When To Pause Google Ads Keywords?

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-pausekeywords1022-gadfy

[@KeywordResearchSimplified]

*I appreciate your clear explanations. Any tips on managing paused keywords and deciding when to reactivate them?*

[@justme-fe2sf]

Thank you for the informative video. May I ask on new search campaigns a week or less old is it wise to pause keywords with low score or those receiving no impressions? If not when should one decide to do that? Many thanks for your help

[@davidg5629]

I'm sorry, what does CPA stand for? Cost per something, I guess.
What if one needs to pause the entire campaign due to too many commitments? Like a service business that needs to satisfy current clients before signing new clients? Thanks

[@BenHeathGoogleAds]

It stands for cost per action or cost per acquisition. It is used interchangeable with cost per conversion.
In that scenario you can pause your whole campaign and that shouldn't present a problem.

[@davidg5629]

@@BenHeathGoogleAds Got it. So, a lead, sale, phone call response. Thanks, man.

[@interiormonk7363]

Awesome

[@BenHeathGoogleAds]

Thanks a lot :)

[@rajudesai3069]

Great