really helpful watching your videos trying to scale my Cremation Memorial Glass Art work. It's tricky, and I think my website needs an overhaul for ease of conversion, but I am learning a lot about growing my reach. Thanks!
Love the videos you are putting out on Google Ads Ben. Do you think its necessary to get a job at an agency first before diving straight into freelancing offering Google Ads as a service?
Thanks :) Yes I do think that's a really good way to learn. You effectively get paid to learn and you'll shortcut your path to being able to deliver results for clients.
How do I figure out my targets and budget for conversions for a service based business? I am starting an interior design business and my goal is 2-4 projects per year. Each project will bring in $20,000 - $30,000 income before business expenses, but since I only need a few clients per year, how do I come up with my numbers?
I would work backwards from your LTV. So let’s assume that’s $25,000. Would you be willing to pay 10% of that to acquire a customer? Probably. So that gives $2,500 max customer acquisition cost. Then you need to estimate a lead conversion rate. Let’s say you convert 1 in 10 leads (could be better of course). That means you can afford to pay $250 per lead. Then you run the campaign and adjust any of those metrics as you generate real life data. Hope that helps :)
He does but he takes clients with a budget of $3k and then I believe you have to pay for his services as well. Like he said he isn’t cheap 😂 just look at different channels and soak up the information. There are cheaper people out there as well ❤
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-dontrunadsuntil1023-gadfy
*This video is a must-watch for anyone considering Google Ads!*
Business metrics are so key for knowing how to succeed in any paid media channel. This video is super succinct; big value as usual! Thanks Ben.
Happy to help :)
really helpful watching your videos trying to scale my Cremation Memorial Glass Art work. It's tricky, and I think my website needs an overhaul for ease of conversion, but I am learning a lot about growing my reach. Thanks!
Happy to help and best of luck!
Really helpful, nice video Ben!
What are some changes/factors one needs to consider while doing this for high-ticket, b2b lead gen campaigns?
Thank you, very help me!!
Thank you very much that was helpful
Love the videos you are putting out on Google Ads Ben. Do you think its necessary to get a job at an agency first before diving straight into freelancing offering Google Ads as a service?
Yes that's the most effective way to learn!!! I am trying to do the same.
Thanks :)
Yes I do think that's a really good way to learn. You effectively get paid to learn and you'll shortcut your path to being able to deliver results for clients.
Great video!
How do I figure out my targets and budget for conversions for a service based business? I am starting an interior design business and my goal is 2-4 projects per year. Each project will bring in $20,000 - $30,000 income before business expenses, but since I only need a few clients per year, how do I come up with my numbers?
I would work backwards from your LTV. So let’s assume that’s $25,000. Would you be willing to pay 10% of that to acquire a customer? Probably. So that gives $2,500 max customer acquisition cost. Then you need to estimate a lead conversion rate. Let’s say you convert 1 in 10 leads (could be better of course). That means you can afford to pay $250 per lead.
Then you run the campaign and adjust any of those metrics as you generate real life data.
Hope that helps :)
@@BenHeathGoogleAds Great. That makes sense.
Nice video Ben!
Glad you enjoyed it :)
Do you offer 1 on 1 consulting to go through facebook and google ads?
I sure do, but it's not cheap. Here's the link: heathmedia.co.uk/consulting-sessions/
He does but he takes clients with a budget of $3k and then I believe you have to pay for his services as well. Like he said he isn’t cheap 😂 just look at different channels and soak up the information. There are cheaper people out there as well ❤