Putting the Fun in Functional: Applying Game Mechanics to Functional Software
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- Опубликовано: 29 янв 2009
- Google Tech Talks
January 29, 2009
ABSTRACT
In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create an experience that's fun, compelling, and addictive on the Web and mobile. We'll conclude by showcasing some cutting-edge services that incorporate these ideas and show us what future of social and applications will look like.
"It's one of my absolute favorite discussions on user engagement & how to think about app / web design & user engagement by using strategy from game mechanics." - Dave McClure (500hats.typepad.com/500blogs/2...)
A lot of our services here at Google can benefit from simple ways to make them more engaging by applying lessons from game mechanics.
Amy Jo Kim's company Shufflebrain builds smart games for social networks, starting with Facebook.
(For an example of how Facebook is using Game design to drive user engagement, see: / facebook-using-game-de... )
Speaker: Amy Jo Kim
Amy Jo Kim, CEO of Shufflebrain, is an internationally known expert in online community architecture. She has helped design social games and social architecture for such companies as Electronic Arts, Digital Chocolate, Viacom, eBay and Yahoo! Her book Community Building on the Web was published in 2000, and has been translated into 6 languages. 
Наука
"Games that are designed not to screw up your life and get you addicted, and thats good for your lifestyle."
YES! Thank you Amy Jo Kim and ShuffleBrain. I personally am interested in this pursuit myself. I know the importance of this from first hand experience.(myself)
A game is a system in which players engage in an artificial conflict, defined by rules, that resuls in a quantifiable outcome. (from "Rules of Play")
The Sims is a structured experience with rules and goals that is fun.
Games tap into our primal response patterns (reinforcement schedule: the frequency at which rewards are giving to make the subject give a response, the best being a unpredictable schedule - variable rate/intensitity).
I loved it. This is an amazing talk.....🙏🙏🙏
Fantastic presentation! Good solid information which was first presented and then put into relation to concrete situations, making it all stick in my mind. Awesome!
If the skills are high and challenge low - boring game.
If the challenge is high and skills are low - anxiety.
When both are low and progressively higher - good flow of game.
Social Media is player-created content, in a social infrastructure which has tools for sharing.
Game mechanism types:
* collection (completing a set) of tangible things
* earning points (given by the system or other players, with redeemable prizes, leaderboards)
* feedback (so that the players becomes better)
* exchange (taking turns, social exchanges, each player giving mutual feedback, trading, making allies, going back and forth, customizing interfaces, ...)
Trends:
* accessibility (UI, devices, open APIs)
* recombinant data objects (mash ups, customization)
* syndicated
Still so relevant. Thanks!
Wow-Amazing talk-thank you!
That blouse of hers is just perfect for chroma keying!
Thanks!
Where are the closed captions?
@monokrome "then people wouldn't sit on it all day hoping to get a sell and posting new items that they've acquired just to sell on EBay."
Right, what POSSIBLE motive could ppl have for buying and selling goods and services if it weren't for game mechanics?
nice
re-thinking applications now.... :)
@PuerinTheHunter We've actually been utilizing this into our online SAT Math solution at Perfect800 to keep students engaged. If we meet that right balance, we're able to prevent boredom (no easy task with the SAT's!) and reduce anxiety on the tough problems.
@unocname
thats why its a f*ckked up game
We've all taken lit crit 101, we're all familiar with deconstructionism, but sorry, not everything is a game. Ebay.com is not a game. Nobody has ever said, "let's play ebay." She needs to make the distinction between game and TOY, in much the same way the creator of Line Rider did.
Most of the things you do are virtually social. Try to see it this way, how many times you think about talking to people about subjects and how many times u really do. Most of the social life you think you have is made up by your imagination anyway.
I can't stand this "game psychology with business applications" bullshit. I know our culture is all about chasing that buck, but to hear people talking about gaming in terms of "keeping people on that treadmill" makes me sick. That's why game apps for your "mobile device" are such garbage; the manipulative money-grab is so transparent.
Bah, I watched 20+ minutes of this before realizing that "functional" didn't mean "functional programming". Please don't use words that have a rather strong meaning in the field already :(