to see what comes next 👌🏻
I watch your vlogs when things are hard in my business. you always seem to help me open a new door to ideas. It all started with the Christmas bomb on your ice cream shop, I bombed my shops, a few years later and you have helped give me the path, its been really tuff this year with two tourist shops in Cornwall. But I have a plan for the future, and sir a lot of that is down to you. So a merry Christmas and bless your cotton sock!
This is such a good video, I wish I was watching this during my A level business etc. Vertical integration and economies of scale is what truly makes a business profitable and have that foundation for growth in the long run. You have explained it so well
yes, a new video. i love these so much, the honesty, the approach, the knowledge. I've turned into a right fanboy. haha.. i start each day with a video/podcast or something, its almost a motivational tool in its self...
I was a development chemist whos job was to produce cheap chemical processes thinking of all aspects. When you described your Batch/Clean plan, I imediately thought why you would clean after Vanilla if your next batch could be raspberry ripple or another flavour with a common base ingredient? Can you save on cleans by collecting these cleaning 'fore runs' and chucking them back in the feed vessel if they arent quite in ratio? My last job was in Pharma and we spent ages on projects to shorten the 12hr long cleaning of a spray dryer between runs. You can spend a fortune on specialists to look into fine tuning these processes, but its amazing what the operators can suggest if theres an incentive scheme.
Good thinking. There are probably several flavors where you could do that. Vanilla > Chocolate chip > Mint Chocolate. Chocolate > chocolate caramel > chocolate nuts. Vanilla > strawberry > strawberry shortcake. You could probably save 3-4 cleanings if you get the order and combos right. Some flavors might over power others to the point where you don't taste them or remixing the tail into the next batch as a minor ingredient like a coffee with a hint of chocolate or caramel.
@@excitedbox5705 Another thought since reading your comment was : see if the machine manufacturer has thought of designing a nozzle where things like the syrups (caramel/strawberry/ raspberry) can be added like striped toothpaste or seaside rock/candy, that way theres just a detachable nozzle to clean. More of a challenge might be a nozzle that can add chips and biscuits. I visited several process machinery vendors and found they are keen to incorporate ideas as they want to produce better selling machines and always have the next model on the drawing board. I once got assigned to a contract project and was told to make the customers process continuous!! So I designed a small ~2litre stirred pressure (10Bar) reactor and got our fitters to weld it up from our pressure rated SS plant tubing and fittings. I needed a pressured rated, chemically resistant rotating mechanical seal so called the sales rep of the company that supplied our maintenance dept. He was so enthused by my idea, they had the seal and made a housing for it from a blanking cap fitting i supplied. The stirrer was actually a bit of 1/4" rod that passed through the end seals and had paddles , made by our fitters, that slid over in a tight fit. We actually successfully ran 100Kg of their product thro it to prove the idea....and then they cancelled lol. But, as I found out again ,the seal company and our maintenance fitters were more than helpful. I suspect they get bored with normal work and like a challenge, although I was told I had 'the gift of the gab'.
we do the same thing with candles when working with colors in the machines we start light to dark and back up to light instead of realy having to spend ridiculous time cleaning per1000 lbs batchs...
Brilliant James , I started a ready meal brand & manufacturing company 3 years ago just broke the 1.5m this year running 15% net still loads to do but the 5m the target great to hear another food manufacturer thanks
Thanks James, great content. Looks like your break-even revenue is close to 2m revenue with a 25% selling margin. Have you considered producing for a regional supermarket chain their private label ice cream? Or selling outside your 'ecosystem'? Many food companies go the 'private label' contract manufacturer route to achieve the scale to turn a profit. You are an inspiration to many. Thank you!
Only recently I randomly came across James’s video about his hotel. Since then I’ve been recommended the kids play business, flats and now this. How many business do you have?! 😂
It's only been since I've been watching James... probably absorbing over 80 or so videos at the minute for the first time I'm thinking in future of acquiring a metal stockholders. It's an interesting idea I'd never considered
We built a few blast freezers in dubai for icecream factories and meat processing factories. icecream industry is very competitive , but if you can get the right niche, eg yogurt icecream or wieghtloss low calorie icecream, or maybe caffinated one, it can work. get your marketing team on it
I am in the furntiure mfg business in the U.S.A and its a love hate relationship due to the roller coaster ride the industry is always in and effected by housing up and down markets ! unlike food or other items such as bathroom products that we just started manufacturing in our fragrance compnay but man do i love to hear other companies ins and outs and so appericate these videos that i somehow got lucky and stumbled into....
A great business with great potential but very tight margins demand exceptional management 24/7. I think James is cleverly building his entire 'eco system' with a view to being acquired by a major player or at least a company thats already mid sized but wants to grow fast
Have you considered adding frozen/cakes? Same ingredients, sales outlets, and excess dough can be used for cookie dough ice cream increasing scale extending "consumption season" and sharing lots of the overhead.
Of course we do. Rossi bakery is a thing. We make cookies, cakes, doughnuts and sell them to all our venues and through cafe deli. It’s an important part of the business. I didn’t factor this in because it’s about the ice cream factory.
My first job was packing ice cream in a ice cream factory in 1986 looking back i think it paid 1.20 per hour and 20 hours a week, the factory building has gone many years ago, these days real ice cream is difficult to get that is without vegetable fats, saturated fats are healther or so say the doctors after 70 years of the opposite information on seed oils.
Hi James, wonderful content. Apart from entrepreneur you are a fantastic producer and presenter. As someone who works in comms and branding I wonder why you don’t lean more into the heritage of the brand. For ice cream it seems like something that would be a perfect fit. By the way I can only imagine how many people said ahhhhh when you mentioned the 99. Great stuff!
That's an excellent video, not often I subscribe based on the first one I watch but I did enjoy it. The numbers man in me would have liked a bit more detail on the finances but you can't have everything. I suppose it can get a bit complicated when you've got several businesses billing each other.
Excellent video and glad you are still going. Like many, shafted with the lock down(cakes and food have expiry date), brexit (lost all my European wholesellers, i can't export) and just after lock down being asked to pay £400/months/van for ulez on top of bus lanes being 24/7 and 20 mph everywhere makes it hard to make the necessary number of deliveries to stay float.....after 15 yrs building the business, nothing to show for.....
If you have extra capacity without increasing overheads then manufacture personalised ice-cream to small chains and large single outlets, I bet small businesses would jump at the chance of having their own name on ice-cream they sell.
Great vdeo James. Nowhere near where you are in terms of growth and leverage, but had a similar apporach for decades. Appears we have been doing the same for decades on a small scale of many of your wins, and yea the biigest threat from others is when they vertically intergrate. Howevver you forgot to mention the pitfuls of that approach that many will face (mainly because of your positive mindset, which is great) and why some who do this then collapse the whole deck of cards. 1. They over stretch. 2. Levers work in both directions and to oppose their force is sometimes not possible when their is a rmmajor market change. Doubt you will read this personally, bit if you do, be great to chat some time.
Listening to your videos you always talk about the right “business model”. Have you considered operating Rossi in a similar way to the brewery tied pubs model. E.g. you lease them shops/ ice cream vans to small businesses for basically cost but they are tied to buy their product from you only? Would link nicely to the foodservice model as well, the breweries do very well out of this!
You could run a massive campaign to celebrate the 99 the on the 99th year in only 8 years time from now and bring back the original flavours and designs for a limited time of say 99 days!?
As they in the same building could he recycle the unwanted heat from the freezers (with a "heat pump") to warm the roller disco? Saving heating costs and being green. There might even be a grant he could get to do it.
@@alextaxi2593 locally we had an ice rink and a swimming next to each other, for years I assumed they would have been swapping thier need for hot and cold.. then I met the engineer who proudly said the ice rink just dumped the heat to the air! Since a redevelopment they are now in the same building... I don't dare ask!
Trying to do ice cream at scale supplying supermarkets while competing with all the multinational conglomerates must be a nightmare. There was one indepedent supermarket brand in Ireland called Darina Allens ice cream that was delicious but it's gone kaput. There was another before that made near me called Leadmore, also kaput. There are some fantastic ice cream shops like Murphy's that use real eggs but I'm guessing they wouldn't be able sell them for home consumption without using all those emulsifiers and stabalisers you need to get extended shelf life and ending up with a product pretty indistinguisable from HB/Ben & Jerrys etc.
Another great video, love the look behind the scenes videos. I saw a Rossi ice cream stand at the Belfast Christmas markets. Do you have a setup in Ireland or is there a similar brand with the same name?
My first job when I left School was making ice cream for fortes in Brighton they two were Italian immigrants, but Rossi, of course his Francis Rossi if status quo this is his family shame you didn’t mention that
We get milk delivered by "milk and more" who use the quietness of thier electric vans to deliver throughout the night, could he use the same idea to keep his vans working longer hours?
What does the costs look like when you benchmark your self against purchasing the ice cream from a competitor? And is the juice worth the squeeze, could you focus on growing other areas of your business?
I have plans to do this in east Africa. It sucks having no money and having to save up. Been saving for 7 years and still got 10 more to go. But once I do imma have kenya by storm
What is the reasoning behind staying under the audit threshold? Is it purely on a cost basis? As having an audit tends to find control deficiencies within a business that can create net cost saving outcomes
It’s very expensive and a lot of work. One day it would be inevitable for us. Arguably it’s cheaper to get finance with audit but I still find we get competitive rates.
Thanks James, Great vid again. What's the shelf life on a tub of Ice Cream? Is it affected by the ingredients in it? Is this ever a consideration for new products? Also, how cold is it in the factory? Do you keep it cool, or do the vats do all the cooling internally? Thanks
Love the video and the honest insight . But surely you are caught in the middle. Lots of similar indie food and drink companies are in at the same level. But once you start to up scale and in turn make a success of it, then you are on the radars of the big multi nationals. Who will do one of two things. Run you out of business, or buy you out and bring them into their vast empires. Next time we are in Southend we will pop into Rossi's and enjoy a tub of your ice cream.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
I'm in the ice cream business in Japan.
Reached ou to you once and wanted to thank you again for the content. Super helpful.
Started with a batch freezer in the beginning as that was all I could afford. In three months we became the #1 selling ice cream online in Japan.
Month 5 and we went into supermakets (not many mind you).
Just raised money to expand our current facility and bringing in more machinery.
More ice cream videos please!
What flavors do u have ?
@tucoramirez3333 organic cocoa, organic black sesame soybean, organic matcha and vanilla
Could you please make a video too. I would like to learn to establish something in Africa.
@Chalizdekino1 don't know how well it would work in Africa my friend but we'll see 🙏 Internet, LinkedIn and chatgpt helped a bunch
Can you tell me what company of your ice cream ? I will buy your product !@@BurakKulbay
Again…. This is absolute gold. I run a 7 figure business and I listen to this like a kid In class! 🎉 thank you boss
same sector?
@ nope. building services! (Legionella control) but I’m using his whole eco-system idea to generate side projects that actually feed my main business and visa versa. Already seen it working and I’ve not automated the systems yet!
What business?
Exact same, great to see real examples of the similar difficulties we all have
@@WizzWins it doesn’t matter. Scale a lawn business up high enough and it can yield 7 figures as well.
"Im very proud to own the Rossi ice cream company" speaks a thousand words alone ! Great video Sir !
Name a better and more down to earth person in this space, great :)
James Sinclair and Daniel Priestley - both top of my watch list
Thank you for keeping Rossi’s alive - I used to go there with my grandad as a kid and now I take my son for a lemon ice whenever we’re in Southend.
Thanks so much for your continued support
I'll make sure I spread in outer East London about Rossis being revived and by a local Brit too.
Dude thanks for nerding out about your businesses in such detail. This is nice even for an American. We dont see the downsides much on youtube or anywhere. People dont like to put there business out there but your doing it. And i super appreciate it. Even from america i think almost all of this actually still applies :)
I used to work at dcn, they are racking it in. those machines are quite easy to make, have a buisness that builds the machines, boom!
Love these videos James. Thank you. Just recovering from knee surgery - can’t move and have watched back to back videos . Going through low and stagnate period in my own business/career so grateful to have come across you.
you sound like a good person. so i commented as such
Speed recovery to you!
Wow, you really laid this out for us, I don't think any business owner ever explained their busines so clearly to me before, so thanks for doing this for the world, as its free on RUclips for anyone to view.
And it becomes clear to see how expanding often leads to the downfall of companies, all those new machines or blast chillers seem like a great idea at the time, but place huge pressure on the bottom line, not to mention your Bank balances going forwards.
An excellent video. Everything looks so clean and tidy, as one would expect from James. I will be buying some icecream for Christmas now I've seen the video. Your videos are excellent and I find you very motivatiing . I like to watch your videos regularly for this reason and the excellent content. Since stumbling across your channel I have been able to start to completely transform my own business Beebooh. Your enthusiasm is infectious in such a positive way. Finding your channel has simply been the best thing that has happened in the last couple of months. I'm also glad you keep making these videos and offering such quality insight from your own personal experience. This channel is gold. Thank you.
You sound so honest and open about everything, more business content like this should be taught to young people in schools for sure.
Thanks for being so transparent James. My takeaways - I didn’t realise how many different machines are needed and how expensive they are! I also thought trade sales would be higher. Deli wholesale was such a genius acquisition. Can’t wait to see what comes next 👌🏻
I watch your vlogs when things are hard in my business. you always seem to help me open a new door to ideas. It all started with the Christmas bomb on your ice cream shop, I bombed my shops, a few years later and you have helped give me the path, its been really tuff this year with two tourist shops in Cornwall. But I have a plan for the future, and sir a lot of that is down to you. So a merry Christmas and bless your cotton sock!
❤️❤️❤️❤️❤️
Keep going David 👊🏾
This is such a good video, I wish I was watching this during my A level business etc. Vertical integration and economies of scale is what truly makes a business profitable and have that foundation for growth in the long run. You have explained it so well
Found this channel the past week. Great honest content and love the insights
yes, a new video. i love these so much, the honesty, the approach, the knowledge. I've turned into a right fanboy. haha.. i start each day with a video/podcast or something, its almost a motivational tool in its self...
love the acknowledgement of the history of Rossis just like Joes do in Swansea. Thats what baffles me in what Jaguar are doing
Start making bubble tea ice cream. Tried them in Asia, they amazing. Game changer
Another super engaging video! Well done James and Chuds
I was a development chemist whos job was to produce cheap chemical processes thinking of all aspects. When you described your Batch/Clean plan, I imediately thought why you would clean after Vanilla if your next batch could be raspberry ripple or another flavour with a common base ingredient? Can you save on cleans by collecting these cleaning 'fore runs' and chucking them back in the feed vessel if they arent quite in ratio? My last job was in Pharma and we spent ages on projects to shorten the 12hr long cleaning of a spray dryer between runs. You can spend a fortune on specialists to look into fine tuning these processes, but its amazing what the operators can suggest if theres an incentive scheme.
Good thinking. There are probably several flavors where you could do that. Vanilla > Chocolate chip > Mint Chocolate. Chocolate > chocolate caramel > chocolate nuts. Vanilla > strawberry > strawberry shortcake. You could probably save 3-4 cleanings if you get the order and combos right. Some flavors might over power others to the point where you don't taste them or remixing the tail into the next batch as a minor ingredient like a coffee with a hint of chocolate or caramel.
@@excitedbox5705 Another thought since reading your comment was : see if the machine manufacturer has thought of designing a nozzle where things like the syrups (caramel/strawberry/ raspberry) can be added like striped toothpaste or seaside rock/candy, that way theres just a detachable nozzle to clean. More of a challenge might be a nozzle that can add chips and biscuits. I visited several process machinery vendors and found they are keen to incorporate ideas as they want to produce better selling machines and always have the next model on the drawing board. I once got assigned to a contract project and was told to make the customers process continuous!! So I designed a small ~2litre stirred pressure (10Bar) reactor and got our fitters to weld it up from our pressure rated SS plant tubing and fittings. I needed a pressured rated, chemically resistant rotating mechanical seal so called the sales rep of the company that supplied our maintenance dept. He was so enthused by my idea, they had the seal and made a housing for it from a blanking cap fitting i supplied. The stirrer was actually a bit of 1/4" rod that passed through the end seals and had paddles , made by our fitters, that slid over in a tight fit. We actually successfully ran 100Kg of their product thro it to prove the idea....and then they cancelled lol. But, as I found out again ,the seal company and our maintenance fitters were more than helpful. I suspect they get bored with normal work and like a challenge, although I was told I had 'the gift of the gab'.
we do the same thing with candles when working with colors in the machines we start light to dark and back up to light instead of realy having to spend ridiculous time cleaning per1000 lbs batchs...
Really interesting, watched this out of the blue. Love your mind mapping, makes me think of how I can use that to better map out ideas and strategy.
James you are my favourite channel. Thank you and your team for the fantastic content!!
Brilliant James , I started a ready meal brand & manufacturing company 3 years ago just broke the 1.5m this year running 15% net still loads to do but the 5m the target great to hear another food manufacturer thanks
That's amazing! What's the name of the brand, if you ship to the UK I'd be happy to place and order and try them out.
❤
@@jonathansmyth4260it’s Simmer
Bon Appetit
by far the best channel I've come across, inspired me lots thanks James
Love it, keep up the great work
When Thorntons went into tesco it cheapened the product there for its not that desirable now
Super video, a bit of a surprise content but great depth into the business, really enjoying your videos mate!
Can’t beat them so join them. He bought his own food services company. Love it.
What an absolute gem of a video! (and a person) thank you for passing on the knowledge
you’re a great presenter, i love in-depth breakdowns like this
Thanks James, great content. Looks like your break-even revenue is close to 2m revenue with a 25% selling margin. Have you considered producing for a regional supermarket chain their private label ice cream? Or selling outside your 'ecosystem'? Many food companies go the 'private label' contract manufacturer route to achieve the scale to turn a profit. You are an inspiration to many. Thank you!
Yes we do a bit.
Love these videos, the most honest business man on RUclips, tell it how it is, so informative.
Love this!
Can’t get wholesalers to list your products so just go and buy one!
Inspirational 🔥🔥
Rossi is the best ice cream. I'm so glad you branched out to Asda. I thought I would never get to have it again until i went back to the southeast.
One of the best channels I have found - love the lessons and the transparency of cost - keep it up - Dragons Den will be calling :-)
I love the fact that you have kept the original name of Rossi and keeps the memories going
Thanks 🙏 for this blog . Have given me inspiration.
This is awesome! Never seen a video like this
Well Done! Thanks for the clear tutorial. Taking notes for building my micro business in Venice Italy next year.
Impresse dby the way you have done things. You don't talk bullshit, just straight facts which are insightful and useful to learn from
Only recently I randomly came across James’s video about his hotel. Since then I’ve been recommended the kids play business, flats and now this. How many business do you have?! 😂
It's only been since I've been watching James... probably absorbing over 80 or so videos at the minute for the first time I'm thinking in future of acquiring a metal stockholders. It's an interesting idea I'd never considered
We built a few blast freezers in dubai for icecream factories and meat processing factories. icecream industry is very competitive , but if you can get the right niche, eg yogurt icecream or wieghtloss low calorie icecream, or maybe caffinated one, it can work. get your marketing team on it
Superb video James. I run a v small reselling business, whilst nowhere near your scale a lot of your lessons can be applied. All the best Ian
This guy is brilliant!
Could listen to you talk for hours mate. Fantastic content again!
I am in the furntiure mfg business in the U.S.A and its a love hate relationship due to the roller coaster ride the industry is always in and effected by housing up and down markets ! unlike food or other items such as bathroom products that we just started manufacturing in our fragrance compnay but man do i love to hear other companies ins and outs and so appericate these videos that i somehow got lucky and stumbled into....
Brilliant video, great to see - we have a Rossi branch I believe not far from me in Barking side 😊
Always good content James….revs me up to have another push in the New Year
Another banger video. I'd love a video on your due diligence process.
A great business with great potential but very tight margins demand exceptional management 24/7. I think James is cleverly building his entire 'eco system' with a view to being acquired by a major player or at least a company thats already mid sized but wants to grow fast
Have you considered adding frozen/cakes? Same ingredients, sales outlets, and excess dough can be used for cookie dough ice cream increasing scale extending "consumption season" and sharing lots of the overhead.
Of course we do. Rossi bakery is a thing. We make cookies, cakes, doughnuts and sell them to all our venues and through cafe deli. It’s an important part of the business. I didn’t factor this in because it’s about the ice cream factory.
My first job was packing ice cream in a ice cream factory in 1986 looking back i think it paid 1.20 per hour and 20 hours a week, the factory building has gone many years ago, these days real ice cream is difficult to get that is without vegetable fats, saturated fats are healther or so say the doctors after 70 years of the opposite information on seed oils.
Hi James, wonderful content. Apart from entrepreneur you are a fantastic producer and presenter. As someone who works in comms and branding I wonder why you don’t lean more into the heritage of the brand. For ice cream it seems like something that would be a perfect fit. By the way I can only imagine how many people said ahhhhh when you mentioned the 99. Great stuff!
Mind boggling you have to be very resilient 😊
P T Barnum has almost a 100 reasons to be proud of you James. Keep up the good work ;-)
This guy is an aspiration ! get it champ!
You have taken my business to the next level. Thank you
The best thing about ice cream is, there is VAT on it, which helps you off setting against your VAT bills
Loved the video great explanation
That's an excellent video, not often I subscribe based on the first one I watch but I did enjoy it. The numbers man in me would have liked a bit more detail on the finances but you can't have everything. I suppose it can get a bit complicated when you've got several businesses billing each other.
Excellent video and glad you are still going. Like many, shafted with the lock down(cakes and food have expiry date), brexit (lost all my European wholesellers, i can't export) and just after lock down being asked to pay £400/months/van for ulez on top of bus lanes being 24/7 and 20 mph everywhere makes it hard to make the necessary number of deliveries to stay float.....after 15 yrs building the business, nothing to show for.....
Used to visit the shop in Southend when my son was very young and he thought he had some connection to the shop as he's called Ross!
A great video and a really engaging bloke....I'm now off to Asda to try some!
They don't sell it
@coolerkin They do. Perhaps your store doesn't. I found it in there a year ago and recently bought some again recently.
If you have extra capacity without increasing overheads then manufacture personalised ice-cream to small chains and large single outlets, I bet small businesses would jump at the chance of having their own name on ice-cream they sell.
I’m 66 and considering setting up an ice cream shop - after watching this emmmmmmm !!!
Don't do it. You will lose everything.
Having an ice cream shop sounds like a lot of fun. I worked at one in high school. Making the ice sounds more difficult.
Another great video James. The food business has really tight margins.
Great vdeo James. Nowhere near where you are in terms of growth and leverage, but had a similar apporach for decades. Appears we have been doing the same for decades on a small scale of many of your wins, and yea the biigest threat from others is when they vertically intergrate. Howevver you forgot to mention the pitfuls of that approach that many will face (mainly because of your positive mindset, which is great) and why some who do this then collapse the whole deck of cards. 1. They over stretch. 2. Levers work in both directions and to oppose their force is sometimes not possible when their is a rmmajor market change.
Doubt you will read this personally, bit if you do, be great to chat some time.
Listening to your videos you always talk about the right “business model”. Have you considered operating Rossi in a similar way to the brewery tied pubs model. E.g. you lease them shops/ ice cream vans to small businesses for basically cost but they are tied to buy their product from you only? Would link nicely to the foodservice model as well, the breweries do very well out of this!
Absolutely
Your RUclips channel will blow up massive soon mate
You could run a massive campaign to celebrate the 99 the on the 99th year in only 8 years time from now and bring back the original flavours and designs for a limited time of say 99 days!?
James quick question. In the 40% overheads per person, do you count marketing in this figure? I'd guess not, but wanted to check.
As they in the same building could he recycle the unwanted heat from the freezers (with a "heat pump") to warm the roller disco? Saving heating costs and being green. There might even be a grant he could get to do it.
hilarious
@littleones-yeahh why? Better than dumping all the heat into the outside air whist at the same time paying to heat the roller-rink
Maybe it should be an ice rink
@@backacheache why not bottle the customers farts to generate electricity
@@alextaxi2593 locally we had an ice rink and a swimming next to each other, for years I assumed they would have been swapping thier need for hot and cold.. then I met the engineer who proudly said the ice rink just dumped the heat to the air! Since a redevelopment they are now in the same building... I don't dare ask!
This is great content, I am a multi trillionaire and still learn from this chap.
Trying to do ice cream at scale supplying supermarkets while competing with all the multinational conglomerates must be a nightmare. There was one indepedent supermarket brand in Ireland called Darina Allens ice cream that was delicious but it's gone kaput. There was another before that made near me called Leadmore, also kaput. There are some fantastic ice cream shops like Murphy's that use real eggs but I'm guessing they wouldn't be able sell them for home consumption without using all those emulsifiers and stabalisers you need to get extended shelf life and ending up with a product pretty indistinguisable from HB/Ben & Jerrys etc.
Love Rossi ice cream but can’t find a big tub anywhere and you’re missing out not doing a local delivery service in Southend .
You can buy big tubs from the factory or parlour. If you’re spending £75 we will deliver.
Wow. No bs, a factory tour, and answers the question from the title
A legendary ice cream firm. Also a great video
This was great I find the hardest part of a food manufacturing business is finding customers.
Maybe I should buy Thomas Ridley haha 😛
brilliant as ever.
Another great video, love the look behind the scenes videos. I saw a Rossi ice cream stand at the Belfast Christmas markets. Do you have a setup in Ireland or is there a similar brand with the same name?
It will be people just using our name. Doubt it is unfortunately.
There are loads of italian icecream makers in glasgow and their pals and offshoots run the local mafia.
Can I buy a mafia franchise 😂
Fantastic attitude.
My first job when I left School was making ice cream for fortes in Brighton they two were Italian immigrants, but Rossi, of course his Francis Rossi if status quo this is his family shame you didn’t mention that
We get milk delivered by "milk and more" who use the quietness of thier electric vans to deliver throughout the night, could he use the same idea to keep his vans working longer hours?
Its a pity you only seem to get basic Rossi flavours in the supermarket?
Some of the unusual flavours look lush!
dang you are fun to watch. icecream looks yummy
Great advice James
What does the costs look like when you benchmark your self against purchasing the ice cream from a competitor? And is the juice worth the squeeze, could you focus on growing other areas of your business?
Aren’t Rossi also up in Ayr Scotland ?
I have plans to do this in east Africa. It sucks having no money and having to save up. Been saving for 7 years and still got 10 more to go. But once I do imma have kenya by storm
How much money is that so far?
What is the reasoning behind staying under the audit threshold? Is it purely on a cost basis? As having an audit tends to find control deficiencies within a business that can create net cost saving outcomes
It’s very expensive and a lot of work. One day it would be inevitable for us. Arguably it’s cheaper to get finance with audit but I still find we get competitive rates.
Thanks James, Great vid again.
What's the shelf life on a tub of Ice Cream? Is it affected by the ingredients in it? Is this ever a consideration for new products?
Also, how cold is it in the factory? Do you keep it cool, or do the vats do all the cooling internally?
Thanks
2 years in the freezer.
How much would it cost to employ a large ice cream manufacturing company and sub contract the manufacturing out?
@@go2-events people do do that and my predecessors used to do this. Smart to do if you want to stay small.
How do you extract the blood from the monkeys?
Why don’t you supply your ice creams to Tesco as well? That would be awesome to have multiple shops you sell to.
That is a brand in not heard of in years.
Love the video and the honest insight .
But surely you are caught in the middle. Lots of similar indie food and drink companies are in at the same level.
But once you start to up scale and in turn make a success of it, then you are on the radars of the big multi nationals. Who will do one of two things. Run you out of business, or buy you out and bring them into their vast empires.
Next time we are in Southend we will pop into Rossi's and enjoy a tub of your ice cream.
Brilliant video as usual.
I was interested to learn that you buy your flavours in as additives....