I second that. Have been focusing on specificity for a client 's GAds campaign this week myself. Happy to see an expert suggest that. Thanks as always.
Could you do one ad group that's triggered by all the different breed keywords - then include the different breed keywords in the headline variations, allowing Google to match the correct breed headline for a search? This could be less labor intensive and more concise.
Just curious, can I achieve the same level of specificity or the purpose of matching prospects' search terms by using the "keyword insertion“. So instead of breaking the dog breeds down into different ad groups, I will have all the breed-related keywords in one ad group and enable "keyword insertion". Thanks!
That's a good question but I don't think you can. You'll end up with a much clunkier version with that approach. Yes the specific keyword will be inserted, but you can't optimize the copy in the rest of the ad or the landing page to make that specific to each keyword group. That means you need to keep everything else fairly generic, or it won't make sense.
Really love your videos, but the moving text and moving backgrounds really distracts my focus on the subject matter. Maybe that's just me, but that's some feedback for what it's worth.
Does that apply if you have a small budget? will adding too many specific keywords and breaking them into many ad groups cause issues with small ad budgets?
With a small budget I wouldn't lose specificity, but I might not run as many ad groups at once. Otherwise you won't generate the conversion volume needed to optimise.
@@BenHeathGoogleAds Thanks for the advise Ben! I run a video production company so each project is quite custom so I'm only really targeting keywords like 'video production company' 'video content agency' etc. would it be best to keep this all in one ad group or do you think still split it up?
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I second that. Have been focusing on specificity for a client 's GAds campaign this week myself. Happy to see an expert suggest that. Thanks as always.
Thanks for sharing :)
Your channel makes my business grow and grow more by the day. I hope to meet you one day Ben, and thank you in person 🙏
Happy to help :)
Love your channel brother, exactly what I need to speed things up effectively with google ads! Thanks!
Thanks a lot :)
Could you do one ad group that's triggered by all the different breed keywords - then include the different breed keywords in the headline variations, allowing Google to match the correct breed headline for a search? This could be less labor intensive and more concise.
Excellent! Finally "clicked" for me.
Glad to hear it :)
Awesome. Clicks Vs conversation 🔥🔥🔥
if you could help us with how to generate quality leads that is major issue with FB Ads how to get there??small video on it ..
Do you have a Google Ads course? I’ve done your FB Ads course and I loved it! Thanks
Awesome thanks a lot.
I haven't yet but may well do at some point :)
Good man Ben, knocked it out of the park as usual!
Much appreciated :)
Just curious, can I achieve the same level of specificity or the purpose of matching prospects' search terms by using the "keyword insertion“. So instead of breaking the dog breeds down into different ad groups, I will have all the breed-related keywords in one ad group and enable "keyword insertion". Thanks!
That's a good question but I don't think you can. You'll end up with a much clunkier version with that approach. Yes the specific keyword will be inserted, but you can't optimize the copy in the rest of the ad or the landing page to make that specific to each keyword group. That means you need to keep everything else fairly generic, or it won't make sense.
That will in theory increase cpc though? Happened to me...
I don't think that has to follow. In fact you could easily see the opposite.
Thx
But isn't this "ad relevance" instead of "ctr" if it comes to qulity score?
Well increasing ad relevance will increase your CTR. They are very much interlinked.
Really love your videos, but the moving text and moving backgrounds really distracts my focus on the subject matter. Maybe that's just me, but that's some feedback for what it's worth.
Thanks for the feedback, that's very helpful :)
Awesome
Thanks a lot :)
Does that apply if you have a small budget? will adding too many specific keywords and breaking them into many ad groups cause issues with small ad budgets?
With a small budget I wouldn't lose specificity, but I might not run as many ad groups at once. Otherwise you won't generate the conversion volume needed to optimise.
@@BenHeathGoogleAds Thanks for the advise Ben! I run a video production company so each project is quite custom so I'm only really targeting keywords like 'video production company' 'video content agency' etc. would it be best to keep this all in one ad group or do you think still split it up?
You talk too quick but great content 🙏